Farm4Profit Podcast

Turn Your Advisory Team into a Referral NetworkIntroductionSUBSCRIBE!!!!!! Then à Like, rate, review, shareAnswer questionsFarm4profitllc@gmail.com@farm4profitllcWhat’s working for Ag – listener or farmer feedbackTeralytic.  https://teralytic.com/Introduce Guest-------Laura Carlson @LauraFarms. @carlsonlaura64Your input is awesome!  These episodes are all stemming from the feedback of our “how to grow your farm” show.That is #24 if you didn’t catch it.We have now talked about becoming a better leader #25, how to market your farm for growth #26 and now today we will talk about building your advisory team and referral network.Ok, we’ve talked quite a bit about having an advisory team and who should be on it.  We have an early episode #3 where we talked a little bit about it, but now we introduced the idea of a referral network.  How do we actually put one of these things together??First, You need to know what your goals are.If you don’t know what you are looking to do with your farm, the direction, or end goal.Then how will the advisory team know what advice to give or what referral to send to you?This would be a good place to create a Mission, Vision, or Value statementI want my farm to financially support me and another family in 8 yearsI want to run a sustainable farm using the latest in technology to protect the soils, my animals, and give back to the local community.Second, start a list of individuals you’d like to have as an advisor to your farm.  You’ll want to start the list before asking to help visualize the strategic roles you may need. Prioritize who you’d want the mostLeave spaces open for people you don’t know yet (haven’t even met them)It may be beneficial to have a referral from another advisor to someone without any emotional tie to your farm to give advice.Think about your strengths and weaknesses.  Target the types of people that would fill your weakness gapsAgronomist, banker, lawyer, insurance, retired farmer, accountant, CEO’s, management, HR, etc….. maybe seek a doubter(not always saying yes)Thirdly, begin askingStart with your highest of prioritiesMake sure what you are asking for is clearShare your visionHow often to meetHow big of a boardTeam responsibilitiesGoals/OutcomesDoes it pay?Have a formal written request to present in print and/or e-mail to go along with a verbal request on the phone or in person.This makes it so the person you are talking to doesn’t have to write a lot of notesThey can focus on what you’re saying and reflect back on the material you left behindBe prepared to get a “no”If “no”Try and find out why they said no?Are they too busy, your mission not clear enough, conflict of interest, etc….Ask for permission to revisit your request in the futureAsk them for a referral to someone else they know that might be a good fitAsk them for referrals whether they says yes or noWhat do you do if they say yes?Have a formal agreement in place.  Request a 1 year or 2 year term/commitmentYou can always extend this and it can be compoundingPrepare a follow-up packageThank youIntroduction to other team members(bios)Give them ample notice of when the first formal meeting or request will comeLastly, Prepare and ShareMake sure your advisory team knows your mission, vision, goals, and the characteristics of the farm.When you set up for the first meeting have:An agendaProblems to adjust/solveRoad map for a productive meetingClear expectations/outcomesInstructions for food/beverageGet the materials out in advance and ask for questions/feedbackBe prepared to share financials and short fallsSuggestions for meetings:Be respectful of timeProvide meals and refreshmentsComfortable meeting conditions           Now that you have an advisory team and a network built up.  How do we turn them into referral making machines?Let them know what you are looking for.More ground, soil types, use for manure, custom work, staff etc…Be specific. When requesting a referral, be specific in regards to what kind of referral you’re seeking.  Tell your network who your target audience is. That way, you won’t waste time pursuing referrals who won’t yield you the results you want.Make referrals part of your initial conversation. When you start working with someone, ask them to agree to a simple deal. If you do a great job for them, they will tell others about it.Cash in those compliments. If someone is pleased with your work, thank them, and say something along the lines of, “It’s great to hear that you are happy with your experience. Would you happen to know of others who could benefit from our services?”Exceptional service. You won’t succeed at getting any referrals at all unless the quality of your service goes above and beyond the standard for your industry. Your farm should shine.Mutually Beneficial - focus on trying to seek referrals for things where the value is very obvious that it’s two ways.  Custom work would be a good example.  New ground is more of a one way value to the farmer, at least that’s how it’s often viewed.Develop a referral system. You get what you give. Pay it forward by providing referrals to businesses and partners yourself. People will be more inclined to give you referrals in exchange. Plus, contributing to the greater good of your community will help to bolster your reputation.Integrate your referral requests with other marketing strategies. Need some ideas? Go listen to episode #26Network, network, network! Try to make the most out of every networking opportunity. Plan what you will say in advance. Make it a goal to talk to at least three people at each event. Tell them about your business, pass out business cards.  They’ll likely share what they’ve learned with their friends. Try to make yourself as interesting and enthusiastic as possible—this is what people are drawn to! Once you network, make sure to follow up with a networking email to keep the lines of communication open.SummaryIt all starts with knowing your operation and what you want to become.  Be clear with yourself and others about the goals for your farm.  Identify the people you want on your team to fit and fill the weaknesses you have.  Having personality types different than yours is a great way to get the whole picture.  Create a strategy for asking them to join your team and be prepared to sell yourself to them.  Once you get a team together be over prepared for the first meeting and each subsequent meeting to keep the quality of talent needed on your advisory team around.ChallengeOur challenge is just for you to simply start this process if you haven’t already put a team in place.  Make that list of people you’d like to network with and get referrals from.If you have a team we challenge you to recruit another high profile-new face to your team for 2020-2021.RemindersRate, Like, Review, Share – this one especially because it’s for more than just farmersSend us your topic ideas and discussionsFarm4profitllc@gmail.com Want Farm4Profit Merch?  Custom order your favorite items today!https://farmfocused.com/farm-4profit/ Don’t forget to like the podcast on all platforms and leave a review where ever you listen! Website: www.Farm4Profit.comShareable episode link: https://intro-to-farm4profit.simplecast.comEmail address: Farm4profitllc@gmail.comCall/Text: 515.207.9640Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5XqwFollow us on TikTok: https://www.tiktok.com/@farm4profitllc Connect with us on Facebook: https://www.facebook.com/Farm4ProfitLLC/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

