Thinkers & Ideas

In his new book The Secret of Culture Change: How To Build Authentic Stories That Transform Your Organization, Jay Bryan Barney discusses why changing company culture is sometimes necessary but always challenging—and how the power of stories can help leaders mobilize their employees around a new strategy.Jay Barney, a professor of strategic management and the Pierre Lassonde Chair of Social Entrepreneurship at the University of Utah’s David Eccles School of Business, is one of the world’s leading strategists and the father of so-called resource-based competition.Together with Martin Reeves, Chairman of the BCG Henderson Institute, Barney explores the connections between the realms of strategy and culture—discussing the power of stories to change culture and support a new strategy, and identifying the key characteristics of great stories and story-making, such as being authentic and putting the leader at the heart of the narrative.Key topics discussed: 01:10 | How do you define culture and why do we sometimes need to change it?03:31 | What are some examples of successful culture change?08:01 | What are the key characteristics of culture-changing stories?16:33 | How do leaders navigate social/political “culture wars” in their own culture?22:20 | Are stories and culture change something that can be shaped or are they emergent?25:40 | How do stories and culture change apply to a business school setting?

In The Geek Way: The Radical Mindset that Drives Extraordinary Results, Andrew McAfee describes how a new approach to corporate culture based on science, ownership, speed, and openness, is driving value creation in the 21st century.McAfee is an expert on how technological progress changes the world, being named to both the Thinkers50 list of top management thinkers and the Politico 50 group of people transforming American politics. In his new book, he outlines how the giants of Silicon Valley found success not just because they are at the center of the digital technology revolution, but also because they are revolutionizing the way business is done—what McAfee describes as the “geek way.”.Together with Martin Reeves, Chairman of BCG Henderson Institute, McAfee explores the core tenets of a corporate culture that embraces the “geek way” and explains why it works, drawing on insights from the science of cultural evolution. They also discuss how traditional, non-tech firms can embrace this new culture and operating system.Key topics discussed:02:12 | What are the core tenets of the “geek way”?08:55 | How could these tenets be applied to any businesses?11:31 | How can we overcome the limitations of the “geek way” (e.g., negative corporate culture aspects, retaining culture as a firm grows)?15:05 | Is the “geek way” unique to American firms? What can we learn from the Chinese tech sector?17:46 | What is the role of strategy in a “geek way” company?20:11 | How might the “geek way” culture change in the future, given new challenges (e.g., elevated costs of capital)?23:01 | What are the first steps a CEO should take to establish the “geek way” in their firm?Additional inspirations from Andrew McAfee:More From Less: How we Finally Stopped Using Up The World - And What Happens Next (Simon & Schuster UK, 2019)Machine, Platform, Crowd: Harnessing Our Digital Future (Brilliance Audio, 2017)The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies (Brilliance Audio, 2014)Race Against the Machine: How the Digital Revolution is Accelerating Innovation, Driving Productivity, and Irreversibly Transforming Employment and the Economy (Digital Frontier Press, 2012)

In Head & Heart: The Art of Modern Leadership, Dr. Kirstin Ferguson provides a practical guide to balancing the rational and emotional components of leadership.Ferguson is an expert on leadership, an experienced leader in the private and public sectors, and a longtime advocate of gender equity. In her new book, she identifies the key attributes of a “head and heart” leader, providing people with the tools to reflect on and adapt their own approach to each situation. She combines vivid stories and extensive research to inspire her readers to become better, more authentic, modern leaders.Together with Martin Reeves, Chairman of BCG Henderson Institute, Ferguson discusses the evolution of leadership thinking, what makes a “head and heart” leader, and how leaders can improve their effectiveness and adaptability. They also reflect on how leadership, and particularly the “heart” attributes, will be more crucial than ever with the rise of AI in the workplace.Key topics discussed:02:36 | How has thinking on leadership evolved?06:05 | What are the attributes of a “head and heart” leader?08:25 | How can you improve your “head and heart” leadership attributes?18:24 | Are leaders aging, and is there a need to make space for younger talents?20:05 | How might AI change the art of leadership?Additional inspirations from Dr. Kirstin Ferguson:Certain Uncertainty: Leading with Agility and Resilience in an Unpredictable World (Wiley, 2023)Women Kind: Unlocking the Power of Women Supporting Women (Murdoch Books, 2019)Got a Minute? (Weekly column, The Sydney Morning Herald)

