Stay Paid Podcast

This week's guest is Katelyn Rhoades, known to her 135,000 Instagram followers as the "social marketing queen." We ask her majesty a ton of questions that get us down to the brass tacks of creating and promoting Instagram Reels. She shares everything from her #1 priority when creating content, to whether doubling down on what's working is really the best strategy, to her 4 best tips for turning followers into leads. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources · Website: enfluencestudio.com (spelled with an E) · Instagram: @socialmarketingqueen 0:00 Introduction 1:09 Katelyn's backstory 2:42 You have to provide edutainment 4:22 Think about your target audience 5:53 Double down on content that is working 7:11 Time spent making Reels 7:46 Source of content ideas 8:26 Recommended IG channels to follow 9:43 3 reasons to post IG Reels 10:29 How often to post 11:53 The need to pick a target audience 14:23 Treating Reels like a vlog 16:11 Balancing authenticity and production quality 21:10 4 ways to turn an audience into leads 23:31 How to check your hashtags 23:53 Katelyn's mantra to live by 25:39 Action Item

The idea that people can be afraid of success may seem odd, but when we thought about it a bit, it actually made sense. Change is hard, growth is hard, and our brains are always looking for ways to maintain the status quo, so sure—some people may resist their own achievements. In this episode, we talk about the fear of success and the fear of failure (they're two sides of the same coin). We review their telltale signs so you can determine whether one or both fears are holding you back. Finally, we offer some actions you can take to alleviate your distress and claim your rightful reward. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Free e-book: Getting Started with Relationship Marketing 0:00 Introduction 0:37 Is fear of success a real thing? 1:24 The excuses we use 2:55 Symptoms of a fear of failure 3:13 Symptoms of a fear of success 3:46 Get into motion | Do something 6:05 Actions to overcome fear 7:16 Thoughts on identity and self-worth 10:33 Action Item

This week on Stay Paid, we're talking with Mike Saunders. Mike is an expert in helping his clients position themselves as the authority best qualified to serve their audience. In his interview, he shares how he does it along with the steps you can take to promote your own authority—even if you are just starting out. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources · Mini audio seminar: AuthoritizeYourAgency.com · Website: AuthorityPositioningCoach.com · Book: The Medium Is the Massage We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites. 0:00 Introduction 2:06 Authority marketing | why it's important 3:41 Use "elevated" platforms 5:41 Promote your podcast interviews 7:53 SEO is dead | Optimize your Google visibility 9:27 Preframing your expertise 10:55 The power of accolades 11:42 Paying for exposure vs. an Authority Positioning Portfolio™ 15:30 The importance of media selection 16:25 Using authority positioning to nurture leads 19:33 Marketing trends: pattern interruption | mini seminar series 24:00 Action Item

In a special bonus episode, Luke speaks on how to overcome defeat. We all face failure. We get beat down, we take the L, but how do you respond? How do you deal with losing and use it to your advantage and not your demise? For more Content like this follow Luke on Instagram: @Lukeacree. This episode was pre-recorded on 2/12/2023 from Luke's weekly program in the Insurance Syndicate Facebook Group. If you are in Insurance and would like more information on how to join this group, email us at podcast@remindermedia.com.

Early last year, we started to notice a trend among our guests. It seemed that regardless of their industry, many were using client events to generate leads with tremendous success. We've collected some of these guests' best ideas into one episode to share with you. We're also offering an assortment of tips that will help you maximize an event's lead-generating potential. When you listen to this episode, among the things you'll discover are six great ideas for client events that have generated leads for our guests, how to create multiple client touchpoints from a single event, and how you can plan an event and not spend a dime of your own budget. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources · Episode 58 with Bill Good · Episode 101 with Tony Ray Baker · Episode 257 with Shannon Gillette · Episode 275 with Marc Minor · Episode 426 with Garrett Maroon · How Million-Dollar Agents Use Client Appreciation Events to Get Referrals 0:00 Introduction 0:36 Top producers routinely host client events 1:20 Client event ideas from our guests 2:26 The principle of reciprocity 2:46 More client event ideas from our guests 3:34 The key to capitalizing on client events 4:55 Collaborate with strategic partners 5:16 Ideas to kick your events up a notch 6:43 Must-follow tips to make your event a success 9:42 Action Item

