Over 80% of Americans want to write a book and the percentage of them that actually do is actually quite sad. For you entrepreneurs out there, listen up! Writing a book is a great way to build your business, and today’s guest is running down exactly why you’ll want to get started on your book today. “It's about an investment in the long game, and how you can continue to attract and nurture and identify new clients…” -Lanette Pottle In this episode, I’m so excited to have the creator of She Gets Published join me. She teaches women like you how to turn your wisdom into authority building impact creating books within months. Lanette Pottle is a book coach and publishing mentor that’s revealing the five steps you need to know to create a successful business-building book. “When you become a published author, it is an automatic, just innate authority builder, [...] your level of expertise changes the minute you become a published author.” -Lanette Pottle Lanette points out how writing a book becomes an instant credibility boost, and it also helps propel and promote your business when done right. Choosing the right topic matters, knowing what problem you’re helping your audience solve is important, and knowing how to market your book is key to success. Here is a free resource to choose your best book idea the easy way from Lanette. Becoming a published author is a great accomplishment, but being an entrepreneur with a published book is great marketing. Connect with Lanette Pottle Website Instagram  Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you caught yourself making plans, agreeing to things, and writing out to do lists in your planner as if time was a figment of your imagination? Are you guilty of packing your days before they ever begin only to beat yourself up for not meeting the most unrealistic expectations later? Don’t be shy, raise your hand… my hand is up too! In this episode, the keyword is bandwidth. My guest today, Diann Wingert, is a business strategist and coach that helps the super smart, savvy, expert women that started a business and try to operate on a theoretical bandwidth that doesn’t exist. She is the founder of Boss Up Breakthrough Coaching and saving women from themselves before burnout and overwhelm attack is what she does extremely well. “We have to get really clear on our actual bandwidth, not our theoretical, not our ideal, but our actual bandwidth and our boundaries so that we can preserve our brilliance and prevent burnout.” -Diann Wingert If you’ve been teetering on the edge of overwhelm and exhausted between your own creative business ideas and the 20 other ideas and strategies you heard between your mastermind groups and podcasts this week alone, hang on, grab a cup of tea, and let’s take notes. Ideas to expand your bandwidth and brilliance  Unrealistic expectations lead to burnout  Audit subscriptions and groups taking your time and energy  Your default Yes is just an interesting opportunity to think about  Bandwidth without boundaries equals burnout. Restrict access to your calendar  90 day sprints are a great segway into planning your year without overwhelm   Learn to respect your bandwidth and create a business you love and a life you love by design. The key is having realistic expectations, being thoughtful and intentional about what you want your business to be. “You can create the business that is uniquely suited to your brilliance, your bandwidth, your lifestyle, your stage of life, what brings you joy, and what makes you feel like a fricking rockstar…” -Diann Wingert Connect with Gladys DiTroia Website Instagram  Learn more about your ad choices. Visit megaphone.fm/adchoices

Today’s guest is the person who introduced me to the concept of morning pages. Julia Cameron, author of The Artists Way, explains them this way:  Morning Pages are three pages of longhand, stream of consciousness writing, done first thing in the morning. *There is no wrong way to do Morning Pages*– they are not high art. They are not even “writing.” They are about anything and everything that crosses your mind– and they are for your eyes only. Morning Pages provoke, clarify, comfort, cajole, prioritize and synchronize the day at hand. Do not over-think Morning Pages: just put three pages of anything on the page...and then do three more pages tomorrow. This is an exercise that helps you have more consciousness during your day. It’s a process to help open your creativity. It’s all about uncovering, getting unstuck.  Today’s guest, Krysty Krywko, has her own process called anchor pages. She uses art and creativity to help people heal.   First up we talk about how Krysty chose to rebrand herself and her business. She shared why she knew she needed to make the change AND admitted why it felt so hard to release the old name/brand. “I can change my mind anytime I want to change my mind”. – Krysty Krysty shares her anchor pages process and how she uses this in her own work. It’s working through a series of prompts.   Name it and claim the emotions you are feeling right now.  How do you want to feel?   What actions do you need to take?   She reminds us that the actions are usually small steps that allow us to make a change.  She’s using this process with creativity to help clients with sobriety and recovery. She encourages using a journal to allow for creative expression when doing this work. I know for sure that we are all recovering from something, and this process is something anyone can do.  Krysty reminds us that it’s perfectly fine to start where you are, with what you have. Use the kids crayons and markers, cut photos out of magazines. Her advice: don’t censure. Just start.  The power lies in the process.  Hear how this process is different from creating a vision board. Krysty shares how some of her clients have use this journal-creating-process to gain clarity in life. She also explains 3 of her favorite ways to get started so you aren’t working with a blank page.  Final words: Start where you are. Don’t worry about showing anyone else and remember that there are no rules. You can’t do it wrong!  Connect with Krysty Instagram Learn more about your ad choices. Visit megaphone.fm/adchoices

