
Free Zone Frontier
What is a Free Zone Frontier? You enter into a Free Zone when you increasingly create unique collaborative possibilities and payoffs that are amazingly free of competition. Join Dan Sullivan of Strategic Coach and Steve Krein of StartUp Health as they launch the Free Zone Frontier podcast. Learn the concepts as they relate to their own companies, and how this transformative mindset is the future of entrepreneurial growth.
Latest episodes

Oct 4, 2022 • 44min
How To Make Your Own Luck
Every entrepreneur has something to offer their clients, but most of them attempt to make convincing arguments rather than compelling offers. Dan Sullivan and Steven Krein continue their conversation and highlight the differences between the two approaches, and how you can use this to effectively sell your solutions.

Sep 21, 2022 • 49min
A Compelling Offer Beats A Convincing Argument Every Time
There’s a big difference between convincing someone with an argument and compelling them to take action with an offer. And in the market world where we all live, people don’t want to be convinced—they want to be compelled. Join Dan Sullivan and Steve Krein to learn the differences between convincing and compelling, and the very different effects each has on your customers and clients.

Aug 31, 2022 • 43min
The Innovation Property Builder
Too many entrepreneurs don’t spend enough time focusing on issues related to their intellectual property early on in the development of their companies. Dan Sullivan and Steve Krein share why you need to value your ideas, and the steps you need to take to protect that value.

Aug 9, 2022 • 30min
The Importance Of Intangible Assets, with Keegan Caldwell
In this constantly changing political and economic landscape, entrepreneurs can benefit greatly from understanding intellectual property. Dan Sullivan and Steve Krein continue their discussion with Keegan Caldwell, founder of one of the fastest-growing IP firms in the world, about what entrepreneurs should know when it comes to their IP.

Jul 13, 2022 • 20min
It’s Time To Protect What’s Yours, with Keegan Caldwell
Keegan Caldwell, the founder of a dynamic intellectual property law firm, shares insights on leveraging IP for entrepreneurial success. He discusses the vital role of IP for startups, emphasizing its strategic value for fundraising. Keegan highlights the significance of balancing creativity with market readiness for sustainable growth. He also reveals how IP can unlock hidden monetary value and drive business success, illustrating the transformative power of a solid IP strategy in sectors like healthcare and technology.

Jun 23, 2022 • 34min
Where Law And Entrepreneurship Collide, with Keegan Caldwell
Keegan Caldwell, founder of a dynamic intellectual property law firm, shares his journey from the Marine Corps to becoming an innovative IP attorney. He discusses how blending legal expertise with an entrepreneurial mindset can revolutionize business strategies. Caldwell highlights the importance of protecting intellectual property as a key asset for entrepreneurs. He also delves into effective patent strategies, using data science for higher success rates, and the role of legal advisors in navigating the complexities of IP to drive growth.

May 17, 2022 • 38min
Turning Back The Clock, with Regan Archibald
Age reversal has been a hot topic for about 20 years, and there are more factors at play in its advancement than you might think. In this episode, Dan Sullivan, Steve Krein, and guest Regan Archibald talk about the great strides that have been made and what needs to happen for even further advancement in this field that will impact us all.

Apr 26, 2022 • 25min
You’re In Charge Of Your Own Health, with Regan Archibald
Regan Archibald and special guest discuss the possibilities of healthcare advancements and extending lives. They explore the shift towards people taking ownership of their health, the immigrant experience, and the importance of innovation in medicine. They also discuss the shift from hierarchical to networked organizational models and the need for individuals to take control of their own health.

Mar 15, 2022 • 30min
Rewind: How To Think 100x About Your Business
Join Dan Sullivan and Steve Krein as they revisit one of the earliest episodes to share the mindsets that were critical in the creation of the Free Zone Frontier. You’ll learn how to start thinking 100x about your company, and how that opens up enormous possibilities. To have a huge impact, you need to think huge. And taking your business to that level might be easier than you think.

Feb 15, 2022 • 29min
Why Credibility Is Everything
While it can take years for an entrepreneur to establish credibility in their industry and marketplace, it can be destroyed in moments. Dan Sullivan and Steve Krein explain why credibility is so important for entrepreneurs, various ways it can be established and built on—and the risks of losing it.
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