The Modern Selling Podcast

Attention Sales Professionals: Want to skyrocket your email response rates and engagement with prospects? Get ready for a game-changing solution that will revolutionize your sales email communication and drive incredible results. Stay tuned to discover how you can achieve this and transform your sales game. Uncover the shocking truth about the common mistakes in email communication that could be costing you valuable leads. Learn how to transform your approach and skyrocket your response rates. Stay tuned to uncover the unexpected secrets that will revolutionize your sales game. This is Jason Kramer's story: Jason Kramer's journey into mastering effective sales email communication stems from his early passion for communication, which he elevated to graphic design and verbal communication. With a robust background in marketing, communication, and advertising, he ventured into the realm of web development and marketing, where he gained invaluable experience in handling leads and managing the sales process. Jason's unique approach involves layering communication and advertising on top of data, particularly CRM, to drive enhanced results for companies. His focus on helping companies navigate the challenges of lead management and data segmentation has led to remarkable improvements in response rates and prospect engagement. Emphasizing the importance of a defined process and the right tools to manage it effectively, Jason's insights resonate with sales professionals seeking to elevate their email communication skills. Through personalized and customized strategies, Jason has effectively adapted to the evolving dynamics of sales communication, making him a trusted advisor for sales professionals looking to optimize their email outreach and engagement. It's all about the impression of the brand and the way that the brand exists in the marketplace. - Jason Kramer This week's special podcast guest is Jason Kramer Jason Kramer, the founder of Cultivize, brings a wealth of experience in marketing, communication, and advertising to the table. His expertise lies in leveraging data within CRM to help businesses effectively manage their lead nurturing process. With a focus on establishing meaningful connections with prospects, Jason's insights are invaluable for sales professionals looking to build stronger relationships with buyers. Through his practical approach and emphasis on defined processes, Jason provides actionable strategies that resonate with sales leaders and professionals. In this episode, you will be able to: Master the art of lead nurturing and relationship building to supercharge your sales success. Unlock the secrets of optimizing sales engagement and outreach for unparalleled results. Learn the keys to effective sales email communication to skyrocket your response rates. Refine your sales process to achieve greater efficiency and effectiveness. Uncover powerful lead generation strategies to fuel your sales pipeline. The key moments in this episode are: 00:00:08 - Introduction to FlyMSG.io 00:01:10 - Building Stronger Relationships with Buyers 00:03:22 - Unique Insight into Jason Kramer 00:05:21 - Lead Nurturing Process 00:09:08 - Establishing Meaningful Connections 00:13:42 - Automation and Engagement Strategies 00:14:52 - Approaches for Sales Qualified Leads 00:16:27 - Cold Outreach Strategy 00:18:38 - Extended Sales Engagement Campaign 00:26:45 - Personal Rapport and Quality Over Quantity 00:27:45 - Protecting the Integrity of Salespeople 00:28:34 - Analyzing the Initial Email 00:34:30 - Ineffective Follow-Up 00:36:45 - Inappropriate Humor in Email 00:40:29 - Lack of Value in Subsequent Emails 00:41:08 - The Pitfalls of Email Outreach and Sales Sequences 00:42:39 - Uncovering Sales Intelligence Tools and Email Scraping 00:46:19 - The Need for Process and Oversight in Sales Outreach 00:48:41 - Accountability and Process in Sales Management 00:53:42 - Key Steps for Improving Sales Outreach 00:55:14 - About afterthelead.com 00:55:37 - All-time favorite movie 00:56:10 - The timeless appeal of "The Big Lebowski" 00:56:22 - Gratitude and podcast wrap-up Timestamped summary of this episode: 00:00:08 - Introduction to FlyMSG Mario Martinez, Jr introduces the podcast and the guest, Jason Kramer, the founder of Cultivize. They discuss lead nurturing and the importance of managing leads that come into the sales pipeline. 00:01:10 - Building Stronger Relationships with Buyers Jason Kramer shares his background in marketing and advertising and emphasizes the need for a defined process when handling inbound leads. He highlights the importance of nurturing and educating leads to make informed decisions. 00:03:22 - Unique Insight into Jason Kramer Jason Kramer reveals a surprising fact about himself and his wife - matching skull candy tattoos of Mickey and Minnie Mouse. Mario Martinez Jr. reacts with surprise, creating a lighthearted moment in the conversation. 00:05:21 - Lead Nurturing Process Jason explains the importance of having a CRM and using it effectively in the lead nurturing process. He emphasizes the need for a well-maintained database and establishing a cadence for touching base with prospects during the sales process. 00:09:08 - Establishing Meaningful Connections Jason outlines strategies for establishing connections with prospects, including personalized emails, LinkedIn engagement, and occasional text messaging. He highlights the importance of tailoring communication to fit the prospect's pain points and preferences. 00:13:42 - Automation and Engagement Strategies Jason discusses the common "spray and pray" approach to engagement and the use of plain text messages. He emphasizes the importance of leveraging data to nurture leads and tailoring the approach based on the prospect's engagement level. 00:14:52 - Approaches for Sales Qualified Leads The conversation explores the distinction between handraisers and sales qualified leads, with Jason highlighting the need for different approaches. He emphasizes the importance of providing value and authenticity in the initial outreach, tailored to the prospect's specific pain points. 00:16:27 - Cold Outreach Strategy Jason delves into the intricacies of cold outreach, stressing the importance of targeting the right audience and titles within organizations. He discusses the effectiveness of short, personalized emails with minimal links, coupled with tracking and monitoring engagement signals. 00:18:38 - Extended Sales Engagement Campaign The conversation shifts to the concept of elongating the sales engagement campaign over four months, challenging the traditional 30-day outreach model. Jason shares insights on continuous tweaking and monitoring, with a focus on high-quality leads and personalized rapport-building. 00:26:45 - Personal Rapport and Quality Over Quantity Jason explains the personalized approach to building rapport through multiple touchpoints, including LinkedIn, text messages, and phone calls. He emphasizes the importance of weeding out unqualified prospects and prioritizing quality over quantity in the engagement process. 00:27:45 - Protecting the Integrity of Salespeople Mario and Jason discuss the importance of protecting the integrity of salespeople by blurring out company names and individual names in email examples. They also discuss the potential impact on sellers' reputation. 00:28:34 - Analyzing the Initial Email Mario and Jason review an initial email from "Bob" and critique its use of jargon, lack of clarity on results, and the sender's identity. They emphasize the need for personalized and value-driven communication. 00:34:30 - Ineffective Follow-Up The conversation shifts to "Bob's" follow-up emails, highlighting their lack of value and the use of generic phrases. Mario and Jason discuss the negative impact of overly frequent and unhelpful follow-ups on the recipient. 00:36:45 - Inappropriate Humor in Email Mario and Jason critique "Bob's" attempt at humor in an email, deeming it inappropriate and off-putting. They emphasize the importance of maintaining professionalism and relevance in communication with potential clients. 00:40:29 - Lack of Value in Subsequent Emails Mario and Jason analyze "Bob's" repeated attempts to confirm email receipt without providing value or addressing the recipient's needs. They stress the importance of delivering meaningful content and value in every communication. 00:41:08 - The Pitfalls of Email Outreach and Sales Sequences Mario and Jason discuss the challenges of poorly crafted email outreach and sales sequences. They highlight the importance of understanding buyer behavior and the negative impact of spammy and ineffective messaging. 00:42:39 - Uncovering Sales Intelligence Tools and Email Scraping Mario reveals how he sets up an alias email to identify when sales intelligence tools scrape his information. Jason emphasizes the importance of understanding the technology being used and the implications of email scraping for sales outreach. 00:46:19 - The Need for Process and Oversight in Sales Outreach Jason underscores the lack of oversight in sales outreach and the need for a refined process. They discuss the importance of aligning sales and marketing efforts to ensure qualified leads and a consistent brand presence in the market. 00:48:41 - Accountability and Process in Sales Management Jason emphasizes the need for accountability in managing sales teams and the importance of refining processes for effective outreach. They highlight the significance of communication between sales and marketing teams to drive qualified leads. 00:53:42 - Key Steps for Improving Sales Outreach Jason outlines three key steps for improving sales outreach, including evaluating technology usage, centralizing data, and establishing a collaborative agreement. They stress the importance of working together to achieve business growth and informed decision-making. 00:55:14 - About afterthelead.com Jason mentions afterthelead.com as a resource for great information, contact details, and giveaways. He also shares the correct spelling of his name for those looking for more information. 00:55:37 - All-time favorite movie Jason shares his all-time favorite movie, "The Big Lebowski," highlighting its well-written and entertaining factors. He even recently enjoyed watching it with his 14-year-old son. 00:56:10 - The timeless appeal of "The Big Lebowski" Jason emphasizes the enduring value and entertainment of "The Big Lebowski," mentioning that he found it just as good watching it for the 30th time as he did the first time. 00:56:22 - Gratitude and podcast wrap-up Mario expresses gratitude to Jason for being on the show. He also urges listeners to leave a five-star rating and review for the podcast on iTunes and promotes the download of fly message for increased productivity. Mastering Email Communication Highly effective email communication isn't simply about crafting an email and hitting send. It requires understanding the recipient's pain points, being concise and clear with the message, and personalizing content to capture the recipient's attention. With an average email receiving only about 15–20 seconds of a reader's attention, keeping your message short and to the point, along with the strategic inclusion of case studies or examples, ensures your email gets the attention it deserves. Optimizing Sales Outreach Effective sales outreach starts with an in-depth understanding of the target audience and tailoring the messaging accordingly. This requires sales professionals to steer clear of generic mass emails and focus more on personalized, value-driven communication. Utilizing the correct tools, deploying the right strategies, and regular monitoring of engagement can significantly optimize outreach efforts, helping sales teams connect more meaningfully with prospects and increase the likelihood of closing deals. Establishing Meaningful Connections Developing strong relationships is a crucial aspect of a successful sales strategy. By understanding the length of the sales cycle, identifying a suitable touchpoint cadence, and using effective communication tools, businesses can build substantial connections with prospective clients. An appropriately planned and well-implemented strategy can lead to more engagement, improved trust, and ultimately a higher conversion rate. The resources mentioned in this episode are: Connect with Jason Kramer on LinkedIn and send him a personalized message to start a conversation. Visit afterthelead.com to access valuable information, contact details, and free giveaways and playbooks related to lead nurturing and sales enablement. Download FlyMSG and sign up for free to save 20 hours or more in a month and increase your productivity. FlyMSG is a free text expander and personal writing assistant that can help you streamline your writing and communication tasks.

