Identity Architects

InfoSum
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Mar 9, 2022 • 22min

Valerie Mercurio, InfoSum: There is a better way for us to protect our customers

In the ninth episode of our Identity Architects podcast our VP, Corporate Marketing Ben Cicchetti sat down with InfoSum’s Director of Business Development Valerie Mercurio, to talk about data partnerships, competitive collaboration, identity, commercial trust, and more.--- More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies --- Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us in LinkedIn: http://www.linkedin.com/company/infosumhqFollow us on Twitter: https://twitter.com/InfoSum
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Feb 3, 2022 • 29min

Tony Miller, WW: Own your own data

In the eighth episode of our Identity Architects podcast our Enterprise Sales Executive Kate Blaxill sat down with Tony Miller, VP Growth & Performance Marketing at WW, to discuss the cookieless future, how data can improve the customer experience, brand collaborations, and more.--- More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies --- Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us in LinkedIn: http://www.linkedin.com/company/infosumhqFollow us on Twitter: https://twitter.com/InfoSum
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Jan 12, 2022 • 28min

Michael Schuh, Kroger Precision Marketing: People need advertising that works harder

In the seventh episode of Identity Architects, our Chief Operating Officer Lauren Wetzel sat down with Michael Schuh, VP, Media Strategy at Kroger Precision Marketing at 84.51˚, to discuss the retail media landscape, how data can improve the customer experience, how Kroger drives customer loyalty, the recently launched Kroger Private Marketplace, and more.--- More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: http://www.infosum.com/resources/case-studies --- Subscribe to our newsletter: http://www.infosum.com/newsletterFollow us in LinkedIn: http://www.linkedin.com/company/infosumhqFollow us on Twitter: https://twitter.com/InfoSum
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Nov 10, 2021 • 36min

Peter Markey, Boots: It’s not an if but a when moment

In the sixth episode of Identity Architects, our Sales Director Nick Henthorn sat down with Peter Markey, CMO at Boots, to discuss the cookieless future, how data can improve the customer experience, the recently launched Boots Media Group, and more.--- More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: http://www.infosum.com/resources/case-studies --- Subscribe to our newsletter: http://www.infosum.com/newsletterFollow us in LinkedIn: http://www.linkedin.com/company/infosumhqFollow us on Twitter: https://twitter.com/InfoSum
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Oct 28, 2021 • 44min

Sven Christian Andrä, Klingel Group: We need to create concepts of unlearning

On the fifth episode of Identity Architects, our Head of Privacy and SVP Central Europe Uli Hegge sat down with Sven Christian Andrä (Sca), CDO and Managing Director of the German multichannel retailer Klingel Group, talking about the changing world of retail and the challenges and opportunities that presents, and more.--- More information on InfoSum https://www.infosum.com/InfoSum Case Studies: http://www.infosum.com/resources/case-studies--- Subscribe to our newsletter: http://www.infosum.com/newsletterFollow us in LinkedIn: http://www.linkedin.com/company/infosumhqFollow us on Twitter: https://twitter.com/infosum
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Oct 21, 2021 • 39min

Nick Halstead, InfoSum: Collaboration without movement is a game changer

On the fourth episode of Identity Architects, InfoSum’s VP Corporate Marketing Ben Cicchetti sat down with InfoSum’s founder and CTO Nick Halstead to talk about why he founded InfoSum and his vision for the company as well as the deprecation of third-party cookies and where the industry is heading.--- More information on InfoSum https://www.infosum.comInfoSum Case Studies: https://www.infosum.com/resources/case-studies--- Subscribe to our newsletter: http://www.infosum.com/newsletterFollow us in LinkedIn: http://www.linkedin.com/company/infosumhqFollow us on Twitter: https://twitter.com/InfoSum
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Sep 1, 2021 • 27min

Gaurav Shirole, Roku: Buy TV like you watch TV

On the third episode of Identity Architects, InfoSum’s North America President Lauren Wetzel is joined by Roku’s Gaurav Shirole, Director of Ad Measurement to discuss the state of the ATV/CTV sector, privacy, and measurement for the growing space. ---More information on InfoSum www.infosum.comInfoSum Case Studies: www.infosum.com/resources/case-studies---Subscribe to our newsletter: www.infosum.com/newsletterFollow us in LinkedIn: www.linkedin.com/company/infosumhqFollow us on Twitter: twitter.com/InfoSum
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Aug 4, 2021 • 39min

Karen Eccles, The Telegraph: A once in a generation chance

In the second episode of our Identity Architects podcast our VP Sales Stu Colman sat down with Karen Eccles, Senior Director, Commercial Innovation at The Telegraph, talking not only about Google’s latest announcement but also discussing challenges publishers are facing with the loss of third-party cookies, their first-party solution powered by InfoSum, Unity, and more.---More information on InfoSum www.infosum.comInfoSum Case Studies: www.infosum.com/resources/case-studies---Subscribe to our newsletter: www.infosum.com/newsletterFollow us in LinkedIn: www.linkedin.com/company/infosumhqFollow us on Twitter: twitter.com/InfoSum
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May 11, 2021 • 34min

David Amodio, Channel 4: There's a need to evolve and change

Welcome to InfoSum‘s first episode of Identity Architects. Our VP of Sales Stuart Colman had the chance to chat with David Amodio, Deputy Head of Digital and Innovation at UK broadcaster Channel 4. They talked about the latest news, how they see the media industry evolving in the coming months and years, as well as talking about Channel 4’s brand new solution that enables the creation of custom audiences across All4.---More information on the Channel 4‘s BRANDM4TCH solution: www.4sales.com/all4InfoSum Case Studies: www.infosum.com/resources/case-studies---Subscribe to our newsletter: www.infosum.com/newsletterFollow us in LinkedIn: www.linkedin.com/company/infosumhqFollow us on Twitter: twitter.com/InfoSum
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Apr 29, 2021 • 2min

Introducing Identity Architects

Welcome to our new Podcast, Identity Architects. This podcast is dedicated to spotlighting individuals who have pioneered the way that data and identity are used to deliver better customer experiences. In this trailer, our own Ben Cicchetti, Marketing Director at InfoSum, is introducing the podcast series and explains what an Identity Architect means to him.---Subscribe to our newsletter: www.infosum.com/newsletterFollow us in LinkedIn: www.linkedin.com/company/infosumhqFollow us on Twitter: twitter.com/InfoSum

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