The Data Chief

Joining Cindi today is Jason Lally, the Chief Data Officer for the City and County of San Francisco. On this episode, Jason and Cindi discuss the kindness of data clarity, why open data is just the tip of the iceberg, and the power of a declarative mission statement. Plus, they dive into Jason’s 10+ years of experience and unique career trajectory that brought him to his current role.  This is Part 1 of our interview with Jason Lally. Stay tuned for Part 2 (releasing on Friday) where Jason discusses making the government's data work for the people it serves, the key gateway to better communication, and how to turn problems into opportunities. Key Takeaways: As Brené Brown would say: clarity is kindness. A declarative mission statement outlining your department's intentions can act as a powerful liaison between the work you're doing and the people you're serving. Open data is really just the tip of the iceberg. This is what people in the outside world see; what they don't see is all the work that goes on underneath that data -- all the internal collaboration, getting the stakeholders on the same page, and the massive range of data sources that make it all possible.  -- To be notified when Part 2 of this interview is available, be sure to subscribe in your podcast player. -- The Data Chief is presented by our friends at ThoughtSpot. Searching through your company’s data for insights doesn’t have to be complicated. With ThoughtSpot, anyone in your organization can easily answer their own data questions, find the facts, and make better, faster decisions. Learn more at thoughtspot.com.  --  For full show notes and more, go to thedatachief.com. Hear more from Cindi Howson here. Sponsored by ThoughtSpot.

This is Part 2 of Cindi's interview with Michelle Jacobs, President and co-founder of marketing measurement agency Alight Analytics. In Part 1, Michelle shared tips for keeping up with the rapid pace of change in the industry and explained in what ways data can transform marketing departments for the better. In this episode, Michelle and Cindi discuss how to bring more women into analytics, why messy data tends to be directionally accurate, and what Michelle predicts for the future of analytics.” Key Discussion Points: Avoid the Data Death March. Like single-use plastics, individually prepping massive amounts of data using yesterday's methods (like Excel and PowerPoint) for each and every meeting, presentation, and report is wasteful. The right technology can free up time and resources by centralizing this data and allowing it to be multi-purposed on-demand across all departments. Form top-to-down best practices. Think about the question you want to answer first, then look for the data that can find that answer. Data turns marketing from an expense into an investment. With the right data to trace factors that go into lead generation, clients can quantify exactly how their marketing dollars make a difference beyond black-and-white sales figures. Messy data vs. clean data vs. no data. Data quality is good enough when it's directionally accurate. Consolidation is your friend. If you're a marketer and you're looking to make educated decisions, get your marketing data in one place so that you can look at it holistically and understand how your entire ecosystem is performing. More about Michelle: Michelle Jacobs is the president and co-founder of Alight Analytics, and she’s on a personal mission to revolutionize how marketers use data. Before co-founding Alight, Michelle drove marketing, advertising, and Web analytics strategies for leading companies such as H&R Block, American Century Investments, Saatchi & Saatchi, and Toyota. Michelle is a sought-after speaker and panelist with a unique perspective both on marketing analytics generally and being a woman in data and MarTech specifically. -- Listen to Part 1 of this interview here. -- The Data Chief is presented by our friends at ThoughtSpot. Searching through your company’s data for insights doesn’t have to be complicated. With ThoughtSpot, anyone in your organization can easily answer their own data questions, find the facts, and make better, faster decisions. Learn more at thoughtspot.com.  --  For full show notes and more, go to thedatachief.com. Hear more from Cindi Howson here. Sponsored by ThoughtSpot.

