The Publisher Podcast by Media Voices

The winner of the 2020 Publisher Podcast Awards Lifestyle category was the Olive Magazine Podcast from Immediate Media. Deputy Editor and podcast host Janine Ratcliffe says your podcast doesn’t need to be super slick, but it does need to be a pleasant listening experience, care about commercial content every bit as much as you care about your regular episodes and the best publisher podcasts develop a life of their own.

This week we hear from Director of Cognitive Publishing Roy Rowlands on what it’s like to be in a family publishing business with a trillion-pound audience, going all-digital with their B2B titles, and the benefits of being in Manchester. He also outlines how they've adapted in lockdown, including the reasons behind their decision not to go virtual with events. In the news roundup the team examines why so many journalists are leaving to form their own newsletter-based businesses, ask whether the rumoured changes to British broadcasting's top brass are good for the country, and discuss the latest developments in the TikTok trade war. Bonus discussion: is Media Voices a tiny enough business to be called 'cute'?

The winner of the 2020 Publisher Podcast Awards Specialist podcast category was History Extra from the BBC’s History Magazine, published by Immediate Media. Publisher and podcast host Dave Musgrove says publishers new to podcasting should choose a format that they will be able to deliver on a regular basis. The key to success is to commit and give a podcast the time to grow and find its unique voice.

This week, we hear from Tobi Oredein, Co-Founder and CEO of Black Ballad, a UK-based lifestyle platform for Black British women. She talked about what drove her to found the site, why they decided to launch memberships ahead of the curve in 2016, and the impact of their recent HuffPost takeover. She also outlines how their Future News Funding will help them better serve and grow their audience outside London. In the news roundup, the team goes deep into Trump v. TikTok and its implications for publishers, looks at what good news means for The Telegraph around subscriptions, and discusses the BBC failing to close its gender pay gap. A slip of the tongue leads 'directors' to become 'dictators'.

The winner of the 2020 Publisher Podcast Awards Technology category and our Publisher Podcast of the Year 2020 was Crazy/Genius from The Atlantic. Executive producer Katherine Wells says talk to writers and editors for new podcast ideas and train your writers to be talkers. Remember your listeners aren’t necessarily your readers, make your brand values clear and consistent.

This episode Josh Schollmeyer, co-Founder & Editor-in-Chief of online men’s magazine MEL, takes us through working at the legacy print behemoth Playboy, why that convinced him men’s magazines needed to change and the branded media business model that is at the heart of MEL’s success. In the news roundup, we discuss growth and success at The Atlantic, The Athletic, El Pais and Future plc, and come away hopeful for once.

The winner of the 2020 Publisher Podcast Awards B2B category was the Digiday Podcast. Digiday President, editor-in-chief and podcast host Brian Morrissey says build your podcast around what you do best, but be adaptable. Be clear on the job your podcast does for your business; think of it as a feature of your brand, not as a separate product.

In this first episode back following an... eventful summer for media, the team discusses six topics you might have missed over the past month: • Facebook goes to war with Australian publishers • Amid many magazine closures, some green shoots emerge • Vulture attempts to create a vertical around podcast criticism • Which global megacorp deserves your support, Apple or Epic? • Vogue business and the unstoppable rise of reader revenue plays (at least until they stop working) • Ecommerce booms - but can publishers take advantage of it? Guest starring the planes that flew an inch over Chris' flat.

The winner of the 2020 Publisher Podcast Awards Entertainment category was the Pilot TV Podcast from Bauer Media. Editor-in-chief Terri White says podcasts are integral to a publishing brand and need a clear, easy to understand proposition. But, don’t be scared to evolve and don’t forget the long term goal of making money.

This week Chris Waiting, chief executive of The Conversation UK, tells us about the lessons his team is taking forward from its record-breaking corona coverage, why newsletters and live events are its focus for the near future, and what other news publishers can learn from its policy of marrying journalistic flair with scholarly insight. In the news roundup the team discusses magazine closures and launches, whether the Taboola/Outbrain merger will improve the internet, and ask whether a punk fanzine by a 10 year old is the beginning of the end for newsstand magazines. See you after the summer break!