

Embedded Executive Podcast
Rich Nass, Embedded Computing Design
Each week, Embedded Computing Design’s EVP Rich Nass speaks to an executive in the embedded industry to understand what’s happening with the latest products, standards, and trends. The frank discussions reveal the real, behind the scenes issues, so the design community knows what’s coming down the pike. Topics covered in artificial intelligence, machine learning, embedded systems, internet of things, industrial automation, automotive applications, open source and more.
Episodes
Mentioned books

Oct 22, 2025 • 14min
Embedded Executive: Matter Certification Just Got Easier | CSA
Every IoT device should comply with the Connectivity Standard Alliance (CSA) Matter standard, but we know that’s not the case. For some developers, doing that is a no-brainer. However, there are some developers who struggle with the process. For that latter group, the CSA recently released a Matter-compliant platform certification that should help them get to market far more quickly. To explain how that works, I spoke to Jon Harros, who leads the Alliance Certification and Testing team at the CSA, on this week’s Embedded Executives podcast. Jon goes through the need for the program, how it’s implemented, and what developers need to know.

Oct 15, 2025 • 11min
Embedded Executive: Tune Your Compiler for ADAS | Solid Sands
Compilers and ADAS aren’t often used in the same sentence. For developers, that anomaly can represent a design challenge, as compilers in general are not designed for this particular application, which also happens to be at the top of the safety and security checklist. To understand how these compilers should be tested and implemented, I spoke to Sjoerd van der Zwaan, the Chief Product Officer at Solid Sands, on this week’s Embedded Executives podcast. Sjoerd explains how and why compilers for ADAS are different from general compilers, and why you need to run your compiler through an appropriate series of tests to ensure compatibility.

Oct 8, 2025 • 12min
Embedded Executive: AI At the Endpoint | EMASS
AI at the endpoint gets yet another boost from EMASS, a fabless semiconductor company that recently emerged from stealth mode. Having your processing at the endpoint presents a few significant challenges, namely the amount of processing that can be made available and the ability to run from a battery. EMASS has come up with a way to do this a little differently from what’s been done previously. They can attach their RISC-V processing element to any sensor, making the device an AI accelerator. It’s a little difficult for me to put into words here, so check out this week’s Embedded Executives podcast, where I spent some time with Mark Goranson, EMASS’s CEO, who explains it in detail.

Oct 1, 2025 • 20min
Embedded Executive: The Same Level of Security Is Needed Whether You Have One Device or Millions | Infineon and CommScope
No matter what your end device is, be it a light bulb or a driver’s license, it needs to be secure. I don’t think we need to go through the reasons why it needs to be secure. How you do that is becoming increasingly more difficult. And you may be looking at protecting millions of devices, where each one needs its own unique identity. To get a handle on how you would do this, at least where you would begin this daunting task, I spoke to two experts: Patrick Carrier, a Manager for Secure Solutions at Infineon, and Xin Qiu, the Head of Security Solutions at CommScope. On this week’s Embedded Executives podcast, they lay out the need and then the process a developer would follow.

Sep 24, 2025 • 14min
Embedded Executive: Move AI to the Endpoint | Ambiq
AI is a technology that generally requires a significant amount of power and high compute performance. Hence, it’s typically relegated to the Cloud or to an Edge-based computer.Performing AI at the endpoint has not been feasible for those reasons. With ambiq’s Sub-threshold Power Optimized technology (SPOT), performing AI at the endpoint is a reality. And the doors/applications that it opens are extremely cool. Hear more about it in this week’s Embedded Executives podcast, where I spoke to Ambiq’s Vice President of AI, Carlos Morales. Note that Ambiq just recently released the latest version of neuralSPOT, which now includes key performance enhancements specific to the company’s Apollo5 family, amongst other features, some of which are specific to AI development.

Sep 17, 2025 • 12min
Embedded Executive: Manual Vs. Automated Code Generation | TeleCANesis
We’ve done podcasts in the past that discussed automating your code documentation. But we haven’t touched much on automating the code generation itself until now. On this week’s Embedded Executives podcast, I spoke to Jonathan Hacker, the Founder and CTO of TeleCANesis, and that’s exactly what they do. We got into the issues of why automated coding is better than manual coding. Then we had a very interesting discussion about why you shouldn’t consider AI for code generation, at least not yet.

Sep 10, 2025 • 11min
Embedded Executive: AI Is Hard. It’s OK To Ask For Help | CEVA
Designing a device that incorporates AI can be daunting, for a good reason—it’s very complex. When you push that design out to the Edge, it brings in even more challenges, both on the hardware and software sides of the equation. To understand what these challenges are and where a designer can turn for help, I spoke to Amir Panush, the CEO of CEVA, on this week’s Embedded Executives podcast. He addresses these issues on a regular basis and has a good understanding of what a designer needs to know.

Sep 3, 2025 • 13min
Embedded Executive: How Secure is Secure Enough | Silicon Labs
Sharon Hagi, the Chief Security Officer at Silicon Labs, dives into the intricacies of embedded system security. The discussion reveals that achieving PSA Level 4 certification signifies top-tier security but may not be necessary for every design. Hagi explains the dynamics of cyber threats, addressing misconceptions about smaller companies. He also talks about the complexities of security measures and the need for adaptive strategies. Furthermore, he highlights an advanced System on Chip's capabilities, emphasizing the importance of integrating security into future designs.

Aug 27, 2025 • 12min
Embedded Executive: Quantum Cryptography Must Be Part of Your Vocabulary | Infineon
We’re in the era of quantum computing. That brings with it a lot of great things. But at the same time, it brings some not so good things. Once again, we’re in a race to stay ahead of the bad guys to keep our systems secure. Folks like the experts at Infineon are doing what they can to do just that. And the best part is that they are trying to insulate their customers from having to deal with all the different measures that must be put in place. Hear from Eric Wood, Infineon’s Senior Director of Microcontroller Cryptography and Product Security, to see if this sounds like a fit for your design. Check out this week’s Embedded Executives podcast to learn more.

Aug 21, 2025 • 9min
Embedded Executive: Minimize Power in Today’s Data Centers | Point2 Technology
Sean Park, the President, CEO, and Founder of Point2 Technology, discusses the urgent need for efficient interconnect solutions in rapidly expanding AI data centers. He highlights the transition from traditional copper to advanced optical systems to meet soaring power demands. Sean explains the distinctions between active and passive interconnects, introducing the innovative E-tube solution for simplified energy-efficient transmission. The conversation also delves into strategic partnerships and the economic advantages of these technologies, paving the way for a greener future in computing.