This is Part 1 of Cindi's interview with Michelle Jacobs, President and co-founder of marketing measurement agency Alight Analytics. On this episode, Michelle and Cindi discuss how data can turn marketing from a regretful expense to a worthwhile investment, the benefits of learning to ask the right questions of your data, and how to determine a customer's wants and needs without invading their privacy. Plus, they talk about how to flip the 80 percent of the time we spend preparing data with the 20 percent of the time we spend analyzing it, share tips for adapting to the rapid pace of change in technology, and much more. Key Discussion Points: Avoid the Data Death March. Like single-use plastics, individually prepping massive amounts of data using yesterday's methods (like Excel and PowerPoint) for each and every meeting, presentation, and report is wasteful. The right technology can free up time and resources by centralizing this data and allowing it to be multi-purposed on-demand across all departments. Form top-to-down best practices. Think about the question you want to answer first, then look for the data that can find that answer. Data turns marketing from an expense into an investment. With the right data to trace factors that go into lead generation, clients can quantify exactly how their marketing dollars make a difference beyond black-and-white sales figures. Messy data vs. clean data vs. no data. Data quality is good enough when it's directionally accurate. Consolidation is your friend. If you're a marketer and you're looking to make educated decisions, get your marketing data in one place so that you can look at it holistically and understand how your entire ecosystem is performing. More about Michelle: Michelle Jacobs is the president and co-founder of Alight Analytics, and she’s on a personal mission to revolutionize how marketers use data. Before co-founding Alight, Michelle drove marketing, advertising, and Web analytics strategies for leading companies such as H&R Block, American Century Investments, Saatchi & Saatchi, and Toyota. Michelle is a sought-after speaker and panelist with a unique perspective both on marketing analytics generally and being a woman in data and MarTech specifically. -- Listen to Part 2 of this interview here. -- The Data Chief is presented by our friends at ThoughtSpot. Searching through your company’s data for insights doesn’t have to be complicated. With ThoughtSpot, anyone in your organization can easily answer their own data questions, find the facts, and make better, faster decisions. Learn more at thoughtspot.com.  --  For full show notes and more, go to thedatachief.com. Hear more from Cindi Howson here. Sponsored by ThoughtSpot.

This is Part 2 of Cindi's interview with Alberto Rey Villaverde, the Chief Data Officer at British online food order and delivery service Just Eat. Listen to Part 1 of their interview here. On this episode, Alberto and Cindi discuss how machine learning allows data to speak for itself, why artificial intelligence is more effective when it's led with the guiding hand of a human than without, three components crucial to the success of data products and services, adjusting business practices and expectations during pandemics and economic downturns, the talent gap versus the imagination gap in the data industry from a European perspective, data lakes versus data warehouses, and much more. Key Takeaways: AI allows the data to speak for itself. Alberto's application of simple neural networking algorithms to massive sets of data efficiently and consistently optimized price points and saved his company money, justifying an expanded budget for AI adoption and development. AI + humans is better than AI alone. AI augments human abilities, but it doesn't replace them. In unprecedented times (as we're experiencing on multiple fronts in 2020), algorithms especially rely on human imagination to fill in the blanks where there's no historical data to inform an outcome. Three components crucial to the success of your data products and services. How Alberto sees access, model, and delivery fitting together to justify the cost of innovation necessary to implement new technologies and methodologies for handling data. More about Alberto: Alberto Rey Villaverde is the Chief Data Officer at British online food order and delivery service Just Eat. He is a pricing and revenue management professional with extensive experience within the data science field, particularly on BI and advanced analytics, data mining, machine learning techniques, and scenario modeling. Alberto started his career in advanced analytics as a member of the pricing and revenue management team at easyJet, working in the development of one of the most advanced pricing engines within the industry, where his team pioneered the implementation of machine learning techniques to drive pricing. He holds an MSc in data mining and an MBA from Cranfield University. -- The Data Chief is presented by our friends at ThoughtSpot. Searching through your company’s data for insights doesn’t have to be complicated. With ThoughtSpot, anyone in your organization can easily answer their own data questions, find the facts, and make better, faster decisions. Learn more at thoughtspot.com.  --  For full show notes and more, go to thedatachief.com. Hear more from Cindi Howson here. Sponsored by ThoughtSpot.

