The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business
Jenna Kutcher
You didn’t start your business to be a full-time content creator. You started it to help people, earn consistent income, and finally have the freedom you dreamed of.The Goal Digger Podcast is your go-to show for clear marketing strategies, proven systems, and honest conversations that help you grow your business in a way that feels good and actually works. Hosted by Jenna Kutcher, New York Times bestselling author of How Are You, Really? and the self-made entrepreneur behind a seven-figure brand, this podcast is where you come to stop winging it and start making real progress.If you have ever asked yourself how do I grow my business online without burning out, what do I even post on social media that truly connects with people, can Pinterest or podcasting really grow my audience while I sleep, how do I build an email list from scratch without the tech headaches, is it actually possible to make money with a small audience, what should I offer and how do I launch it without second-guessing everything, or am I too late to start over or scale up, this show is your answer.Every episode blends practical, proven strategies with the mindset shifts you need to break through imposter syndrome, release overwhelm, and clarify your next steps. Past guests include powerhouse names like Amy Porterfield, Mel Robbins, Marie Forleo, Ed Mylett, and Jasmine Star.With over 110 million downloads, The Goal Digger Podcast has helped thousands of women get strategic with their time, grow brands that feel aligned and profitable, launch offers with confidence, create content that works even while they rest, and replace running on empty with systems that actually support their life.You do not have endless hours to figure it out. This podcast gets straight to what works. It is where clarity meets action, where practical tips meet personal truth, and where you finally start to feel like you are on the right track.Subscribe now and join the movement of women building life-first businesses that give more than they take. Visit goaldiggerpodcast.com for show notes, tools, and bonus resources. And if this show helps you, leave a review so more women can find it and feel less alone.
Episodes
Mentioned books
Apr 15, 2019 • 52min
248: Personal Brand vs. Private Life: Let's Discuss
Boundaries. Is there such a thing? As we’re building our businesses, creating our personal brands, and sharing the good, bad, and *real* moments on social media, where is the line between our public and private lives anymore? We scrapped the interview questions for an honest conversation with our guest today, Kate Arends. She created the lifestyle brand Wit & Delight and what started as a personal project to get to know herself became a resource for her 3.3 million followers to feel less alone in the ups and downs of their journey through life.She shares food, design, and travel, and publishes deeply personal essays to explore her journey through divorce, mental illness, and an undiagnosed learning disability.Through it all, Kate expertly crafted a deeply personal brand with a focus on her passions. I ask her about the whole process, how she creates boundaries while maintaining a brand that is so personal, and what she would do if she started over today.GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/katearends/
Apr 10, 2019 • 34min
247: How to Pivot When You're No Longer Passionate
A $300 Craigslist camera launched my photography career and turned into all of this. Stop me if you’ve heard this one… I’ve told it a million times because it’s a reminder of how I got this whole thing going.When I speak to entrepreneurs, many aren’t sure they want to be doing what they are currently doing ten years from now. Wedding photography wasn’t something I could see myself doing 10, 20 years down the road. But I made a powerful pivot and what came next was my dream business.In this episode I get into the HOW of my pivot and hopefully inspire you to start thinking about what’s next for you. You don’t have to back yourself into a corner, I want you to already be thinking forward about the next step so that when your passion fades, you’ve got a powerful pivot ready to propel you forward without sacrificing profits.GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/pivot/
Apr 8, 2019 • 48min
246: HIT RECORD: Tips to Incorporate Video TODAY
I dare you to post a video to your Instagram Stories right now. Show up, wherever and however you are, and talk to your audience. Is your heart nervously racing at the thought? I’m with you… Video is scary! We might feel comfortable posting a selfie after some editing and applying our favorite filters and presets but video? So much more difficult to SHOW UP in that way.But video is important. We’re getting clear signs every day that if we’re not using video for our businesses, we better start. Today’s guest, Sunny Lenarduzzi has nearly a decade of experience in creating thriving brand strategies using social media and video marketing. When I wanted to dig deeper into the struggle of feeling comfortable on camera (for selfish reasons, really, I could use some help in this area) I knew Sunny would be the best guest to offer actionable tips to make us ALL want to show up on video for our businesses.Does it feel corny to say Lights, Camera, Action? I already said it anyway… So here we go! We even have a challenge for you! You in?GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/sunny/
Apr 3, 2019 • 31min
245: The 5 BIG Mistakes You're Currently Making