Does it sound familiar to struggle with building a strong team culture within your sales team? You may have been told to simply focus on individual sales performance without considering the impact of team dynamics. This approach often leads to a lack of collaboration, communication breakdowns, and a decrease in overall sales success, leaving you feeling frustrated and unable to achieve your desired results. Do you want to create a team environment where collaboration and productivity thrive? Manoj Ramnani will reveal the key to establishing a cohesive and high-performing team culture. Discover the solution to fostering an atmosphere of unity and success within your sales team. Unlock the secret to cultivating a strong and effective team culture. Our gues today is Manoj Ramnani. His journey to building a successful company without taking any VC money is a testament to his resilience and determination. From the early stages of his career, Manoj recognized the value of fostering a strong team culture. It was during his first foray into entrepreneurship that he truly grasped the impact of a positive and driven team environment. Through the ups and downs of founding multiple companies, Manoj honed his ability to bring people together, instilling a sense of ownership and accountability within his teams. His approach to team culture goes beyond the conventional, as he seeks individuals who not only understand their failures but also learn and grow from them. Manoj's story is one of unwavering commitment to building a company where every team member is invested in the collective success, and his insights are invaluable for sales leaders navigating the complexities of team dynamics and culture. Building business is a team sport. If I was a pianist, I'd do it all by myself, much less coordination. It's just me, right? If I had to put 15 hours to play piano and be perfect at it, probably would be easier. But when you have to have a bunch of folks coming together, and you need A players that are independent thinkers, that take ownership, they have their own thoughts and opinions to get them all coming together, that's the hardest part of building any business. - Manjoj Ramnani Manjoj Ramnani, the CEO and founder of Sales Intel, has a proven track record of successfully establishing and growing businesses, with Sales Intel marking his fourth venture. Headquartered in the Washington, DC metro area, Sales Intel has achieved notable success without relying on venture capital funding. Specializing in providing data and intelligence solutions for go-to-market teams, Manjoj is committed to enabling businesses to build strong pipelines, increase win rates, and expand their account sizes. With a team of around 150 professionals, he is known for fostering a collaborative and innovative team culture. Beyond his professional pursuits, Manjoj's passion for flying and being a recreational pilot adds a unique dimension to his persona, reflecting his multifaceted expertise and interests. In this episode, you will be able to: Build a strong team culture to foster collaboration and success within your sales team. Understand the importance of product market fit to drive your sales strategy and maximize customer satisfaction. Overcome the challenges of selling a product in its early stages to establish a foothold in the market. Manage customer expectations for product development to ensure a positive and trusting relationship. Implement effective sales strategies and communication techniques to enhance your sales performance and customer engagement. The key moments in this episode are: 00:00:08 - Introduction to Flymessage IO and Sales Intel 00:01:30 - An Insight into Manoj Ramnani 00:05:40 - Discovering Manoj's Hidden Passion 00:09:32 - The Importance of Team Culture and Building Sales Intel 00:13:20 - Setting Cultural Values and Pillars 00:15:06 - Progress and Market Learning 00:16:13 - Cultural Pillars and Accountability 00:18:00 - Hiring Executive Leaders 00:22:05 - Long-Term View and Employee Retention 00:27:55 - Learning from Failure 00:30:06 - Key Factors for Sales in Services vs. Product Companies 00:31:29 - Impacting Product as a Sales Leader 00:32:36 - Challenges of Selling an Unproven Product 00:36:14 - Progress Over Perfection in Product Development 00:42:48 - Building Trust Through Transparent Sales 00:45:17 - The Importance of Not Selling Futures 00:46:02 - Managing Expectations on Product Development 00:47:34 - Negotiating Future Product Development 00:48:59 - Connecting with Manoj Ramnani 00:49:41 - Manoj's Favorite Movie Timestamped summary of this episode: 00:00:08 - Introduction to FlyMSG.io and SalesIntel Mario Martinez Jr. introduces the podcast and guest Manoj Ramnani, CEO and founder of Sales Intel. They discuss the creation of FlyMSG and the role of Sales Intel in providing data and intelligence for go-to-market teams. 00:01:30 - An Insight into Manoj Ramnani Manoj Ramnani shares his background as a fourth-time founder and CEO of Sales Intel. He also reveals a little-known fact about being a recreational pilot, showing a different side to his professional life. 00:05:40 - Discovering Manoj's Hidden Passion Manoj Ramnani unveils his passion for flying and owning his own plane, expressing his plans to fly across the country to meet customers and partners. This personal insight adds depth to his professional persona. 00:09:32 - The Importance of Team Culture and Building Sales Intel Mario and Manoj delve into the challenges and successes of building Sales Intel without venture capital funding. They highlight the significance of team culture, emphasizing the need for the right people with the right attitude, focus, and drive. 00:13:20 - Setting Cultural Values and Pillars Manoj discusses the cultural pillars of Sales Intel, emphasizing the importance of customer-centricity and progress over perfection. He shares insights from his previous experiences and the evolution of cultural values within the company. 00:15:06 - Progress and Market Learning Manoj emphasizes the importance of making progress, getting the product to market, learning from the market, and iterating to keep making progress. 00:16:13 - Cultural Pillars and Accountability Manoj discusses the importance of cultural values, accountability, and the idea of being in it together as a team. 00:18:00 - Hiring Executive Leaders Mario raises the challenge of hiring executive leaders who may not have the same ownership mindset as a founder. Manoj highlights the importance of looking for capability, cultural fit, stability, and long-term thinking in potential executive hires. 00:22:05 - Long-Term View and Employee Retention Manoj shares the concept of longer-term thinking and how it applies to employee retention and success within the company. He emphasizes the importance of giving employees enough time to see things through and the benefits of long-term commitment. 00:27:55 - Learning from Failure Manoj candidly discusses his own experience with failure and the importance of taking ownership of mistakes. He emphasizes the value of learning from failure and the impact it can have on personal and professional growth. 00:30:06 - Key Factors for Sales in Services vs. Product Companies Manjoj discusses the key differences in sales strategies for services and product companies, emphasizing the importance of product market fit, pipeline generation, and company culture. 00:31:29 - Impacting Product as a Sales Leader Manjoj explains the role of sales leaders in partnering with product and technology leaders to ensure successful product execution, especially in early-stage companies with unproven products. 00:32:36 - Challenges of Selling an Unproven Product Mario shares the challenges faced by sales reps selling an unproven product, emphasizing the importance of managing customer expectations, downplaying product issues, and maintaining resilience in the face of challenges. 00:36:14 - Progress Over Perfection in Product Development Manjoj highlights the value of prioritizing progress over perfection in product development, sharing his experience with setting realistic expectations and focusing on strengths to achieve traction in a competitive market. 00:42:48 - Building Trust Through Transparent Sales Mario discusses the importance of transparency in sales, advising sales leaders to disclose potential product issues to build trust with buyers and manage customer expectations effectively. 00:45:17 - The Importance of Not Selling Futures Mike Reevy's leadership style is highlighted, emphasizing the importance of not selling future products or features. This approach makes life easier for the organization and conditions sellers to refrain from promising future deliverables. 00:46:02 - Managing Expectations on Product Development Manoj explains the importance of managing expectations when it comes to product development timelines. He stresses the need to communicate awareness of requested features, but not promise specific delivery timelines. 00:47:34 - Negotiating Future Product Development The conversation touches on negotiating future product development with clients. Manoj shares an example of how they negotiated a quarter million dollar payment for a specific request, highlighting the complexities of product development in a mature organization. 00:48:59 - Connecting with Manoj Ramnani Listeners are encouraged to connect with Manoj on LinkedIn and are reminded to send a personalized connection request mentioning the podcast. Manoj's LinkedIn profile and last name spelling are provided for reference. 00:49:41 - Manoj's Favorite Movie Manoj shares that "The Godfather" is his all-time favorite movie, providing a personal touch to the conversation. This light-hearted moment adds a personal touch to the end of the episode. Cultivating a strong team culture Manoj highlights the importance of creating a robust team culture in driving the success of an organization. This involves fostering an environment of transparency and open communication. Having the right people with suitable attitudes and focus, and investing in their growth, is key to achieving this. Understanding product market fit Product market fit is critical in determining the growth trajectory of a business, as emphasized by Manoj. A well-differentiated product that meets the needs of its target market is crucial for long-term success. Furthermore, it is vital to continuously evaluate and innovate your product to stay ahead in the competitive business environment. Overcoming early-stage challenges Overcoming early-stage challenges is part and parcel of any startup journey, something Manoj explains vividly. Learning from mistakes and setbacks and adopting a long-term view can significantly help in getting past these hurdles. Setting realistic expectations, focusing on progress over perfection and patience is key to navigating these initial roadblocks. The resources mentioned in this episode are: Connect with Manjoj Ramnani, CEO of Salesintel, on LinkedIn by sending a personalized connection request mentioning that you heard him on the modern selling podcast. Download FlyMSG.io for free to save 20 hours or more in a month and increase your productivity. FlyMSG is a free personal writing assistant and text expander application. Give the modern selling podcast a five-star rating and review on iTunes to show your support. If you're looking for a sales intelligence solution, consider connecting with Salesintel to explore their data and intelligence SaaS solution for go-to-market teams. Watch Manjoj Ramnani's video on YouTube titled Success is Not a Straight Line to gain insights into the lessons he learned from his previous company's failure and success.