111 South 11th StreetWest Des Moines, IA 50265Des Moines' Distillery — Located in Valley Junction near the Halldistillery@foundrydistillingcompany.com515.822.9296 FOUNDRY DISTILLING COMPANY WAS BUILT AROUND FOUR PILLARS:HISTORY, COMMUNITY, INNOVATION AND QUALITY.HISTORYFoundry Distilling Company was started by Scott Bush. Scott began working on Templeton Rye whiskey in his apartment in Cambridge, Massachusetts, in 2002, while a student at the Sloan School of Business at MIT. Scott’s great grandfather, Frank Schroeder, was born in Templeton and was an "entrepreneur during Prohibition" who made Templeton Rye at the family farm outside of Arcadia and later Odebolt, Iowa. Scott knew of his family’s involvement in the rye trade and wanted to build a business, so he founded Templeton Rye and built it into one of the most successful brands in the new craft spirits industry. Scott sold controlling interest in Templeton Rye in 2016 and started working on Foundry Distilling Company. He chose to focus on producing and distilling authentic, high-quality spirits right here in Iowa with local input, involvement and control.Foundry Distilling is part of an exciting project at The Foundry building, which was constructed in 1899 and was known as the Rock Island Railroad car barn because it was originally built to repair rails cars. Other tenants at The Foundry include The Hall, a European-style beer hall, and The Kitchen, a nonprofit commissary that will provide kitchen space for food truck owners.COMMUNITYWe are located is the Valley Junction area of West Des Moines, which was founded in 1846 by a man named James Jordan whose home became a stop on the "Underground Railroad." Above ground, the Chicago, Rock Island and Pacific Railroad had a significant presence here as well. Today, the Valley Junction community is a thriving group of artisan shops, restaurants and galleries located along historic 5th Street in West Des Moines. We feature many events throughout the year and a popular Thursday evening farmer's market in the Summer.INNOVATIONWe designed Foundry Distilling Company with the flexibility to create virtually any spirit, in large or small amounts. We have our core Foundry Collection, our Heritage Collection and many other unique specialty products. We also offer spirit enthusiasts the unique opportunity to produce completely customizable private barrels of whiskey. Finally, we are collaborating with many distillers and brewers around the state and country to produce unique collaborative offerings. If you have an idea or are interested in collaborating with us, please email distillery@foundrydistillingcompany.com.QUALITYThe Foundry Distilling team has been active in the spirits industry since the early days of the craft spirits movement. We have talked, worked, consulted, advised, brainstormed and/or collaborated with hundreds of people and have tried to listen and learn from these experiences. We feel that our team, equipment, processes, partners and consultants are some of the very best in the industry and that our products reflect that experience and collaboration.We also understand the importance of transparency with spirits production. We strive to be an industry leader in this important area, including videos showing details of production for all of our products.  Want Farm4Profit Merch?  Custom order your favorite items today!https://farmfocused.com/farm-4profit/ Don’t forget to like the podcast on all platforms and leave a review where ever you listen! Website: www.Farm4Profit.comShareable episode link: https://intro-to-farm4profit.simplecast.comEmail address: Farm4profitllc@gmail.comCall/Text: 515.207.9640Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5XqwFollow us on TikTok: https://www.tiktok.com/@farm4profitllc Connect with us on Facebook: https://www.facebook.com/Farm4ProfitLLC/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Not Your Father’s Marketing PlanIntroductionLike, rate, review, shareAnswer questionsFarm4profitllc@gmail.com@farm4profitllcWhat’s working for Ag – listener or farmer feedback (What’s working for the Boxler’s)Dairy awareness month - flippy cupIntroduce Guest-------Nikki Boxler @NikkiBoxler Intro details……We shared a lot of examples from fellow listeners during our episode about how famers had successfully grown their operations.  We then focused next on the leadership necessary to make your farm successful and now YOU have asked us to focus on marketing your farm.  We aren’t going to talk about marketing your crops, produce, products, or livestock.  This episode will talk about gaining exposure, creating a clear message, and setting yourself up for future benefits.We see this going two directions.  Marketing your farm for growth.  Meaning creating brand exposure and a clear message of the desire to grow your herds, flocks, land base, or customers.Marketing your farm for endorsements.  Think about professional athletes with shoe deals or other farmers who have been paving the way such as Sharkfarmer, Millennial Farmer, Harmless Farmer, and our guest today Nikki Boxler….putting yourself in a position to receive something of value in exchange for advertising, endorsing, or reviewing.1st - Marketing your farm for growthSome of these may cross over between the two.  How does marketing work in the corporate world?Businesses focus on how to get, keep, and grow with customersMarketing = building relationships, adding value, leveraging existing connectionsAdvertising = conveying a clear messagePeople buy from people the know, like, and trustFirst, you must know who your target market is.  