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Escape Collective
All the cycling news, analysis, and banter you need. Become a member to get premium content, extra episodes, and ad-free listening at escapecollective.com.
Check out our other podcasts on your preferred podcast platform:
- Geek Warning - how bikes work and how to make them better
- Wheel Talk - all things women's cycling
- How the Race was Won - racing and tactical analysis
- The Rest Day with Jack Haig - insights from within the pro peloton
- Overnight Success - The founders and innovators in the cycling industry
Escape Collective is entirely member-funded. If you like this podcast please consider supporting us by becoming a member: https://escapecollective.com/member/
Check out our other podcasts on your preferred podcast platform:
- Geek Warning - how bikes work and how to make them better
- Wheel Talk - all things women's cycling
- How the Race was Won - racing and tactical analysis
- The Rest Day with Jack Haig - insights from within the pro peloton
- Overnight Success - The founders and innovators in the cycling industry
Escape Collective is entirely member-funded. If you like this podcast please consider supporting us by becoming a member: https://escapecollective.com/member/
Episodes
Mentioned books

Feb 20, 2024 • 58min
Wheel Talk: Olympics selection season starts now
Abby, Gracie, and Loren break down the major talking points from Setmana Ciclista Valenciana over the weekend and what to look for at Omloop Het Nieuwsblad coming up on Saturday. Plus, we’re all excited about one rider on the start-list for Omloop van het Hageland!

Feb 20, 2024 • 35min
Wheel Talk Bonus ep: A chat Down Under with Tils and Heidi Franz
Whilst down in Australia for the Tour Down Under and the Deakin University Road Race, our very own Matilda Raynolds sat down with Heidi Franz, rider for Lifeplus Wahoo, for a chat. They discussed Heidi’s last couple of years in the sport, how cycling should differ from gymnastics, popular Aussie phrases you should know, and much more.We hope you enjoy this bonus Wheel Talk episode, and Abby, Loren and Gracie will be back later this week to chat about Setmana Valenciana and the upcoming Omloop Het Nieuwsblad.

Feb 19, 2024 • 52min
How did the bike industry get into such deep trouble? EP3: The Famine
This is the third episode in our series that takes a deep dive into what the bike industry experienced during the covid boom and how it got into the trouble it’s in now.In Episode 2, we heard from various industry professionals about the early warning signals that told them that this bubble was about to burst, and some of the reckless behaviour and pressure that was being put onto various parts of the supply chain by some big brands. But it’s not so clear-cut. We’re also beginning to hear some finger-pointing in all directions and I supposed the fragmented nature of the bike industry makes it really easy for things to slip through the cracks and in hindsight, it was perhaps a recipe for disaster.In reference to the postmortem of Wiggle/CRC and the interview with Jake Dudek done in this episode, you can read his post on LinkedIn here: https://www.linkedin.com/pulse/postmortem-signa-sports-united-jacob-dudek-xau9f/In this episode entitled ‘The Famine’, we zoom into the timeframe when demand came to an abrupt halt and what the bike industry was left with.

Feb 16, 2024 • 22min
Geek Warning Bonus ep: Colnago is sharpening its focus, and it’s probably not thinking of you
Colnago recently debuted its latest C68 model – the C68 Gravel – and while it seems like a pretty nice gravel bike in its own right, what’s more interesting is understanding more about what that new bike means for Colnago’s strategy in general moving forward, particularly since being bought by a UAE-based investment group in 2020. In this members-only episode, James sits down with Colnago CEO Nicola Rosin and Colnago’s head of marketing, Manolo Bertocchi, to get the scoop on how things have been going there (shockingly well), where Colnago wants to be (“the most desirable”), and who the brand sees as its customer base in the years ahead (hint: probably not you).