If you're feeling frustrated because your current hiring process is only bringing in mediocre sales talent, then you are not alone! You may already be spending countless hours sifting through resumes and conducting interviews, only to end up with sales professionals who lack the drive and results you need. Instead of seeing a boost in sales team performance, you're stuck dealing with underperformers who are holding your team back. It's time to make a change and attract the A-level sales talent your team needs to succeed. In this episode of The Modern Selling Podcast, Doug Dvorak, Motivational Sales Speaker, Trainer & Sales Performance Coach, shares his insights on attracting A-level sales talent. Doug is one of the most well-traveled keynote motivational speakers available today. Doug has earned his spot in the motivational speaking hall of fame. He has also been inducted into the International Who's Who of Professional Speaking. Doug Dvorak's journey from being a seasoned sales representative to a leader in sales talent acquisition is a compelling narrative of resilience and vision. His career spans the burgeoning era of the Internet, selling data communication products, to leading global sales teams in the realm of manufacturing enterprise software. Doug's story is a testament to the fact that attracting A-level sales talent is not just about skill; it's about creating an environment that resonates with top performers. His journey encapsulates the essence of perseverance and a relentless pursuit of excellence in sales talent acquisition. We can't sell as Fred Flintstone anymore. We're George Jetson. And AI is in support to allow us to get more FaceTime, email time, phone time, zoom times. That's the only time we make money. - Doug Dvorak This week's special guest is Doug Dvorak, the founder and managing principal of the Sales Coaching Institute, bringing with him a wealth of experience as a professional sales representative and keynote speaker. Having spearheaded sales of data communication products, web browser technology, and enterprise software to global giants such as IBM and John Deere, Doug's expertise in attracting and retaining A-level sales talent is unparalleled. In this episode you will learn to: Master the art of hiring and retaining sales talent can transform your sales team's performance. Discover the secrets to attracting A-level sales talent and elevating your team's success. Uncover the power of using sales assessments for hiring top-performing sales professionals. Learn sales compensation plan best practices to motivate and reward your sales team effectively. Explore the impact of AI on sales leadership and how it can revolutionize your sales strategies. The key moments in this episode are: 00:00:08 - Introduction to the podcast 00:01:25 - Doug's Background and Experience 00:09:02 - Hiring A-Level Talent 00:13:51 - Strategies for Hiring Senior Talent 00:16:03 - Attracting and Retaining A-Players 00:17:49 - Attracting and Retaining Great Sales Talent 00:18:50 - Hiring Process and Assessments 00:20:32 - Vetting Candidates and Cultural Fit 00:26:17 - Elements of a Successful Sales Compensation Plan 00:31:42 - Avoiding Complex Compensation Plans 00:35:01 - Importance of Compensation in Sales Leadership 00:36:39 - Impact of Technology on Sales Leadership 00:43:24 - Embracing AI in Sales 00:46:03 - Leveraging Technology in Sales 00:49:41 - Connecting with Doug Dvorak Timestamped summary of this episode: 00:00:08 - Introduction to the podcast Mario Martinez Jr. introduces the podcast and the guest, Doug Dvorak, founder of the Sales Coaching Institute. 00:01:25 - Doug's Background and Experience Doug Dvorak shares his background as a former sales representative and leader, and his transition to founding the Sales Coaching Institute in 2005. 00:09:02 - Hiring A-Level Talent Doug discusses the importance of having a well-constructed hiring process and building a farm system to identify and groom A-level sales talent, including partnerships with colleges and universities. 00:13:51 - Strategies for Hiring Senior Talent Doug suggests establishing strong relationships with search professionals who have expertise in the industry to help in the search for senior talent, as well as leveraging referrals from current senior reps. 00:16:03 - Attracting and Retaining A-Players Mario emphasizes the importance of leaders being interviewed by potential hires, and discusses the significance of personal brand and culture in attracting and retaining top talent. 00:17:49 - Attracting and Retaining Great Sales Talent Doug discusses the importance of branding to attract top sales talent and shares insights on the hiring process using the top grading system. 00:18:50 - Hiring Process and Assessments Doug elaborates on the top grading system and the use of sales assessment tools like Gallup's challenger or disk, as well as the importance of conducting thorough reference checks. 00:20:32 - Vetting Candidates and Cultural Fit Doug emphasizes the significance of vetting candidates through online assessments, interviews, and reference checks to ensure cultural fit and mutual value for both the employer and the candidate. 00:26:17 - Elements of a Successful Sales Compensation Plan Doug highlights the key elements of a successful sales compensation plan, including a reasonable base, non-recoverable draw, clear KPIs, and accelerators to motivate and attract top sales talent. 00:31:42 - Avoiding Complex Compensation Plans Doug discusses the negative impact of complex and changeable compensation plans, emphasizing the importance of simplicity, transparency, and fair compensation to retain and motivate A players in the sales team. 00:35:01 - Importance of Compensation in Sales Leadership Doug emphasizes that the compensation of sales leaders should be less than top performers. He discusses the impact of compensation on behavior and the mistake of promoting the best rep to a leadership role. 00:36:39 - Impact of Technology on Sales Leadership Doug delves into the effects of technology, specifically AI, on sales leadership. He highlights the game-changing nature of AI in automating manual tasks and freeing up time for sales leaders and reps. 00:43:24 - Embracing AI in Sales Doug stresses the importance of AI augmenting sales reps and leaders rather than replacing them. He discusses the productivity savings and the need for data-driven decision making in sales. 00:46:03 - Leveraging Technology in Sales Doug emphasizes the role of AI in supporting sales reps to get more FaceTime, email time, phone time, and zoom time to drive meaningful conversations. He underscores the importance of humanization and contextual relevance in engagement. 00:49:41 - Connecting with Doug Dvorak Doug shares his contact information for connecting with him directly and mentions his website and phone number for further engagement. Hire and Retain Top Sales Talent Finding and keeping high-level sales professionals can be a game-changing strategy for organizations looking to expand their business. A thorough hiring process can include elements such as a detailed sales assessment, a well-structured interview, and even asking candidates to submit videos to demonstrate their skills and motivation. In addition, a comprehensive onboarding process and a transparent, easy-to-understand compensation plan can promote staff retention and encourage top performers to stay with the company. Attract A-Level Sales Professionals Attracting top-notch sales talent requires a strategic approach that goes beyond just offering a decent salary. Companies need to work on their branding, create a dynamic sales culture, and establish processes that can identify and attract A-level talent continuously. Forming partnerships with universities to offer internships can also provide a much-needed funnel to attract and assess potential candidates that can later become full-time hires. Power of Sales Assessments Sales assessments have evolved to become an essential tool in the hiring process, providing deep insights into a candidate's sales aptitude, personality, leadership skills, and more. Tools like Gallup's challenger or DISC can help verify if a candidate's skill set matches the job requirements and how comfortably they can fit in with the company's culture. They serve as an effective complement to reference checks and interviews, helping to ensure that hires are not only capable but also motivated and a good cultural fit. Connect with Doug Dvorak directly via https://dougdvorak.com/ Download FlyMSG.io for free to save 20 hours or more in a month and increase productivity. FlyMSG is a free text expander and personal writing assistant. Check out the 100 best chat GBT prompts and the best LinkedIn Chat GPT prompts available on Vengreso's website for AI-powered engagement. Give the Modern Selling Podcast a five-star rating and review on iTunes to show support and help the podcast reach more listeners. https://www.facebook.com/GoVengreso https://www.twitter.com/twitter.com/govengreso https://www.linkedin.com/company/vengreso https://www.youtube.com/channel/UCtx5qy9xPdmQ4cL0aX50rTA?sub_confirmation=1 https://www.youtube.com/channel/UCtx5qy9xPdmQ4cL0aX50rTA?sub_confirmation=1

Get ready to uncover the secrets of mental toughness in sales with expert Matt Phillips. Discover the key to overcoming challenges, achieving success, and reaching your full potential. But what happens when the pressure is on, and the quotas must be met? Stay tuned to find out. This is Matt Phillips's story: Matt Phillips' journey is a testament to the transformative power of embracing discomfort and seizing unexpected opportunities. His encounter with Ruben Gonzalez, a four-time Olympian, sparked a life-altering proposition - co-writing a book. Although initially hesitant, Matt's decision to step out of his comfort zone and accept the challenge led to personal and professional growth. This experience not only tested his confidence but also provided a platform to share valuable insights. It's a story of resilience, courage, and the profound impact of venturing into uncharted territory. Matt's narrative serves as a poignant reminder that growth often blossoms from embracing discomfort and seeking new challenges. His journey embodies the essence of mental toughness and the unwavering spirit required to navigate uncertainties. The quality of leader you become is based on the quality of questions you ask. - Matt Phillips Matt Phillips is the CEO of Matt Phillips Leadership Coaching, specializing in elevating sales professionals and teams to achieve peak performance. With over eleven years of experience, Matt's expertise lies in nurturing mental toughness and resilience, crucial for success in the competitive sales environment. His approach combines coaching, workshops, and online programs to instill the necessary skills for achieving sales goals. Beyond his professional pursuits, Matt's passion for gravel bike riding reflects his commitment to personal growth and embracing new challenges. His unique blend of leadership coaching and personal experience brings a fresh perspective to the crucial topic of mental toughness in sales. In this episode, you will be able to: Master mental toughness to excel in sales. Boost confidence and shatter limiting beliefs for sales success. Uncover the pivotal role of leadership in driving sales performance. Empower your sales team with effective enablement strategies. Harness the power of mindset for unparalleled success in sales. The key moments in this episode are: 00:00:08 - Introducing the Podcast 00:01:23 - Overcoming Mental Toughness 00:08:56 - Matt's Leadership Coaching 00:10:22 - Matt's Gravel Bike Ride 00:12:40 - Embracing New Challenges 00:12:56 - Understanding Mental Toughness 00:15:12 - The Five Elements of Mental Toughness 00:18:08 - Building Confidence 00:21:32 - Nature vs. Nurture 00:26:41 - Understanding Beliefs and Overcoming Challenges 00:27:15 - The Role of Beliefs in Sales and Leadership 00:28:49 - Shifting Beliefs for Sales Success 00:29:53 - Individual Responsibility and Leadership Development 00:36:53 - Overcoming Distractions and Effective Coaching 00:40:06 - Importance of Training and Enablement Plan 00:41:22 - Building a Leadership Philosophy 00:43:47 - Resources for Mental Toughness 00:46:06 - Quality of Leadership 00:47:53 - All-Time Favorite Movie Timestamped summary of this episode: 00:00:08 - Introducing the Podcast Mario Martinez Jr. introduces the "Modern Selling Podcast" and the guest, Matt Phillips, CEO of Matt Phillips Leadership Coaching, discussing mental toughness. 00:01:23 - Overcoming Mental Toughness Matt shares a personal story about writing a book with a four-time Olympian, emphasizing the importance of stepping out of one's comfort zone and the impact of challenges on personal and professional growth. 00:08:56 - Matt's Leadership Coaching Matt explains that his coaching primarily focuses on salespeople and cross-functional teams, emphasizing mental toughness, consistency, and separating oneself from others as key components of achieving sales goals. 00:10:22 - Matt's Gravel Bike Ride Matt shares a personal detail about his new hobby, gravel bike riding, connecting it to the memory of his late father and emphasizing the unexpected nature of his interest in biking despite his physical appearance. 00:12:40 - Embracing New Challenges Mario and Matt discuss their shared interest in biking and how they have both embraced new challenges, such as mountain biking, demonstrating the importance of stepping out of one's comfort zone and trying new experiences for personal growth. 00:12:56 - Understanding Mental Toughness Matt and Mario discuss the importance of defining mental toughness and its key elements like confidence, focus, control, energy, and intentional action. 00:15:12 - The Five Elements of Mental Toughness Matt breaks down the five elements of mental toughness - confidence, focus, control, energy, and intentional action - and how they contribute to building a strong mindset. 00:18:08 - Building Confidence Matt emphasizes the importance of leveraging past successes to build confidence and propel future actions, regardless of challenges faced in sales or leadership roles. 00:21:32 - Nature vs. Nurture Matt and Mario delve into the discussion of whether mental toughness is something innate or can be developed through training and practice, highlighting the importance of nurturing key behaviors like confidence and control. 00:26:41 - Understanding Beliefs and Overcoming Challenges Matt shares his personal experience of understanding beliefs and how it freed him up. He emphasizes the importance of identifying and challenging limiting beliefs to achieve success in sales and leadership. 00:27:15 - The Role of Beliefs in Sales and Leadership Matt discusses the impact of beliefs in sales, highlighting the importance of confidence and understanding the origins of beliefs. He emphasizes the need to rewire the brain to overcome limiting beliefs and achieve success. 00:28:49 - Shifting Beliefs for Sales Success Matt explains the significance of shifting beliefs in sales, focusing on the role of confidence and challenging limiting beliefs. He emphasizes the need for sales leaders to coach their teams through shifting beliefs to overcome challenges and achieve success. 00:29:53 - Individual Responsibility and Leadership Development Matt addresses the individual responsibility in sales, emphasizing the importance of setting goals and reflecting on what motivates individuals. He also discusses the role of sales leaders as coaches in developing their teams and optimizing performance. 00:36:53 - Overcoming Distractions and Effective Coaching Matt shares insights on overcoming distractions and maintaining focus in sales. He also highlights the importance of effective coaching, emphasizing the need for leaders to actively listen to their team members and provide hands-on support to drive performance. 00:40:06 - Importance of Training and Enablement Plan Matt emphasizes the importance of leaders helping employees who are new to a task by providing a starting point, vision, and practical examples. He also highlights the need for leaders to invest time in coaching and mentoring employees. 00:41:22 - Building a Leadership Philosophy Matt discusses the significance of developing a clear leadership philosophy and the need for leaders to communicate their expectations and actions to their team members. He stresses the importance of investing time in training and coaching the team for optimal performance. 00:43:47 - Resources for Mental Toughness Matt shares about a free master class training for sales leaders and the importance of knowing your numbers through a metrics cheat sheet. He encourages individuals to take advantage of these resources to improve mental toughness and achieve sales goals. 00:46:06 - Quality of Leadership Matt emphasizes the importance of asking the right questions and reflecting on personal beliefs to become a better leader. He encourages individuals to challenge obstacles and rewire their thinking to unlock new possibilities and achieve desired results. 00:47:53 - All-Time Favorite Movie Matt shares his all-time favorite movie, "Field of Dreams," and relates it to his personal connection with the sentimental story behind it, emphasizing the importance of cherished memories and sentimental moments. Learn Leadership's Impact on Sales Leadership, according to Matt Phillips, extends beyond just holding team members accountable. It involves training, coaching, and equipping team members with the necessary tools to meet their sales objectives efficiently. By understanding leadership's impact on sales, professionals can better align their efforts with their overall goals, thus optimizing team performance and driving success. Strengthen Mental Toughness for Sales Matt Phillips underscores the immense role mental toughness plays in the highly competitive sales industry. In a world where sales teams and individuals are constantly jostling for the same opportunities, mental zing stands out as a reliable key to success. Through this episode, Matt seeks to equip sales professionals with the necessary tools to cultivate mental toughness, thus improving their resilience and ultimately their sales performance. Boost Confidence and Break Through Constantly revisiting past victories constitutes an essential part of fostering self-belief, according to Matt Phillips. He encourages sales professionals to leverage their past successes as a springboard to future victories. This episode inspires sales professionals to develop an unwavering confidence in their abilities, enabling them to break through challenges and meet their sales targets head-on. The resources mentioned in this episode are: Sign up for the free master class training on How to Become an Elite Sales Leader and Triple Revenue Growth to learn about mindset shifts and tactical strategies for sales leadership. Visit Mattphillipscoaching.com to access a metrics cheat sheet that can help you focus on the right metrics to optimize your performance as a sales leader or individual contributor. Download FlyMSG, a free text expander and personal writing assistant, to save 20 hours or more in a month and increase your productivity.