Selling meat directly to consumerProviding technologically advanced servicesCustom farming tasksSeed, Chem, Fert, PrescriptionsSecond, what is your message going to be?  How will you separate yourself from others?ExperienceGreat peopleQuality vs Quantity of ProductCadillac vs WalmartThirdly, how will you get this message to your target market?Hand to Hand CombatClothingVolunteeringSocial MediaPaidOrganic Real-RAWWhere?Facebook, Instagram, Twitter, TikTok, SnapChat, YouTube – maybe use hootsuite and others? PrintBusiness Cards, Mailers, Publications, Flyers, Billboard, WebsiteOther MediaRadio, TV, YouTube Channel and Pre-Roll, Podcast, Scroll Ads, Websites, Text ads, Emails, Newsletters(INSERT) Quick Summary of the Marketing for growth section2nd - Marketing your farm for endorsementsIf you think about the people with the most endorsements, what do they all have in common?   -   They were top of their field.  Michael Jordan, Tiger Woods, Serena Williams, David Beckham, Michael Phelps as athletes…. Beyoncé, Jennifer Garner, Taylor Swift, Nelly, Robert Downey Jr. Ashton Kutcher etc…etc….What about you?  Do you necessarily have to be a celebrity or the best in your field to get an endorsement?According to Bandzoogle.com   (Totally legit) Here are a couple suggestions1. Build a Strong Social Media PresenceIt’s hard to get an endorsement of the company you love if they don’t know who you are. Don’t forget to share occasional facets of your personality that truly make you who you are.2. Be Open to a Variety of PossibilitiesMaybe you’re a lifelong fan of a company or product. There is an amazing amount of boutique companies today that are easy to connect with via Instagram, Facebook, Twitter and more.3. Always Carry a Business Card & Make Yourself AvailableHave them with you when you go to shows around the area and make connections with other professionals in the industry. There is something to be said for arriving early, talking to folks, being courteous, and sticking around to talk about their own experiences.4. Attend events/shows/social gatherings with the Intention to Make New Friends/ConnectionsThe most important point I can recommend to you in your career, it’s also an opportunity to connect with the companies you adore and find out what they are planning on releasing for the upcoming year.Importantly, you need to make sure you approach companies with the intention to make friends & connections, as you can probably imagine that they are inundated with requests for free gear. 5. Remember An Endorsement Doesn’t Mean Free GearThe idea that an endorsement automatically meant free gear is common. However, with most companies these days operating on budgets and looking for the very best talent available, most actual endorsements just mean that they can offer you special pricing.While free gear isn’t uncommon, it’s better to approach a company without the idea of “getting free gear” in mind. Because ultimately, the goal is to support a company you love and have them support you in your journey!What are examples of those gone before us?Zach Johnson, Millennial Farmer, is used to talking into a camera held in one hand as the other helps direct his nearly 400,000 YouTube subscribers around the farm.  Millennial Farmer from Minnesota documents his everyday on the farm.  Johnson signed up his YouTube channel for a Google AdSense account, which matches ads to a user’s site based on their content and visitors. “I think people were excited to see the combines and see what we were doing as we got close to harvest,” Johnson says. “Big machines always bring views.”The MN Millennial Farmer brand now includesYouTube videos, public speaking engagements, farm tours, merchandise and the recent debut of the “Off The Husk” podcast, backed by Farmers Business Network, his biggest sponsor to date.The majority of brand money comes from two main sources on YouTube: ads and sponsors. Advertisements are a part of Google AdSense and can appear before, after or in the middle of a video. Sponsorships or brand deals include paid product endorsements that appear within a video’s content.Joe Gagliese is the co-founder of Viral Nation, a global influencer marketing and talent agency. He tells CNBC Make It that YouTubers are typically the highest earners of all social media channel influencers, followed closely by Instagram influencers.Rob Sharkey – SharkFarmer Podcast, Radio, and TV of RFDTV, Co-Founder of FRANRob took the approach of telling the stories of other farmers on his podcast and has used the skills he’s learned to become a good at telling stories, connecting audiences, and conducting effective interviews.   He then transferred the same messages to multiple platforms to include:Podcasting, Radio, TV, YouTube, Merchandise and Public Speaking.Rocky Ormiston @rockorminston2 planted his fields with different hybrids in the design of his farm name, a company logos, etc….Nikki Boxler – what has Nikki done?!What about from the companies themselves?  What are they looking for?  We connected with a few marketing representatives in our network and asked them these questionsWhat characteristics would your company prefer a farmer to possess before considering them in an advertising campaign, endorsement plan, or for product display/use & review?Authentic customer who is well respected in their local area and region, is seen as an innovator, influencer and is well connected with his/her peers and community regardless of the size of operation Trustworthy, brand loyal, have a legacy and tradition of connection to agricultural production, lawn and turf, landscaping, construction/forestry, local farmers markets/produce, livestock production Use our products, goods, services and promote the use of it within his/her local area as part of their brand and operation. What size audience does your company look for when considering a marketing decision that would involve a farmer on social media?The size of the audience is not as critical as the targeted audience, regional/geographical target and segment that the product, goods or service is specifically designed for or intended to reach. Within your company’s marketing plan, what is the most common form of influencer?  Celebrity, working AG professional, hired actor?The authentic real deal ag professionalsReal boots on the ground and in the soil operations have the most impact.If a farmer has interest in becoming a spokesperson, social media influence, or product reviewer for your company; what is the best approach for them to begin the process of securing a deal?We use customer testimonials in a many of our current or new product launches and promotions and we don’t hire them, it’s a partnership, it is genuine testimonials from usage of the products, goods or services within their own operations and their own claims and experiences that other colleagues can relate to. You don’t have to swing for the fences.Georges Niang Former Iowa State Basketball player and now in the NBA.   