Exploring the Creator Economy Shift and the Rise of Descript with Andrew MasonIn this episode, we delve into the significant shift towards the creator economy, discussing how over 200 million creators are reshaping marketing on platforms like YouTube, Instagram, and TikTok. Our special guest, Andrew Mason, CEO of Descript, provides insights into this trend and shares the journey of Descript, an innovative audio and video editing tool. Learn about the origins, development, and unique features of Descript, including its AI capabilities branded as Underlord, and the newly launched Rooms for remote recording. Andrew also offers valuable advice for aspiring creators and discusses the future direction of Descript, emphasizing the importance of craft in an AI-driven content creation landscape.This is one of the first podcast episodes recorded with Descript's new virtual studio offering called Rooms coupled combined with Descript's Underlord AI editing tools.00:00 Introduction to the Creator Economy00:34 Meet Andrew Mason, CEO of Descript00:55 The Evolution of Descript02:37 Descript's Impact on Content Creation04:04 Marketing Strategies and Product Growth09:15 AI Integration and Innovations14:56 Descript's New Features: Rooms and More20:48 Future of the Creator Economy23:27 Advice for Aspiring Creators24:30 Conclusion and Upcoming FeaturesSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

How can you make a B2B brand go viral on social media?  In today's episode we discuss how Mallory transformed her company's social media presence using humor and relatability, driving engagement from millions of people and growth.Ever wondered how to foster a culture of innovation within your team? Mallory offers invaluable insights on the importance of having structured, documented processes for content creation, particularly in podcast production. Learn about the tools she uses, like Asana and Trainual, to streamline workflows and maintain high-quality output. Embrace a culture of experimentation with Mallory's strategies for balancing core values and taking calculated risks—proven tactics that have led to viral social media content and exceptional marketing results.Check out Trainual's very funny Instagram account.Mallory's podcast Inside the ProcessSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Discover how Brian Smith, the visionary founder of Strategy Ladders, turned the adversity of losing all his clients during the COVID-19 pandemic into a golden opportunity. By harnessing the power of his personal brand, Brian built a thriving consulting business with over 40 consultants to $10 Million in annual revenue using personal branding. This episode is packed with insights, including how Brian overcame his fear of posting on LinkedIn, stayed authentic, and distinguished himself by challenging misleading influencers. Learn the art of attracting high-ticket clients through storytelling and consistently sharing valuable business insights.We then explore the intricacies of building personal brand loyalty within a service-based consultancy. Brian shares his experiences on the potential pitfalls of a business overly reliant on a single individual and the importance of cultivating a team-oriented culture. Discover how nurturing personal brands for everyone on your team can foster loyalty and enhance retention, all while maintaining strong leadership to ensure a cohesive and supportive work environment. This discussion sheds light on the nuances of running a consultancy without paid advertising, emphasizing organic growth strategies through platforms like LinkedIn.Finally, we delve into the critical role of LinkedIn in amplifying business success, especially for companies with revenues under $25 million. Brian underscores the importance of personally managing your LinkedIn presence to refine your Ideal Customer Profile and Unique Selling Proposition. We discuss actionable strategies for creating engaging content, the effectiveness of controversial topics to attract mature clients, and the necessity of being personable and visible to potential clients. This episode is a must-listen for anyone looking to master personal branding for business growth and long-term success.Send us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Unlock the secrets of explosive growth marketing with insights from Alex Montas who has driven over $200 million in revenue for top brands. Learn from his groundbreaking strategies at Bloomberg Media, where he skyrocketed the company's revenue to $100 million in just three years through focused performance marketing, deep audience understanding, and innovative pricing experiments. Discover how proactive adjustments in pricing can lead to substantial revenue gains, especially in a global market.Explore the future of marketing as we discuss insights on the resurgence of getting great ROI on Facebook advertising, LinkedIn's expanding horizons beyond B2B, and the burgeoning landscape of podcasting. We’ll highlight the growing potential of YouTube and how investing in video content can be a game-changer. Embrace the power of focusing on a few key strategies, mastering specific channels, and consistently experimenting to drive results. Connect with Alex on LinkedIn Send us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Today we discuss how leaders become a captivating speaker that can entertain and inspire audiences.   Our guest Peter George is an author of a book on this subject and a public speaking coach. Ever wondered how a speaker can turn a mundane presentation into an unforgettable experience? Peter shares his personal journey from battling a lisp and stutter to becoming a highly sought-after public speaker. Discover how transforming your focus from yourself to your audience can significantly elevate your public speaking game, enhancing both your personal brand and business impact.Imagine grabbing your audience's attention right from the start—Peter George reveals his top techniques for doing just that. Whether it's starting with a compelling story, posing a thought-provoking question, or presenting a startling statistic, Peter teaches us how to avoid the common pitfalls that can derail even the most prepared speakers. Learn how to maintain audience engagement in today’s distraction-filled environment by tailoring your message to resonate with diverse segments, ensuring it remains relevant and impactful.Finally, we delve into the importance of concise communication and relentless practice. Drawing inspiration from TEDx talks and top performers who constantly refine their craft, Peter emphasizes treating presentations as conversations, even with large audiences. Gain insights into how relentless practice and specialized coaching can elevate your public speaking skills to new heights. Whether you're a seasoned speaker or just starting, Peter George's practical advice will help you consistently captivate and engage your audience, making each speaking opportunity truly count.Get Peter's Book, download more than 50 public speaking tips and learn about his  coaching services. Send us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