Do you desire to enhance your business's efficiency and effectiveness? Discover how to achieve increased focus and productivity in your business operations as I share the solution with you. Learn how to attain heightened performance and output in your entrepreneurial pursuits. Join me to unlock the key to maximizing productivity in your business endeavors. Driven entrepreneur Sebastian Schieke defies distractions to achieve laser-focused productivity, despite the ever-changing business landscape and financial constraints. Does it sound familiar to struggle with maximizing sales and providing exceptional customer service? You may have been told to simply increase your sales team or customer service staff without considering the underlying issues. This can result in a lack of efficiency, wasted resources, and ultimately, a disappointing impact on your business performance. Stick to two or three things at most and remain laser focused on the mission at hand. - Mario Martinez For this episode, Mario Martinez Jr. was interviewed by Sebastian Schieke Sebastian Schieke is the CEO and founder of a notable company focused on productivity software. With a specialization in AI and its applications in business operations, Sebastian brings a wealth of expertise to the table. His insights into leveraging AI for enhanced workflow processes and increased productivity have made a significant impact in the realm of sales and customer service. Sebastian's role in implementing AI technologies has been instrumental in reshaping the landscape of business operations, providing valuable solutions for entrepreneurs and business owners seeking to streamline their processes. In this episode, you will be able to: Discover how AI revolutionizes sales and customer service for enhanced business performance. Explore the pivotal role of human involvement in AI-driven conversations and its impact on customer experience. Uncover the importance of responsible usage of AI technology in driving ethical and sustainable business practices. Learn effective strategies for integrating AI into your workflows to streamline operations and boost productivity. Navigate through the challenges faced by entrepreneurs in leveraging AI to stay ahead in the competitive market landscape. The key moments in this episode are: 00:00:08 - Introducing FlyMSG.io 00:01:31 - Evolution of AI in the Workplace 00:03:47 - Human Assisted AI and Super Productivity Tools 00:08:21 - The Power of Integrated AI 00:09:32 - The Role of FlyMSG in Sales and Engagement 00:16:07 - The Power of Contextual Relevance and Hyper Personalization in Messaging 00:16:31 - The Pitfalls of AI to AI Communication 00:17:29 - The Importance of Respectful and Human-Centric Communication 00:21:48 - The Impact of AI on Enterprise Communication 00:29:29 - Ubiquitous AI Communication and Workflow Integration 00:32:13 - Personalized AI Writing Assistant 00:33:28 - Current Business Environment 00:34:29 - Struggles in Business 00:35:41 - Focus and Productivity 00:37:31 - Special Offer for Listeners Timestamped summary of this episode: 00:00:08 - Introducing FlyMSG.io Mario Martinez Jr. introduces FlyMSG, a free personal writing assistant and text expander application designed to help sales leaders and practitioners grow their sales numbers at scale. 00:01:31 - Evolution of AI in the Workplace Sebastian Chic and Mario Martinez Jr. discuss the rapid development of AI and its integration into workflow processes. They emphasize the importance of AI bringing value and enhancing the user's workflow. 00:03:47 - Human Assisted AI and Super Productivity Tools Mario Martinez Jr. explains the concept of human assisted AI and the need for tools that consolidate applications to enhance productivity. He highlights the value of AI in the user's daily workflow. 00:08:21 - The Power of Integrated AI Sebastian Schieke and Mario Martinez Jr. delve into the benefits and business cases of integrated AI, emphasizing its impact on daily communication and workflows. They discuss how AI is no longer limited to simple tasks but has become fully integrated into various work processes. 00:09:32 - The Role of FlyMSG in Sales and Engagement Mario Martinez Jr. explains the functionalities of FlyMSG, including its role in sales prospecting training, deploying messaging, and engaging with buyers. He also discusses the human-assisted AI approach in the development of FlyMSG's AI tools. 00:16:07 - The Power of Contextual Relevance and Hyper Personalization in Messaging The conversation starts with Sebastian Schieke emphasizing the importance of contextual relevance and hyper personalization in messaging for sales, customer service, and business owners. He highlights the value of using the human mind rather than AI for this purpose. 00:16:31 - The Pitfalls of AI to AI Communication Sebastian and Mario discuss the absurdity of AI to AI communication and the potential problems it can create. Sebastian shares an anecdote about a customer's frustration with a bot and emphasizes the need for tools to assist, not replace, human intelligence. 00:17:29 - The Importance of Respectful and Human-Centric Communication The conversation delves into the potential dangers of AI generating communication and the importance of respectful and human-centered interaction on social media. Sebastian underscores the need for developers to prioritize creating AI tools that enhance communication without contributing to disrespectful or hateful content. 00:21:48 - The Impact of AI on Enterprise Communication Sebastian discusses the potential dangers and biases created by AI platforms that use data to train their models. He highlights the importance of implementing enterprise-grade AI to protect sensitive data and maintain a high level of customization in communication across different platforms. 00:29:29 - Ubiquitous AI Communication and Workflow Integration The conversation explores the unique value of platforms like FlyMSG in providing a ubiquitous experience across various SaaS applications. Sebastian emphasizes the need for AI tools to integrate seamlessly into users' daily workflows and 00:32:13 - Personalized AI Writing Assistant Mario discusses the potential for a personalized FlyEngage tool that learns from the user's voice to generate messages. The complexity of adapting to individual voices and corporate needs is highlighted. 00:33:28 - Current Business Environment Mario reflects on the rapid speed of change and uncertainty in the current business landscape, emphasizing the challenges faced by business owners and the need for global solutions to accelerate growth. 00:34:29 - Struggles in Business Mario shares his perspective on the difficulties faced by entrepreneurs and business owners in finding product market fit and accessing funding, emphasizing the need for focus and resilience in the face of challenges. 00:35:41 - Focus and Productivity The importance of staying focused on what has worked in the past, avoiding distractions, and optimizing productivity is emphasized by Mario, highlighting the need for a laser-focused approach in business. 00:37:31 - Special Offer for Listeners Mario offers a special discount code for listeners interested in trying FlyMSG, encouraging them to leverage the productivity tools to save time and increase efficiency in their daily tasks. Human Involvement in AI Conversations While AI technology offers undeniable advantages in business and sales, the essentialness of human involvement in AI-driven conversations cannot be underestimated. By ensuring contextual appropriateness, particularly in calls to action and hyper-personalized messages, businesses can leverage technology to enhance human interaction rather than replace it. This balance of AI automation and human touch fosters a more appealing and engaging customer experience. AI Integration for Sales The incorporation of Artificial Intelligence in sales has drastically changed the landscape, offering new levels of efficiency and personalization. Tools like Vengreso's FlyMSG streamline the creation and sending of messages, which not only saves time but also enhances overall productivity. Embracing this technology combines human creativity and intelligence with AI capabilities, providing a promising path to higher sales and customer satisfaction. Responsible Usage of AI As AI technologies push new boundaries, there is a parallel need for responsible usage to navigate potential risks. Implementing enterprise-grade AI that ensures user data privacy and minimizes bias is paramount, just like FlyMSG's usage of private Language Model Models (LLMs). This mindset for responsible AI application helps enable the beneficial exploration of AI's potential, while safeguarding user trust and data integrity. The resources mentioned in this episode are: Visit Flymsg.io to set up your individual account and leverage FlyMSG for free to expand text and engage with your target buyer on LinkedIn using AI tools. Use the secret code PrimeDay2023 (capital P, capital D, 2023) to get 15% off the 27, 66, and $132 yearly plans for FlyMSG. This will help you increase your productivity and save about an hour per day. Give the Modern Selling Podcast a five-star rating and review on iTunes. Your feedback is greatly appreciated. Download FlyMSG for free right now to increase your productivity and save time. It's your free text expander and personal writing assistant. If you want to stay 20 hours or more in a month and increase your productivity, go right now and download FlyMSG. That's FlyMSG.io for free.