He isn’t getting large sneaker deals, but made enough of an impact in central Iowa to be able to do local car dealer commercials, clothing commercials, etc….You just being youAlign with a cause?What is your passion?Find what makes you uniqueOver all summary…..ChallengeStep out of your comfort zone.  Sometimes just asking is the biggest hurdle and can bring the biggest value.  Just because you get told no doesn’t mean you failed.  Look at the reasons why, ask them to explain why it wasn’t a yes, then learn and do better the next time.  Focus on yourself, learn what makes you awesome and run with that.  Much easier to be you for the rest of your life than to live a charade.ClosingIf you have episode suggestions, questions, or want help with marketing your farm reach out to us.@farm4profitllc     farm4profitllc@gmail.comWe can get you in contact with Nikki if you’d like to learn more! Want Farm4Profit Merch?  Custom order your favorite items today!https://farmfocused.com/farm-4profit/ Don’t forget to like the podcast on all platforms and leave a review where ever you listen! Website: www.Farm4Profit.comShareable episode link: https://intro-to-farm4profit.simplecast.comEmail address: Farm4profitllc@gmail.comCall/Text: 515.207.9640Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5XqwFollow us on TikTok: https://www.tiktok.com/@farm4profitllc Connect with us on Facebook: https://www.facebook.com/Farm4ProfitLLC/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Adam Kleiss@moo4isuwww.firetrucker.com   @FireTruckerBrewDay DreamHEIFER WEIZENOur South German Hefeweizen pours golden straw coloredand the thick white head releases clove and banana aromasand a subtle fruitiness. This deliciously well-balanced wheat alesips with a hint of malt and prominent _avors of spice, bananaand clove.BURNOUT BROWNOur brown ale will get you ready to roll! Itʼs dry, smoothand easy to drink. Clean on the palate yet filled with maltand caramel flavors that are balanced with hops. Itʼs nottoo bitter making it very approachable for everyone.Cloud CityBlasters ready! Prepare to protect your Cloud City NEIPA � that bounty hunter wants some for his ransom ride back to Tatooine. Cloud City is a juicy, hazy New England IPA with a trilogy of pineapple, tropical fruits and citrus notes. The unifying force of Citra, El Dorado and experimental hops delivers the fruitiness in the aroma and taste while adding a cloudy golden haze. Smooth with a hint of bitterness on the back end. Quick, hide, here comes Vader!We are located in Ankeny, Iowa in the old firestation, hence our name. We have been in business for 6years as of July 4th.Due to COVID-19 we are only doing TOGO sales in the beer garden Thurs-Sun 2-7pm. Be on the lookoutfor our reopening plans through our social platforms.Is there a community impact or philanthropic portion of the brewery you’d like us to talk about?BEER IS ART! This has always been our philosophy in the beer industry. The art of craft beer begins witha spirit of innovation, a sense of community and the desire to improve life. We enjoy creating andsharing craft beer because it brings people together. By appreciating the simple, yet finer things, ourquality of life improves. Also beer is awesome!Where can our listeners find your beers?Iowa is the only place our beers are currently distributed. You can find us at Hy-Vees, Price Choppers,Fareways, Caseys, convenience stores, and restaurants/bars . Check out our website under WTF?(Where's the FIretrucker) enter your zip code and find the closest location to you, we distributethroughout the state! Want Farm4Profit Merch?  Custom order your favorite items today!https://farmfocused.com/farm-4profit/ Don’t forget to like the podcast on all platforms and leave a review where ever you listen! Website: www.Farm4Profit.comShareable episode link: https://intro-to-farm4profit.simplecast.comEmail address: Farm4profitllc@gmail.comCall/Text: 515.207.9640Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5XqwFollow us on TikTok: https://www.tiktok.com/@farm4profitllc Connect with us on Facebook: https://www.facebook.com/Farm4ProfitLLC/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Is your farm ready to be ran like a college sports team?IntroductionAnswer questionsListener Question: Sometimes I feel like my employees have no passion, attention to detail, or motivation to do the job right.  I then have to do it myself for fix it.  Have you heard from your guests’ ways that they are dealing with this?Reminder that you can submit your questions to farm4profitllc@gmail.com or on all social media channels.  Please like, rate, review, and leave your comments on this episode as well!Jamie Pollard InterviewJamie Pollard is in his 15th year as the Director of Athletics at Iowa State and his vision for success and energy to execute that plan continues to have major impacts on campus, in the Big 12 and nationally. The 2018-19 Cyclones recorded the Big 12’s second-best student-athlete graduation rate (88%), won three Big 12 championships and registered its best-ever finish in the league all-sports rankings (third), and saw 13 programs reach post-season play.Pollard was recognized as 2019 Athletics Director of the Year by the National Association of Collegiate Directors of Athletics (NACDAJamie and his wife, Ellen, have four children: Thomas, Annie, Maggie and James. Thomas was 2017 Big 12 Newcomer of the Year in cross country at Iowa State and Maggie competes collegiately in track for at Nebraska. A question for you as the listener to be thinking about…..Is it time to create roles, empower others, and win a championship?How much more fun could your “job” be if you thought of it this way?!Iowa State University is having success is many sports.  To start off - What do you feel have been the key decisions made that have led to the success of the programs at to University?Co-Host: Follow up with comparing the answers to how a farmer could incorporate those.Nothing against other sports but for the conversation today let’s focus on a well-run football team.  