Feb 15, 2024 • 1h 3min
Geek Warning: The return of a loved rim brake bike
It’s time for another episode of Geek Warning. Dave and Ronan are back to discuss the latest happenings in the world of cycling tech and what’s on their minds.Ritchey and Factor have new bike (frame) releases that sit near polar opposites of the road market. Ritchey has brought back its well-loved Road Logic frames, while Factor’s Ostro VAM, a bike we’ve looked at before, is now officially official.There are new shoes from Trek and Specialized, with the former leaving Ronan a little confused over what size his feet are. And Dave shares what’s on his mind (hint, tools), and then there’s a quick wrap of other interesting tech and industry news.Timestamps:5:03 - Ritchey Logic brings back its rim brake road frames8:03 - Factor’s new Ostro VAM is now official and Ronan has built one23:43 - Black Inc’s 1,270 g aero wheels26:45 - Specialized’s new mid-price helmet and shoes28:45 - Trek’s many new shoes, many new fits41:45 - On Dave’s mind46:58 - 4iiii’s new Pro 3+ dual-sided powermeter50:40 - KMC gets into cassettes52:05 - F+B Shift wheels bring thermoplastic carbon to a lower price point54:52 - Giant Bicycles to be sold by Dick’s Sporting Goods

Feb 14, 2024 • 48min
Placeholders: Rigo's retirement and some Bora brouhaha
Jonny Long, Kit Nicholson, and Dane Cash join Caley Fretz on this week Placeholders to cover all of the big news as racing is heating up around the world from Oman to Colombia.

Feb 13, 2024 • 38min
Industry Special: How did the bike industry get into such deep trouble? EP2: The Storm Clouds
In episode one we heard about the unexpected windfall that the cycling industry saw at the start of the pandemic and how many needed to react. Of course that didn’t last forever, and in this episode I’ve titled ‘the storm clouds’ we talk about the early signs that this new demand was coming to an abrupt halt, and the types of behaviour that was happening and the causes of that behaviour that led to the catastrophe that the industry would later see.

Feb 13, 2024 • 1h 6min
Wheel Talk: How do you solve a problem like Kopecky?
Loren Rowney is back to discuss all the action from the UAE Tour with Gracie and Abby. They try to answer questions like: Will Kopecky’s form impact Vollering’s Classics goals, and what will that mean for SD Worx - Protime as a whole? And is there a cuter couple than Taylor Swift and Travis Kelce (there isn’t)?

Feb 13, 2024 • 54min
Industry Special: How did the bike industry get into such deep trouble? EP1: The Feast
In this 4 part series, I wanted to explore the events that took place that led the bike industry to the troubling point it’s at now. I spoke to over a dozen industry professionals from all parts of the supply chain. From well run bike shops, forecasting analysts, distributors, the biggest bike brands in the world, and manufacturers. It’s well known that the bicycle industry went through an unprecedented boom during the pandemic from 2020 - 2022. Jump ahead to 2024 and much of the bike industry is in trouble. New demand has come to an abrupt halt. New entrants into the bicycle market have not stayed as the industry had hoped.We’re seeing massive inventory overruns at bike shops. Big bike brands are taking on extra warehousing space. Businesses such as Niner, Orange, Wiggle/CRC, have gone into bankruptcy. Otherwise profitable big brands have taken on debt to keep afloat. There are brands out there who are doing well, but they’re the exception rather than the norm. In general , I don’t think many would disagree that the situation in major cycling markets, aside from China, is pretty dire.The episode is this first of four. We’re going to bring you on a journey through the COVID feast, the storm clouds, the famine, and the lessons learned in hindsight.In this episode, The Feast, we speak to a bike shop owner, a demand forecasting analyst for a distributor, company CEOs, and a manufacturer to hear about what they experienced during the initial stages of the pandemic in early 2020.

Feb 9, 2024 • 1h 23min
Performance Process: Swiss Side's JP Ballard on all things aero
JP Ballard joins us once again for part one of our Performance Process deep dive into all things aerodynamics.Ballard is founder and CEO of aerodynamics specialists Swiss Side. The Swiss company produces wheels and aero calf sleeves, but the majority of its work is in offering its aerodynamic expertise to other manufacturers in the cycling industry.Ballard first joined us for a pit walk critiquing bikes and equipment of the 2024 WorldTour paddock during the recent Tour Down Under. He had also sat down with us before that race to record three hours worth of discussion and advice on aerodynamics and performance. In part one of that conversation Ballard gives us an insight into some of Swiss Side's unseen consultancy work and we discuss performance simulation tools, sail effect, the future of cycling aero, and why Ballard thinks we are not even half way to "peak aero."