The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business
Jenna Kutcher
You didn’t start your business to be a full-time content creator. You started it to help people, earn consistent income, and finally have the freedom you dreamed of.The Goal Digger Podcast is your go-to show for clear marketing strategies, proven systems, and honest conversations that help you grow your business in a way that feels good and actually works. Hosted by Jenna Kutcher, New York Times bestselling author of How Are You, Really? and the self-made entrepreneur behind a seven-figure brand, this podcast is where you come to stop winging it and start making real progress.If you have ever asked yourself how do I grow my business online without burning out, what do I even post on social media that truly connects with people, can Pinterest or podcasting really grow my audience while I sleep, how do I build an email list from scratch without the tech headaches, is it actually possible to make money with a small audience, what should I offer and how do I launch it without second-guessing everything, or am I too late to start over or scale up, this show is your answer.Every episode blends practical, proven strategies with the mindset shifts you need to break through imposter syndrome, release overwhelm, and clarify your next steps. Past guests include powerhouse names like Amy Porterfield, Mel Robbins, Marie Forleo, Ed Mylett, and Jasmine Star.With over 110 million downloads, The Goal Digger Podcast has helped thousands of women get strategic with their time, grow brands that feel aligned and profitable, launch offers with confidence, create content that works even while they rest, and replace running on empty with systems that actually support their life.You do not have endless hours to figure it out. This podcast gets straight to what works. It is where clarity meets action, where practical tips meet personal truth, and where you finally start to feel like you are on the right track.Subscribe now and join the movement of women building life-first businesses that give more than they take. Visit goaldiggerpodcast.com for show notes, tools, and bonus resources. And if this show helps you, leave a review so more women can find it and feel less alone.
Episodes
Mentioned books
Dec 14, 2020 • 52min
417: How to Use Your Limitations to Achieve Your Biggest Goals
Seeing someone doing what they were so clearly meant to do with their lives makes me emotional, and Ali Stroker was so clearly meant to be on stage, entertaining, inspiring, and moving everyone who watches her. Ali Stroker believes our limitations can be turned into opportunities, and she continues to build a career on stage and on screen in face of those perceived limitations. This will be a conversation about being the “first” at something, finding your identity, harnessing limitations and turning them into opportunities, and pivotal learning moments throughout her career as a woman with a disability in the entertainment industry. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/alistroker/
Dec 9, 2020 • 25min
416: Words, Phrases & Tactics to NEVER Use in Your Marketing Materials
Marketing isn’t just having a great offer — It’s the ability to POSITION your offer in a way that makes it not only irresistible to the right clients and customers, those people who without-a-doubt NEED what you’re selling, but also sells the value of what you’ve created in a way that clearly communicates its benefit and positions it correctly so people know if it was created with them in mind.So let’s get into some marketing practices to portray the BEST messaging that not only supports your audience and encourages them to eventually click purchase with you, but that also positions your offers in a way that’s confident, clear, and cuts through all the noise.GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/GOAL DIGGER SHOWNOTES: jennakutcherblog.com/marketingwords/
Dec 7, 2020 • 45min
415: Pricing 101: How to Get Paid What You’re Worth
Valuing your products and services can feel like an abstract process. However, there are some key components of pricing and valuation that will shift the way you look at your offers -- whether they’re product or service-based -- and help you effectively put a value on your work that supports your overall brand strategy.I am thrilled to share the mic with Sari De to dig into pricing advice that you can put into practice today. As a coach, Sari has worked with big name Fortune 100 companies, global ad agencies, even Google, to help women navigate the system and get paid what they’re worth.Let’s talk about all things pricing -- how price plays into your branding, why you need to stop downplaying your offers, and how to influence how others perceive your value.GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/GOAL DIGGER SHOWNOTES: jennakutcherblog.com/saride/
Dec 2, 2020 • 27min
414: My Easy 3-Step Process for Evaluating New Opportunities
If you’ve got a million ideas from your brainstorm sessions or a handful of opportunities showing up in your world, it can be downright confusing, and you may be tempted to just say “yes” to everything. You know, to see what works. That whole “spaghetti on the wall” idea throwing it to see what sticks.But before you jump into a new endeavor just because it seems shiny and exciting and lights up one of your passion lightbulbs, I want to walk you through the process I take to really pause, contemplate, and make an informed decision when it comes to new business ventures and partnerships.GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/GOAL DIGGER SHOWNOTES: jennakutcherblog.com/endeavor/
Nov 30, 2020 • 52min
413: Passive Income Ideas Anyone Can Add to Their Business
Passive income is one of those things I could talk about for days on end because becoming a mom really reminded me why I decided to build my own business as an entrepreneur. I simply do not want to be on someone else’s clock, in someone else’s office, trading what could be precious family time for a predetermined amount of income. Creating passive income streams was the first real eye opener that showed me I don’t have to trade time for money. Abby Harriman is a long-time student of mine, and she’s ready to create passive income streams that allow her to scale without losing time with her family. In this coaching session, I’m tackling her questions on value ladders, low priced offers, strategies for automation and outsourcing, and low budget ways to get the help you need in your business when you’re just getting started. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/abbyharriman/
Nov 25, 2020 • 45min
412: Boost Your Podcast Growth With These 6 Steps
So you want to start a podcast... Or you've already started one and you're ready to kick it up a notch and watch that download number creep steadily upwards. Regardless of what phase of the podcasting process you're in, this download of our growth strategies is meant to get you thinking about the free and organic ways to increase your reach and get your show into the ears of more listeners.Kylie joined the Goal Digger Podcast team in 2018 and together we've experimented with strategies and methods to grow the show, leading to a massive milestone of 40 million downloads earlier this year. We're excited to share the results of those experiments with you. With these tips, we hope to help you find your own secret sauce that allows your show to keep growing and going.GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/GOAL DIGGER SHOWNOTES: jennakutcherblog.com/growyourpodcast/
Nov 23, 2020 • 1h 23min
411: How Emotional Intelligence Impacts My Personal and Professional Relationships
We’ve all heard of an IQ test -- the evaluation of our intelligence quotient. But what about EQ? We can learn a lot from evaluating our emotional intelligence. My whole team recently started working with the incredible Tieko Nejon, an expert in the emotional intelligence space. Part of her work with our team was administering an Emotional Intelligence assessment with a series of questions that return a score, or EQ. The full report is a bulky document with a breakdown of all the different ways to understand your own personal emotional intelligence, and ways to strengthen those skills. In this episode with Tieko, she’s actually going to dig into MY EQ report and really put me in a vulnerable place. My goal for you is to hear how to analyze your own emotional intelligence, through putting myself in the scary spotlight. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/eq/
Nov 18, 2020 • 27min
410: What Your Website Must Have to Make More Sales
Let’s talk websites. There’s more to a great website than aesthetics. Bottom line, the user friendliness and user experience of your website is what will lead to conversions for your prospects. If your website doesn’t make that initial impact or lacks clear messaging, if people can’t figure out how to work with or buy from you, or if there’s just too much going on, that’s potential for major lost sales and that’s exactly what I want for you to avoid. Let’s talk about what your website REALLY needs in order to take visitors from semi-interested skimmers to full-blown, obsessed and paying clients (or customers). GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/websitesales/
Nov 16, 2020 • 49min
409: The Beginner Influencer Guide to Pitching, Pricing and More
The opportunity to monetize your platforms and work with your dream brands can be a game-changing career shift. When Mattie James reached out to share what she’s been working on as an influencer educator, I jumped at the chance to host this conversation. Mattie James started her lifestyle blog as a passion project in 2010 and she’s since grown it into a multiple six-figure business, partnering with brands to create sponsored content that still feels on-brand and authentic. With all of that success, Mattie now teaches other people how to create profitable influencer businesses and pitch brands with confidence.Mattie is tuned into all the trends and nuances of the influencer industry, and she’s on Goal Digger to serve up a master class in building a solid influencer business, from pitching to pricing and more.GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/mattiejames/
Nov 11, 2020 • 28min
408: 5 Easy Ways to Get Your Emails Opened More Often
It doesn’t matter what kind of business you’re operating, it doesn’t matter if you’re a solopreneur or have a team of 20, it doesn’t matter what kind of social media presence you have… The true power to harness your audience lies in email lists. Your email list offers you these opportunities for sweet and direct conversations with the people who are most interested in your brand and what you have to offer. And I don’t care if you have 100 subscribers or 10,000, those people opted into YOUR list for a reason, and they’re who you want to nurture and serve and pay attention to the MOST earnestly.We’re going to talk about the one of the most integral parts of email marketing, which is getting your emails read! I am going to equip you with the tools to make sure every time someone hears that “you’ve got mail” voice in their head and sees an email from ya land in their inbox, they are stoked to open it up and read it.GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/openemail/
