

Identity Architects
InfoSum
Identity Architects is the podcast dedicated to spotlighting individuals who have pioneered the way that data and identity can improve the customer experience across media, gaming, financial services, healthcare and more!
Visit https://www.infosum.com for more information on InfoSum.
Visit https://www.infosum.com for more information on InfoSum.
Episodes
Mentioned books

Jul 27, 2022 • 58min
Lara Izlan, ITV: No consumers means no business
In the latest episode of our Identity Architects podcast, our SVP Sales Northern Europe & Italy, Stu Colman, sat down with Lara Izlan, Director of Data Strategy at ITV, to discuss identity, collaboration, the value exchange between consumers and media companies, data privacy, and more.---More information on InfoSum https://www.infosum.com/InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies---Subscribe to our newsletter: https://www.infosum.com/resources/insightsFollow us on LinkedIn: http://www.linkedin.com/company/infosumhqFollow us on Twitter: https://twitter.com/infosum

Jun 1, 2022 • 47min
Dajana Manthey, Opinary: In the end, it's about data quality
ShownotesIn the latest episode of our Identity Architects podcast our Director Sales CE Dennie Trost sat down with Dajana Manthey, CRO at Opinary, to discuss identity, collaboration, understanding the consumers, intent to buy, and more.---More information on InfoSum https://www.infosum.com/InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies---Subscribe to our newsletter: https://www.infosum.com/resources/insightsFollow us on LinkedIn: http://www.linkedin.com/company/infosumhqFollow us on Twitter: https://twitter.com/InfoSum

May 18, 2022 • 40min
Dana McGraw, Disney Advertising: We want to do the right thing by the consumer
In the latest episode of Identity Architects, InfoSum Chairman and CEO Brian Lesser chatted with Disney’s Dana McGraw about how Dana's background as a college basketball coach helped her to be a better leader, identity and privacy in gaming and CTV, Disney's tech and clean room strategy, and using first-party data to build better customer experiences.--- More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: http://www.infosum.com/resources/case-studies --- Subscribe to our newsletter: http://www.infosum.com/newsletterFollow us on LinkedIn: http://www.linkedin.com/company/infosumhqFollow us on Twitter: https://twitter.com/InfoSum

May 4, 2022 • 53min
Chris Hawk, Papa John's: There’s not a one-size-fits-all approach
In the latest episode of Identity Architects, our VP of Product Marketing Devon DeBlasio sat down with Chris Hawk, VP, Director of Media Strategy & Investment Performance at Papa John's International, to discuss modern media strategies, the rise of streaming and gaming, data clean rooms, using data collaboration to improve the customer experience and more.--- More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: http://www.infosum.com/resources/case-studies --- Subscribe to our newsletter: http://www.infosum.com/newsletterFollow us on LinkedIn: http://www.linkedin.com/company/infosumhqFollow us on Twitter: https://twitter.com/InfoSum

Apr 13, 2022 • 40min
Stéphane Dugelay, mediarithmics: First-party data is key
In the twelfth episode of our Identity Architects podcast our Director of Business Development Valerie Mercurio sat down with Stéphane Dugelay, Founder and CTO at mediarithmics, to discuss the future of targeting, opportunities through collaboration, the relationship with consumers, and more.---More information on InfoSum: https://www.infosum.com/InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies---Subscribe to our newsletter: https://www.infosum.com/resources/insightsFollow us on LinkedIn: http://www.linkedin.com/company/infosumhqFollow us on Twitter: https://twitter.com/InfoSum

Mar 31, 2022 • 49min
Piper Heitzler, Amobee: Put yourself out there
In the eleventh episode of our Identity Architects podcast our Director of Business Development Valerie Mercurio sat down with Piper Heitzler, Head of Growth EMEA at Amobee, to discuss international women’s history month, empowering women, as well as identity, collaboration opportunities of the future, and more.---More information on InfoSum https://www.infosum.com/InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies---Subscribe to our newsletter: https://www.infosum.com/resources/insightsFollow us on LinkedIn: http://www.linkedin.com/company/infosumhqFollow us on Twitter: https://twitter.com/InfoSu,

Mar 17, 2022 • 44min
Rowena Humby, Starcount: Embrace the change
In the tenth episode of our Identity Architects podcast our Sales Director Jess Bradley sat down with Rowena Humby, CEO at Starcount, to discuss identity, the cookieless future, and how data can be used to improve the customer experience, data collaborations, and more.--- More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies --- Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us in LinkedIn: http://www.linkedin.com/company/infosumhqFollow us on Twitter: https://twitter.com/InfoSum

Mar 9, 2022 • 22min
Valerie Mercurio, InfoSum: There is a better way for us to protect our customers
In the ninth episode of our Identity Architects podcast our VP, Corporate Marketing Ben Cicchetti sat down with InfoSum’s Director of Business Development Valerie Mercurio, to talk about data partnerships, competitive collaboration, identity, commercial trust, and more.--- More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies --- Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us in LinkedIn: http://www.linkedin.com/company/infosumhqFollow us on Twitter: https://twitter.com/InfoSum

Feb 3, 2022 • 29min
Tony Miller, WW: Own your own data
In the eighth episode of our Identity Architects podcast our Enterprise Sales Executive Kate Blaxill sat down with Tony Miller, VP Growth & Performance Marketing at WW, to discuss the cookieless future, how data can improve the customer experience, brand collaborations, and more.--- More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies --- Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us in LinkedIn: http://www.linkedin.com/company/infosumhqFollow us on Twitter: https://twitter.com/InfoSum

Jan 12, 2022 • 28min
Michael Schuh, Kroger Precision Marketing: People need advertising that works harder
In the seventh episode of Identity Architects, our Chief Operating Officer Lauren Wetzel sat down with Michael Schuh, VP, Media Strategy at Kroger Precision Marketing at 84.51˚, to discuss the retail media landscape, how data can improve the customer experience, how Kroger drives customer loyalty, the recently launched Kroger Private Marketplace, and more.--- More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: http://www.infosum.com/resources/case-studies --- Subscribe to our newsletter: http://www.infosum.com/newsletterFollow us in LinkedIn: http://www.linkedin.com/company/infosumhqFollow us on Twitter: https://twitter.com/InfoSum


