The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business
Jenna Kutcher
You didn’t start your business to be a full-time content creator. You started it to help people, earn consistent income, and finally have the freedom you dreamed of.The Goal Digger Podcast is your go-to show for clear marketing strategies, proven systems, and honest conversations that help you grow your business in a way that feels good and actually works. Hosted by Jenna Kutcher, New York Times bestselling author of How Are You, Really? and the self-made entrepreneur behind a seven-figure brand, this podcast is where you come to stop winging it and start making real progress.If you have ever asked yourself how do I grow my business online without burning out, what do I even post on social media that truly connects with people, can Pinterest or podcasting really grow my audience while I sleep, how do I build an email list from scratch without the tech headaches, is it actually possible to make money with a small audience, what should I offer and how do I launch it without second-guessing everything, or am I too late to start over or scale up, this show is your answer.Every episode blends practical, proven strategies with the mindset shifts you need to break through imposter syndrome, release overwhelm, and clarify your next steps. Past guests include powerhouse names like Amy Porterfield, Mel Robbins, Marie Forleo, Ed Mylett, and Jasmine Star.With over 110 million downloads, The Goal Digger Podcast has helped thousands of women get strategic with their time, grow brands that feel aligned and profitable, launch offers with confidence, create content that works even while they rest, and replace running on empty with systems that actually support their life.You do not have endless hours to figure it out. This podcast gets straight to what works. It is where clarity meets action, where practical tips meet personal truth, and where you finally start to feel like you are on the right track.Subscribe now and join the movement of women building life-first businesses that give more than they take. Visit goaldiggerpodcast.com for show notes, tools, and bonus resources. And if this show helps you, leave a review so more women can find it and feel less alone.
Episodes
Mentioned books
Sep 2, 2020 • 46min
389: The Real Story Behind How I Started Creating Online Courses
My very first dive into the deep end of the online course world was the result of a friend’s comment on a social media post. She was signed up for this “discovery” call with a business consultant and told me I should hop on, too. By the end of that call I was pitched a course and I made the investment, and those two choices were the start of my career as course creator.Kylie is back on the show to ask me all the questions about online courses, what my very first course looked like, what I did to change my strategies from launch one to launch two, and I even challenge her on her own course creation objections… Plus, you have to hear about the email I sent to Amy Porterfield in 2016, back when I was a student, like you, looking for the next step in my business. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/creatingcourses/
Aug 31, 2020 • 54min
388: Is an Online Course Your Next Best Step? Listen to Find Out
You know you’ve got something to teach. But could you really put it into a course? I’m willing to bet the answer is YES. If you can coach one on one, if you can lead a group of people to see results, even if you’re teaching in an informal or unofficial capacity, then you’re equipped to dive into your first course.Vanessa Hicks is an incredibly talented wedding photographer, she leads a 12-week mastermind group, and now she’s looking at her business in a pandemic world thinking about what’s next. A course is on her mind, and I know she has some questions about adding that to her education offerings. Is it the right next step? How should she approach the daunting task of putting her knowledge into a course? And where will she find her students? Those questions and more, coming up in this coaching session with my friend, Vanessa Hicks.GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/vanessahicks/
Aug 26, 2020 • 28min
387: My Mentor Taught Me How to Uncover What You Can Teach
A funny thing happened when I was growing and gaining some success as an entrepreneur… people began coming to me and asking me how. How did I regularly get clients? How did I curate a social media presence that brought in awesome leads? How did I market myself to actually create consistent income in this unpredictable, heavy service industry? So much of what I was learning about entrepreneurship and marketing wasn’t from my college degree or someone teaching me — it was from DOING it.What I’m completely certain of is that YOU have something like this inside of you, a certain life experience or even an obsession you’ve been pouring over for months or years, that uniquely qualifies YOU as an expert in that area. That’s what this episode is about — how to uncover that gift and turn it into something teachable for others! Because we all have these experiences and knowledge unique to our own walks of life that we can tap into and package into something we can share with others. You don’t have to be a trained “educator” to do it — you just need to be willing to do a little digging!GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/uncover/
Aug 24, 2020 • 44min
386: How She Crafted a Career Where Passion and Profit Intersect