How does being in the military prepare you to be a great marketer?   In today's episode we discuss using military precision to drive digital marketing success.  Our guest is Jim Fuhs, a retired Marine Corps Lieutenant Colonel who has become an influencer marketing expert. Discover how Jim's disciplined approach led to rapid success with Amazon's influencer program and the creation of DealCasters, a show that caught the attention of industry giants like Dave Jackson and brands like Shure microphones. Jim explains how his military background equipped him with the skills necessary for thriving in the fast-paced world of digital marketing and offers actionable tips on starting your journey with simple, accessible tech.Jim shares stories about his podcast Dealcasters and how they Live Streamed to over 10,000 people on Amazon for black Friday.  Jim has helped fascinate training for podcasters on live streaming at industry events like Podfest.Join us as we explore the powerful strategies behind successful live streaming on platforms like LinkedIn, YouTube, TikTok, and Instagram. Jim reveals the importance of understanding your audience and choosing the right platform to achieve your goals, whether to educate or entertain. Learn how to leverage recorded content for evergreen value, enhance your live stream quality, and utilize AI tools like Descript to polish your videos. We wrap up with essential advice on starting small, avoiding overspending on gear, and practicing consistently to build a solid foundation for your influencer brand. This episode is packed with practical insights and resources to help you succeed in the ever-evolving world of digital marketing and live streaming.Visit Jim's web site to learn more on this topic and connect with Jim.Send us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Today we discuss how to run great marketing campaigns with Joshua Ramsey, a veteran Chief Marketing Officer who has run thousands of campaigns. Joshua talks about his fascinating journey and reveals how a core message and strategic placement can captivate your target audience. Learn from his innovative 12-touchpoint strategy with an example that will shock you.Ever wondered what sets a creative CMO apart from a data-driven one? We break down the critical roles of these two distinct types of Chief Marketing Officers and how they each contribute to successful marketing strategies. By examining KPIs and real-world examples, such as leveraging Google Ads for brick-and-mortar traffic, we highlight the importance of tracking analytics and understanding customer acquisition costs.We wrap up with a few high impact tips on how to take your campaigns to the next level.Send us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Curious about how AI is transforming the landscape of marketing? Join us as we host Jess Gonzalez, a seasoned marketer with a decade of experience at the intersection of AI and marketing. You'll uncover the secrets behind Jess's innovative approach to content production and curation. From scraping trending topics on Reddit to leveraging a human-in-the-loop system, Jess and her team have mastered the art of creating SEO-optimized content that truly converts. Discover how to streamline your ABM outreach and content creation with cutting-edge AI tools like HubSpot, Claude, Perplexity, and ChatGPT. Jess shares invaluable insights on automating processes to save time and cut costs, all while maintaining the quality and relevance of your marketing efforts. We also delve into the practical applications of AI in affiliate marketing—think automated image generation, review analysis, and ad creation—all integrated seamlessly into your campaign management. Tune in to learn why marketing fundamentals still matter and how AI can amplify rather than replace your existing strategies.Jess Gonzalez on LinkedInSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Ever wondered how you can multiply your earnings while gaining precious personal time? In this episode, we sit down with Dr. Noah St. John, a distinguished keynote speaker and author of 25 books, who reveals his powerful strategies for achieving remarkable financial success without falling into the trap of hustle culture. Dr. St. John shares inspiring success stories, including a client who transformed a $100K investment into $1.8 million and found time for a dream vacation, illustrating the profound impact of effective time and money management on your quality of life.Discover the core principles of Dr. St. John's seven-figure success formula, which hinges on five crucial phases: beliefs, habits, offers, funnels, and traffic. By balancing the inner game—your mental and emotional frameworks—with the outer game—your visible strategies and actions, you can achieve extraordinary growth. Learn how one company skyrocketed its revenue from $4 million to $20 million through inner game mastery. Dr. St. John emphasizes the significance of overcoming mental barriers, or "head trash," and the transformative role of positive affirmations in achieving high-level success and breaking through income ceilings.In our final segment, we delve into the innovative method of "afformations" (A-F-F-O-R-M-A-T-I-O-N-S), a technique that involves asking empowering questions like "Why am I so successful?" to rewire your subconscious mind for success. By addressing and dismantling self-limiting beliefs, you can remove the obstacles that have been holding you back. Dr. St. John provides practical steps for rapid and substantial growth, including an offer for a free book to further help you enhance your efficiency and achieve your goals. Tune in and listen to understand this new technology for the brain to unlock your fullest potential.Get the free 7 Figure Expert BookVisit Dr Noah St. John's web site Send us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Join us in this episode as we welcome two industry titans, Kim Walsh Phillips and Justin Guarini. Kim, a marketing genius with a track record of transforming high-profile clients, teams up with Justin, a seasoned performer from American Idol and Broadway. They share their combined expertise to teach you how to capture your audience’s emotions and turn leads into loyal clients through powerful storytelling and targeted messaging. Hear success stories of professionals who grew their business massively by becoming a highly paid keynote speaker and selling from the stage.Get ready to elevate your public speaking game with actionable insights and proven strategies. Discover the art of engaging storytelling that promises achievable success and a clear path to follow. We discuss effective techniques from evoking emotions from the get-go to delivering a compelling call to action that converts. Additionally, learn about their masterclass designed to transform you from having no following to becoming a highly paid elite keynote speaker. For more information and to take the next step in your speaking career, visit speakandgrowrichworkshop.com. Tune in for a jam-packed episode filled with inspiration, practical advice, and tools to boost your public speaking prowess!Send us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn