Next Level Agents: The Kevin & Fred Show - Interviews with the best and brightest minds in the real estate industry

Our guest today is Jeff Corn, an entrepreneur who is combining the art of photography with the science of marketing, while helping solve a key issue in the real estate industry, high quality, consistent photography. He is the founder of Virtuance, a real estate photography and visual marketing partner which helps agents make sure a buyer’s first impression of a home is enough for them to want to take action. The tech company has now expanded to 31 cities, so Jeff knows a whole lot about expanding and scaling business, and what works in real estate marketing.   The success of Virtuance is owed to the fact that Jeff and his team have taken the time to analyze the photographic attributes that make a buyer click on an image and then making sure those attributes are present in every photo they produce. His passion for people, and knowledge on scaling are just a few things that make him a leading entrepreneur. Dan will share on the story behind his company, growing a business and the future of real estate and technology.    In the world of real estate, the MLS photo is the very first viewing of a home, and the potential buyer’s willingness to go and see the house in person, hinges greatly on how good the photographs are. Very often, the photos we take and post just aren’t good enough to stand out on the MLS, so it’s important to make an investment in quality content. If we are able to apply a high level of attention to the visual marketing content we put out, we can sell more homes too. It ultimately comes down to consistency and quality- something we must always uphold in any marketing endeavor.  On This Episode, We Discussed; - How Virtuance got started.  - The importance of people in our businesses. - How to scale and resist the drive to scale too quickly.  - The key factors Virtuance uses to determine a market to expand into.  - The definition of disappointment.  - Where things are headed in real estate.    Guest Info Jeff is the co-founder and CEO of Virtuance, a Full-Service Real Estate Marketing company that specializes in HDReal™Photography and Visual Marketing. Go to virtuance.com for more information, or email j.corn@virtuance.com.

We've got some updates about eXp Realty's Express Offers program!

Here's an interview Kevin did recently for Marketing Maniacs. Kevin Kauffman, CEO and Co-founder of Group 46:10 at eXp Realty, and Co-founder of Next Level Agents, joins us in studio to share an amazing opportunity to attend a local AZ event in 2020. The Next Level Agents LIVE 2020 will be rockin’ Scottsdale in April! https://nextlevelagents.com/ Don’t miss this fun, educational, and business-changing opportunity. Kevin also gives us his thoughts about the real estate market and industry going forward.

We've got some updates about REALOGY, the largest real estate company in the world!

About the Episode On this episode, I’m joined by real estate agent, social media expert and trainer, and real estate’s social media Queen, GoGo Bethke. After moving to the US and dabbling in different careers and discovering her passion for real estate, GoGo was able to get an edge early in her real estate career when she realized that social media marketing has tremendous power. Today GoGo has the largest social media following out of all agents in the state of Michigan. She is the perfect person to talk about building a strong social media following built on authenticity and education.    GoGo is the founder and owner of Gogo's Real Estate LLC, and a real estate coach through her program, GoGo’s Bootcamp. She came to the US from Romania in 2003. After trying to work in data entry in a warehouse, sales rep in a jewelry store, restaurant food safety auditor, waitress to being a stay at home mom, her neighbor recommended she become a Realtor. Over 80% of the Realtors give up in the 1st year, and GoGo wasn’t about to be a statistic. But she was also broke, with no SOI, no experience, barely speaking English with $6 to my name. So that left her with nothing else but Facebook at the time, and that’s where she started. She created Gogo’s Real Estate and my real estate career started! With the power of social media she has sold over $45M in residential real estate transactions.    Many people in our industry fail to gain any meaningful traction with social media; not because they aren’t interesting enough or capable enough to grow a following; but because of limiting beliefs. The key to unlocking social media growth like GoGo did is to think more about selling yourself and not houses. It makes it easier for us to talk about who we are and what we believe in, and that’s what will qualify the people who want to work with us, and disqualify the ones that aren’t worth our time.  In Today’s Episode, We Talk About;   - How GoGo dabbled in different careers, and what made her choose real estate.  - What it was was getting started in real estate with no SOI or experience. - How to develop a winner’s mindset, and how GoGo became a pioneer in Facebook groups.  - How to overcome the initial bumps of a new career. - GoGo’s Bootcamp and how she helps agents improve at social media.  - How to figure out how much money to spend on social media.  - What stops people from having success in social media.  - The value of being you online.  Guest Info GoGo is a real estate agent, social media expert, coach and Founder/Owner of Gogo's Real Estate LLC and GoGo’s Bootcamp. For more information, visit www.gogosbootcamp.com. Connect with GoGo on LinkedIn, and follow @GoGosRealEstate on other social media platforms.

