Embedded Executive Podcast

AdaCore is one of the leaders in the Ada programming language. Ada has been around for a long time, and is time tested. AdaCore recently announced that it is working with Rust, which is far newer than Ada. To me, that sounds like a disconnect. To understand how and why this marriage occurred, I invited Quentin Ochem, the Lead for Product Management and Business Development at AdaCore and Florian Gilcher, the Managing Director of Ferrous Systems for this week’s Embedded Executives podcast.

Memory is taking on a whole new role in the automobile. This is partly because there is so much required and partly because the memory has to perform at much higher levels than before. But is there such a thing as automotive memory? Is there a difference in memory for different applications? That’s where I started with my interview with Robert Bielby, Micron’s Senior Director of Automotive System Architecture. In this week’s Embedded Executives podcast, Robert explained why you need to peel back the skin to understand the differences.

We are now about a year into the official launch of PICMG’s COM-HPC standard. The spec launched with a lot of fanfare from the association, many of its members, and from Embedded Computing Design. To see what’s happened over the past year, I invited Christian Eder to join my weekly Embedded Executives podcast. Christian plays a key role within PICMG, serving as Chairman of the COM-HPC working group. Christian is also the Director of Marketing for congatec.

Infineon is undergoing a fairly significant change, in my eyes at least. Whether it’s an intentional move or just one that’s happening through an unintended culture change, there’s no doubt that it is happening. What I mean by this is that, again in my opinion, the company is changing from one with a German culture to one with a Silicon Valley culture. It’s possible (and likely) that the acquisition of Cypress Semi had a lot to do with that. Is this culture shift a good thing? In my opinion, it is. Is it real? To get the answer to that, I interviewed Shawn Slusser, an Infineon Senior Vice President in this week’s Embedded Executives podcast.

John Deere is pushing the envelope in the farming space. The company is on the leading edge with technologies like autonomous tractors. From my limited knowledge of the farming industry, that seems like it’s beyond what farmers are asking for. But I’ve clearly been misinformed, as the farmers are way ahead of what I realized, partly thanks to innovations from the likes of John Deere. Hear what they are providing in my interview with Joe Liefer, a Senior Product Manager for Autonomy for John Deere’s Intelligent Solutions Group (ISG) in this week’s Embedded Executives podcast.

WiFi is on the move again. WiFi 6 is becoming more entrenched, but WiFi 7 is just around the corner. Are these new iterations really necessary, or is it just a way to get users to upgrade to the latest and greatest? To that end, I invited Cees Links, the General Manager of Qorvo’s Wireless Business Division to join me for this week’s Embedded Executives podcast. In this episode, Cees runs through all the advantages and tradeoffs associated with each new flavor of WiFi , so designers and consumers can make an educated decision to plan their futures.

Sub-threshold technology has pushed microprocessor power levels down to places we have not seen before.  While it’s not a new technology, but something that Ambiq has been implementing for many years, why haven’t other vendors implemented it, if it’s so promising? That’s the question I started with in this week’s Embedded Executives podcast with my guest,  Ambiq’s Vice President of AI, Carlos Morales.

The discussion of SoC versus ASSP has been going on for as long as these devices have existed. The pendulum seems to shift over time, depending on which applications are hot at the moment (is there currently a killer app?), how much the manufacturing costs are, and a host of other factors. To understand where the discussion sits today, I spoke to Rajinder Cheema, the Senior Vice President of Engineering at Socionext America in this week’s Embedded Executives podcast.

We’ve been talking a lot lately about what it means to be “real time.” In theory, it’s not something that’s achievable. But in practice, “good enough” is good enough for many applications. Another product to hit the market recently is a real-time database, developed by McObject. When I saw that release, I jumped at the chance to speak to Steve Graves, McObject’s President and CEO, to see if his definition matched mine. Check out this week’s Embedded Executives podcast to hear Steve’s thoughts.

Since we’ve turned the page on a new year, it’s time to make some predictions. I asked Brandon Lewis, the Embedded Computing Design Editor-in-Chief, to join me and make some predictions for the new year. Some are likely expected and some might surprise you. Hear our thoughts in this week’s Embedded Executives podcast.