Could you explain the different roles within a college football program that help it to function as whole? (Co-Hosts will help relate roles to farming)Head CoachBoss, Motivator, Lead Strategy, Director, Goal Creator, Burden-carrierFarm/Business OwnerDirector of Football OperationsDay to day direction, interpreter, communicator, HR, prioritiesOwner, Farm/Business Manager, 2nd GenerationPositions CoachesSpecialized, drivers, give & takeLivestock, Row Crop, Custom Work, DivisionsScouting/RecruitingResearch, testing, trials, metrics, salesEmployees with agronomy, IT, Prescriptions, Mechanical skillsStrength & Conditioning/NutritionHealth, wellness, energy, plansSpousal support, team member with a passion, stay healthyPublic Relations/MarketingCommunication, sales, branding, specialists, visual directionWho is in charge of sales on your farm?  Who recruits more acres or more business? How about person in charge of donations? Funeral Flowers? Etc…Administrative/Graduate AssistanceGlue, organization, details, catching mistakes, sacrificingDelegation, book work, accountant, advisory teamPlayers – Listener Question is about keeping good help around and motivated.Buy in, hard work, respect, motivatedHow do you keep the good ones around? How can we create culture and buy in so staff never leaves?Listening to your descriptions of the staff you have, shows in order to achieve the end goal it takes the whole team.  The AD or Head Coach can’t do it all on their own, so how did you become effective with delegation?One of the ways to gain trust is by giving it through responsibilityOne way to make a business more profitable or to run a productive team is to not waste time and resources.  What are somethings you have discovered that are important to gaining efficiency or becoming the most efficient?The listener question we started with had concerns about employees not caring or not giving it their all.  How do we motivate our team to give their all and put in their best efforts?Unemployment has been at historical lows prior to the COVID19 outbreak.  With potential talent available in the market place now, what does it take recruit high caliber talent? What are some tips that might help farmers land and keep quality help?Here at Farm4Profit we try to help our listeners and attendees strive to be the best operations they can be.  What are the most common difference between winning programs and those that aren’t?We have shared a few leadership tips in past episodes but would like to learn from your experience a well.  What are somethings you’ve learned throughout your time in a leadership role?  Experiences that you have gained the most value from…..What would you say to the listener that has doubts in the ability to run and/or grow their farm to be successful?Any last comments or words of advice you’d like to share with our listeners?End Pollard Interview: Thank Jamie for his time and conversation – hit the biggest point that he shared for our listeners and dismiss him.SummarizeChallengeNext time we get to watch football try to watch it differently, not in the “normal” way.Most people watch their favorite players or follow the ball as it moves across the field. But try to be more interested in the sidelines...Specifically, on the Coach.THAT’s who is really determining the success of the players, the team, and the match.Think about it…You’ve got your players on the field who are doing the labor-intensive work: running, passing, kicking, pushing their bodies to the absolute limits. And that’s all very important because the team couldn’t win without that physical work.But is it the most important work? What a good team needs more than anything is a Coach guiding everyone to success. They need someone looking down from a higher vantage point and making a plan that’s bigger than one play, one match, one season. And it’s impossible to do that job as a player on the field. It’s easy to understand this logic when it applies to football, right?Who’s setting goals for the farm and making action plans to achieve them?Who’s finding new ways to save money? Who’s looking at future income and expenses and managing cash flow? Who’s coaching your farmhand or workers and making sure everyone’s working towards the same goal?Just imagine everything your farm could achieve in the next year if you had someone thinking about those questions…How much more money you would make (and save)…How much faster you would reach your goals…How much stronger your farm would be...If you’re starting to understand how important it is for your farm to have someone looking at the big picture, I’ve got good news. It’s easier than you think for YOU to step into the role of Coach, of Business Owner. You don’t have to do it alone, rely on your network and advisory team to get you to that championship!ClosingThank them for listening.Encourage them to share the podcast and leave comments about interviews like these! Want Farm4Profit Merch?  Custom order your favorite items today!https://farmfocused.com/farm-4profit/ Don’t forget to like the podcast on all platforms and leave a review where ever you listen! Website: www.Farm4Profit.comShareable episode link: https://intro-to-farm4profit.simplecast.comEmail address: Farm4profitllc@gmail.comCall/Text: 515.207.9640Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5XqwFollow us on TikTok: https://www.tiktok.com/@farm4profitllc Connect with us on Facebook: https://www.facebook.com/Farm4ProfitLLC/ Hosted by Simplecast, an AdsWizz company. 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https://loupriverdistilling.net/Eric and Maria Montemagni began the journey of creating Loup River Distilling in 2016. Eric has always been interested in distillation as he dabbled in it with his college roommates. He was looking for an opportunity to add value to his corn crop and decided what better way to promote Nebraska corn farmers than turning that corn into whiskey!The name Loup River Distilling was selected to represent the area we call home. We strive to produce quality corn-based spirits from our farm, emphasizing the “grain to glass” motto.The Montemagni Family has a row crop operation in Howard and Greeley counties. Eric has been farming all his life and is a third-generation farmer. He has a B.S. degree in agronomy from Cal Poly and has spent considerable time researching the craft distilling industry. He attends conferences and workshops throughout the country and is a member of the American Distilling Institute and American Craft Spirits Association. He is a Master Level II certified distiller.Eric and Maria have been married more than 20 years. Maria has her master’s degree in Nutrition and has spent her career in the education field. Customer service is her area of expertise from her time overseeing a student-run restaurant. She has worked with the Disney Institute of Business Excellence and Quality Service. She is a nationally certified Servsafe (food safety) Manager. Eric and Maria have two children, Elena and Ryan.Our goal is to utilize local products in making high quality spirits. We hope our customers will enjoy fine crafted cocktails in the relaxing atmosphere of our tasting room, and share our products at home with your family and friends.  