

Disrupting Japan
Tim Romero
Disrupting Japan gives you candid, in-depth insights from the startup founders, VCs, and leaders who are reshaping Japan.
Episodes
Mentioned books

Jun 24, 2024 • 34min
The surprising future of Japan’s new robot companions
Japan thinks about robotics and AI differently that the West.
In addition to their functional, productive role, a lot of thought is also given to our personal interactions, their social role, and the relationships we build with them.
Today we sit down with Shunsuke Aoki, founder of Yukai Engineering and one of the most innovative and creative thinkers on the emotional connection between humans and machines.
We talk about the future of robot companionship, how AI will change the definition of "culture", and why the future of Japanese robotics will have a lot more participation by foreigners.
It's a great conversation, and I think you'll enjoy it.
Show Notes
The importance of emotional connection with robots
Why children will listen to robots more then parents
The importance and future of robot companionship
Japanese vs western robot attitudes in culture and fiction
How GenZ is is accepting AI boyfriends and girlfriends
What a healthy emotional connection with an AI or robot looks like
How to keep AI from influencing us into developing bad habits and
Why do we keep building human like robots
Why it’s easier to form an emotional connection to Qooboo than Abbot
How to (maybe) make money on emotional robots
Why the Japanese approach to robotics needs more foreigners in Japan now
Links from our Guest
Everything you ever wanted to know about Yukai Engineering
Follow Shunsuke on Twitter @aopico
Friend him on Facebook
Connect on LinkedIn
Yukai's Products
Bocco Emo
Qoobo
Nekkomimi
Fufury
Transcript
Welcome to Disrupting Japan, Straight Talk from Japan's most innovative startups and VCs.
I'm Tim Romero, and thanks for joining me.
Today, we're going to talk about robots because I mean, hey, who doesn't love robots?
Now, in past episodes, we've talked a lot about how Japan's relationship with robots and automation is fundamentally different from what it is in the West. It's not really about technology. I mean, technology is universal. It's more about the personal and cultural connection to machines in general.
Well, today I have a real treat for you. We sit down and talk with Shunsuke Aoki, the founder of Yukai Engineering. Now Shunsuke may not be that well known outside Japan, but he's one of the most innovative and creative thinkers on the topic of how humans and machines can connect on an emotional and a subconscious level.
Now, to be fair, an audio podcast can't really do justice to Yukai engineering's creations, but we're going to do our best. You need to see the videos or really you need to interact with Shunsuke's creations in person to fully understand the emotional impact.
Shunsuke and I talk about the future of robot and AI companionship, how AI will change the way we think about culture, and why the future of Japanese robotics will involve a lot more participation from foreigners.
But, you know, Shunsuke tells that story much better than I can. So, let's get right to the interview.
Interview
Tim: So, we're sitting here with Shunsuke Aoki, the founder of Yukai Engineering who's creating lifestyle robots, and thanks for sitting down with us again. It's been a while.
Shunsuke: Thank you. It's been a while.
Tim: Yukai over the last decade and a half has been making so many cool, interesting things that just to name a few, your first big hit was the Nekomimi wearable cattier that respond to brainwaves. You have the Qoobo sort of companion pillow which has the cat tail on it. The Bocco family robot that seems to be getting a lot of traction and it's hard to describe these on an audio podcast. But we'll put videos and pictures on the site, but it's hard to understand this kind of emotional impact unless you can touch and interact with these robots. With so much robotics research going on, you've been very focused on this sort of emotional connection. Tell me about that. Why is that important? Why do you focus on that?

8 snips
May 27, 2024 • 42min
How VCs drive (and murder) global startup ambition in Japan
Ken Yasunaga from Global Hands On VC discusses how VCs hinder Japanese startups from going global. Topics include challenges in Japan's ecosystem, lack of unicorns, need for global expansion, importance of mentorship, role of foreign VCs, and government support for innovation.