If you're feeling frustrated by the lack of response to your personalized sales messages, where your efforts to connect with prospects seem to fall flat, then you are not alone! Despite your attempts to craft tailored messages and engage with potential clients, you may find that your outreach process is inefficient and unproductive. Instead of seeing increased engagement and con, you may be experiencing a cycle of wasted time and missed opportunities. In this episode of The Modern Selling Podcast, Mario Martinez Jr., the CEO and founder of Vengreso, delves into the challenges faced by sales professionals in creating personalized engagement with buyers. He introduces FlyMSG.io, an innovative tool developed by his company, designed to streamline the process of crafting customized messages. Mario's expertise in digital sales prospecting and his company's focus on enhancing sales messaging for prospecting make him a credible source on this topic. The episode covers the inefficiencies of traditional outreach methods, the importance of personalization, and the introduction of AI-powered tools like FlyEngage AI and FlyPost AI to scale engagement efforts. The conversation emphasizes the significance of contextual relevance, personalization, and maintaining visibility across various touchpoints to improve buyer engagement. Sales professionals struggling with personalized messaging and seeking to enhance their outreach process should tune in to gain insights on leveraging AI tools like FlyMSG.io to save time and increase productivity while maintaining a personal touch in their buyer interactions. The name of the game is not Spray and Pray. The key to success is personalization and contextually relevant messaging. - Mario Martinez Jr. In this episode, you will be able to: Engage buyers with AI to boost sales efficiency. Streamline personalized messaging with FlyMSG.io Overcome challenges of email marketing with personalization. Increase buyer engagement through strategic social channel use. Scale prospecting efforts while maintaining a personal touch. The key moments in this episode are: 00:00:08 - Introduction 00:01:41 - Using AI for Buyer Engagement 00:03:17 - The Problem with Sales Messaging 00:07:54 - Templates and AI 00:11:29 - The Future of Personalization 00:14:59 - The Challenge of Engaging with B2B Buyers on Social Media 00:18:42 - Introducing Fly Engage AI and Fly Post AI 00:20:16 - Leveraging Connections and Building Engagement 00:21:39 - Maximizing the Benefits of LinkedIn Engagement 00:28:40 - Using AI to Improve Productivity 00:29:47 - Engaging with Connections on LinkedIn Sales Navigator 00:30:18 - Text Expander for Template-Based Messaging 00:31:06 - Importance of Consistency and Quality 00:31:38 - Getting Started with Fly Message Timestamped summary of this episode: 00:00:08 - Introduction Mario Martinez Jr. introduces himself as the CEO and founder of Vengreso, the creator of FlyMSG.io He explains that the podcast aims to help sales professionals grow their sales numbers at scale. 00:01:41 - Using AI for Buyer Engagement Mario discusses how FlyMSG, a free personal writing assistant and text expander application, can help sales professionals increase their prospecting engagement by up to 40%. He emphasizes that FlyMSG.io is not a bot and encourages listeners to try it. 00:03:17 - The Problem with Sales Messaging Mario explains that many sales professionals struggle with writing effective sales emails and messages. He discusses the importance of using templates to save time and ensure consistency in messaging. He introduces FlyMSG as a solution to this problem. 00:07:54 - Templates and AI Mario discusses how FlyMSG combines templates and AI to help sales professionals engage with their target audience. He explains that the platform allows users to quickly deploy pre-written messages with just a few keystrokes. He emphasizes the importance of personalization in sales messaging. 00:11:29 - The Future of Personalization Mario highlights the impact of personalization in sales messaging, especially with Google's new policies on spam. He emphasizes the need for individualized and relevant messaging to improve response rates and avoid being marked as spam. 00:14:59 - The Challenge of Engaging with B2B Buyers on Social Media Sellers face the challenge of engaging with B2B buyers on social media platforms like LinkedIn. Email and phone have low effectiveness, but using additional channels like text, LinkedIn, or video can increase engagement by up to 40%. However, the time-consuming process of finding relevant posts and crafting authentic responses hinders scalability and efficiency. 00:18:42 - Introducing Fly Engage AI and Fly Post AI Fly Engage AI and Fly Post AI are tools designed to address the challenges of engaging with buyers on LinkedIn. Fly Engage AI analyzes an individual's posts and helps sellers write relevant responses, saving time and increasing scalability. Fly Post AI allows users to generate thought leadership posts on any topic, with AI-generated content that can be personalized for maximum impact. 00:20:16 - Leveraging Connections and Building Engagement Sellers can leverage connections on LinkedIn to build engagement and maintain visibility. By sending personalized connection requests and following up with valuable content, sellers can stay on the radar of their target buyers. Building a multi-channel approach that includes messaging, commenting, and posting content helps establish a strong presence and increase the chances of success. 00:21:39 - Maximizing the Benefits of LinkedIn Engagement Engaging with buyers on LinkedIn offers several benefits, including increased visibility and extended exposure through newsfeeds. Sellers can maximize these benefits by implementing a connection request strategy, sending personalized messages, and consistently posting valuable content. By utilizing human-assisted AI and maintaining a genuine, 00:28:40 - Using AI to Improve Productivity Mario discusses the benefits of using human-assisted AI to remove emotion and focus on tasks. He demonstrates how to use AI to edit and tag posts, as well as engage with connections on LinkedIn Sales Navigator. 00:29:47 - Engaging with Connections on LinkedIn Sales Navigator Mario explains how AI can be used on LinkedIn Sales Navigator to engage with connections. He shows how to view posts and leave comments directly within the platform, making prospecting more efficient. 00:30:18 - Text Expander for Template-Based Messaging Mario introduces the text expander feature, which works on various online platforms. He demonstrates how to search for and insert pre-defined message templates, saving time and ensuring consistency in communication. 00:31:06 - Importance of Consistency and Quality Mario emphasizes the importance of consistency in messaging, from using hashtags to maintaining a cultural component within a team. He highlights the role of Fly Message in improving time, quality, and scalability in sales. 00:31:38 - Getting Started with Fly Message Mario directs listeners to visit flymsg.io to set up an account and access a 14-day trial. He mentions the Sales professional plan, which includes unlimited access to Fly Message tools and 14 hours of sales prospecting training. Streamline Personalized Messaging Personalized messaging is a cornerstone of effective sales strategy. Yet, it often becomes tedious and time-consuming, making it challenging to scale. Tools like FlyMSG.io help in personalizing messages at scale, thereby significantly reducing time and effort, enhancing productivity, and leveraging the personal touch to drive impactful conversations with potential buyers. Engage Buyers with AI Artificial Intelligence (AI) has revolutionized many aspects, and the sales industry is no exception. AI empowers sales professionals to engage more effectively and efficiently with their potential buyers. Tools like FlyEngage AI and FlyPost, from the FlyMSG family, harness the power of AI, not only offering excellent time-saving solutions but also providing valuable insights into buyer habits, significantly enhancing engagement strategies. Overcome Email Marketing Challenges Email marketing is often fraught with challenges such as low response rates and high spam complaints. But, by incorporating AI-powered tools like FlyMSG.io and adhering to effective strategies, sales professionals can navigate these hurdles. Not only does this enhance email deliverability, but significantly improves engagement rates, driving a higher return on investment and paving the path for successful buyer engagement. The resources mentioned in this episode are: Download FlyMSG.io: Go to the Chrome store or website and download FlyMSG, the free personal writing assistant and text expander application. Try it out: Once you have downloaded FlyMSG, give it a try and see how it can help increase your prospecting engagement with LinkedIn by up to 40%. Increase your sales numbers: Utilize FlyMSG to improve your sales numbers at scale. Use the app to create personalized and engaging messages to your target audience. Create buyer engagement: Use FlyMSG to create buyer engagement by crafting effective and attention-grabbing emails. The app provides templates and suggestions for subject lines, message content, and more. Save time: With FlyMSG, you can save time by using pre-built templates for common sales scenarios. Simply type a few keystrokes and the entire message will be generated for you. Enhance prospecting: FlyMSG.io can help you enhance your prospecting efforts by providing AI-powered suggestions and recommendations. This can help you tailor your messages to specific buyers and increase your chances of getting a response. Drive inbound leads: By utilizing the features of FlyMSG, you can drive inbound leads by creating personalized

Does this sound familiar? You've been told that in order to achieve better negotiation outcomes, all you need to do is focus on your sales pitch and product features. But let's be honest, how many times have you felt the pain of losing a deal even after delivering a flawless presentation? It's time to break free from that ineffective action and understand the procurement process. By gaining a deep understanding of how your buyers make purchasing decisions, you'll finally be able to unlock the secrets to winning and achieving the results you desire. Mark Raffan, founder of Negotiations Ninja, brings a unique perspective to the world of negotiations. With a background in procurement, he has seen firsthand the inner workings of the "devil's lair" and understands the challenges salespeople face when dealing with procurement teams. Mark's mission is to transform unsuccessful negotiators into successful ones by providing training and coaching. He believes that the key to negotiation success lies in thorough preparation. Unlike the flashy portrayals we often see in movies, Mark emphasizes that most negotiations are strategic and require a well-thought-out plan. The biggest mistake people make is going into negotiations without a clear objective or strategy. Mark teaches salespeople how to define their goals and break them down into concrete, achievable outcomes. By understanding both their own needs and the broader objectives of their business, salespeople can negotiate effectively and drive value throughout the negotiation process. Mark's approach challenges the traditional view of negotiations and empowers sales professionals to take control and achieve better outcomes. Don't sacrifice your own needs in favor of the customer. Be selfish and think about what you want to achieve in the negotiation, while still delivering value to the customer. - Mark Raffan My special guest is Mark Raffan Mark Raffan is the head of training at Negotiations Ninja, a prominent negotiation training and coaching business. With a background in procurement spanning over 15 years, Mark brings a wealth of experience and expertise to the table. Over the course of his career, he has helped numerous salespeople and procurement professionals improve their negotiation skills and achieve successful outcomes. With six years of running Negotiations Ninja, Mark has established the company as one of the leading negotiation training providers globally. Through their training programs, they have delivered valuable insights and strategies to companies across different continents. Mark's approach emphasizes strategic planning and value creation throughout the negotiation process. His extensive knowledge and practical guidance make him a trusted resource for individuals and businesses looking to enhance their negotiation capabilities. In this episode, you will be able to: Master negotiation strategies to achieve success in any business deal. Achieve a balance between your personal and business needs during negotiations for optimal results. Understand the procurement process to gain a competitive edge and improve your negotiation outcomes. Unlock the power of goal-based negotiation to create maximum value for both parties involved. Hone your negotiation skills through practice and become a more effective sales professional. The key moments in this episode are: 00:00:08 - Introduction 00:01:48 - Background and Inspiration 00:05:24 - Juicy Fact 00:07:26 - Biggest Mistakes in Negotiations 00:10:36 - The First Step in Preparation 00:15:12 - Prioritizing Your Needs 00:17:07 - Aligning Sales and Business Objectives 00:18:51 - Lack of Clear Direction in Sales Leadership 00:22:38 - Importance of Financial Metrics in Sales 00:25:51 - Equipping Sales Teams for Success 00:29:11 - Selling with Belief in Value 00:30:48 - Dealing with Challenges and Fluctuations 00:32:05 - Negotiation as a Practice 00:34:16 - Continuous Learning in Negotiation 00:35:15 - Accessing Information about the Counterparty 00:42:43 - Understanding the Hot Buttons in Negotiation 00:43:48 - Born Negotiators vs Skill Development 00:46:15 - Individual Negotiation Training 00:47:48 - The Myth of Win-Win 00:51:35 - Favorite Movie and Closing Timestamped summary of this episode: 00:00:08 - Introduction Mario Martinez Jr. introduces the podcast and the topic of negotiations. He welcomes Mark Raffin, the head of training at Negotiations Ninja, and mentions Mark's bestselling book, Nine Secrets to Win Deals and Influence Stakeholders. 00:01:48 - Background and Inspiration Mark Raffin shares his background in procurement and how he transitioned to training salespeople in negotiations. He discusses his motivation for starting Negotiations Ninja, which was to create more engaging and effective corporate training. 00:05:24 - Juicy Fact Mark reveals that he has made several salespeople cry during negotiations, which he considers both shameful and a badge of honor. He assures listeners that it's okay to feel frustrated or emotional during negotiations. 