
Embedded Executive Podcast
Each week, Embedded Computing Design’s EVP Rich Nass speaks to an executive in the embedded industry to understand what’s happening with the latest products, standards, and trends. The frank discussions reveal the real, behind the scenes issues, so the design community knows what’s coming down the pike. Topics covered in artificial intelligence, machine learning, embedded systems, internet of things, industrial automation, automotive applications, open source and more.
Latest episodes

Jun 11, 2025 • 11min
Embedded Executive: Get to Know ISO 8800 | Perforce
ISO 8800 is a standard aimed at functional safety in automotive applications, pertaining to artificial intelligence. It provides the guidelines for integrating AI systems into any safety-related functions of road vehicles. In full disclosure, I wasn’t aware of this standard, and I was frankly surprised I wasn’t. To remedy the situation, I invited Jill Britton, the Director of Compliance at Perforce, onto this week’s Embedded Executives podcast. Jill explained what the standard is all about and which parts of it are key for embedded developers to understand.

Jun 4, 2025 • 19min
Embedded Executive: 20 Years and Still Going Strong | Eclipse Foundation
Here’s a walk down memory lane. The Eclipse Foundation dates back more than 20 years. Mike Milinkovich, the Foundation’s Executive Director, has held this role since its inception. The role of the foundation and the embedded industry in general has evolved more than anyone could have conceived. Stay tuned to hear about some of the issues the Foundation has been involved with and what’s been required to keep the community on par with other areas of the technology landscape. And that includes the ORC working group, which you can learn more about on this week’s Embedded Executives podcast.

May 28, 2025 • 13min
Embedded Executive: AI Is an Energy Hog That We Have To Deal With | Empower Semiconductor
We talk about AI a lot here at Embedded Computing Design, and that’s a huge understatement. What we don’t talk about often is the power required to keep the data centers going, specifically the data centers that form the backbone of all this AI activity. When you talk to experts in this space, they’ll tell you that the amount of power needed, specifically the power density, is staggering. One of those experts, Tim Phillips, President, CEO, and Founder of Empower Semiconductor, joined me on this week’s Embedded Executives podcast. He gave some insight into what we need to do to handle the power (and associated heat) issue.

May 21, 2025 • 16min
Embedded Executive: Hear From an Embedded Leader | Nordic Semiconductor
Nordic Semiconductor is certainly one of the leaders in the embedded space regarding microcontroller technology. Frankly, I feel like the company is one of the best-kept secrets. When I had the opportunity to speak with their (sort of) new CEO, I jumped at it. Hear my discussion with Vegard Wollan, Nordic’s President and CEO, where he explains some of the moves he has made in his tenure, and what can be expected going forward, on this week’s Embedded Executives podcast.

May 14, 2025 • 9min
Embedded Executive: Security Through Open Source | Tropic Square
Some “experts” in the embedded space will swear that systems based on open-source software or hardware can never be secure. At the same time, others will say that such a notion is pure nonsense. To get a better feel for the argument and understand what is accurate and what is not, I spoke to Jan Pleskac, the Co-Founder and CTO of Tropic Square, on this week’s Embedded Executives podcast. The company is a fabless semiconductor vendor that specializes in secure elements. Jan and I went through the process behind staying secure and the role that open source plays in it.

May 7, 2025 • 9min
Embedded Executive: Move Your Processing to Your Memory Subsystem | PIMIC
In a typical SoC, you handle all your processing functionality within the processor core. Makes sense, right? What if you can handle your processing within the SoC’s memory subsystem? If I understand the concept correctly, the time and power to handle those processing functions would be reduced considerably, which is needed in an AI application. So why hasn’t someone done this? Someone has, and that would be PIMIC. To learn what this means and how it works, I spoke to Subi Krishnamurthy, the Founder and CEO of PIMIC, on this week’s Embedded Executives podcast.

Apr 30, 2025 • 12min
Embedded Executive: Functional Safety Is a Must Have | PX5 RTOS
Functional safety is no longer a “nice to have” or “should have” in many applications, having moved to “must have” in spaces like automotive, industrial automation, medical devices, and aviation. Passing the functional safety testing process can be rigorous, especially if you’re going through it for the first time. But even the best experts take at least six months to get software certified. To understand exactly what functional safety is, what the testing process is like, and how and when a developer should get started, I spoke to Bill Lamie, the President and CEO of PX5 RTOS, and someone who’s been through the rigors of functional safety testing on this week’s Embedded Executives podcast.

Apr 23, 2025 • 13min
Embedded Executive: Real Time Is a Misnomer | McObject
In programming jargon, the term “real time” is not used in its literal sense, which can be confusing. The literal definition means that when something happens in real time, it happens instantaneously. But in practice, something that occurs very quickly is mistitled as being real-time. Why does the misconception continue to occur, and what problems does it cause? This is the beginning of the discussion I had with Steve Graves, the Founder and CEO of McObject, on this week’s Embedded Executives podcast. Steve has to deal with this issue regularly, so his opinions are quite valid.

Apr 16, 2025 • 11min
Embedded Executive: You Can Have Lots of Power or Performance, But Not Both | Micron
If system developers had unlimited power for their designs, they’d likely find a way to take advantage of it. And the same goes for performance. However, neither of those features is available in infinite quantities. And in just about every case, one becomes a tradeoff for the other. So, how do you manage that tradeoff, and when you do, what other factors come into play? To better handle this topic, I spoke to Praveen Vaidyanathan, the Vice President and General Manager of Micron Technology’s Data Center Business Unit, on this week’s Embedded Executives podcast.

Apr 9, 2025 • 9min
Embedded Executive: Minimize the Power in Your WiFi Network | Infineon
Low-power is the ultimate priority in some WiFi networks, especially when you’re designing a battery powered device. Cameras used in remote locations are prime targets for this discussion. In some cases, access to that camera is difficult, so the user needed want to charge or replace a battery on a regular basis. To understand what the current state of the art is, both in terms of power levels and the WiFi standard itself, which is moving to version 7, I spoke to Sivaram Trikutam, the Vice President of Wi-Fi Products for Infineon on this week’s Embedded Executives podcast.