
Embedded Executive Podcast
Each week, Embedded Computing Design’s EVP Rich Nass speaks to an executive in the embedded industry to understand what’s happening with the latest products, standards, and trends. The frank discussions reveal the real, behind the scenes issues, so the design community knows what’s coming down the pike. Topics covered in artificial intelligence, machine learning, embedded systems, internet of things, industrial automation, automotive applications, open source and more.
Latest episodes

Apr 11, 2023 • 7min
Embedded Executive: Tom Ricoy, Cigent
Most security prevention methods aim at detecting when a hack is occurring. Hence, term detection-based security. By embedded your cyber-security inside your memory subsystem, you make it prevention-based, essentially stopping the attack before it occurs. To be honest, I did not understand what that meant, so I spoke to Tom Ricoy, an officer at Cigent, to explain how it works on this week’s Embedded Executives podcast.

Apr 5, 2023 • 11min
Embedded Executive: Peter Friedrichs, VP of SiC, Infineon Technologies
With the voltage levels for GaN power semiconductors moving up and the levels for SiC moving down, we have an overlap, where either type of device would be suitable for the job. So which should you choose? In addition, if you’re designing an end product, how comfortable are you, knowing that many of these power devices don’t have second sources? These are some of the questions I asked of Peter Friedrichs, Infineon Technologies’ Vice President of Silicon Carbide on this week’s Embedded Executives podcast.

Mar 29, 2023 • 10min
Embedded Executive: Steve Kennelly, Associate Director, Microchip Technology
Here we go again; 8-bit MCUs are not dead yet. I said a few years ago that I’d give this argument up, and simply wait for the official announcement, but apparently, I shouldn’t hold my breath. Who better to know if 8-bit MCUs are shipping in big (really big) volumes, but Microchip. Hence, I had a conversation with Steve Kennelly, Microchip’s Associate Director of its Medical Products Group. He was this week’s guest on our Embedded Executives podcast.

Mar 22, 2023 • 10min
Ashok Lahiri, Company Advisor & Co-Founder, Enovix
Enovix is a battery company that designs, manufactures, and sells batteries with a three-dimensional cell architecture that increases energy density and maintains high cycle life. The targets for these cells could be any type of mobile device. Ashok Lahiri, Enovix’s Advisor and Co-Founder, gave me great information on why the technology works so well and where it can be used most appropriately. Check out this week’s Embedded Executives podcast to learn more.

Mar 15, 2023 • 15min
Embedded Executive: Scott McNeese, Director of Voice and Audio, ArkX Labs
Far-field voice is something that’s hard to decipher, mostly because it’s far. I know that’s overly simplistic, but it’s true. For a much better explanation of this and a detailed description on how it works, I spoke to Scott McNeese, the Director of Voice and Audio for ArkX Labs, on this week’s Embedded Executives podcast. The company specializes in voice technology for consumer devices.

Mar 10, 2023 • 9min
Road to embedded world: Chairman of embedded world Conference, Axel Sikora

Mar 8, 2023 • 8min
Embedded Executive: Sivaram Trikutam, Vice President, Wi-Fi Product Line, Infineon Technologies
Infineon has partnered with a bunch of folks to simplify the lives of system developers, specifically those who want to integrate Bluetooth. Those partners include module vendors and software providers. To understand what this means, I spoke to Sivaram Trikutam, the Vice President of Infineon’s Wi-Fi product line on this week’s Embedded Executives podcast.

Mar 1, 2023 • 11min
Embedded Executive: Donna Moore, Chairwoman, LoRa Alliance
The LoRa Alliance is an open, nonprofit association that represents the LoRaWAN standard. LoRa is growing quickly and expanding into a host of both new geographies and new applications. To see where its headed and why it’s been so successful, I spoke to the Alliance’s Chairwoman, Donna Moore, on this week’s Embedded Executives podcast.As a sidenote, the LoRa Alliance will be holding its first live event of 2023, LoRaWAN Live, in a couple of weeks in Orlando. And you may want to check out the End of Year Report that Donna references in the podcast.

Feb 22, 2023 • 12min
Embedded Executive: Stan Schneider, CEO, RTI
Five years ago, the experts said that autonomous-drive vehicles were five years out. Now, five years later, they still appear to be five years out? Why is that? To try to get to the bottom of the issue, I spoke to someone who knows far more about the technology than me, Stan Schneider, the CEO of RTI on this week’s Embedded Executives podcast.

Feb 15, 2023 • 8min
Embedded Executive: Simon Keeton, EVP/GM, Power Solutions Group, onsemi
Silicon Carbide (SiC) is a hot technology. The topic/technology seems to be coming up more and more. I was curious as to why that was the case, so I spoke to someone who is an expert on the subject for this week’s Embedded Executives podcast. That expert is Simon Keeton, the EVP and GM of onsemi’s Power Solutions Group.