In How to Work with (Almost) Anyone, Michael Bungay Stanier outlines how to set up working relationships for the best chance of success—by following a process of thorough preparation, a keystone conversation, and regular maintenance.Bungay Stanier, founder of coaching firm Box of Crayons, is a world-renowned thought leader on coaching and author of the best-selling coaching book, The Coaching Habit. In his most recent book, he focuses on relationship-building, providing readers with processes and principles, as well as exercises and ample practical advice to sharpen their skills.Together with Martin Reeves, Chairman of the BCG Henderson Institute, Bungay Stanier discusses how to build the “best possible relationship” and how to maintain and repair it over time. Moreover, they assess how to create a corporate culture conducive to these relationships, and how to make these relationships work in a hybrid or remote setting.Key topics discussed:01:22 | How to make difficult relationships more workable03:39 | Definition of a “best possible relationship” and how to build it05:54 | How to have a keystone conversation12:26 | The impact of corporate culture and different personality types15:44 | How to maintain and repair relationships20:42 | The implications of hybrid and remote work22:31 | How leaders can apply these lessons in their organizations

In his new book, Big Bets: How Large-Scale Change Really Happens, Rajiv Shah, President of the Rockefeller Foundation recounts his experiences and lessons learned over decades of effecting large-scale social change. He shares how addressing humanity’s thorniest challenges requires a big bets mindset – pushing to solve, rather than merely improve, problems; and going for “big enough”, rather than settling for “good enough”.Prior to his current role, Shah was the Administrator of USAID and a Director at the Bill & Melinda Gates Foundation. He successfully led many transformative change efforts around the globe – including advancing the immunization of children, fighting against hunger and energy poverty, and providing relief for humanitarian disasters.Together with Martin Reeves, Chairman of BCG Henderson Institute, Shah discusses insights from his new book, including a mindset he sees crucial to making change possible, the need for public-private partnerships, and the role of businesses in addressing social and environmental issues. The conversation also touches on the importance of continuous experimentation, the involvement of younger leaders in change projects, and the challenges of planning in complex and unpredictable situations.

In his new book,  Mixed Signals: How Incentives Really Work,  Uri Gneezy explains why leaders often create incentives that are misaligned with their organization’s goals.Gneezy, the Epstein/Atkinson Chair in Management Leadership at UC San Diego’s Rady School of Management, is one of the world’s leading experts in behavioral economics, and his insights have become a staple in courses around the world. He teaches managers how to be incentive-smart—how to avoid mixed signals and design incentives that are simple, effective, and ethical.Together with Martin Reeves, Chairman of BCG Henderson Institute, Gneezy discusses how incentives work, and how we can apply them in the workplace to change habits and spark innovation—he explains why, counterintuitively, successful organizations and initiatives may actually have a greater need to examine their incentives than unsuccessful ones.Key topics discussed:01:11 | How incentives send signals02:08 | Incentives in the workplace09:14 | Incentivizing innovation12:29 | Understanding the use and limitation of incentives18:22 | Changing habits