We've all worked with sellers who don't want signs in the ground in front of their house, who want to do their sales transaction a little quietly instead of announcing to their friends & family that they are selling. How can iBuyer options help these clients?

How long will you celebrate ?

You've heard about KW partnering with Offerpad... we've got some updates for you.

This episode is brought to you by: Kevin and Fred's Referral Guarantee https://kevinandfred.com/referral/     Agents ensnared in 'Newsday' investigation boycott housing discrimination hearing NRT CEO Ryan Gorman was the only one of 68 agents and company representatives to show at New York State Senate hearing in the wake of the 'Newsday' fair housing investigation   In an apparent act of solidarity that did not please lawmakers, all but one of the 68 agents and company representatives asked to appear Thursday at a New York State Senate hearing on housing discrimination failed to show, Newsday reports. In response, the Senate Committee on Investigations and Government Operations announced subpoenas would be served to no-show agents to “compel their testimony,” according to Newsday, which revealed evidence of systemic violations of fair housing laws on Long Island during a three-year investigation.   “The remaining 67 individuals either neglected to respond or outright refused to provide testimony,” Sen. James Skoufis said, according to Newsday. “There’s an easy way to go about things and a hard way. So following today subpoenas will be served to many of these individuals to compel their testimony.”       Ojo Labs Launches Referral Program   exclusive buyer and seller leads to a small network of highly vetted real estate agents

About the Episode On this episode, I’m joined by top-producing agent turned successful tech entrepreneur, Tyler Smith; whose story and journey is inspiring because it proves that real estate can be a launching pad for successful businesses and products. In Tyler’s case, real estate wasn’t just a launching pad. His platform, SkySlope was actually born out of him making his real estate operations more efficient. He turned real estate transaction pain points into a solution, which became the foundation of his new business. Tyler’s business stands at the intersection between real estate operations, understanding consumer behavior and technology; making him a great person to talk to about the changes and shifts coming down the pipeline in our industry. Tyler is the founder and CEO of SkySlope, a B2B SaaS platform that is focused on helping real estate agents manage their transactions online. He is a former top-producing Realtor who realized efficient transaction management software was lacking in real estate. SkySlope is the industry leading Digital Transaction Management software provider, offering a powerful suite of mobile, cloud and paperless transaction processing solutions. SkySlope is proud to serve more than 25% of the top 100 brokerages in the U.S., including almost half of the top 25 brokerages. The consumer is in the driver’s seat of the shifts we’re seeing in the real estate, and at the core of that is a need for transparency, speed, and working with experts and practitioners they can trust before, during and beyond the transaction. If we’re not leading with these 3 things in our communications and operations, we won’t be able to measure up to the new standard the consumers have set. Platforms like Uber have successfully fed into the needs of the consumer, and so have iBuyers. As an industry, we need to be willing to do the same, or else we will get swept away.     In Today’s Episode, We Talk About; - Tyler’s journey starting in real estate at 20 - Why Tyler left real estate even though he was at the top of his game to start SkySlope. - How Tyler identified a solid business idea. - The transition from top-producing real estate agent to running a tech company. - How Tyler sees our industry changing in the future. - The 3 things about consumer behavior we need to be building into our businesses. - Tyler’s top tips for having a better life and business. Guest Info Tyler is the founder and CEO of SkySlope, a B2B SaaS platform that is focused on helping real estate agents manage their transactions online. He is a former top-producing Realtor who realized efficient transaction management software was lacking in real estate.SkySlope is the industry leading Digital Transaction Management software provider, offering a powerful suite of mobile, cloud and paperless transaction processing solutions. SkySlope is proud to serve more than 25% of the top 100 brokerages in the U.S., including almost half of the top 25 brokerages. Website: https://skyslope.com/ LinkedIn: https://www.linkedin.com/in/asktylersmith/ YouTube: https://www.youtube.com/playlist?list=PLE0H1vgJA3ffI0GlcHmQF5YK3oC1GzVtX