May 13, 2024 • 3min
Big News from Disrupting Japan!
There is important news for Disrupting Japan this week.
It's a very short episode because I just want to let you know what's coming, and to thank you for all your support over the years.
Leave a comment
Transcript
Welcome to Disrupting Japan
Straight talk from Japan’s most innovative startups and VCs.
I’m Tim Romero, and thanks for listening.
Big changes are coming to Disrupting Japan.
Our 10th anniversary is coming up this September, and you know, I thought about making this change then, but no. No, there is too much going on right now now to wait for four more months.
For the past ten years Disruption Japan has brought you the stories of Japan’s most successful entrepreneurs, and I am going to continue to do that. But starting today, we are going to be hearing from Japan’s leading venture capitalists as well.
There are a few reasons for the change. Part of it is that the Japanese venture landscape is changing fast, and in some very different snd important ways than what we see in the US. Understanding innovation and startups in Japan requires understanding how it all gets financed and understanding the changing role that venture capital is playing here.
The other reason for the change coming now is that these days as a Partner at JERA Ventures, these are the waters in which I swim. And there are some incredibly interesting trends and changes going on in the ecosystem that I will be sharing with you. Naturally, we’ll also talk about the kinds of startups VCs are investing in now and where they see the market heading in the future.
And of course, Disrupting Japan will still be talking with founders — a lot of them! After all, that’s where the change and the innovation really comes from. The founders are the are men and women who are actually in the arena, fighting the good fight, and changing the world.
So I’ll see you right back here in just a couple of weeks.
And most of all thanks for listening, and thank you for letting people interested in Japanese startups and investors know about the show.
I’m Tim Romero, and thanks for listening to Disrupting Japan.

Apr 29, 2024 • 45min
How to sell innovation in cut-throat, low-margin industries
Some industries need to be dragged kicking and screaming to innovation.
When margins are tight and profits are small, CEOs often don't want to spend a dime on the promise of increased efficiencies or long-term savings, and so external leverage is needed.
Today we talk with Shinya Shimizu, founder and CEO of Elephantech, who explains how he found that leverage in his mission to make the global technology supply chain more environmentally friendly.
We explore how Elephantech and other startups are helping the world meet net-zero targets, strategies for scaling manufacturing startups, and how you can make money while doing good in the world.
It's a great conversation, and I think you'll enjoy it.
Show Notes
The surprising impact of circuit boards on global CO2 emissions
Growing from a kickstarter camping into a multi-million dollar startup
How to raise debt financing rather than equity financing
How Elephantech is selling eco-friendly solutions in a low-margin commodity industry
How they built their first factory, and Shinya never wants to build another one
How to scale a manufacturing startup
Advice on successfully selling to and collaborating with Japanese enterprise
How to take a deep tech startup global without massive amounts of capital
Advice for sustainability startups on how to survive and thrive in cost-conscious industries
When government regulation is good for startups and when it's damaging
The danger of the wrong kinds of founder role models in Japan.
Links from the Founder
Everything you ever wanted to know about Elephantech
Follow Shinya on Twitter @shinyashimizu_e
Connect with Shinya on LinkedIn
Transcript
Welcome to Disrupting Japan. Straight Talk from Japan's most successful entrepreneurs.
I'm Tim Romero and thanks for joining me.
Circuit boards are one of those things that are everywhere, but that we really don't think about very much. Personally my only direct experience with circuit boards was years ago and involved a fair amount of cursing and a lot of solder burns.
But printed circuit boards or PCBs, or a $90 billion global industry that is highly standardized, tightly controlled, and surprisingly damaging to the environment.
Well, Shinya Shimizu and the team at Elephantech are changing that, they've not only developed the technology to re-engineer PCB manufacturer to be more environmentally friendly and less expensive, but they've also built their first factory and are now selling to some of the world's largest manufacturers.
Elephantech is a great example of how startups can succeed while making a positive contribution in this world. And Shinya also gives some great practical advice about how to sell to large enterprises as a new startup. How to raise money for capital intensive growth, and how to introduce new innovation into a low margin cutthroat industry. It's really quite an amazing story of their journey from a small Kickstarter project 10 years ago to make a pen that lets you draw working electrical circuits to selling PCB technology to some of the world's largest manufacturers today, to just maybe fundamentally changing the way circuit boards get made tomorrow.
But, you know, Shinya tells that story much better than I can. So, let's get right to the interview.
Interview
Tim: So, we're sitting here with Shinya Shimizu, the CEO and founder of Elephantech. The first company in the world to mass produce printed circuit boards using an inkjet printing, echo friendly, sustainable manufacturing process.
Shinya: Yeah. Sure.
Tim: That's longer to say than I thought. But thanks for sitting down with us.
Shinya: You're welcome. So, I'm really happy to be here.
Tim: Well, I try to explain what you do in that big mouthful of an introduction, but I think you can probably explain it better than me. So, what does Elephantech do?
Shinya: So, Elephantech is going to completely change the way of manufacturing electronic circ...