In his new book, The Coming Wave: Technology, Power, and The Twenty-First Century’s Greatest Dilemma, Mustafa Suleyman discusses the new technologies that will transform society—chief among them AI and synthetic biology.Suleyman is a renowned thought leader on this topic, having co-founded Inflection AI and DeepMind, and having served as VP of AI product management and AI policy at Google.Together with Martin Reeves, Chairman of BCG Henderson Institute, Suleyman discusses the threats and opportunities posed by AI and synthetic biology, whether and how they will confer competitive advantage, and how governments and companies can collaborate to contain their negative effects while ensuring that society reaps their benefits.Key topics discussed:01:28 | The threats of the coming wave of technologies06:43 | A modern Turing Test for AI10:14 | The competitive advantage conferred by AI15:25 | The benefits and limitations of AI18:34 | Containing the next wave of technologies22:09 | Potential regulatory interventions23:46 | Motivations for writing the book

In her forthcoming book, Right Kind of Wrong: The Science of Failing Well, Amy Edmondson offers a new framework to think about, discuss, and practice failure wisely, using human fallibility as a tool for making ourselves and our organizations smarter.Amy Edmondson is the Novartis Professor of Leadership and Management at the Harvard Business School and the author of seven books, including The Fearless Organization, which has been translated into more than 15 languages. She was ranked number one on the 2021 Thinkers50 list, a ranking of the world’s most influential management thinkers.Together with Martin Reeves, Chairman of the BCG Henderson Institute, Edmondson discusses the distinctions that can help us separate good failure from bad, strategies to decrease the cost of learning, as well as practical actions for leaders to establish a culture where intelligent failure is predominant.Key topics discussed: 1:13 | The distinction between failing well and failing badly9:36 | How to avoid the "illusion of knowing" and mistaking a mental model for a fact12:02 | Institutional and leadership-level moves to create an environment where intelligent failure is predominant18:27 | How to decrease the cost of learning19:42 | Can AI help to analyze the potential for failure or identify learnable lessons and failure patterns?

In The Perennials: The Megatrends Creating a Postgenerational Society, Mauro Guillén argues that the traditional, sequential model of life—childhood, education, career, and retirement—is being rendered obsolete.Guillén, a professor of management at the Wharton School of the University of Pennsylvania, is one of the world’s foremost experts on global megatrends. In his most recent book, he focuses on the combination of rapid technological progress, increasing life as well as health spans, and declining fertility rates—which, together, are creating a society in which arbitrary definitions of generations, based on chronological age, are no longer appropriate.Together with Martin Reeves, Chairman of BCG Henderson Institute, Guillén discusses the shortcomings of the sequential model of life and what the new, post-generational society will look like. He also highlights implications for businesses, which will need to adapt their marketing practices to changing patterns in consumption and harness the benefits of intergenerational collaboration in their workforces.Key topics discussed: 01:51 | The sequential model of life and its shortcomings04:17 | The post-generational society and the trends creating it07:31 | Implications for corporations14:13 | How CEOs can prepare for a society of perennials17:14 | Implications for academic institutions

In his new book Power and Progress, Simon Johnson, along with his co-author Daron Acemoglu, challenges the techno-optimistic narrative that technological progress will automatically lead to shared prosperity.Johnson, a professor at the MIT Sloan School of Management, takes us through a millennium of technological progress to show how the gains from advancements such as the agricultural and early industrial revolutions tended to benefit a narrow segment of interests. While technology can enable the kind of equitable growth that is heralded by techno-optimists, this requires an environment that mitigates the natural power imbalance between workers and owners of technology through regulation, labor organizations, and an active civic society. As we stand on the brink of a new wave of innovation from AI, it’s critical that we learn from the history of economic progress to ensure that this time, the gains are shared broadly in society.In this episode of our Thinkers & Ideas podcast, Johnson joins BCG Henderson Institute Chairman Martin Reeves to discuss the incentives for corporate leaders to create technology directed at equitable growth, the potential impact of AI on society, and the effectiveness of government policies aimed at fostering shared prosperity.Key topics discussed: 01:19 | Motivation for the book02:03 | Progress and shared prosperity07:29 | Effectiveness of redistribution09:43 | Directing innovation toward social good16:42 | The impact of AI20:39 | Role of corporate leaders and investors in directing technology