Want Farm4Profit Merch?  Custom order your favorite items today!https://farmfocused.com/farm-4profit/ Don’t forget to like the podcast on all platforms and leave a review where ever you listen! Website: www.Farm4Profit.comShareable episode link: https://intro-to-farm4profit.simplecast.comEmail address: Farm4profitllc@gmail.comCall/Text: 515.207.9640Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5XqwFollow us on TikTok: https://www.tiktok.com/@farm4profitllc Connect with us on Facebook: https://www.facebook.com/Farm4ProfitLLC/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ways to help expand your farming operationIntroductionAnswer questionsListener Question: How have others been able to grow their farms?  I’d be interested in knowing what have been working for others to grow!Reminder to submit your questions to farm4profitllc@gmail.comGuestsCorey Hillebo  @corn_porkNbeansQ Connealy  @Qconnealy19  wakeboardingfarmer.comWhat’s working in Ag?Just that, how about we jump right into it this week and share from our network strategies, tips, and techniques that have helped them grow their farms!  We heard back from over 30 listeners, friends, and those on twitter about how they were about to grow their farms.We’ve put together over 20 headings for ways people have picked up ground or expanded their operations and will be breaking it into two different episodes for you.No Silver Bullets, but we can share examples that have workedPurchasing the landAuctionLand ListingPrivate SalePre-determined priceCreative Land Contracts20 year contract that started at a reduced price, with low interest rate and payments are based of the ISU Cash Rent Survey – payment flexibility @stalzer20 – Matt Stalzer of Haverhill, IAMost logical buyer – land next doorFirst to become aware of the land for saleCustom Farming @plotner_mike Mike Plotner Union County OhioPurchased a combine in high school to do custom work which got his name out.  Worked on growing his mechanical and business skills.NegotiationBreakevensPreparednessStepping up in times of needBeing timelyDoing a good jobCustom farming can lead to other forms of expansion too @mikebelan3 Mike Belan Lambton County OntarioMore custom farming acres50/50 crop sharingRent when done taking the riskSale when ready to get outLet your hard work and quality job show offRun your farm like a businessHire out what you aren’t good at. Do what you do best and find someone else to do the rest360 reviewPeople will notice from the outside inPositive perceptions will go a long wayFocus on doing better on the land that you have now to maximize the profitability there.  Then take the profits from your current operation to purchase more in expansion. Anonymous -  Central KansasTaking advantage of the discounts and package deals that come with larger acres and negotiating power.Taking care of what you already have and doing a good jobMowing ditches and water waysRemoving or building fencesPracticing the latest technologies or conservationFarmer did strip till and cover crops.  Land lord noticed that liked the program and offered the land for rent if he continued those practiced – anonymous IowaClean and maintained equipment and acreages – nothing has to be new“Keep Doing a Good Job and Someone will Notice” - @gbahan Gary Bahan Central OhioBuild strong relationships with current landlordsKeep in contact, share updates on their land, and show what you have been doing to benefit them.Share your intentions as a farm, if they don’t know what you want to become how can they help you get there?If you treat them well they may tell other land lords and it could expand that way. @landon707 – Landon Friesen Crystal City Manitoba CALandlords are most likely investors; if you can show them how you can help make them more money, then they will help you make more money.Share soil tests and yield dataEffectively including multiple generationsImpression of a successful family farm will provide positive views from land lordsWished they had that in their familyRemember having it from their parentsGives you the ability to delegate, connect more frequently with less effort, handle more tasksAdvisory Team and Network Referrals @MarkPGuy North Central, IAAgronomy SuppliersConnections to extended familyAdvisory TeamHow will they know to send you referrals if they don’t know your growth goals?Farm ManagersLawyers – Estate PlannersNRCS Office – Anonymous North Central IowaHad been utilizing the EQUIP program and attending meetings about soil health.  Was being social and recognized.Having a Good Lender – not conservative – knowledgeable of optionsBeing able to take advantage of situations when they come up is half the battle.  You might get an offer, but if you aren’t financially well positioned at the time the answer might have to be “NO”Knowing what loan packages are available with the FSA or USDA offices can help @HotMessFarms Brittany Willbanks - MissouriBeginning farmer loans for purchasing equipment and livestockFSA loans for purchasing farm groundApplying for beginning farmer credits on rental agreements and land sold on contract.A creative banker might be able to help tie in additional collateral to get the deal doneLuck – Better lucky than good @Qconnealy19 the wakeboarding farmer from NebraskaBorn in to the right familyGood relationships by older generationsLandlords or family members that prefer farmland as an investmentOnline fameIt’s almost like lightening striking, I would hate to be a kid again to try and make what happened happen again! - @Dylangrieco – Chad West Central Iowa.BAD ExamplesOver PayingAmbulance ChasingLetters to Nursing HomesLetters from like that from TillableReferral Fees to Funeral HomesSleeping with land owners wifeMarrying a widowTaking her special pizzaEating her “edibles”Long lost family membersSocial Media Famous - Wake boarding in the fields and ditches for social media fameTrusting in yourselfKnow your farm, know your businessBe honest and accurate with your numbersHaving fear, anxiety, and nervousness is natural for moments of growthYou’ll have 100 reason not to stick your neck out, but trust in yourself when the time is right and the opportunity is right, do it.A good advisory team will help you sort through these situationsHave your farm positioned at all times for growth, don’t get over extended because you never know when the opportunity will come up.Being a good neighborPay your respects if condolences are necessary, but be sincere.  