
This Week in Local
Accelerate your SaaS Smarts. Localogy’s Mike Boland drills down into the stories from the forefront of localization and the local commerce ecosystem.
Mike interviews the power players in media, brand, agency, and SaaS who are calling the shots in modern commerce.
Follow This Week in Local for a dose of tech news and analysis from Localogy's analyst team. Each episode shares knowledge to help you win the next deal, the next role, and maybe even the next bet.
Latest episodes

Feb 6, 2023 • 20min
E9: Ghost Groceries and AI Tattletales
This episode of “This Week in Local” explores two topics on the minds of Localogy analysts Mike Boland and Charles Laughlin. One is a new well-funded startup that applies the ghost kitchen concept (kind of) to grocery stores. The other involves the emergence of tools designed to determine if a work product was written by an AI bot or the by the actual human being who was assigned the task.
Episode 9 of This Week in Local is sponsored by Localogy’s L23 Conference, April 17-19 in Coronado Bay, California.
Read more on Localogy.com

Jan 30, 2023 • 22min
E8: New SMBs and Back to Office Myths
This episode of “This Week in Local” explores two recent data-focused stories covered by Localogy analysts Mike Boland and Charles Laughlin. One is new Yelp data showing robust new small business formation in the wave of the pandemic. The other involves new data from Foursquare that dispels some myths about the return to the office.
Episode 8 of This Week in Local is sponsored by Localogy’s L23 Conference, April 17-19 in Coronado Bay, California.
Learn more at Localogy.com

Jan 23, 2023 • 19min
E7: Andrew Shotland: Open AI + ChatGPT
This episode of “This Week in Local” features a conversation with Andrew Shotland, founder and CEO of Local SEO Guide. The discussion includes Shotland’s views on how AI is changing local search. The discussion also touches on how agencies like Shotland’s are embracing tools like ChatGPT to serve their clients. And the pros and cons of doing so.
Learn more on Localogy.com

Jan 16, 2023 • 22min
E6: Apple Maps and Clippy 2.0
This episode of “This Week in Local” tackles more issues on the minds of Localogy analysts Mike Boland and Charles Laughlin. One is the impact Apple’s new self-service listings platform will have on the digital marketing ecosystem. Another is what Microsoft will ultimately do with its investment in Open AI.
Learn more at Localogy.com

Jan 9, 2023 • 22min
E5: Form, Function and M&A Flags
This episode of "This Week in Local” tackles two issues on the minds of Localogy analysts Mike Boland and Charles Laughlin. One is the validity of claims that ad-supported media is either dead or dying in our new privacy-first era. The other is what impact will Shopify’s decision to eliminate recurring meetings have on the future of work.
Visit Localogy.com for more.

Jan 3, 2023 • 17min
E4: A Metaverse of Unicorns
This episode of "This Week in Local” examines some widely covered topics of 2022. Co-host Mike Boland talks about “Metaverse Mania” and says it will be years before reality matches hype. Co-host Charlie Laughlin asks if the term "Unicorn" needs to be replaced. And if 2023 will be a golden age for startups.
Visit Localogy.com for more.

Dec 19, 2022 • 20min
E3: Trends in Artificial Intelligence
This episode of Localogy's "This Week in Local” explores how artificial intelligence (AI) trends might impact local. First co-host Mike Boland explains generative AI and how it might influence local search. Co-host Charlie Laughlin then examines online chatter about ChatGPT and whether it might replace Google.
Visit Localogy.com for more.

Dec 12, 2022 • 18min
E2: Google Updates and Ghost Kitchens
The second episode of Localogy's new podcast "This Week in Local" features another fast-paced conversation between co-hosts Mike Boland and Charlie Laughlin on Google’s efforts to make desktop search more like mobile search via the addition of continuous scrolling and the seeming demise of ghost kitchens.
Read more on Localogy.com

Dec 5, 2022 • 22min
E1: Visual Search and Buy Now, Pay Later
The inaugural episode of Localogy's new podcast "This Week in Local" features a fast-paced conversation between co-hosts Mike Boland and Charles Laughlin on Visual Search and Buy Now, Pay Later -- two topics the analysts frequently cover on our online publication Localogy Insider.
Read more on Localogy.com