There’s so much information out there, isn’t there? You’re constantly feeling like a chicken with your head cut off and wondering if anything you’re doing is RIGHT. Sound familiar? If you’re feeling that way right now, I want you to take a deep breath, pat yourself on the back, and remind yourself that doing ANYTHING is better than doing nothing.This episode is dedicated to the top 5 mistakes I see entrepreneurs making right now (and hey, they are mistakes I find myself making too, so I’m not guiltless!) Let me walk you through the 5 biggies and give you solutions to stop making these silly mistakes with your time, your money, your words, and your beliefs. It’s time for you to get to work and I want you to do it with confidence that you’re not messing up… Because you, my friend, are anything but a mess up!GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/bigmistakes/
Apr 1, 2019 • 44min
244: Launch Your Dream Biz in Just 90 Minutes Per Day
Have 90 minutes of time today to devote to your dreams? What if one tiny act of kindness could change a life?Today’s guest, Ashley Reale, built her entire business on that question, and she launched it with just 90 minutes a day as a stay at home mom with two kids under 4 years old.You will love Ashley’s story of turning her hobby into a profitable endeavor (with limited spare time!) and how she continues to cultivate a passionate social media community around her products to keep her business growing. Consider this episode an audio love note.GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/ashleyreale/
Mar 27, 2019 • 36min
243: Don't Do These 3 Things on Instagram
Oh Instagram, the app we are all trying to maneuver with grace and ease but behind the scenes we’re pulling out our hair, spending way too much time Googling things, and agonizing behind every image and caption -- and don’t even get me started about things like hashtags and IG stories, am I right?As someone who has educated thousands of people on how to use the app better, I wanted to take a little time to tell ya the 3 trends that NEED to stop -- like yesterday -- because they are hurting you and not helping you on the platform. This isn’t an episode telling you to do MORE. Instead, it’s shedding a light on some frightening trends that are robbing you seeing results on Instagram. Are you ready? Let’s talk about the 3 things you need to stop doing on Instagram.GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/stopinstagram/
Mar 25, 2019 • 48min
242: The Secret to Happy Clients with Olivia Herrick
The customer is always right. Sure, you know that, but as an artist how do you balance your own creativity AND give your clients exactly what they want? And what happens when “following your bliss” isn’t actually paying the bills?This guest found the perfect balance of her own creativity and a client-centered strategy to really give the people what they want AND grow her business. Olivia Herrick is MY graphic designer, working on all things Jenna Kutcher, and she’s the artist behind the new Goal Digger branding that we launched at the beginning of 2019. Olivia calls herself a chronic creator, and today she’s sharing how she creates value for clients, the one thing she does EVERY morning, and how educating your clients can make you BOTH happier.GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/olivia/
Mar 20, 2019 • 39min
241: Our Best Instagram Tips EVER
Instagram is my favorite tool to connect and engage with people, it’s my first handshake with thousands of potential new customers, and it allows me to share my story and leave my legacy one square at a time. Instagram is one of the MOST covered topics on Goal Digger and the top 10 list of our episodes is always dominated by the IG shows.This episode of Goal Digger is like the Holy Grail of Instagram. A compilation of all the BEST Instagram advice ever shared on Goal Digger. My top tips and tricks, plus expert advice from guests like Kathleen Barnes of Carrie Bradshaw Lied, Puno of PeopleMap, and Jenni Radosevich of iSpy DIY, all in one place. Instagram is always changing, so I’ve even got some NEW tips from Christy Laurence, creator of the Instagram scheduling tool PLANN that we use on Team Jenna Kutcher.From growing engagement to the secret behind my most liked posts and a cautionary word about Instagram pods… This episode has it all.GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/bestofinstagram/
Mar 18, 2019 • 50min
240: Where to Start: Building a Team
Hiring a team is a big step for a small business. I always get questions like: How do I know when I need to hire someone? Can I really afford to hire someone? And how do I go about finding the perfect team member who will help me do better and make more?Today’s guest, Joy Cho of Oh Joy! is an expert in hiring, managing, keeping, and leveraging a team to grow her business. She is holding nothing back and sharing her actionable tips and lessons learned with YOU. You might want to take notes on this one… it’s basically a bootcamp! Need to build a team but don’t know where to start? Drowning in work but not sure you can afford to hire someone? Scared to hand over your “baby?” We talk all about it in this episode.GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/joycho/
Mar 13, 2019 • 34min
239: How Being Decisive Leads to Success
Decisions, decisions. Are you good at making them or do decisions fill you with fear and doubt?I haven’t always been super decisive, in fact, in the past I would’ve categorized myself as a wishy-washy people pleaser. Can you relate with that? You want to make everyone happy so you let others make decisions for you, like where to eat for dinner or what movie to watch. Now Drew would probably argue that I’m a little TOO decisive, but I know what I want and now I don’t really waiver or question my decision.I want to walk you through how I became a better decision maker, the things I ask myself when making big decisions, and how you can implement a few simple steps to become better at making decisions and ditch the doubt that sometimes comes with them. This one skill has saved me hours of deliberation and seasons of questioning, and it’s given me the clarity to say my best YESes!GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/decisive/