We’ve heard of ambulance chasers……sometimes though a true friend, shoulder to cry on, or plain old support can go a very long ways.  A lot of my connections refrain from this for fear of being labeled the ambulance chaser….if it’s sincere your conscience will be clearHelp fix fence and do chores for livestock – help on or organize field help if a neighbor needs it - anonymous , North East MissouriJoin them for pie, take them pizza, drive them to bingoOffering a helping hand when someone needs help.  Cutting trees, fixing equipment, or cleaning out grain bins.Don’t ignore the women, treat them with respect.  They typically live longer.Be Faithful @mullerfarms Clayton MullerConnections through religion are typically very strongGive glory to God and build the trust of those that surround you.Being patient and faithful that you are doing right in this world.What goes around comes aroundClubs, Boards, LeadershipFSA boardsServed for a period of time with a spouse of a future landlord.  Treated her and other board members with respect and it was never forgotten.  When the farmer retired he remember the kindness and respect presented and offered the farm – anonymous North Central OhioChurch BoardsF-H & FFA Leadership – Fair BoardsVolunteeringThe key to all this is demonstrating the golden rule, being timely, confident, kind and respectfulBeing a pillar in the community a person of strong character @rjfran23 – Randy Francois “Francis” Eastern , IAHonesty and Integrity – Anonymous SW KansasHaving professional conversations with current farmers (aging) or land owners.Being honest in the conversation about wanting to rent or buyBe clear about your goals and expectations of growing your farmAsk politely for the opportunity to farm their ground when it becomes availableFarm marketing/Branding – Anonymous Central IowaFacebookWebsites-Technology -TillableBe where your audience will beFarm ManagersAttorneysReal Estate AgentsNews LettersField DaysSponsored meetingsCan you hire someone to do marketing for your farm?Should this person be on your advisory team?Being the apparent expert Interviews for papers and publicationsHosting/Sponsoring land owner meetingsHosting/Sponsoring field daysBecoming a public speaker for conferences and meetingsHolding a political officeStrategic Hiring/NetworkingPeople with advanced skillsSales, marketing, agronomy, prescriptions, etc…People with strong networksPeople related to rich land ownersFarm ManagerYou can’t complain about market pricingRent prices – if a landlord offers you may have to adjust your farming operation to make a profit in order to make the rent requested workCommodity prices – landlords won’t want a tenant who “can’t figure it out”Focus on knowing your break even and becoming the most efficient that you can.  It will afford you to pay higher rent and grant you a larger margin on rent that is below market.Slander on a neighbor doesn’t usually get you very farUsing Technology – Take advantage @Citrowske_L  Lance SW Minnesota.Technology that is available to make you more efficient.Technology that produces accuracy – reportingDemonstrate superior knowledgeIntellifarms bin managementWriting scriptsYield MapsBe patient, “Rome wasn’t built in a day” – growth takes years - @michael_bergen  Michael Bergen, Aurora NebraskaYou will get passed up, but your attitude when that happens will be noticedDon’t get bitter, be happy for those who do grow, and that will get noticedAlso, lending a hand to the neighbor and being a positive person will probably get you better rental rates when the opportunity does come outIt helps keep life more fun tooSummaryBe PatientUse TechnologyQuit ComplainingStrategic HiringBe the ExpertMarketing & BrandingHonesty & IntegrityLocal LeadershipBe FaithfulBe a Good NeighborTrust in yourselfLuckHaving a Good Lender & beginning farmer knowledgeAdvisory Team/Network ReferralsMultiple GenerationsBuild good relationships with current landlordsTake care of what you have nowRun your farm like a businessCustom FarmingPurchase itChallengeCome up with somethingLeave an idea for bad examples of ways to pick up ground on our social media pages to make this fun! @farm4profitllc   ClosingIf you liked this episode please like, rate, review and share!Check out the other archived episodes and leave us your comments.@farm4profitllc   farm4profitllc@gmail.com  Want Farm4Profit Merch?  Custom order your favorite items today!https://farmfocused.com/farm-4profit/ Don’t forget to like the podcast on all platforms and leave a review where ever you listen! Website: www.Farm4Profit.comShareable episode link: https://intro-to-farm4profit.simplecast.comEmail address: Farm4profitllc@gmail.comCall/Text: 515.207.9640Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5XqwFollow us on TikTok: https://www.tiktok.com/@farm4profitllc Connect with us on Facebook: https://www.facebook.com/Farm4ProfitLLC/ Hosted by Simplecast, an AdsWizz company. 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www.Fenclinebeerlab.com @FencelineBeerPickett Cream AleDouble Kickback Double IPAPlortercale AlePink Denimhttps://www.pinkbootssociety.org/Backyard farms – chickens, pigs, calves……What happens when they die, too much work, fences break, manure needs hauled?Free Range chickens like Hawaii?  Dogs and cats like China?Burgers on the fly – food delivery services.  How far can delivery go? Packages, food, medical, booze, etc….Advice you’d like to give someone in their 20’s….. (ask each guest)“When She Asks You”  What do farmers think about in the cab, during the day, in isolation   (ask each guest) Want Farm4Profit Merch?  