Apr 1, 2024 • 43min
Startups need to think global, but you need to beware of being global
Takako Ogawa, CEO of Panalyt, discusses career paths in Japan, dangers of going global, importance of people analytics, challenges in startup CEO changes, and the right way for startups to expand globally. Insights on HR struggles, transparency in startups, and Japan's stance on failure. A must-listen for startup enthusiasts.

Mar 4, 2024 • 37min
What today’s headlines don’t tell you about Fusion Energy
Fusion energy promises almost unlimited, inexpensive, clean energy.
That's a pretty big promise.
Today we sit down with Satoshi Konishi, co-founder and CEO of Kyoto Fusioneering, and we talk about what it is really going to take to develop commercially viable fusion power and the role that startups have to play in that process.
We talk about the emerging public-private research partnerships, who is pulling ahead in the fusion race, and we dig into the long history and near future of fusion energy
It's a great conversation, and I think you'll enjoy it.
Show Notes
Why fusion energy is much older than you think
Why fusion energy dropped out of the news and why it’s back
How to raise venture capital for moonshot startups
The three core components to a fusion power that form Kyoto Fusioneering's business model
A strategy for standardizing when technology moves quickly
How recent fusion energy headlines have been misleading
Why we have a fusion energy startup cluster in Japan
The Japanese public attitude towards fusion
How the fusion industry will develop over the next five to ten years
The biggest misconception about fusion in Japan
One way to solve Japan’s deep tech scaling problem
Links from the Founder
Everything you ever wanted to know Kyoto Fusioneering
Connect with them on LinkedIn
Check out some videos of the experimental fusion equipment
Satoshi's ResearchGate page
Transcript
Welcome to Disrupting Japan. Straight Talk from Japan's most successful entrepreneurs.
I'm Tim Romero and thanks for joining me.
Today we're going to talk about fusion energy. Now, for the past several decades, fusion has been touted as the best possible solution to the world's energy needs. It's a promise of clean, safe, inexpensive, and virtually limitless energy.
So, what's not to love?
Of course, making that dream a reality is not exactly a simple matter. Today, we sit down with Satoshi Konishi, founder and CEO of Kyoto Fusioneering, and we talk about the state of fusion energy today, the problems that still need to be solved and the role that startups have to play in making fusion energy a commercial reality.
And if during our interview, it sounds like I'm sometimes kind of bubbling over in geeky excitement, well, it's because I am. Fusion energy is something that's fascinated me since I was in high school. It's just such an interesting and important set of technologies, and it's some genuinely cool physics as well.
Anyway, Satoshi and I dig into both the history of fusion power and the current challenges being faced by both universities and startups alike in bringing it to commercialization. Why the most viral headlines about fusion energy tend to be really misleading, what’s needed for more effective public private partnerships and fusion, and of course, we also dive into how Satoshi sees fusion energy developing over the next 10 years and the real trigger that will determine when and if we will see a world powered by fusion.
But, you know, Satoshi tells that story much better than I can. So, let's get right to the interview.
Interview
Tim: So, I am sitting here with Satoshi Konishi of Kyoto Fusioneering, who's working with researchers and startups around the world to make fusion energy a reality. So, thanks so much for sitting down with us.
Satoshi: I'm very happy to just talk with you. Thank you very much.
Tim: Well, it's my pleasure. And before we get deep into the fusion technology, my understanding is that Kyoto Fusion hearing's focus is on the materials and the precision engineering that are needed for fusion research.
Satoshi: Yeah, that is partially true, but what we intend to do ultimately is that to make the anti-fusion plant to make fusion energy. But what makes fusion energy well is not resource, but small amount hydrogen, but big machines very precisely made. So, when need special materials,

Feb 5, 2024 • 29min
One soil startup’s unusual and risky scaling secret
Discover how Towing, a sustainability startup, achieved significant crop yield increases. They discuss their innovative production and distribution model, collaboration with research teams, and joint project with JAXA on farming in space. The podcast also explores revitalizing agricultural soil, scaling up a soil startup, economic growth's impact on startups, and challenges faced by ag tech startups.

