

Embedded Executive Podcast
Rich Nass, Embedded Computing Design
Each week, Embedded Computing Design’s EVP Rich Nass speaks to an executive in the embedded industry to understand what’s happening with the latest products, standards, and trends. The frank discussions reveal the real, behind the scenes issues, so the design community knows what’s coming down the pike. Topics covered in artificial intelligence, machine learning, embedded systems, internet of things, industrial automation, automotive applications, open source and more.
Episodes
Mentioned books

Jul 21, 2021 • 8min
Embedded Executive: François Baldassari, CEO and Co-Founder, Memfault
Firmware testing is often performed in a vacuum, aka a perfect environment in a lab. When taken out to the real world, the product may or may not perform as expected due to a variety of factors. To try and combat that, Memfault has designed a test platform that allows for testing in the field. And to get started, you can download the tool for free. To learn more about the pluses and minus of this technology, check out this week’s Embedded Executives podcast with François Baldassari, the CEO and Co-Founder of Memfault.

Jul 14, 2021 • 9min
Embedded Executive: Patrick Carrier, Regional Manager for IoT and Cloud Security, Infineon Technologies
Security is one of the foremost topics in the embedded space today. In a recent conversation with Patrick Carrier, the Regional Manager for IoT and Cloud Security at Infineon Technologies, he had a different spin on security. Namely, there’s far more to it than whether you have or don’t have security built into your system. Not understanding what he meant by that, I thought it would be appropriate to have Patrick on as a guest on this week’s Embedded Executives podcast.

Jul 7, 2021 • 10min
Embedded Executive: Jeff DiCorpo, SVP Business Development, efabless
Develop an ASIC for less than $10,000? I didn’t believe it either. But according to Jeff DiCorpo, a Senior VP at efabless, not only is it possible, but people are doing it with his company’s tools. Learn how to generate your own design on this week’s Embedded Executives podcast.

Jun 30, 2021 • 9min
Embedded Executive: Remi Lorrain, LoRaWAN Network Director, Semtech
LoRaWAN wants to invade your home. Its backers think that it’s perfect for many smart home applications. However, don’t we already have one — or two or three —wireless networks that are “perfect” for the home, namely Bluetooth and WiFi?That’s how the conversation started with Remi Lorrain, Semtech’s LoRaWAN Network Director, in this week’s Embedded Executives podcast.

Jun 23, 2021 • 10min
Embedded Executive: Shuah Khan, Linux Kernel Fellow, Linux Foundation
Two applications we discuss often at Embedded Computing Design are automotive and medical. More and more, these applications are making use of the Linux operating system. Why is that the case, and is it the same flavor for each? That’s where I started the interview with Shuah Khan, of the Linux Foundation. Shuah is both a Linux Kernel Fellow and Chair of the ELISA Project Technical Steering Committee, and she was my guest on this week’s Embedded Executives podcast.

Jun 16, 2021 • 11min
Embedded Executive: Danny Shapiro, Senior Director of Automotive, NVIDIA
Here’s a fact that won’t shock you—the automotive industry is in the midst of a huge transformation thanks to AI technology. Here’s another fact that won’t be a surprise—NVIDIA is smack in the middle of that transformation. To understand what that transformation is all about and how it’ll play out, I spoke to Danny Shapiro, NVIDIA’s Senior Director of Automotive in this week’s Embedded Executives podcast. Spoiler alert: we needn’t wait for 5G to make autonomous drive a reality.

Jun 9, 2021 • 9min
Embedded Executive: James Prior, Head of Global Communications, SiFive
Is Intel teaming up with SiFive to produce RISC-V chips? It depends how much you read between the lines in a recent release from SiFive. Rather than speculate, I decided to go to the source and ask the folks at SiFive what’s going on, and that’s what I did with James Prior, SiFive’s Head of Global Communications, in this week’s Embedded Executives podcast.

Jun 2, 2021 • 12min
Embedded Executive: Steve Hanna, Distinguished Engineer, Infineon Technologies
We spent a lot of time talking about the specification known as CHIP (Connected Home over IP). While the hard work on this topic continues, the names of the group and the standard have changed. This includes Matter, which is a set of standards that encompass the connected home in a safe and secure manner, and the ZigBee Alliance. It sounds complicated, but if you listen to Steve Hanna, a Distinguished Engineer, Infineon Technologies, you’ll understand it as quickly as I did. Steve was my guest on this week’s Embedded Executives podcast.

May 26, 2021 • 11min
Embedded Executive: Allan Yang, CTO, Advantech, Part 3
It’s obvious that you can do 5G without AI. However, the inverse is not always true—adding 5G to AI makes the AI platform run far more efficiently. In the third of three podcasts, I discussed this topic with Allan Yang, the CTO of Advantech. Allan brings a great perspective, as his company is one of the architects behind AI platforms. Hear all about it in this week’s Embedded Executives podcast.In case you were wondering, Part I looked at the general definition of AIoT, which you likely know, means different things to different people. Then in Part II, Allan and I discuss whether there’s really a need for AIoT, and if the current solutions are really solutions.

May 19, 2021 • 10min
Embedded Executive: Rob Herman, GM, Workstation & Client AI Business Unit, Lenovo
Being part of a division that works with artificial intelligence, you’d expect that the folks at Lenovo would come up with some innovative ways to operate during the pandemic. And you’d be right. Hear what Rob Herman, Lenovo’s General Manager of its Workstation and Client AI Business Unit had to say in this week’s Embedded Executives podcast.