This is Part 1 of Cindi's interview with Alberto Rey Villaverde, the Chief Data Officer at British online food order and delivery service Just Eat. On this episode, Alberto and Cindi discuss how machine learning allows data to speak for itself, why artificial intelligence is more effective when it's led with the guiding hand of a human than without, three components crucial to the success of data products and services, adjusting business practices and expectations during pandemics and economic downturns, the talent gap versus the imagination gap in the data industry from a European perspective, data lakes versus data warehouses, and much more. Key Takeaways: AI allows the data to speak for itself. Alberto's application of simple neural networking algorithms to massive sets of data efficiently and consistently optimized price points and saved his company money, justifying an expanded budget for AI adoption and development. AI + humans is better than AI alone. AI augments human abilities, but it doesn't replace them. In unprecedented times (as we're experiencing on multiple fronts in 2020), algorithms especially rely on human imagination to fill in the blanks where there's no historical data to inform an outcome. Three components crucial to the success of your data products and services. How Alberto sees access, model, and delivery fitting together to justify the cost of innovation necessary to implement new technologies and methodologies for handling data. More about Alberto: Alberto Rey Villaverde is the Chief Data Officer at British online food order and delivery service Just Eat. He is a pricing and revenue management professional with extensive experience within the data science field, particularly on BI and advanced analytics, data mining, machine learning techniques, and scenario modeling. Alberto started his career in advanced analytics as a member of the pricing and revenue management team at easyJet, working in the development of one of the most advanced pricing engines within the industry, where his team pioneered the implementation of machine learning techniques to drive pricing. He holds an MSc in data mining and an MBA from Cranfield University. -- Listen to Part 2 of Cindi's interview with Alberto here. -- The Data Chief is presented by our friends at ThoughtSpot. Searching through your company’s data for insights doesn’t have to be complicated. With ThoughtSpot, anyone in your organization can easily answer their own data questions, find the facts, and make better, faster decisions. Learn more at thoughtspot.com.  --  For full show notes and more, go to thedatachief.com. Hear more from Cindi Howson here. Sponsored by ThoughtSpot.

Joining Cindi today is Dr. Dana Rollison, Vice President, Chief Data Officer, and Associate Center Director of Data Science at Moffitt Cancer Center. Dana has been with Moffitt for over 16 years in varying capacities since earning her PhD in Epidemiology from Johns Hopkins University in 2004. In this episode, she and Cindi discuss her work at Moffitt, how data is accelerating scientific discovery, and what leveraging data from the lab to the clinic looks like in practice. Key Discussion Points: What makes Moffitt Cancer Center unique? Moffitt is the only National Cancer Institute-designated comprehensive cancer center in the state of Florida, and its level of data and analytics maturity leads in healthcare, a field that traditionally lags. Moffitt's Total Cancer Care protocol seeks to enroll every one of the center's patients in a research study to find new prevention and treatment strategies through collection of unique data sets.  Trust matters. Dana's win/win approach to data collection earns trust from patients with privacy concerns. This helps her gather the most complete and useful set of information for doctors and researchers to arm themselves in the battle against cancer. Data has a place in every department. Leveraging data to work in the best, practical interests of all departments and partners provides better integration for everything from clinical effectiveness to operational logistics. More About Dana: She was promoted to Associate Professor with tenure in 2010, and became a Senior Member in 2017. Her independent research focuses on the application of data science techniques to enhance cancer surveillance and etiologic studies of cutaneous viral infections, environmental exposures, and immune function.  Building upon her experience with linking Cancer Registry data to other administrative, research, and clinical data, Dr. Rollison began serving as Moffitt’s Vice President, Chief Data Officer (CDO) in 2010, setting an executive vision for Moffitt’s enterprise-wide data warehouse and analytics strategy to support team science, clinical pathways, accountable care analytics, data sharing partnerships and the practice of personalized medicine. As CDO, she oversees three Departments within Health Data Services, including the Cancer Registry, Data Quality, and Business Intelligence, and Health Informatics. Current initiatives within Health Data Services include the use of artificial intelligence for mining text within the electronic health record, platform-agnostic curation of molecular data, and migration of enterprise analytics to the cloud.  Recognizing the need to grow intellectual capital in parallel with technical infrastructure, Dr. Rollison expanded her leadership portfolio in 2017 by becoming Moffitt’s first Associate Center Director (ACD) of Data Science and Division Chief for Quantitative Science, overseeing the academic departments of Integrated Mathematical Oncology and Biostatistics and Bioinformatics, as well as two data-related Shared Resources. To better facilitate the development of novel quantitative methods and foster team science, Dr. Rollison pioneered the creation of a new academic track, the Integrated Scientist track, and established a new, third Department of Machine Learning, focused on advancing cancer research through the analysis of complex data sets, including imaging and the IoT.  Leveraging her dual role as CDO and ACD, Dr. Rollison seeks to optimize Moffitt’s extensive data assets across clinical and research areas of the organization, thus accelerating scientific discovery and translational research across the cancer continuum, and ultimately advancing the prevention and cure of cancer. -- The Data Chief is presented by our friends at ThoughtSpot. Searching through your company’s data for insights doesn’t have to be complicated. With ThoughtSpot, anyone in your organization can easily answer their own data questions, find the facts, and make better, faster decisions. Learn more at thoughtspot.com.  --  For full show notes and more, go to thedatachief.com. Hear more from Cindi Howson here. Sponsored by ThoughtSpot.

Sully McConnell serves as the Chief Data Officer of The Hartford, where he has been since 2018. In this episode, Sully discusses the challenges he faced as a new data chief trying to innovate the infrastructure of an established company. He shares what worked, what hasn’t, and how he’s helped shift the team’s mindset so they can all make the changes needed to modernize the company. Key Discussion Points: How an established company stays modern. The challenges a 21st-century data chief faces when trying to innovate and modernize the infrastructure of a 210-year-old insurance company that tends to err on the side of risk-aversion. Countering one big reason transformation efforts fail. Tips for getting an entrenched team on board with the changes that need to be made in order to move forward. Is the cost of cloud worth it? Weighing the cost of cloud versus the agility it brings, and the ethics of AI technology when it adds unintentional bias to the results. More About Sully: Sully McConnell serves as the Chief Data Officer of The Hartford, where he has been since 2018. He is an innovative technology executive and change agent with deep subject matter expertise in business intelligence, big data, and analytics domains. Sully has an unusual blend of technical depth, a strong orientation towards customer and employee satisfaction, excellent motivational skills, and broad experience implementing and scaling agile delivery principles in large, complex organizations. -- The Data Chief is presented by our friends at ThoughtSpot. Searching through your company’s data for insights doesn’t have to be complicated. With ThoughtSpot, anyone in your organization can easily answer their own data questions, find the facts, and make better, faster decisions. Learn more at thoughtspot.com.  --  For full show notes and more, go to thedatachief.com. Hear more from Cindi Howson here. Sponsored by ThoughtSpot.

Joining Cindi today is Jacques van Niekerk, the Global CEO of Wunderman Thompson Data. On this episode, Jacques and Cindi discuss why data is not the new oil, as many in the industry have proclaimed, but instead should be thought of as ‘the new oxygen’ for businesses. They also explore what it means to focus on your customers' terms over your own, how fostering a culture of curiosity inspires innovation and keeps you ahead of competition, and how encouraging diversity of thought within your organization can lead to unexplored and untapped markets. Key Takeaways: Data is not the new oil -- it's oxygen. If you don't take your first-party customer data seriously, your organization runs the risk of asphyxiating before you're even aware of the danger.  Foster diversity of thought and a culture of curiosity. You never know what potential markets you're leaving untapped by excluding unexplored, overlooked, and neglected demographics you could otherwise be serving, or the new ways you can examine and expand upon existing data by viewing it through a new lens. Want to stay personally relevant? Focus on your customers' terms, not yours, and you'll build experiences that generate a lifetime of loyalty. More About Jacques Jacques van Niekerk is the Global CEO of Wunderman Thompson Data, where he is responsible for leveraging his unique experience building global marketing, media, data, and technology businesses to develop and expand the agency’s vision for delivering comprehensive global data platforms, products, analytics, data sciences, and consulting solutions. Prior to Wunderman Thompson, Jacques was the CEO of Wunderman Data. He has always been considered a pioneer in the digital marketing space, as one of the founders of Acceleration, the premier marketing technology consultancy that helps brands harness the power of marketing technology to maximize growth and enhance the consumer brand experience. Acceleration became part of WPP Digital in 2012 and Wunderman in 2016. -- The Data Chief is presented by our friends at ThoughtSpot. Searching through your company’s data for insights doesn’t have to be complicated. With ThoughtSpot, anyone in your organization can easily answer their own data questions, find the facts, and make better, faster decisions. Learn more at thoughtspot.com.  --  For full show notes and more, go to thedatachief.com. Hear more from Cindi Howson here. Sponsored by ThoughtSpot.

