Unlocking Africa

Episode #18 with Feyi Olubodun who is the Founder and Managing Partner of Open Squares Africa, a marketing strategy consulting firm with the mission to “interpret Africa for businesses with an Africa focus, thereby helping them navigate businesses successfully there.” He currently consults for multi-nationals and indigenous businesses on how to win in the African marketplace, with assignments across multiple regions on the continent. Feyi is one of the leading authorities on understanding the African marketplace, and the author of the seminal book ‘The Villager: How Africans Consume Brands’ which articulates the only proprietary framework for understanding African consumer. What We Discuss With Feyi OlubodunWhat should business owners know about the African consumer?What are some of the facts and truths about the African middleclass that most people are unaware of?Why do so many brands, both global and local, fail to connect with African consumers?What impact has technology had in the evolution and change of African consumer behaviour?And much more...Full show notes and resources can be found here: Unlocking Africa show notesDid you miss my previous episode where I discuss Why the African Continental Free Trade Agreement Is a Global Game Changer with Louis Afful? Make sure to check it out!Like this show? Please leave us a review here -- even one sentence helps!Connect with Terser on LinkedIn at TerserAdamu, and Twitter @TerserAdamuConnect with Feyi on LinkedIn at FeyiOlubodun, and Twitter @feyiolubodunDiscover how Verto’s solutions can help you accept payments, manage expenses, and scale with ease here

Episode #17 with Louis Yaw Afful who is Executive Director at AfCFTA Policy Network Group,  which is a burgeoning international NGO focused on highlighting free trade and upholding the implementation of AfCFTA and Intra-Africa trade with its pillars of trade partnerships, economies of scale, linkages, food security, accelerated economic activity and infrastructural development.Louis is an international trade practitioner and serves on several international boards such as the GLOBAL Chamber of Commerce and is a member of the Ghana Chamber of SMEs.What We Discuss With Louis Yaw AffulWhat has AfCFTA achieved so far?How does AfCFTA interact with existing Regional Economic Communities like ECOWAS?What are the impacts of AfCFTA for African businesses?What are the impacts of AfCFTA for international businesses outside of Africa?And much more...Full show notes and resources can be found here: Unlocking Africa show notesDid you miss my previous episode where I discuss Using Technology to Unlock Africa’s Multibillion-Dollar Property Market with Daniel Bloch? Make sure to check it out!Like this show? Please leave us a review here -- even one sentence helps!Connect with Terser on LinkedIn at TerserAdamu, and Twitter @TerserAdamuConnect with Louis on LinkedIn at LouisAfful, and Twitter @afcftapolicyGHDiscover how Verto’s solutions can help you accept payments, manage expenses, and scale with ease here

Episode #16 with Daniel Bloch who is CEO at SESO Global,  which is a Digital Lands Transactions platform that facilitates secure, trusted and risk-free Blockchain Land Transactions between, Property Owners, Land Service Agencies and Financial Institutions in Africa.What We Discuss With Daniel BlochHow can blockchain technology be effectively used in Africa's real estate market?What obstacles do buyers face in the African property market?Why is Africa’s current mortgage value chain so systematically weak?What trends should we be excited about in the African real estate market?And much more...Full show notes and resources can be found here: Unlocking Africa show notesDid you miss my previous episode where I discuss How Data Is Increasing Funding in Africa’s Startup Ecosystem with Dario Giuliani? Make sure to check it out!Like this show? Please leave us a review here -- even one sentence helps!Connect with Terser on LinkedIn at TerserAdamu, and Twitter @TerserAdamuConnect with Daniel on LinkedIn at DanielBloch, and Twitter @BlochChainDiscover how Verto’s solutions can help you accept payments, manage expenses, and scale with ease here

Episode #15 with Dario Giuliani who is Founder and Director at Briter Bridges,  which is is a think tank and data-driven research company focused on the role of innovation and technology, as well as private sector development across underserved markets.What We Discuss With Dario GiulianiWhen gathering data in Africa, what actions should you be looking to drive?How important is partnership when it comes to growing a business in Africa?What are some of the social goods that can be achieved through data use?What data-driven African trends should we be excited about?And much more...Full show notes and resources can be found here: Unlocking Africa show notesDid you miss my previous episode where I discuss Developing an Effective Data Infrastructure to Drive Business Growth in Africa with Rob Withagen? Make sure to check it out!Like this show? Please leave us a review here -- even one sentence helps!Connect with Terser on LinkedIn at TerserAdamu, and Twitter @TerserAdamuConnect with Dario on LinkedIn at DarioGiuliani, and Twitter @Dario__GlnDiscover how Verto’s solutions can help you accept payments, manage expenses, and scale with ease here

Episode #14 with Rob Withagen who is Co-Founder and CEO at Asoko Insight,  which is Africa’s leading corporate data and engagement platform, providing global investors, multinationals and development institutions the most effective route to discover, shortlist and engage their target universe of African companies.What We Discuss With Rob WithagenWhy has it been so difficult to collect data in Africa in the past?What role does increased data availability play in Africa's current startup funding boom?How has Africa's data landscape evolved over the last seven years?What advice would you give to African startup entrepreneurs looking to position themselves for future investment?And much more...Full show notes and resources can be found here: Unlocking Africa show notesDid you miss my previous episode where I discuss Why You Should Invest in African Startups. Africa Is the Future with Gbite Oduneye? Make sure to check it out!Like this show? Please leave us a review here -- even one sentence helps!Connect with Terser on LinkedIn at TerserAdamu, and Twitter @TerserAdamuConnect with Rob on LinkedIn at RobWithagen, and Twitter @AsokoInsightDiscover how Verto’s solutions can help you accept payments, manage expenses, and scale with ease here

