Embedded Executive Podcast

5G brings a lot of promise to the embedded space, in addition to many other spaces. This week’s Embedded Executives podcast guest knows far more about 5G than most people. Paul Stager, EdgeQ’s Director of Engineering, and I talked about when it’s coming, how it’ll be deployed, and what designers need to know to avoid the potential minefield that 5G has become.

Bob Scaccia, the President and CEO of USA Firmware, knows more about firmware than anyone I’ve ever come across. And speaking of firmware, it is an art that does not get nearly the attention  it should, and for a long list of reasons. In this podcast, i'll go through those reasons and a lot more firmware-related issues. Tune in.For those of you who agree with Bob Scaccia's perspective, here’s his ask: help him, help us, help our firmware community by coming together and consistently explaining why firmware matters. If we align and educate from the same viewpoint, we can turn firmware from invisible to visible, and give the discipline the respect it deserves in this era of mass device and IoT adoption. Only acting in unity can we educate the media and the general public as well. On your mobile device, text yesfirmware to 877-379-4135 join the movement to make firmware visible.

The chip shortage is getting better. It’s getting worse. No, it’s getting better. These are the responses I continue to hear. To hopefully arrive at the truth, I went to someone in "the know", and that's Peggy Carrieres, Avnet’s Global Vice President of Sales Enablement and Supplier Development. As a distributor, Avnet knows as well as anyone what’s available and what’s not. Hear what Peggy had to say on this week’s Embedded Executives podcast.

As an embedded developer, does a “common platform” reduce your ability to innovate? That’s a connect and a theory I discussed with Ron Martino, NXP’s Executive Vice President of Global Sales. NXP is offering such a strategy to its community, so I was curious to hear more about it, which I did on this week’s Embedded Executives podcast.

Macronix is a memory vendor who claims to offer “memory-centric computing.” When I heard about this concept, I wondered if it was something real, or just marketing spin. To find out, I went to the source,  Macronix and invited Anthony Le, Vice President at Macronix America, to be my guest on this week’s Embedded Executives podcast.

Virtual hardware modeling is not a new concept, but it’s now getting a new spin, particularly when you’re working with Arm-based IP cores. To understand what this means and how it can benefit an embedded developer, I spoke to Bill Neifert, the Senior Vice President of Partnerships at Corellium on this week’s Embedded Executives podcast. While the Corellium partnership is with Arm, it extends out to the company’s partners, as well as AWS partners.

Codasip just joined the OpenHW Group and assuming you’re familiar with that organization, you might wonder why they did that. But I didn’t want to assume, so we started this podcast by asking why people should even care about the OpenHW. My guest for this week’s Embedded Executives podcast was Rupert Baines, the CMO of Codasip.

Here’s an Embedded Executive podcast you didn’t expect from me. This week’s guest is John O'Hurley, who you may know as J. Peterman from what was one of the popular television comedies ever, Seinfeld. John actually has a place in our embedded sphere, along with his business partner Becky Wanta with the company Q5id. Their company is a player in the identify theft arena, helping consumers keep their identities to themselves. The company operates differently from its competitors. I suggest you check it out, and hear it right from John O'Hurley, aka J. Peterman in this week’s Embedded Executives podcast.

Quantum cryptography is very much in the spotlight these days. But do you know why? For that matter, do you understand what it means? And most importantly, if you’re an embedded developer, should you be concerned about it? Those are the important questions that I got answers to when I spoke to Thomas Prest, the Lead Cryptographic Researcher at PQShield on this week’s Embedded Executives podcast.

The 5G standard seems to be working through the embedded industry at a snail’s pace when you compare it to other aspects of our technology sector. Why is that, and what do you do about it if you’re a design engineer? To try and get a handle on how to be compliant, yet stay at the leading edge, I spoke to Mamta Gupta, the Director of Security and Communications Segment Marketing at Lattice Semiconductor on this week’s Embedded Executives podcast.