On this episode of The Data Chief, Cindi is joined by Grace Epperson, the Chief Analytics Officer at 14 West, an Agora Company. They discuss what Grace's learned in that role, and how her and her team’s mindsets have evolved over the years. Grace also shares her take on why a liberal arts education is valuable in technology industries, plus how data can help marketers create personalized and impactful customer experiences. Key Takeaways: Include your customers in the design process. Changing the design process to be consultative, collaborative, and more of a conversation with the customer ensures that the end result meets their needs. Such a minor mindset shift can lead to exceptional results. Critical thinking matters. In such a rapidly changing field as marketing, being able to intuitively bridge the gap between knowledge and expertise has become an even more valuable skill. With some simple tips, you can cultivate that type of thinking in your team. How art complements technology. Approaching a career in tech with an education in the liberal arts is an asset, not a hindrance to success. More About Grace Grace Epperson is the Chief Analytics Officer at 14 West, an Agora Company. With over 20 years in data, analytics, marketing, and people leadership, she helps folks get value out of data that enable insights, stronger business decisions, and more powerful actions. Over the years, Grace has held many marketing and operational leadership roles. Since 2011, she has had the privilege of leading 14 West's Business Intelligence team in working with 700+ users across 30+ publishing affiliates worldwide. Whether it's a conversation, an Excel report, a dashboard, an ad hoc question, a data feed, a predictive model, or a means of automated marketing activation, Grace and her team will be there to help affiliates leverage the value of their data. -- The Data Chief is presented by our friends at ThoughtSpot. Searching through your company’s data for insights doesn’t have to be complicated. With ThoughtSpot, anyone in your organization can easily answer their own data questions, find the facts, and make better, faster decisions. Learn more at thoughtspot.com.  --  For full show notes and more, go to thedatachief.com. Hear more from Cindi Howson here. Sponsored by ThoughtSpot.

Joining Cindi today is Gustavo Canton, VP of People Analytics at Schneider Electric. Gustavo has been with Schneider Electric for nearly three years, where he’s been a change agent driving innovation across Schneider’s growing data initiatives. In today's episode, Cindi and Gustavo discuss using automation to augment (not replace) humans, rebranding HR, scaling pandemic adaptation, the impact of staff well-being on performance, intuiting what customers really need, and team-building. Key Takeaways: People aren't machines (and vice versa). Organize the structure so people are doing the work that only humans can do, and allow algorithms to take care of repetitive, mundane, report-driven tasks. Monitor employee well-being and the impact on performance. We now have the technology to monitor and adjust the variables -- such as workplace air quality -- that contribute to (or detract from) staff well-being and overall performance. Give the customer what they need (even if they don't know what that is). Only by initiating clear communication and establishing trust with our clients can we best understand and serve their needs -- because they're not always going to know what those needs are. Leadership at all levels. No matter your role in an organization, you can have an impact. A graduate student made the case to Sam’s Club’s CFO on why they should have fuel stations, based on data. More About Gustavo: Nearing his third year at Schneider Electric, Gustavo Canton is the change agent responsible for developing and maturing the company's Global People Analytics and Metrics function. He also co-leads people analytics and data initiatives that sit across the talent lifecycle to help the company improve the way it works and ensure that HR is maximizing the value of data, predicting talent needs, and driving actionable insights. -- The Data Chief is presented by our friends at ThoughtSpot. Searching through your company’s data for insights doesn’t have to be complicated. With ThoughtSpot, anyone in your organization can easily answer their own data questions, find the facts, and make better, faster decisions. Learn more at thoughtspot.com.  --  For full show notes and more, go to thedatachief.com. Hear more from Cindi Howson here. Sponsored by ThoughtSpot.