Jan 8, 2024 • 0sec
What you need to know to sell to schools in Japan
Everyone agrees that the Japanese education system needs to be modernized, but EdTech startups still face an uphill battle in Japan.
Of course, academia and governments are not known for being particularly innovative or forward-thinking, and that's why Kohei Kuboyama left a fast-track career at Japan's Ministry of Finance to launch an EdTech startup.
Kohei lays out his blueprint for getting new technology and new products adopted in Japan's schools, explains the challenges of leaving government service to start a startup, and talks about a few optimistic long-term trends he sees in Japan's eduction system.
It's a great conversation, and I think you'll enjoy it.
Show Notes
Why it’s so hard to leave the government to start a startup
The three waves of "founder acceptance" in Japan
Why EdTech startups sell to cram schools instead of regular schools
The key to turning teachers into product advocates
The biggest challenge in selling to high-schools in Japan.
How to create life-long learners in Japan
The appropriate role of the Japanese government in supporting startups
The biggest risk with government funded startups
Getting over the fear of failure in Japan
Links from the Founder
Everything you wanted to know about okke
Friend Kohei on Facebook
Connect with him on LinkedIn
Transcript
Welcome to Disrupting Japan. Straight Talk from Japan's most successful entrepreneurs.
I'm Tim Romero and thanks for joining me.
Edtech Startups in Japan need to overcome some significant barriers in order to succeed.
Oh, it's not that people really want those barriers there. There's a huge desire for change in innovation. In fact, there is an almost universal agreement that the way Japanese children are taught needs to be modernized and reformed. The hard part, however, is getting people to actually agree on what concrete changes need to be made.
Well, today we sit down with Kohei Kuboyama, the founder of okke. And Kohei lays out his strategy for getting EdTech startup products approved by and used in Japanese schools. He also tells the story of how okke evolved from a simple YouTube curation site into an integrated testing and tutoring platform.
We also talk about Kohei’s surprising decision to leave his fast track career at the Ministry of Finance to start a startup, the key steps to selling to Japanese high schools and cram schools.
And we dive deep into the Japanese philosophy of education and instruction, how it differs from that in the West, and exactly how Japanese high schools and even cram schools are starting to change.
But, you know, Kohei tells that story much better than I can. So, let's get right to the interview.
Interview
Tim: We're sitting here with Kohei Kuboyama, the founder of okke and maker of Dr. okke. Who's helping high school students learn. So, thanks for sitting down with us.
Kohei: Thanks for having me.
Tim: I talked really briefly about what okke does but I'm sure you can explain it much better than I can.
Kohei: Yeah. So, our mission is to make a world where every person learns actively and every person can make their lives fulfilled. We are providing two products. One is for high school students and one is for schools. One product is called okke, this is actually an app for high school students and they can use our app for free. So, the basic concept of okke, is to let high school students learn wherever they want to, whenever they want to, and wherever they live. The basic concept is the search engine. So, there are a lot of useful and helpful learning information and contents on Google and YouTube, for example. But there are many kinds of information there. Game and contents of music and so on. We are making the search engine under the platform focusing on learning.
Tim: So, how does it work? So, I think like at first you originally started just curating videos. And recommending educational videos,

Dec 11, 2023 • 0sec
AI’s new game-changing role in decoding mountains of EKGs
Yuichi Tamura, founder of Cardio Intelligence, discusses the challenges of bringing medical AI to market, the importance of understanding doctor's needs, and the role of venture capital in medTech startups. They also highlight the significance of explainable AI in the medical field and the challenges of commercializing startups in Japan.

Nov 13, 2023 • 49min
What it takes to teach Japan Inc how to code
Yan Fan, Founder of Code Chrysalis, discusses the need for coding bootcamps in Japan and their impact on software development. She shares her experiences as a foreign founder in Japan, raising funding, attracting customers, and the importance of building a community of learners. The podcast also explores career switching, Japan's employment mentality, and the opportunities for startups in the country.