00:07:26 - Biggest Mistakes in Negotiations The biggest mistake in negotiations is lack of preparation. Mark emphasizes the importance of strategic planning and having a clear goal in mind. He highlights the need to understand the buyer's perspective and hot buttons. 00:10:36 - The First Step in Preparation The first step in preparation is clearly defining what you want to achieve from the negotiation. Mark points out that simply wanting a good deal isn't specific enough and encourages sellers to think about their desired outcomes in terms of value and profitability. 00:15:12 - Prioritizing Your Needs The importance of considering your own needs before the customer's needs is highlighted. While the customer's needs are important, sacrificing your own needs can be detrimental. It is essential to identify and fulfill the needs of the business while also considering personal objectives. 00:17:07 - Aligning Sales and Business Objectives The importance of aligning individual goals with the needs of the business is emphasized. By negotiating contracts that benefit both parties and contribute to the company's growth, salespeople can play a significant role in achieving corporate objectives. 00:18:51 - Lack of Clear Direction in Sales Leadership The lack of clear communication and direction from sales leadership is discussed. Many salespeople are unaware of the specific goals and objectives of the business, resulting in missed opportunities. Sales leaders should provide their teams with clear objectives to guide their negotiations and decision-making. 00:22:38 - Importance of Financial Metrics in Sales The separation between the sales team and the finance team is highlighted as a challenge. Salespeople often lack knowledge about the financial metrics and targets necessary to make informed decisions during negotiations. Sales leaders should demand transparency and provide their teams with the necessary financial information to negotiate effectively. 00:25:51 - Equipping Sales Teams for Success The importance of arming sales teams with the necessary information and tools to negotiate effectively is emphasized. Providing a range of acceptable outcomes for various success drivers, such as price, IP risk, and brand risk, enables salespeople 00:29:11 - Selling with Belief in Value It is crucial for salespeople to believe in the value their product or service brings to the organization and the client. If they don't believe in it, they should find something else to do. Belief in the mission, values, organization, and products is essential for success. 00:30:48 - Dealing with Challenges and Fluctuations Sales professionals often face challenges and fluctuations in their products or organizations. It can be disheartening when things don't go smoothly, but maintaining belief in the mission and staying consistent in their efforts are key to success. 00:32:05 - Negotiation as a Practice Negotiation should be viewed as a practice, similar to religious experiences or mindfulness practices. There is no end state of perfection, but by consistently applying negotiation techniques and continually improving, salespeople can achieve success. 00:34:16 - Continuous Learning in Negotiation Negotiation is not a one-time skill, but a practice that should be continually developed. The more salespeople read and learn about negotiation, the more they realize there is always more to know. Consistently improving and being disciplined are key to success. 00:35:15 - Accessing Information about the Counterparty To access information about the counterparty, salespeople should focus on four question sets: asking about success drivers, finding out what the counterparty wants, anticipating the questions the counterparty will ask, and reflecting on the perceptions of both parties in 00:42:43 - Understanding the Hot Buttons in Negotiation Salespeople often miss understanding the hot buttons for individuals in the negotiation process. It is important to understand the structure and priorities of the procurement team and ask discovery questions to involve them earlier in the conversation. 00:43:48 - Born Negotiators vs Skill Development There is no such thing as a born negotiator. While some people may have natural communication skills, negotiation is a skill that needs to be practiced and developed. Dedication, focus, and practice are key to becoming a successful negotiator. 00:46:15 - Individual Negotiation Training Negotiation Ninja offers live training courses for individuals. While they don't offer on-demand training, the courses provide opportunities for practice and learning from procurement professionals and other salespeople. 00:47:48 - The Myth of Win-Win The concept of win-win in negotiation is misleading. It assumes that both parties can truly win and agree on what is fair. Instead, focus on goal-based negotiation, setting aspirational goals and working towards achieving them to drive value for both parties. 00:51:35 - Favorite Movie and Closing Mark's favorite movie is Casablanca. To connect with Mark, reach out to him on LinkedIn and check out his book "Nine Secrets to Win Deals and Influence Stakeholders." The episode closes with a reminder to download Flymessage IO for increased productivity. Understand the Procurement Process Raffan underlines that understanding the procurement process is an essential factor in negotiation outcomes. This understanding equips sales professionals with insights into the buyers' hot button issues and allows them to anticipate possible challenges. By involving the procurement team early in the conversations, salespeople can facilitate a more streamlined negotiation process, ultimately accelerating their organization's growth. Master Negotiation Strategies Mark Raffan highlights the importance of mastering negotiation strategies for sales professionals. He equates negotiation to a constantly evolving practice, not a one-time event, thus, emphasizing the need for ongoing learning and refinement. Developing and honing these negotiation skills can greatly improve a sales professional's ability to secure favorable deals and drive value for their organization. Achieve Balance in Negotiations Achieving a balance between personal objectives and the overall needs of the business is fundamental in negotiations, according to both Raffan and Mario. This requires maintaining open communication lines with various teams, comprehending the organization's holistic needs and objectives, and effectively translating corporate strategies to the sales team. It's about finding the sweet spot where personal and business needs align, leading to efficient and successful negotiations. The resources mentioned in this episode are: Check out FlyMSG: the free personal writing assistant and text expander application created by Vengreso. Use this tool to improve your writing and productivity. Get the book Nine Secrets to Win Deals and Influence Stakeholders: Purchase Mark Raffan's bestselling book, Nine Secrets to Win Deals and Influence Stakeholders. This book provides valuable insights and strategies for successful negotiations. Listen to the Modern Selling podcast: Tune in to the Modern Selling podcast hosted by Mario Martinez Jr. In this episode, Mario and Mark discuss negotiations and provide valuable tips for winning over buyers. Take notes and apply these strategies to your own sales efforts. Explore Negotiations Ninja training and coaching: Visit the Negotiations Ninja website to learn more about their negotiation training and coaching services. Whether you're a salesperson or a procurement professional, their programs can help you become more successful in negotiations. Follow Mark Raffan on social media: Connect with Mark Raffan on social media platforms such as LinkedIn and Twitter. Stay updated on his insights and expertise in negotiations. Sign up for Negotiations Ninja newsletter: Subscribe to the Negotiations Ninja newsletter to receive regular updates, tips

Have you ever heard these common myths about building connections and creating a sense of purpose in sales? Myth #1: Networking is just about exchanging business cards. Myth #2: Purpose is a fluffy concept that doesn't impact bottom-line results. Myth #3: Building strong connections is only for extroverts. In this episode, our guest Lloyed Lobo will debunk these myths and share the truth about how these strategies can accelerate sales success. Lloyed Lobo, the accidental entrepreneur turned Wall Street Journal bestselling author, has a unique journey that has always revolved around the power of community. Growing up in Kuwait to Indian parents who faced educational barriers, Lloyed experienced the importance of connection and unity firsthand. Spending summers in the slums of Mumbai, he witnessed how communal activities like pumping water and sharing meals brought people together. Later, during the Gulf War, Lloyed saw how a shared purpose could unite even in the face of adversity. These experiences shaped his belief that great leaders should cascade purpose, not just goals, and that when people are united by a common purpose, they can move mountains. Lloyed's entrepreneurial spirit was ignited by these experiences, as he learned that entrepreneurship is not just about making money, but about taking an idea and executing it with extreme risk and uncertainty. Building communities became Lloyed's DNA, and it played a vital role in the success of his company, where he realized the true power of connection and the impact it has on mental well-being. His journey is a testament to the transformative power of building connections and creating a sense of purpose. When people are united by a common purpose, they can move mountains. - Lloyed Lobo My special guest is Lloyed Lobo Lloyed Lobo is a renowned author, known for his Wall Street Journal bestseller, "From Grassroots to Greatness." Alongside his writing achievements, Lloyed is also the co-founder of Boast.AI and Traction, showcasing his entrepreneurial expertise. With a unique background that includes being a refugee of the Gulf War, Lloyed brings a fresh perspective to the table. Growing up in a community-driven environment, he witnessed firsthand the power of unity and purpose in overcoming challenges. This experience has shaped his belief in the importance of cascading purpose as a leader and the ability of a strong community to achieve exceptional results. Lloyed's extensive knowledge in community-led growth makes him a sought-after guest for discussions on building connections and driving sales success. Prepare to gain valuable insights from his wealth of experience and expertise in this episode of The Modern Selling Podcast. In this episode, you will be able to: Accelerate sales growth by harnessing the power of community. Empower sales leaders to effectively cascade purpose and drive sales success. Create strong connections and a sense of purpose within your sales team for increased motivation and collaboration. Tap into community-driven approaches to fuel business growth and sales results. Discover the key to understanding and targeting your ideal customer profile (ICP) for sales success. The key moments in this episode are: 00:00:08 - Introduction 00:02:26 - Background and Formative Experiences 00:06:48 - Entrepreneurship and Risk 00:08:36 - From Grassroots to Greatness 00:09:49 - The Power of Community 00:13:17 - The Four Stages of Idea Growth: Audience, Community, Movement, Religion 00:15:22 - The Importance of Human-to-Human Connection 00:16:50 - The Power of Community in Marketing 00:18:30 - Examples of Successful Community Building 00:20:08 - The Journey into Community Building 00:27:21 - Finding the Right Audience 00:28:14 - Understanding the Ideal Customer Profile (ICP) 00:29:30 - Platforms and Communities 00:30:55 - The Power of In-Person Connections 00:33:38 - Community Building Advice 00:40:46 - The Power of Positive Companionship 00:41:08 - The Influence of Founders 00:41:30 - The Importance of Communication 00:42:12 - The Fourth C: Consistency 00:43:54 - Underdog Stories and Entrepreneurship Timestamped summary of this episode: 00:00:08 - Introduction Mario Martinez Jr. introduces the podcast and the guest, Lloyd Lobo. They discuss the importance of energy and connection in building a community. 00:02:26 - Background and Formative Experiences Lloyd Lobo shares his background, growing up in the slums of Mumbai and experiencing the Gulf War as a refugee. He discusses how these experiences taught him the power of community and purpose. 00:06:48 - Entrepreneurship and Risk Lloyd Lobo explains how his experiences as a refugee during the Gulf War shaped his entrepreneurial spirit. He believes that entrepreneurship is about taking an idea to execution and impact while dealing with extreme risk and uncertainty. 00:08:36 - From Grassroots to Greatness Lloyd Lobo discusses his book, "From Grassroots to Greatness: 13 Rules to Build Iconic Brands with Community-Led Growth." He explains how building a community can drive growth and shares his experience with leveraging community to grow his own company, Boast.AI. 00:09:49 - The Power of Community Lloyd Lobo shares how building a community of entrepreneurs helped his company, Boast.AI, acquire customers and grow. He emphasizes the importance of community in understanding customer pain points and building relationships. 00:13:17 - The Four Stages of Idea Growth: Audience, Community, Movement, Religion Lloyed Lobo explains that every enduring global phenomenon follows the same four stages: audience, community, movement, and religion. Building a community is essential to avoid becoming a commodity and instead become a cult-like brand or religion. 00:15:22 - The Importance of Human-to-Human Connection Lloyed emphasizes that technology may evolve, but human-to-human connection remains consistent. The most iconic brands and businesses are built on these connections. He shares that he wrote a book on this topic, highlighting its significance. 00:16:50 - The Power of Community in Marketing Lloyed discusses how marketing has changed, with consumers becoming fed up with spam and clickbait. Building a community is crucial for businesses to own their relationships with consumers and avoid relying solely on algorithms and platforms. 00:18:30 - Examples of Successful Community Building Lloyed provides examples of companies like Atlassian and Harley-Davidson that have successfully built communities. These communities have not only saved struggling brands but have also become iconic and influential in their respective industries. 00:20:08 - The Journey into Community Building Lloyed shares his personal journey into community building, starting with cold calling and sales. He realized the importance of communication and connecting with like-minded individuals at entrepreneurial events, which led to the formation of his own community. 