Episode #13 with Gbite Oduneye who is Founder and General Partner at ODBA,  an early-stage venture capital firm that believes that real founders who have started, run, and scaled businesses are the best people to invest in them.What We Discuss With Gbite OduneyeWhy is it critical that African founders become funders?What value do venture capitalists add to the startups they fund?What is the most effective way to find investable statups in Africa?Will African startup funding continue to rise in 2022?And much more...Full show notes and resources can be found here: Unlocking Africa show notesDid you miss my previous episode where I discuss The Facts and Emerging Trends of Retail in Africa with Mac Mabidilala? Make sure to check it out!Like this show? Please leave us a review here -- even one sentence helps!Connect with Terser on LinkedIn at TerserAdamu, and Twitter @TerserAdamuConnect with Gbite on LinkedIn at GbiteOduneye, and Twitter @GOduneyeDiscover how Verto’s solutions can help you accept payments, manage expenses, and scale with ease here

Episode #12 with Mac Mabidilala who is Head Of Research at Trade Intelligence,  a leading provider of retail business research, insight and capability building solutions in and across Africa.What We Discuss With Mac MabidilalaWhat are some of the nuances unique to African retail?What is the significance of informal retail in Africa?How should we integrate offline and online retail channels in Africa?Which retailers are succeeding in Africa, and what have they done differently to achieve success?And much more...Full show notes and resources can be found here: Unlocking Africa show notesDid you miss my previous episode where I discuss How an Innovative Startup Is Driving Financial Inclusion for Women in Africa with Ifeoma Uddoh? Make sure to check it out!Like this show? Please leave us a review here -- even one sentence helps!Connect with Terser on LinkedIn at TerserAdamu, and Twitter @TerserAdamuConnect with Mac on LinkedIn at MacMabidilala, and Twitter @TradeTatlerDiscover how Verto’s solutions can help you accept payments, manage expenses, and scale with ease here

Episode #11 with Ifeoma Uddoh who is the Founder of Shecluded, a fintech company that provides growth loans, business support, Asset building tools, and financial education for African women..What We Discuss With Ifeoma UddohHow does Shecluded assist African women in pursuing economic opportunities?How are fintechs in Africa successfully tapping into the female economy?What are some of the obstacles, social and cultural nuances that African women face?What role does technology play in promoting financial independence among African women?And much more...Full show notes and resources can be found here: Unlocking Africa show notesDid you miss my previous episode where I discuss How Technology Is Being Used to Facilitate Trade and Reduce Fraud in Africa’s Agriculture with Victoria Madedor? Make sure to check it out!Like this show? Please leave us a review here -- even one sentence helps!Connect with Terser on LinkedIn at TerserAdamu, and Twitter @TerserAdamuConnect with Ifeoma on LinkedIn at IfeomaUddoh, and Twitter @shecludedDiscover how Verto’s solutions can help you accept payments, manage expenses, and scale with ease here

Episode #10 with Victoria Madedor who is a Co-Founder of Agroverified, and Head of Business Development (Agribusiness & FMCG) at the Bank of Industry Nigeria.What We Discuss With Victoria MadedorHow can technology be used to help Africa's agriculture industry overcome obstacles?Are commodity platforms giving Africa's agriculture structure and stability?What type of investors are investing in African agriculture?How can AfCFTA help shape the future of Agriculture in Nigeria and Africa?And much more...Full show notes and resources can be found here: Unlocking Africa show notesDid you miss my previous episode where I discuss Top Tips for Recruiting and Retaining Africa's Top 5% Talent? Make sure to check out it out!Like this show? Please leave us a review here -- even one sentence helps!Connect with Terser on LinkedIn at TerserAdamu, and Twitter @TerserAdamuConnect with Victoria on LinkedIn at VictoriaMadedor, and Twitter @MadedorVictoriaDiscover how Verto’s solutions can help you accept payments, manage expenses, and scale with ease here

Episode #9 with Inez Willeboordse who is the Managing Partner of JobnetAfrica.What We Discuss With Inez WilleboordseWhat significant changes have occurred in African recruitment over the last decade?How has the pandemic affected the recruitment process for companies in Africa?What are some of the nuances in the recruitment process that you only encounter in Africa?How can African companies, both foreign and domestic, attract top talent?And much more...Full show notes and resources can be found here: Unlocking Africa show notesDid you miss my previous episode where I discuss The Impact of Policy on Closing Africa's Digital and Financial Divide with Michelle Chivunga? Make sure to check it out!Like this show? Please leave us a review here -- even one sentence helps!Connect with Terser on LinkedIn at TerserAdamu, and Twitter @TerserAdamuConnect with Inez on LinkedIn at InezWilleboordse, and Twitter @JobnetAfricaDiscover how Verto’s solutions can help you accept payments, manage expenses, and scale with ease here