Identity Architects

InfoSum
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Apr 13, 2022 • 40min

Stéphane Dugelay, mediarithmics: First-party data is key

In the twelfth episode of our Identity Architects podcast our Director of Business Development Valerie Mercurio sat down with Stéphane Dugelay, Founder and CTO at mediarithmics, to discuss the future of targeting, opportunities through collaboration, the relationship with consumers, and more.---More information on InfoSum: https://www.infosum.com/InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies---Subscribe to our newsletter: https://www.infosum.com/resources/insightsFollow us on LinkedIn: http://www.linkedin.com/company/infosumhqFollow us on Twitter: https://twitter.com/InfoSum
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Mar 31, 2022 • 49min

Piper Heitzler, Amobee: Put yourself out there

In the eleventh episode of our Identity Architects podcast our Director of Business Development Valerie Mercurio sat down with Piper Heitzler, Head of Growth EMEA at Amobee, to discuss international women’s history month, empowering women, as well as identity, collaboration opportunities of the future, and more.---More information on InfoSum https://www.infosum.com/InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies---Subscribe to our newsletter: https://www.infosum.com/resources/insightsFollow us on LinkedIn: http://www.linkedin.com/company/infosumhqFollow us on Twitter: https://twitter.com/InfoSu,
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Mar 17, 2022 • 44min

Rowena Humby, Starcount: Embrace the change

In the tenth episode of our Identity Architects podcast our Sales Director Jess Bradley sat down with Rowena Humby, CEO at Starcount, to discuss identity, the cookieless future, and how data can be used to improve the customer experience, data collaborations, and more.--- More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies --- Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us in LinkedIn: http://www.linkedin.com/company/infosumhqFollow us on Twitter: https://twitter.com/InfoSum
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Mar 9, 2022 • 22min

Valerie Mercurio, InfoSum: There is a better way for us to protect our customers

In the ninth episode of our Identity Architects podcast our VP, Corporate Marketing Ben Cicchetti sat down with InfoSum’s Director of Business Development Valerie Mercurio, to talk about data partnerships, competitive collaboration, identity, commercial trust, and more.--- More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies --- Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us in LinkedIn: http://www.linkedin.com/company/infosumhqFollow us on Twitter: https://twitter.com/InfoSum
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Feb 3, 2022 • 29min

Tony Miller, WW: Own your own data

In the eighth episode of our Identity Architects podcast our Enterprise Sales Executive Kate Blaxill sat down with Tony Miller, VP Growth & Performance Marketing at WW, to discuss the cookieless future, how data can improve the customer experience, brand collaborations, and more.--- More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies --- Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us in LinkedIn: http://www.linkedin.com/company/infosumhqFollow us on Twitter: https://twitter.com/InfoSum
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Jan 12, 2022 • 28min

Michael Schuh, Kroger Precision Marketing: People need advertising that works harder

In the seventh episode of Identity Architects, our Chief Operating Officer Lauren Wetzel sat down with Michael Schuh, VP, Media Strategy at Kroger Precision Marketing at 84.51˚, to discuss the retail media landscape, how data can improve the customer experience, how Kroger drives customer loyalty, the recently launched Kroger Private Marketplace, and more.--- More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: http://www.infosum.com/resources/case-studies --- Subscribe to our newsletter: http://www.infosum.com/newsletterFollow us in LinkedIn: http://www.linkedin.com/company/infosumhqFollow us on Twitter: https://twitter.com/InfoSum
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Nov 10, 2021 • 36min

Peter Markey, Boots: It’s not an if but a when moment

In the sixth episode of Identity Architects, our Sales Director Nick Henthorn sat down with Peter Markey, CMO at Boots, to discuss the cookieless future, how data can improve the customer experience, the recently launched Boots Media Group, and more.--- More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: http://www.infosum.com/resources/case-studies --- Subscribe to our newsletter: http://www.infosum.com/newsletterFollow us in LinkedIn: http://www.linkedin.com/company/infosumhqFollow us on Twitter: https://twitter.com/InfoSum
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Oct 28, 2021 • 44min

Sven Christian Andrä, Klingel Group: We need to create concepts of unlearning

On the fifth episode of Identity Architects, our Head of Privacy and SVP Central Europe Uli Hegge sat down with Sven Christian Andrä (Sca), CDO and Managing Director of the German multichannel retailer Klingel Group, talking about the changing world of retail and the challenges and opportunities that presents, and more.--- More information on InfoSum https://www.infosum.com/InfoSum Case Studies: http://www.infosum.com/resources/case-studies--- Subscribe to our newsletter: http://www.infosum.com/newsletterFollow us in LinkedIn: http://www.linkedin.com/company/infosumhqFollow us on Twitter: https://twitter.com/infosum
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Oct 21, 2021 • 39min

Nick Halstead, InfoSum: Collaboration without movement is a game changer

On the fourth episode of Identity Architects, InfoSum’s VP Corporate Marketing Ben Cicchetti sat down with InfoSum’s founder and CTO Nick Halstead to talk about why he founded InfoSum and his vision for the company as well as the deprecation of third-party cookies and where the industry is heading.--- More information on InfoSum https://www.infosum.comInfoSum Case Studies: https://www.infosum.com/resources/case-studies--- Subscribe to our newsletter: http://www.infosum.com/newsletterFollow us in LinkedIn: http://www.linkedin.com/company/infosumhqFollow us on Twitter: https://twitter.com/InfoSum
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Sep 1, 2021 • 27min

Gaurav Shirole, Roku: Buy TV like you watch TV

On the third episode of Identity Architects, InfoSum’s North America President Lauren Wetzel is joined by Roku’s Gaurav Shirole, Director of Ad Measurement to discuss the state of the ATV/CTV sector, privacy, and measurement for the growing space. ---More information on InfoSum www.infosum.comInfoSum Case Studies: www.infosum.com/resources/case-studies---Subscribe to our newsletter: www.infosum.com/newsletterFollow us in LinkedIn: www.linkedin.com/company/infosumhqFollow us on Twitter: twitter.com/InfoSum

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