00:27:21 - Finding the Right Audience Lloyed emphasizes the importance of loving and understanding your target audience. He shares his experience of building a startup audience and highlights the criteria to consider, such as sustainability, niche size, propensity to pay, and ease of access. 00:28:14 - Understanding the Ideal Customer Profile (ICP) Lloyed explains the process of understanding the ICP by immersing oneself in their world. By identifying their pains, goals, aspirations, and obstacles, entrepreneurs can develop products that address their needs. He also emphasizes the importance of knowing the ICP's circle of influence. 00:29:30 - Platforms and Communities Lloyed emphasizes the significance of knowing where your target audience frequents, whether it's LinkedIn, blogs, or magazines. He suggests creating an online audience through consistent content creation and bringing them together through offline meetups or online community channels. 00:30:55 - The Power of In-Person Connections Lloyed highlights the power of building connections through in-person interactions. He explains that combining multiple senses strengthens relationships and trust. While online communities are valuable, meeting in person can foster deeper connections. 00:33:38 - Community Building Advice Lloyed advises individuals to consider their DNA of giving before building a community. He emphasizes that community building is a marathon and requires time, consistency, and a genuine desire to help others. He also suggests being deliberate about the type of community to build. 00:40:46 - The Power of Positive Companionship Surrounding yourself with positive and uplifting people during difficult times can make those times feel less challenging. Companionship plays a crucial role in shaping our experiences, and having great companions can make any journey, even a difficult one, memorable. 00:41:08 - The Influence of Founders Working closely with founders has given Lloyd the courage to start his own startup. The people we surround ourselves with have a significant impact on our mindset and aspirations. Your community is your currency. 00:41:30 - The Importance of Communication Communication is key to aligning people and building an audience. Without effective communication, you have an empty room. Mario is praised for his high energy communication skills. 00:42:12 - The Fourth C: Consistency Consistency is crucial for success. Whether it's in community building, creation, or communication, consistent actions lead to significant outcomes over time. Overnight success is the result of compound interest on consistency. 00:43:54 - Underdog Stories and Entrepreneurship Lloyd enjoys underdog story movies because they teach valuable lessons about entrepreneurship. It's not about how hard you hit, but how hard you keep pushing forward. From grassroots to greatness, the journey of an underdog is inspiring. Accelerate sales growth Accelerating sales growth relies heavily on building a strong community around your business. Lloyed Lobo emphasizes that this community-building prevents a business from becoming just another commodity. When achieved effectively, it results in creating a solid foundation that helps to accelerate sales growth and drives the success of a business. Empower sales leaders Lloyed's story inspires and empowers sales leaders to focus on creating a sense of purpose and genuine engagement with their audience. He goes on to highlight the importance of consistency and communication in attaining this purpose. Empowered sales leaders equipped with these insights have the potential to transform their business performance and achieve higher levels of success. Create strong connections Creating strong human-to-human connections and fostering a robust community is at the heart of Lloyed's message in this episode. He emphasizes that businesses need to own relationships beyond algorithms and platforms, enforcing the importance of a two-way interaction. By doing so, businesses can build stronger, long-lasting connections which eventually lead to sustainable growth and success. The resources mentioned in this episode are: Check out FlyMSG.io, the free personal writing assistant and text expander application created by Vengreso, the company founded by Mario Martinez Jr. Tune in to the Modern Selling podcast hosted by Mario Martinez Jr. to hear from sales leaders, practitioners, and influencers and learn how to grow your sales numbers at scale. Get a copy of From Grassroots to Greatness, the Wall Street Journal bestseller written by Lloyed Lobo, co-founder of Boast.AI and Traction, to learn 13 rules for building iconic brands with community-led growth. Explore Boast.AI, the company co-founded by Lloyed Lobo, which offers solutions for automating R&D tax claims and innovation funding. Connect with Lloyed Lobo on social media to stay updated on his insights and experiences as an entrepreneur and community builder. Join the Traction community, created by Boast.AI, to connect with other entrepreneurs and access resources and support for building and growing your business. Reflect on the power of community and the impact it can have on your personal and professional life, as shared by Lloyed Lobo in the podcast episode.

Drive Better Results through Personalization in Sales Jeffrey Gitomer, the charismatic King of Sales, challenges the notion that sales professionals should solely focus on selling by delving into the world of Taylor Swift's extraordinary success, igniting a lively football rivalry with the host, and introducing an AI tool, all while exploring the importance of personalization and emotional connection in driving sales. Jeffrey, a renowned sales expert and best selling author, believes that the key to success in modern selling lies in understanding the past and building genuine relationships. In a conversation with Vengreso's CEO Mario Martinez Jr. on The Modern Selling Podcast, Gitomer emphasizes the importance of personalization in sales and the value of turning relationships into friendships. He shares how he has made more sales after midnight than anyone else by focusing on being a value provider, not just a product pitcher. Gitomer challenges young salespeople to embrace the depth of personalization and move away from relying on shortcuts like AI. He encourages them to go back to their roots, tap into their family and business values, and invest time in truly understanding their customers' needs and desires. According to Gitomer, sales are made by engaging customers emotionally and proving their credibility socially. By customizing and personalizing their approach, salespeople can build trust and win more deals. The past will predict the future every single time. Study what happened, and it'll tell you what's going to happen. - Jeffrey Gitomer Jeffrey Gitomer is not your typical sales expert. With a charismatic personality and a no-nonsense approach, he has earned the title of the "King of Sales." As an international sales trainer, President of Buy Gitomer, keynote speaker, and bestselling author, Jeffrey has revolutionized the way sales professionals approach their craft. His most recent book, "Get Sh*t Done," is a testament to his belief in the power of productivity. Jeffrey understands that success in sales is not just about closing deals, but about building genuine connections and providing value to customers. With a deep understanding of the history of sales and the importance of personalization, Jeffrey challenges salespeople to go beyond the convenience of technology and truly connect with their customers. His insights and strategies have proven to be game-changers for countless sales professionals, making him one of the most sought-after voices in the industry. In this episode, you will be able to: Unlock the secrets to Taylor Swift's music and business success. Discover the power of personalization in sales and skyrocket your results. Master the art of building relationships and trust in the sales process. Understand cultural preferences to create winning sales strategies. Harness the potential of AI technology for revolutionary sales prospecting. The key moments in this episode are: 00:00:08 - Introduction 00:01:35 - The Importance of Understanding Sales History 00:03:58 - Jeffrey Gitomer's Background and Recent Book 00:08:41 - The Use of AI in Sales 00:10:51 - Embracing AI and the Future of Sales 00:16:30 - The Importance of Customization 00:19:05 - The Role of Emotional Engagement in Sales 00:20:12 - Adding Personal Voice to AI Responses 00:22:26 - Leaving an Emotional Impact 00:24:26 - Challenging the Sales Process 00:32:09 - How to Help Customers 00:34:45 - Understanding Why People Buy 00:36:05 - Jeffrey's Dream Jobs 00:37:24 - Upselling and Emotional Connection 00:39:03 - Quality Forever and Customer Loyalty 00:46:47 - Taylor Swift's Influence in Music and Business 00:47:30 - Eagles Games and Football Rivalry 00:48:18 - Friendly Hamburger Bet 00:48:29 - Call to Action 00:49:30 - Conclusion and Product Promotion Timestamped summary of this episode: 00:00:08 - Introduction Mario Martinez Jr. introduces the podcast and the guest, Jeffrey Gitomer, known as the King of Sales. 00:01:35 - The Importance of Understanding Sales History Gitomer emphasizes the importance of understanding the history of sales and how it influences modern selling. He highlights the value of building relationships and emphasizes the need for salespeople to connect with customers on a personal level. 00:03:58 - Jeffrey Gitomer's Background and Recent Book Gitomer talks about his most recent book, "Get Shit Done," which focuses on productivity. He mentions how he drew inspiration from a 100-year-old writer named Orison Sweat Martin. Gitomer also shares anecdotes from his early writing career and the impact his columns had on readers. 00:08:41 - The Use of AI in Sales The conversation shifts to the use of AI in sales. Gitomer criticizes a company's policy that banned the use of AI in sales communication. He believes that AI can be a valuable tool for salespeople, as long as it is used effectively and personalized for each customer. 00:10:51 - Embracing AI and the Future of Sales Gitomer expresses his openness to embracing AI in his own work and future endeavors. He believes that protecting proprietary information is becoming increasingly difficult in the digital age. Gitomer also emphasizes the value of building personal connections in sales, rather than relying solely on technology. 00:16:30 - The Importance of Customization The guest emphasizes the need to customize AI responses and not rely solely on generic messaging. He suggests that personalized responses based on the recipient's background and needs can lead to better engagement and sales success. 00:19:05 - The Role of Emotional Engagement in Sales The guest highlights the importance of emotional engagement in sales. He emphasizes the need to invest time in understanding the customer's needs, desires, and circumstances, and to respond with positive emotions to create meaningful relationships and trust. 00:20:12 - Adding Personal Voice to AI Responses The guest discusses the importance of adding personal voice to AI-generated responses. He gives an example of how he would modify a generic response to make it more personalized and engaging for the recipient, based on their background and achievements. 00:22:26 - Leaving an Emotional Impact The guest explains that at the end of a call or meeting, people will remember one of five things about you: something great, something good, nothing at all, something bad, or something really bad. He emphasizes the importance of leaving an emotional impact, even if it's a negative one, rather than being forgotten. 00:24:26 - Challenging the Sales Process The guest shares his frustration with the traditional sales process, particularly the need to go through a qualification call with an SDR before having an intelligent conversation with a salesperson. He believes in providing upfront pricing or directly booking a meeting with an account executive for a more 00:32:09 - How to Help Customers Jeffrey emphasizes the importance of understanding how to help customers and shares his approach of asking, "How can I help you the most?" He shares a recent conversation with a customer from India and how he provided valuable insights and recommendations, even though his own company couldn't fulfill their needs. 00:34:45 - Understanding Why People Buy Jeffrey believes that understanding why people buy is more crucial than teaching sales techniques. He emphasizes the importance of uncovering the customer's motives and needs before presenting any sales materials. By focusing on the customer's personal goals and challenges, salespeople can build a stronger emotional connection and increase their chances of making a sale. 00:36:05 - Jeffrey's Dream Jobs Jeffrey shares his dream jobs, which include being a Starbucks barista, a Walmart greeter, and a waiter at a high-end restaurant. He believes that these roles provide opportunities to connect with people on a personal level, upsell products, and make a positive impact on customers' experiences. 00:37:24 - Upselling and Emotional Connection Jeffrey discusses the power of upselling through emotional connection. He shares a personal experience at a restaurant where the waiter's detailed descriptions of desserts made him salivate and increased his willingness to spend more. By understanding customer preferences and using persuasive techniques, salespeople can upsell effectively and enhance customer satisfaction. 00:39:03 - Quality Forever and Customer Loyalty Jeffrey praises The Apple Pan, a restaurant with a motto of 00:46:47 - Taylor Swift's Influence in Music and Business The guest highlights Taylor Swift's success in both music and business, emphasizing that she has created her own country and economy. He mentions her high ticket sales, with the lowest price being $1,000, and praises her ability to generate billions of dollars. 00:47:30 - Eagles Games and Football Rivalry The conversation shifts to discussing their shared love for the Eagles football team. They talk about the excitement of watching games together and the upcoming Eagles-49ers game. They exchange playful banter and express confidence in their respective teams. 00:48:18 - Friendly Hamburger Bet The guest challenges the host to a bet on the outcome of the Eagles-49ers game, suggesting a private hamburger meeting if he loses. They jokingly negotiate the terms of the bet and plan to have their teams face off in a friendly competition. 00:48:29 - Call to Action The host encourages listeners to reach out to the guest and mention the podcast. He also promotes an AI technology called Flymsg.IO that can help with prospecting and engaging with target buyers. The episode ends with a request for a rating and review on iTunes. 