Educator, advocate, activist, storyteller, consultant, philanthropist, dog mom… Just a few titles that my friend Jess Weiner can hang her hat on. What Jess does is so important -- She advises and leads massive brands on how to better reflect people and their diverse experiences within their media, marketing, advertising, and workforce.She is a brilliant branding mind with a special super power of connecting companies with their communities. Jess is also expanding her work to connect with her own community and help people define what a “good life” means to them. I am so thrilled that she’s here on the podcast to dig into consulting, personal branding, marketing and messaging, building community, and more. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/jessweiner/
Aug 19, 2020 • 24min
385: 3 Steps to Build a Business Concept You're Passionate About
Where passion and profit intersect… THAT is where you want to build your business. Most entrepreneurs get into doing their own thing for a few main reasons: to pursue independence, impact, or their passions. Often, it’s some combination of all 3 but along the way, it can be easy to lose sight of that initial intention.That, my friend, is what we want to avoid. This episode is all about digging into those personal WHYs — the core values that motivate you and what you’re deeply interested in pursuing — and how to spin those things into a business model that grows with you, that doesn’t hold you down or stifle you. These are the 3 steps you need to take in order to build a business that sustains and supports your heart, desires, goals, passions and life trajectory. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/bizpassion/
Aug 17, 2020 • 50min
384: The Secret to Selling with Certainty in Uncertain Times
Have you told yourself you’re bad at selling? That it’s scary or slimy? I have. Selling used to be my downfall. And then I learned (with the help of books and my coach and teachers like this guest) that selling requires a mindset shift. And this conversation will help you make that shift and start selling with confidence. Ivirlei Brookes leads her students through the same transformations that she’s experienced herself, which is what makes her coaching so impactful. Her mindset tools for reframing your approach to selling will help you shed that “slimy seller” feeling and stand in confidence knowing that YOUR offer is what the world needs, even these uncertain times for businesses everywhere.GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/ivirlei/
Aug 12, 2020 • 19min
383: 5 Ways a Podcast Can Help You Grow Your Biz
Have you ever had that fleeting thought pop into your mind about starting your OWN podcast? If you’re a fan of podcasts of any kind then you’ve probably considered it at least once or twice. And I fully think it’s a totally amazing, valid, and worthwhile consideration.Podcasting has been an instrumental part of my business, my brand and my growth. It’s allowed me to create new relationships, interview incredible humans, and dig deeper into topics I’ve wanted to learn about. My podcast allows me to connect with my audience (ahem, YOU) in new and more impactful ways.This show truly started as an experiment and has blossomed from there into one of the most important and valuable extensions of my business. And in this episode, I want to show you HOW, the 5 ways a podcast can help you to grow YOUR biz. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/podcastbiz/
Aug 10, 2020 • 45min
382: This Simple Elevator Pitch Landed Her Big Collaborations on YouTube
Molly Burke is a blind advocate and YouTuber with over 2 million subscribers who shares her journey of transforming challenges into engaging content. She discusses her motivations behind starting her channel and the importance of representation in the beauty and fashion sectors. Molly reveals strategies for monetizing YouTube effectively, emphasizing community support and self-advocacy. Listeners learn about her approach to crafting compelling videos that inspire change and address inclusion challenges within the social media landscape.
Aug 7, 2020 • 10min
Zero-250 Challenge: Sending Your First Email And Creating Your Plan
An ending AND a beginning in one -- here’s where our journey wraps up and yours just gets going! Check it: you know how to craft an amazing offer, make a bomb opt-it to support it, and share it with the world. Dang. NOW, we are going to talk about how to serve your brand new, ever-growing list. This lesson covers 6 Types of emails to send your list to learn more about your people, planning out your next 30 days, what it looks like to prioritize serving before selling. Assignment 5: Log in to your email list platform and get ready to create the first email that you are going to send to your list! Then make a plan for your emails for the next four weeks. And then sneak a little moment to celebrate. Join the Free Zero-250 Challenge at listbuildchallenge.com Start your free Flodesk trial and get 50% off for life at jennakutcher.com/flodesk
Aug 6, 2020 • 10min
Zero-250 Challenge: Getting Your Offer Out Into The World
Welcome to the threshold of going from doing the work… to pushing it out to the world! Don’t worry; I’ll walk you through all the steps so no crucial details are missed. Time to finally put yourself out there and share, share, share! I'm covering 5 tips for sharing your offer in a zero salesy, non-spammy way, the Power of One, where to share your offer and link, the anatomy of a post that converts, and 4 simple steps to effective offer launching. Assignment 4: You’re going to share your offer with your connections & watch your list grow! Use hashtag #zeroto250 so we can see what you have created and cheer each other on. Join the Free Zero-250 Challenge and get video tutorials at listbuildchallenge.com Start your free Flodesk trial and get 50% off for life at jennakutcher.com/flodesk