Reaching 7-figures is the dream of many entrepreneurs and yet not many ever hit that goal. I want to open the door for you to see exactly how I helped one of my clients pivot from a brick and mortar idea to an online fully digital course that hit 7 figures in 3 years.  The Real Deal with Gladys DiTroia is an online weight loss program that has changed the lives of thousands of women already. When I first started working with Gladys, she was in the same position many of you are in right now. Does working 7 days a week, maxed out at the number of clients you can help, struggling to get away from the one to one model of a coaching business, and burning out sound familiar? “Create repeatable processes that allow room for comfort and a greater capacity to add new ideas.” -Gladys DiTroia In this episode you’ll get a better picture of what it means to scale and the amount of time and effort it requires to grow a 7-figure digital business. Noteworthy ideas you don’t want to miss  Having systems in place is a must for you to scale your business to 7-figures  Building a community for your brand and the courses you offer is a win-win  Bringing your true self into your business gives you a unique edge no one else has  Listening to your community will help you develop next steps in your business   As I’ve had multiple launches in progress simultaneously for different clients, there are tools that I’ve learned to use that allow me to stay on top of the launch process without blowing the timeline. With the number of moving parts going on for a launch, you have to have systems in place to be successful and maintain your sanity. “You cannot handle scale without systems, and without understanding what your process is and what your goal is as well.” -Sandy Scaiano Gladys helps women develop a lifestyle that allows them to lose weight and keep the weight off, and she does it without fad diets. In her business, Gladys shares that “the fastest way to lose weight is slowly.” In generating 7-figures in sales the same rules apply. Systems are key to scaling any business and in this conversation, you can hear how when developing Gladys’ business each layer of success built on the previous and it was all by way of the systems we created and put in place. Great systems allow you to train others easily and scale to 7 figures and beyond. Connect with Gladys DiTroia Website Instagram  Learn more about your ad choices. Visit megaphone.fm/adchoices

The stress that comes along with social media includes creating videos, putting yourself out there consistently and getting over the negative voices screaming that this is horrible. Not many of us are enthusiastic about creating, posting and scheduling content. It’s all super frustrating, but what if I told you social media isn’t the only way to get brand visibility. In this episode we’re talking about all the reasons why you should be making branded content now.  “Remember that social media is made to serve the social media companies, not us.” -Sandra Scaiano Social media platforms can eat into your time and resources very easily. Though they are useful, they should not be the only things you rely on to build your brand and your business. Key ideas in this episode  Several types of long form branded content you can start creating  Creating custom content, SEO and website optimization is key  How pillar content makes everything so much easier   “You can completely be yourself in the content that you house on your website.”-Sandra Scaiano Creating branded content that lives on your website has so many benefits. I explain 3 pillars of content you want to create so that you can repurpose and get multiple uses. Being able to access and own all of your content and your audience is a big deal when you’re growing and scaling your business.  Learn more about your ad choices. Visit megaphone.fm/adchoices

The stress of running a successful launch for your brand can be life changing to the growth of your business. You shouldn’t have to build a system for your launch from scratch every time. I want to take you through the high-level view of what it looks like to create a rhythm in promoting and launching your business that’s successful and repeatable. The details required for a launch, the timelines and moving parts can be really overwhelming, but it doesn’t have to feel out of control once you know the tweaks and tricks I’m sharing with you today. Create repeatable processes that allow room for comfort and greater capacity to add new ideas. In this episode we’re looking at how to create a rhythm in promoting and launching so it’s a success and easier every time. Key ideas in this episode  Two phases of the launch process you must tackle separately  Tools that can make or break your launch planning and executing  Post launch work to setup for your next launch   As I’ve had multiple launches in progress simultaneously for different clients, there are tools that I’ve learn to use that allow me to stay on top of the launch process without blowing the timeline. With the number of moving parts going on for a launch, you have to have systems in place to be successful and maintain your sanity. You can repeat what you track because you can remember it, or you can refer to it. And this is what gets you into a rhythm. When you’re launching something like a course, you have to plan months out to know all the points along the way pre-launch phase, what promotions are running, and everything leading up to the opening and start of the course. This episode will give you the ah-ha moment you need to get the full picture of your next launch.  Learn more about your ad choices. Visit megaphone.fm/adchoices

