The VentureFuel Visionaries

Since 2019, Kasey has been the President of both the U.S. Highbush Blueberry Council and the North American Blueberry Council where he is dedicated to making blueberries the world’s favorite fruit through strategic marketing, industry collaboration, and innovation. He has led initiatives like the "Grab a Boost of Blue" campaign and launched "The Business of Blueberries" podcast to connect and educate the industry. We discuss the new Blueberry Boost Accelerator and how innovation is a growth lever to move the industry “beyond the morning” by promoting the great taste, energy, fun and health halo to help find a “home for every berry” and grab their deserved “share of stomach.”

Ethan Austin is the Founding Partner of Outside VC, a pre-seed venture fund dedicated to backing “outsider” founders. He is a seasoned entrepreneur, venture capitalist, and advocate for financial inclusion. Before Outside VC, Ethan co-founded GiveForward, the world’s first medical crowdfunding platform, which raised over $200 million to help families cover medical expenses and was later acquired by GoFundMe. Today, Ethan shares insights on spotting Founders who think differently, that have asymmetric insights and the grit to deliver scaled solutions. Learn how he is moving outside founders to the inside track.

Maija Palmer is the Editor-in-Chief of Global Corporate Venturing (GCV), a community and media platform that helps corporations drive innovation through strategic investments and partnerships with startups., Maija is one of the top leading voices in corporate venturing and we talk about the evolution of Corporate Venture Capital (CVC), how corporations best utilize Venture Clienting and the relationship between strategic and financial KPIs.

George Sauter is an accomplished healthcare executive with decades of experience driving innovation to transform legacy systems with meaningful results. As the former Chief Strategy Officer at John Muir Health, George has been at the forefront of integrating cutting-edge technologies through impactful partnerships to improve patient care and operational efficiency. His expertise spans clinical transformation, strategic planning, and leveraging artificial intelligence to enhance healthcare delivery. Today, we talk about everything from finding champions internally, to navigating highly regulated industries, to driving innovation in low-margin environments as well as new technologies like AI Scribes and MuscleMatrix (a hydrogel that regenerates muscle tissue).

In this episode, we dive into the breakthrough trends and innovations unveiled at Expo West 2025. Our very own Innovation team members, Katrina Zheleznyak and Beau Bergman break down the highlights from this massive event, which brought together over 65,000 industry professionals and more than 3,000 exhibitors. From game-changing products to sustainable solutions and cutting-edge technologies, they share key takeaways that showcase what’s shaping the future of food. Tune in now to discover what’s next in food innovation! Note: parts of this episode were produced using the Audio Overview feature from NotebookLM, a personalized AI research assistant.

From Clayton Christensen to Steve Wozniak to Mookie Wilson, we cover a lot of ground with Seth Adler who is the head of IMI Media at Informa and a driving force behind All Things Insights and All Things Innovation. Seth has spent his career bringing people together through dynamic content, including events, podcasts, and written works. He’s also played a pivotal role in shaping conversations at industry-leading events like FEI: Front End of Innovation, where he facilitates impactful discussions on topics such as AI trends, business transformation, and consumer insights. Today we talk about FEI 2025 which focused on the intersection of business strategy and innovation with its theme of “Harvesting Innovation: Sowing the Seeds of Future Growth."

Jim Lecinski, Clinical Professor of Marketing at Northwestern University’s Kellogg School of Management, has over 30 years of marketing experience, including a distinguished 12-year tenure as Vice President of Customer Solutions for the Americas at Google. He is a leading expert in marketing strategy and digital transformation, best known for pioneering the concept of the Zero Moment of Truth (ZMOT), which revolutionized how consumers research products online before buying, as detailed in his influential book Winning the Zero Moment of Truth. Jim’s latest work, The AI Marketing Canvas, offers a practical five-stage roadmap for integrating artificial intelligence into marketing strategies and is widely recognized as a top AI and business book. In this conversation, Jim shares insights from his career, discusses the evolving role of AI in marketing, and introduces a powerful 2x2 framework for corporate leaders to begin thinking strategically about AI adoption in their organizations. Tune in for expert guidance on winning in today’s digital and AI-driven marketing landscape.

Midwest Dairy represents over 4,000 dairy farms across a 10-state region, including Minnesota, North Dakota, South Dakota, Nebraska, Iowa, Illinois, Missouri, Kansas, Arkansas, and eastern Oklahoma. Their mission is to build dairy demand by inspiring consumer confidence in dairy products and production practices. Sidney Herr, the Research & Innovation Manager at Midwest Dairy, plays a pivotal role in advancing dairy innovation, particularly with the upcoming Midwest Dairy Accelerator (midwestdairyaccelerator.com) which supports and accelerates entrepreneurs with new dairy-based products. Applications open through May 11, 2025.

Dean Carignan and JoAnn Garbin, authors of The Insider's Guide to Innovation at Microsoft, delve into the strategies and practices that have driven Microsoft's most groundbreaking innovations over the past 50 years. From the Xbox revolution to the rise of Bing in AI, Dean and JoAnn share behind-the-scenes stories and insights into the company's approach to innovation. We discuss the risks of fast-following, how not to “get Googled,” the value of biomimicry and infinite innovation loops, the evolution from know-it-alls to learn-it-alls, how to transform a weaponized org chart to open-sourced, extreme collaborator. We talk about how entrepreneurs and intrapreneurs must be storytellers, boundary crossers (“habitual line-steppers”) and salespeople that always build coalitions. We also talk about creating a culture of trust where you can and must “Say It Ugly” to pretty it up later, together.

Hans Balmaekers is the Chief of Innov8rs, a global community dedicated to empowering corporate innovators. Hans has spent over a decade collaborating and learning about how to innovate within the world’s top organizations and shares some of his top tips with us, such as how the best corporate innovators have a day job (innovation, the work), a night job (gathering support and buy-in) and a weekend job (transforming ways of working). VentureFuel is a proud sponsor of Innov8rs and their upcoming conference, that isn’t really a conference in Phoenix this April where we will be hosting a workshop on how to tune your corporate innovation practice to deliver results today, while preparing your business for tomorrow.