00:49:30 - Conclusion and Product Promotion The host wraps up the episode, thanking listeners and reminding them to download Flymsg.IO for increased productivity. He signs off with a closing statement and encourages good selling. Tap into Cultural Preferences Being sensitive to cultural differences can also significantly enhance the efficacy of the sales process. As Jeffrey points out, cultural nuances can shape the business engagement and preferences of a potential customer. By showing respect and understanding toward these differences, sales professionals can foster positive business relationships and open avenues for prospective sales within different markets. Boost Sales with Personalization Sales professionals can see a remarkable difference in their results with the strategic use of personalization. Tailoring the approach to each prospect's specific needs and circumstances forms genuine connections and stands out in a sea of generic pitches. Jeffrey Gitomer's insights on avoiding generic AI responses emphasizes the need for this tailored interaction, forming a central part of the modern selling process. Build Strong Relationships and Trust Establishing and nurturing trust with prospects plays a pivotal role in sustainable sales success, as emphasized by Jeffrey. Not only does this foster long-lasting business relationships, but it also facilitates in-depth understanding of customer needs and motives for buying. The interaction that follows, therefore, becomes less of a sales pitch and more of a consultation - a collaborative process aimed at effectively addressing the customer's needs. The resources mentioned in this episode are: Visit the website of Vengreso to learn more about their free personal writing assistant and auto text expander application, FlyMSG. Subscribe to the Modern Selling podcast to hear from sales leaders, practitioners, and influencers who can help you grow your sales numbers at scale. Check out Jeffrey Gitomer's books, including his most recent publication Get Sh*t Done, which focuses on productivity. You can find it on popular online bookstores. Consider studying the history of sales, like Samuel Smiles' book Self Help and Character, to gain a deeper understanding of modern selling techniques and buyer expectations. Reflect on the value of turning relationships into friendships in sales. Remember that personal connections can lead to more sales opportunities, even outside of traditional business hours. Embrace the use of AI in your sales communication and processes. Explore AI tools and technologies that can enhance your productivity and effectiveness as a salesperson. Don't be afraid to share valuable content and knowledge with your customers. Utilize social media platforms like LinkedIn and Twitter to provide helpful insights and ideas that can resonate with your audience. Recognize that protecting proprietary information in today's digital age is challenging. Focus on building strong customer

Boost Your Sales with Personalized Communication Strategies - David Graswick In a world where sales influencers typically write books to establish their expertise, Mario Martinez Jr. took a different path. Instead, he embarked on a journey that led to the creation of The Modern Selling Podcast, ultimately making him a sales influencer without ever writing a book. But what Mario didn't expect was the incredible impact he would have, with nearly seven years and 250 episodes of wisdom shared. And now, as he welcomes David Graswick, Vice President of Global Sales at DataBook, they uncover the unexpected key to sales success in the digital landscape. Brace yourself for a twist that will revolutionize the way you approach personalized communication, leaving you hungry for more. Today's special guest is David Graswick, Vice President of Global Sales at DataBook. He joins host Mario Martinez Jr. on the 250th episode of The Modern Selling Podcast. Reflecting on his journey, Mario shares that he started the podcast to become a sales influencer without writing a book, a task he wasn't particularly fond of. Instead, he opted for the medium of podcasts and short videos. With almost seven years and 250 episodes under his belt, Mario is thrilled to have David as a special guest. David, who has been with Data Book for three years, is praised for his impressive three-year tenure as a VP of Sales, which is quite rare in the industry. Mario and David delve into the importance of securing C-suite meetings and the value they bring. They emphasize the need for sellers to understand the business problems they solve, as well as the different buyer personas within an organization. Articulating these solutions effectively is crucial to capturing the attention of executives. They also discuss the significance of personalized messaging, keeping it concise and attention-grabbing. With their combined expertise, Mario and David provide valuable insights for sales professionals in the digital landscape, aiming to improve sales outcomes through personalized communication. Executives aren't moved by product features and content. Salespeople need to bring narratives and messaging that can be consumed in 30 seconds or less. - David Graswick Meet David Graswick, the Vice President of Global Sales at DataBook. With over 21 years of experience in software sales, David is a seasoned professional who understands the value of personalized communication in the sales process. He believes that connecting with C-level executives is worth the extra effort, as it opens the door to uncovering additional budget and unlocking new opportunities. David's strategic approach involves tailoring sales campaigns to address the unique needs and pain points of different buying personas, from top-level decision-makers to the doers in the middle and the end-users. His wealth of knowledge and expertise has helped countless sales professionals achieve success by focusing on personalized engagement and building meaningful relationships with key stakeholders. We are thrilled to have David join us on the podcast to share his insights and strategies for leveraging personalization in sales. Get ready to gain valuable tips and techniques that will elevate your sales game to new heights. In this episode, you will be able to: Master the art of selling to the C-suite and unlock new opportunities for business growth. Harness the power of personalization to supercharge your sales efforts and win over even the toughest prospects. Unlock the potential of AI-powered writing assistance to effortlessly craft compelling messages that resonate with your audience. Streamline your sales processes with technology and turbocharge your productivity, allowing you to focus on what truly matters – closing deals. Elevate your writing proficiency to foster stronger connections with your prospects, leaving a lasting impression that sets you apart from the competition. The key moments in this episode are: 00:00:08 - Introduction 00:01:08 - Celebrating 250 Episodes 00:03:39 - Introduction of David Graswick 00:06:33 - Fun Fact about David 00:08:38 - The Value of C-Level Meetings 00:16:36 - Articulating the Business Problem 00:18:04 - The Need for Strategic Selling 00:19:55 - Creating a Tight Narrative 00:21:18 - The Power of Brevity 00:25:34 - Effective QBRs 00:27:38 - Elevating Business Acumen 00:32:26 - Identifying and Solving a Problem 00:33:55 - Presenting to C-Level Suite 00:36:32 - Building Relationships with Executives 00:36:57 - Finding Champions 00:40:49 - Using an Omnichannel Approach 00:47:20 - Introduction to Flymsg.IO 00:47:33 - Conclusion Timestamped summary of this episode: 00:00:08 - Introduction Mario Martinez Jr. introduces the podcast and its purpose, which is to provide insights and tips to help sales professionals improve their sales numbers at scale. 00:01:08 - Celebrating 250 Episodes Mario expresses his gratitude to the listeners for making the podcast successful and announces that this is the 250th episode. 00:03:39 - Introduction of David Graswick Mario welcomes David Graswick, Vice President of Global Sales at Data Book, as the special guest for the 250th episode. David shares his background in sales and his role at Data Book. 00:06:33 - Fun Fact about David David reveals that he was a two-time horseshoe champion in Pittsburgh during his younger days, showcasing his talent in an unexpected sport. 00:08:38 - The Value of C-Level Meetings Mario asks David about the importance of getting C-level meetings. David highlights the benefits of engaging with C-level executives early in the sales process, as it can unlock additional budget and lead to more strategic conversations. 00:16:36 - Articulating the Business Problem Many sellers struggle to articulate the business problem their product or service solves, which hinders their ability to impress executives. Focusing on product features instead of business problems is a common challenge among sales professionals. 00:18:04 - The Need for Strategic Selling Economic conditions have forced organizations to realize that sales teams need to be more strategic. The product feature-focused approach that worked in the past is no longer effective. Salespeople must attach themselves to high-impact problems to capture executive interest. 00:19:55 - Creating a Tight Narrative To get the attention of executives, salespeople need to align their messaging with what the executives care about. This means understanding their personal and business goals and linking them to the solutions they provide. Concise messaging is crucial. 00:21:18 - The Power of Brevity Salespeople should assume that their messages will be read on smartphones. Keeping messages short and to the point is essential. The first two sentences of a message can determine whether an executive continues reading or moves on. 00:25:34 - Effective QBRs QBRs should be concise and focused on what executives care about. A successful QBR should include an executive summary that ties financial metrics, operational metrics, strategic priorities, and the value story together. This approach maximizes the chances of getting executive attendance. 00:27:38 - Elevating Business Acumen Sellers need 00:32:26 - Identifying and Solving a Problem The conversation starts with a discussion about identifying a problem and finding a solution. The speaker talks about how they were able to save over $100,000 a month by solving a coverage issue at their office using wireless repeaters and building a core infrastructure. 00:33:55 - Presenting to C-Level Suite The speaker discusses the importance of understanding what C-level executives care about and framing the conversation around those concerns. They share an example of how they saved $1.2 million for a company by not reducing their costs, but by reducing another provider's cost. 00:36:32 - Building Relationships with Executives The speaker shares a strategy they used to build relationships with C-level executives. They started with 15-minute coffee meetings and gradually developed strong relationships that led to attending important meetings and events together. 00:36:57 - Finding Champions The importance of finding champions in an organization is discussed. The speaker differentiates between a coach and a champion, emphasizing that a champion has access to power and is willing to help you reach the C-suite. If you don't have a champion, find someone else who is willing to break through roadblocks. 00:40:49 - Using an Omnichannel Approach The speaker emphasizes the importance of using an omnichannel approach to engage with executives. They mention that cold outreach is often necessary, but it should be combined with other channels such as personalized emails and video messages to increase 00:47:20 - Introduction to FlyMSG.io FlyMSG is a free text expander and personal writing assistant. The host expresses gratitude to the listeners and hints at the next episode. 00:47:33 - Conclusion The episode ends with the host bidding farewell with the phrase "Lam." No specific information or key takeaways are mentioned in this part. AI-powered Writing Assistant An AI-powered writing assistant, like flymsg IO, can significantly streamline and improve sales communications, addressing the ever-increasing need for efficiency and effectiveness in the highly competitive digital landscape. These tools utilize natural language processing to provide real-time, personalized writing assistance, enabling sales professionals to craft clear, concise, and impactful messages. Not only does this help to engage and capture the attention of potential customers, but it also allows sales teams to focus more on building relationships and closing deals. Master Selling to the C-suite Engaging the C-suite is a key aspect of successful sales operations. When selling to executives, it's vital to focus on the business problems that your product or service can solve, not the product features. By understanding what financial metrics and goals the executives prioritize, salespeople can tailor their messaging to align to these areas, enhancing the chance of securing a successful meeting and concluding the sale. Personalization Personalization in sales is not just a matter of courtesy; it's also a proven strategy for achieving better results. A personalized approach to sales allows salespeople to develop strong relationships with their prospects by directly addressing their needs, challenges, and objectives. By crafting personalized messages that engage and resonate with the prospects, sales professionals are more likely to drive conversions and foster long-term relationships. The resources mentioned in this episode are: Visit the FlyMSG.IO website to download the free personal writing assistant and text expander application. Subscribe to the Modern Selling Podcast on your preferred podcast platform to stay up-to-date with the latest episodes. Connect with Mario Martinez Jr. on social media to engage with his content and stay informed about sales strategies. Learn more about Data Book, the company where David Graswick is the Vice President of Global Sales, by visiting their website. Consider the benefits of targeting C-level executives and the potential for unlocking additional budgets by engaging with them in a strategic manner. Research financial metrics that are important to C-level executives and use this information to have more meaningful conversations with them. Remember that there are multiple buying influencers within an organization, so develop a sales campaign that addresses the needs and pain points of each persona. Recognize the importance of engaging with middle-level employees who are responsible for implementing solutions and may serve as champions for your product or service. Don't overlook the users and lower-level employees who will be directly using your product or service on a regular basis. Prioritize personalization and tailor your pitch to the specific needs and challenges of each executive you are pitching to.