Custom order your favorite items today!https://farmfocused.com/farm-4profit/ Don’t forget to like the podcast on all platforms and leave a review where ever you listen! Website: www.Farm4Profit.comShareable episode link: https://intro-to-farm4profit.simplecast.comEmail address: Farm4profitllc@gmail.comCall/Text: 515.207.9640Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5XqwFollow us on TikTok: https://www.tiktok.com/@farm4profitllc Connect with us on Facebook: https://www.facebook.com/Farm4ProfitLLC/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Think 10x rather than 2x for more farm profits.IntroductionLike, rate, review, shareAnswer questionsFarm4profitllc@gmail.com@farm4profitllcWhat’s working for Ag – listener or farmer feedbackUsing social media-long distance connections to help with repairs, parts searches, business advice, etc……Introduce Guest-------Chad HutsonOwner of HT Plumbing. Locally-owned and operated since 2003, HT Plumbing has been providing residents and businesses in Ames, Huxley, and the surrounding areas with quality plumbing installation, repairs and servicing for years.We’re excited to have Chad here to talk with us about the growth mentality with his leadership experience and insight from the Goldman Sachs of the second Iowa class of Goldman Sachs 10,000 Small Businesses. He was one of 36 scholars from across the state to complete the program.What’s been working in Chad’s business?Our main topic for the day is creating the growth mindset!  It’s a lot easier to think 10x vs 2x when thinking about growth and progressHeads will shake and you might think about turning this episode off, but wait….. This is a mindset that has proven to work and create laser like focus on growing your farm’s or business profitability.Reaching for 10x rather than 2x Immediately has an impact on YOUR Thinking After seriously engaging in a growth goal of 10x and its locked in your brainBrain gets locked in on a goal and visual thenIntellectual engagementEmotional CommitmentYou will need to hurdle the previous beliefs……if you think it’s hard that is the first thing that needs to changeChallenge those beliefs and grow/develop new onesAbility to InnovateDecision MakingHow quickly they are madeClarity of thinkingCommunication How we talk to othersWho we talk toEfficiency of conversationActionsLet go of stuff, tasks, roadblocksBefore you make/believe a goal or target; Your mind is on “everything” and everything else, but once you make the 10x commitment your brain begins to filter everything you do and think about through that goal.Does this belong on the path to the goal?Yes, move forwardNo, dismiss Totally/CompletelyStop doing the task, action, chore, etc….Trash the idea or connectionTask to othersDelegation to othersOutsourcing to a 3rd partyExercise to help you thinking about this…..Stop now and begin looking around the room and look for something blue, now close your eyes and tell us what you saw that was red.Brain doesn’t see the red……brain filters it outThink back to sitting in a Movie Theater, were you engrossed in the movie and you don’t notice the squeaky seats or chomping popcorn?  Or as soon as you heard the chewing it was all you could focus in on and it’s all you heard?Thinking 10x and focusing on the 10x goal turns your brain in to that filter and you begin to see the things that are getting in your way.You have to have commitment from yourself firstThe plan has to start in your brainYou have to believe itThen make its way to paperThen it gets shared with people you trustThen you can put it into action.Have an advisory team surrounding you to hold you to your goals and steps along the process.10x Mindset makes youHave a total different way of looking at the worldForces you to connect all of the resources you have togetherEfficiencyNetworkMoneyYou must break even at best to grow….have to farm for profitYou must be open mindedYou won’t be able to get there on your own. Your way of treating and engaging people will changed by necessity. Relying on advisorsRelying on employeesRelying on creditWhen making purchases and sales you now have a clear vision Focused in on whether this decision willHelp me get to 10xPrevent me or prolong me from getting to 10xNo longer trying to sell the whole market place and your results focused decision makingUnderstanding LeverageLess is moreDoing more with less of your effortTractors, pulley, etc….Use leverage for moneyBorrowing from banksBorrowing from an investorBorrowing from the governmentA clear vision with well written plan will make seeking the funds easierUse this for other peopleCleaning the shedsChoresMechanicsUsing their knowledge and expertiseGuest Question: What are ways that you can discover the talents of the people that you have working for you?Using systemsRoutine tasksAccounting, HR, Chores, MaintenanceMarketingSalesCreate a methodPurchasingRequests for Proposals (RFP)SummaryIt all starts with you and your mindset.  Think about what 10x looks like to you and put a plan together.  Once you have a clear goal and commitment to yourself the decision making process becomes clearer.  Will this help me reach my goal or will it set me back.  You must start by breaking even, but ultimately generating a profit is a must to get to 10x.  Once you’re in the 10x mindset begin to leverage the resources that you have to reach your goal.ChallengeChallenge is to think about what 10x means to you and your farm or business.  Do you want 10 times the number of livestock, number of acres, amount of net income, free time, etc….. Then continue by writing it down.   It will evolve, but that is part of figuring it out!RemindersRate, Like, Review, Share – this one especially because it’s for more than just farmersSend us your topic ideas and discussionsFarm4profitllc@gmail.com Want Farm4Profit Merch?  Custom order your favorite items today!https://farmfocused.com/farm-4profit/ Don’t forget to like the podcast on all platforms and leave a review where ever you listen! Website: www.Farm4Profit.comShareable episode link: https://intro-to-farm4profit.simplecast.comEmail address: Farm4profitllc@gmail.comCall/Text: 515.207.9640Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5XqwFollow us on TikTok: https://www.tiktok.com/@farm4profitllc Connect with us on Facebook: https://www.facebook.com/Farm4ProfitLLC/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

David and Tanner talk about #thankafarmer and the effects it has on spreading awareness, positivity, and creates a divide. In the end they conclude in a stressful and uncertain time being able to stay positive is the first step to success! Want Farm4Profit Merch?  Custom order your favorite items today! https://farmfocused.com/farm-4profit/   Don’t forget to like the podcast on all platforms and leave a review where ever you listen!   Website: www.Farm4Profit.com Shareable episode link: https://intro-to-farm4profit.simplecast.com Email address: Farm4profitllc@gmail.com Call/Text: 515.207.9640 Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5Xqw Follow us on TikTok: https://www.tiktok.com/@farm4profitllc  Connect with us on Facebook: https://www.facebook.com/Farm4ProfitLLC/ Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.