It’s so hard to not look at everyone who seems to be further along you. They’re celebrating the wins you wish you had and you’re living in slow motion and frustrated with your business not growing as fast as you want. You started a year ago, 5 years ago, and it’s hard to not feel the pressure of self-inflicted expectations that you should be further along. Nothing kills the joy of a journey more than thinking you should be at the final destination already. Patience is a virtue and yes, comparison is the thief of joy. “The right things will happen in the right time for you” -Sandra Scaiano This episode is dedicated to the gift of divine timing, acceptance, being in the present moment of life and of your business in preparation for the long game. Key ideas in this episode  Your next level cannot be forced  Radical acceptance of the phase of life you are in  Break up with expectations of hustle culture   You have to break up with the expectations and images of hustle culture and be okay with prioritizing your life, relationships, and connections. It doesn’t mean you’re not focused on growing your business and it certainly doesn’t mean that you’re not progressing. It does mean that your journey happens in its own timing. “It’s not about how hard you work, it’s about perspective. It’s about understanding the place you are in in life and the resources you have at this time.”-Sandra Scaiano Check out the 5 concepts I share to accept diving timing that have helped me in my own journey of building my business for the last 13 years while living the mom life and taking steps in the time I have. For the long game, I have found that you have to enjoy the journey and not just wish for the final destination of success. Live in the now and let go.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Building a robust multi-faceted business is no easy task, not even for the most seasoned entrepreneur. Creating a business that seamlessly incorporates all of your passions while providing a rewarding and fulfilling experience at the same time is the ultimate goal for many people building a business. Dr. Kristy Sumner has successfully combined her passion for historical stories and paranormal into two businesses: Soul Sisters Paranormal, and The Historic Scott County Jail Museum. The work that she does is totally fascinating to me, but maybe paranormal isn’t your jam and that’s okay. What stands out the most about Kristy is the way she’s created two businesses that flow so well together that allow her to live the life she finds most fulfilling. “If you look at us, just from the outside, it looks like we have a very robust company, but it’s just the two of us.” -Dr. Kristy Sumner Key areas we’re highlighting in this episode  Kristy’s first overnight stay in a haunted penitentiary, developing passion and excitement  Learning the technical skills it takes to produce the content they want to share  How a collaboration turned into a reopening of a historical location with paranormal research   Martin Yan, a chef and food writer says, “when you enjoy what you do, work becomes play.” For Kristy, she’s allowed herself to lean into her passions for fun, play, and discovery in the presence of her friends. She’s turned a corporate background and life as a college professor into a life that is filled with excitement. The excitement of researching historical stories and investigating paranormal activity is one aspect of it, but she’s also leaning into solving problems and learning new skills that allow her to build something meaningful. “We wanted to start out with a bang and really show people that we are legitimate in what we're doing.” -Dr. Kristy Sumner Mentioned in this episode: Lizzie Borden Story Connect with Dr. Kristy Sumner Soul Sisters Paranormal Website Historic Scott County Jail Website  Learn more about your ad choices. Visit megaphone.fm/adchoices

Trying to achieve success in your business alone, is a losing strategy. Behind every successful person and every ultra-successful business are teams of people and relationships that make success achievable. Who you surround yourself with is critical to your success and in today’s episode I want to help you understand why your circle matters for the long game. After coming back from a recent trip to a storytelling symposium, I feel compelled to share with you the value I’ve received from being part of so many incredible circles since starting my own business. Some of the circles I’ve belonged to served for a short period of time, others are ongoing, and we continue to meet monthly. “Those in your circle can reflect back to you who you really are.” -Sandra Scaiano As human beings, and especially as women, we’ve been gathering in circles since our ancestral times. There is a powerful field of energy, strength and sisterhood felt in a circle. Some will call it a community, a tribe, or a network, but I choose to call it my circle. Key ideas in this episode  There is tremendous value in being part of a circle  My takeaways on resistance and being all in from the storytelling symposium  3 ways you can build your circle   Professionally speaking, when you’re building your business, there is a special value placed on being part of a group of women that will hold you accountable, allow you to be vulnerable, and where you share information, resources, and expertise to support each other’s growth. Being supported and giving support is what allows everyone to succeed. “Build a circle with people who are committed to their journey and are investing in themselves.” -Sandra Scaiano Be brave and allow yourself to show up to a circle of support. It can be scary in the beginning, but I promise you it’s so worth it, and it’s the fastest and most effective way to build your business and yourself.  Learn more about your ad choices. Visit megaphone.fm/adchoices

You’ve seen the customer journey maps, diaphragm, 9 steps, funnels, colors swirls and more. Learning about the customer journey can make your head swirl in confusion on how to create one for your business, make sure you hit all the stages and have all of the elements needed. What would it look like for the customer and for yourself if you just simplified it all? Today’s guest is George Bryant, an amazing podcast host, New York Times bestselling author, and digital marketing consultant. The way he breaks down the customer journey is going to make your day 10 times better. George removes all the fluff, all of the complicated touch points and expectations and simplifies exactly what you should prioritize and focus on for your customer’s journey.  “The path of least resistance is the best path to build the customer journey” -George Bryant This is one interview you’re going to need pen and paper or an open note tab ready to capture some thoughts and insights that may revolutionize the entire way you think about your customer journey. George focused on finding the right pockets to insert relationships and prioritizing that, thus his tag line “relationships beat algorithms.” Key points for your customer relationships to beat algorithms:  Grabbing customer attention without action will make people move away from you  The customer journey is better with simplicity, don’t overwhelm your customer  The after state of the customer journey is more important than features and benefits  George has an incredibly inspiring personal story that takes him from being homeless at one point to building 7-figure businesses and being the highly sought-after marketing guy. In this episode George breaks down how he defines the customer journey and why focusing your attention on making the container of experience you give the customer in service of getting them closer to their desired outcome is the key. You have to keep it simple and digestible for your customer.  “Your offer is not the solution. Your offer is just the path that somebody is taking to achieve an aftertaste.” -George Bryant Connect with George Bryant: Website: https://mindofgeorge.com/   Learn more about your ad choices. Visit megaphone.fm/adchoices