The Publisher Podcast by Media Voices

Media Voices
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Jul 4, 2017 • 31min

Media Voices: Executive Producer for Social and Emerging Media at CNN Worldwide Samantha Barry

On the fourth of July, Media Voices is celebrating its own Independence Day. In the inaugural episode of our new-look podcast, Esther interviews CNN's executive producer of social and emerging media Samantha Barry about its U.S. election coverage, the rise and rise of chatbots, and how the team approaches storytelling across different platforms. In the news roundup Peter, Chris and Esther discuss the NYT making 100 copy editors redundant, the end of the 'Trump Bump', and Instagram's A.I. approach to censoring nasty comments. Peter throws cold water on Chris' dream of living in a Star Trek universe, and Esther risks the entire future of the podcast on a joke about Peter's accent.
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Jun 12, 2017 • 27min

TheMediaBriefing: IDG's Michael Friedenberg on driving a major media brand forward

In this week's episode of TheMediaBriefing, we talk to IDG's CEO Michael Friedenberg about how IDG has managed to consistently stay ahead of the curve, the future of display advertising and changing revenue breakdowns within the company. In the news round-up Chris and Esther discuss Apple's in-browser autoplay-blocking following a similar move by Google last week, the launch of News UK's new 'vertical video studio' and two significant new publisher additions to Snapchat Discover. Chris attempts to guess the election results.
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Jun 5, 2017 • 34min

TheMediaBriefing: Tab Media COO Charlie Gardiner-Hill on taking a student brand to global powerhouse

In this week's episode of TheMediaBriefing, we talk to The Tab's COO Charlie Gardiner-Hill about taking the student brand to the States, building other titles around a totem brand, killer clowns and drinking game rules. In the news round-up Chris and Esther discuss the Guardian's $50,000 fundraising campaign to support an environmental series called 'This Land is Your Land', Google's latest attempt to control and monetise the ad-blocking ecosystem and Slate applying podcasting lessons to try out VR. Chris sings a song.
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May 29, 2017 • 36min

TheMediaBriefing: Owain Rich on the opportunities and challenges of VR storytelling

In this week's episode of TheMediaBriefing, we talk to Owain Rich, co-creator of the Trafficked VR experience, about the opportunities and challenges that come with making a VR film. Topics of discussion include the challenges of distribution of VR content, how to create immersive audio, and what form monetisation of VR should take. In the news round-up, Chris and Esther discuss Apple News' appointment of an editor in chief, a plethora of original video plans, and Facebook's sop to publishers over its Instant Articles.
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May 22, 2017 • 29min

TheMediaBriefing: Author and podcaster Emma Gannon on authenticity and 'the influencer'

In this week's episode of TheMediaBriefing, we talk to author, blogger and podcaster polymath Emma Gannon about the death of 'the influencer', balancing authenticity and commercial concerns, and the relative value of corporate and personal brands. In the news round-up Chris and Esther talk about Facebook's original video programme being delayed and its efforts to take over the internet enter the food ordering marketplace, discuss Wired's edition-based entrance onto Snapchat discover, and try very hard not to swear while talking about net neutrality rules being overturned.
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May 15, 2017 • 32min

TheMediaBriefing: Cosmopolitan UK's editor-in-chief Farrah Storr

In this week's edition of TheMediaBriefing, Esther talks to Cosmopolitan UK's editor-in-chief Farrah Storr about the brand's Snapchat success, whether women's magazines have a duty to be representative of an entire gender, and what the magazine might look like in the future. In the news roundup Chris and Esther discuss Snap Inc's disappointing results, El Pais' plans partnership with Amazon to deliver a print product in under two hours and why Amazon Prime is launching a live concert division. An argument ensues over who owns the MediaBriefing office crown.
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May 9, 2017 • 36min

TheMediaBriefing: The New European's Matt Kelly on bravery and business models

In this week's episode of TheMediaBriefing, The New European's editor Matt Kelly discusses the respective strengths of right- and left-wing rhetoric, the ephemeral nature of pop-up publishing, and what it means for the paper to have been rewarded with four prizes at the British Media Awards last week. In the news round-up Chris and the newly-married Esther discuss Snapchat, Twitter and Facebook's race to own video, newspaper owners' desperate pleas for advertisers to come back to print and Airbnb's new print partnership with Hearst. In our new regular feature 'Who Hath Blighted The Consumer This Week' we discuss whether anyone really needs an IoT-enabled salt shaker.
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Apr 24, 2017 • 34min

TheMediaBriefing: Virtual Umbrella's Samantha Kingston on the opportunities of VR marketing

In this episode of TheMediaBriefing's podcast, Virtual Umbrella co-founder Samantha Kingston explains the business case for VR marketing, takes us through what is required before the technology is mainstream, and describes the kinds of experiences that are best for convincing people of the medium's potential. Chris tries and fails to not mention the VR mode of Resident Evil 7. In the news roundup Chris and Peter discuss the duopoly's latest moves in terms of ad-blocking and cloning Snapchat, Reed Hastings saying Netflix's biggest competitor is 'sleep', and launch a new feature called 'Who Hath Blighted The Consumer This Week?'
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Apr 3, 2017 • 31min

TheMediaBriefing: Bauer's head of ePublishing Jim Foster on native app strategy

On the latest episode of TheMediaBriefing, Bauer's head of ePublishing Jim Foster takes us through the publisher's app and distributed publishing strategies and provides a look back at how the company went from having no apps to considering one for each publication. Chris and Esther try not to sound too incredulous when he describes a time in magazine publishing when the market could support multiple magazines about carp.
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Mar 27, 2017 • 31min

TheMediaBriefing: Trinity Mirror's digital innovation editor Alison Gow

In the March 28th episode of TheMediaBriefing, we talk to Trinity Mirror's digital innovation editor Alison Gow on the opportunities afforded by live video for national and regional media, in addition to talking AR and best practice for engaging with communities on social platforms. In the news round-up Chris and Esther discuss the ongoing YouTube ad blackout, why reddit is introducing profile pages, Twitter's new premium offering and more success for The Times' subscription model.

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