Craft of Consulting Podcast
Deb Zahn
The Craft of Consulting podcast helps accomplished professionals become successful, in-demand consultants while creating the lives they want. The show features consultants sharing their expertise and insights about how to be a successful, in-demand consultants; clients revealing what want--and don't want---from consultants; and the host, Deb Zahn, talking about topics that can help you succeed faster and balance your life.
Episodes
Mentioned books
Apr 11, 2022 • 52min
Progressing Leads Through Your Consulting Sales Funnel—with Catherine Brown
Sales expert and author Catherine Brown is back again to share her process and insights for engaging leads all the way through to them becoming consulting clients.
Apr 4, 2022 • 46min
Revenue Generating Activities as a Path to Profitability—with Catherine Brown
Sales expert and author Catherine Brown dives into Revenue Generating Activities (RGAs) and why a deliberate focus on doing them will help you build a profitable, sustainable consulting business.
Mar 28, 2022 • 40min
How to Get, Keep, and Delight Clients—with Josh Rubin
Consultant Josh Rubin answers what he would do in various scenarios related to getting and keeping clients. He also shares his top advice to new consultants trying to build up their client bases.
Mar 21, 2022 • 39min
Selling Consulting Services Without Being Salesy—with Andy Paul
Author and consultant Andy Paul shares an approach to selling your consulting services more effectively and without being salesy.
Mar 14, 2022 • 51min
Getting on Podcasts to Get Consulting Business—with Deb Zahn
Host Deb Zahn shares the whys and hows of being a guest on podcasts so you can get more consulting business.
Mar 7, 2022 • 41min
Pricing for a Profitable Consulting Business—with Ruth-Joy Connell
Pricing and sales expert Ruth-Joy Connell shares the pillars that she takes consultants and consulting firms through to ensure that they price themselves right and have a profitable consulting business. She also touches on some why systems are critical for scaling your consulting business.
Feb 28, 2022 • 35min
Effective Outreach Emails to Consulting Leads and Prospective Clients—with Deb Zahn
Host Deb Zahn shares strategies and techniques for sending outreach emails that get you more meetings with consulting leads and prospective clients.
Feb 21, 2022 • 43min
A Masterclass in Addressing Scope Creep When Consulting—with Deb Zahn
Host Deb Zahn walks through her go-to strategies and techniques for getting paid for all you do and staying on great terms with clients when scope creep happens.
Feb 14, 2022 • 39min
Using Online Ads in Your Marketing Mix—with Chudi Anyaeche
Online advertising expert Chudi Anyaeche shares how to use online ads as a marketing strategy for your consulting business and how to do it wisely to increase the likelihood of getting clients.
Feb 7, 2022 • 43min
Constructing a Story of Who You Are That Yields Results—with Woody Harrison
Video storyteller Woody Harrison shares how he helps his clients create stories that get them the results they want. He also shares how he went from zero to many clients through making cold calls.