Right now, there is a huge number of baby boomers who are looking to get out of their businesses but have no one to pass them on to. This situation creates a tremendous opportunity for investors and sellers alike. Whether you're on the selling or buying side of a transaction, this episode of Stay Paid has all the information you need. John Turner serves as vice president of Investment Advisory Lending at Live Oak Bank, and he joins us to discuss some of the more important factors—and a cautionary tale—the different parties should consider before settling on an agreement. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources John's phone number: 651-212-0141 John's email address: john.turner@liveoakbank.com Website: liveoakbank.com 0:00 Introduction 1:28 Interested vs. qualified buyers 3:55 Finding a business for sale | Lists vs. relationships 4:42 3 ways to create a list of businesses to buy [Golden Nugget] 6:05 3 ways to vet your list of businesses to buy 6:43 How approach a potential business seller 8:49 Acquisition, organic growth, and fail rate 10:22 Purchase based on revenue or EBITDA 15:08 Caution to those selling private equity business 16:34 Massive opportunity exists to buy businesses 17:13 More tips for finding and closing the deal 19:25 John's advice to younger John 21:55 Action Item

In light of the big game between the Kansas City Chiefs and the Philadelphia Eagles, our team here at Stay Paid thought we could share the value hidden in the examples and words of some of football's greatest stars. Join us and discover what our selected list of football champions have done to contribute to their success along with what they've said about their pursuit of excellence. Then judge for yourself the value of what you hear and whether you can apply it to your own endeavors. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. 0:00 Introduction 1:27 Know your numbers | Tom Brady 4:40 Be prepared | Jerry Rice 6:31 Know your competition | Bill Belichick 8:29 Set high expectations | Vince Lombardi 10:41 Action Item | Control what you can | Tony Dungy Connect | Resources Download our free Tailgating Pack. It's got everything you need to make your party a success, from recipes to grilling tips to a list of planning essentials. Send it to your football-loving clients, or save it for yourself!

Ray Ellen is the team lead at Pixel Properties, a national speaker and podcast host, and a contributor to Broke Agent Media. During his interview, he said something that stuck with us. He said that back in the day, no one was offended by answering machines, and bots today are the answering machines of yesterday. But there are steps businesses need to take to ensure that chatbots aren't perceived as anything other than helpful tools. Listen to find out what to do to make bots more palatable to your prospects and clients and more useful to your business; the big, costly mistake too many agents make when creating their brand; and the painful lesson Ray learned as a new team lead that he wants to spare others from having to experience. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Instagram: DM @Rayzorback with the word Gear, and Ray will send you a list of the gear he uses for his video and podcast productions. Free e-book: The Relationship Marketer's Guide to Branding 0:00 Introduction 2:09 Ray's backstory 3:24 The dangers of "you do you" 6:08 Most have their branding backwards 7:48 People are accepting of bots 9:25 Use of deceptive and disclosed bots 12:32 Testing of bots 13:51 Prompts that work 14:40 Converting from bot to a real person 15:53 Processing leads collected by the bot 19:40 Don't allow your culture to erode 22:31 Best performing lead-gen sources 23:59 Ray's advice to younger Ray 26:46 Action Item

If you don't have a network of business partners with whom you routinely exchange referrals, you're missing out on a tremendous source of potential new clients. In this Silver Dollar episode, we explain what a strategic referral partnership is and how they can benefit you. We also offer a long list of example partnerships that every real estate agent should consider and discuss how to choose and manage referral partnerships regardless of your industry. Listen to find out the many benefits of strategic referral partnerships, two questions to ask that will point you toward businesses best suited for a potential relationship, and what to say and do to best entice a potential referral partner and manage the relationship. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Blog: Top 25 Best Referral Partners for REALTORS® Free download: Real Estate Referral Partner Worksheet 0:00 Introduction 0:45 Vendors can be partners 1:32 Types of referral partnerships 2:44 Benefits of referral partnerships 3:25 Marketing your referral partnerships 4:16 Examples of marketing partnerships 8:50 Reach out to your database 10:14 Managing referral partnerships 12:10 Action Item

When we were talking with Garrett Maroon, this week's Stay Paid guest, we were blown away by the fact that he told us that after eight years and 500 transactions, he had never made a cold call, bought a lead, or hosted an open house. From the very beginning, he set out to create a thriving real estate business based solely on referrals. He was told it wasn't possible, but he succeeded—and how he did it isn't rock science. Listen to Garrett's interview to find out how he closed 50 deals with a database of only 40 people; his straightforward, repeatable system for staying in front of those he serves; and why simply showing up for people in small ways makes such a powerful, lasting impact. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Website: Business By Relationships Email: garrett@businessbyrelationships.com Text: 804-878-2200 Free e-book: Getting Started with Relationship Marketing 0:00 Introduction 2:49 Garrett's backstory 6:49 How 40 people knew 10,000 people 9:54 Systematic relationship building 12:45 Popular client events 14:51 The $2 pop-by 15:53 The easy pop-by script 17:21 The importance of consistent frequency 18:16 Human connection and referrals [Golden Nugget] 22:47 Action Item