The Long Game Podcast with Sandra Scaiano

You meet the nicest people online and my friend April Pertuis is one of the best. She joined me on the podcast to talk all things story. She’s an expert and not only did she share her personal story (which is super interesting) she broke down how we can all become great storytellers. Learn more about your ad choices. Visit megaphone.fm/adchoices

Your website is not a static set-it-and-forget-it resource. It’s never been more important to provide up to date information for your audience. Here’s some of the things I am helping my clients update based on COVID and re-opening processes.  - Status of your business (open, business as usual, reduced hours) - Safety protocols (appointment only, cleaning measures, masks)  - Services providers updates and changes (video only, in person with PPE, no restrictions)  Learn more about your ad choices. Visit megaphone.fm/adchoices

Holly and I talk about the big picture and strategy for video. We already know that video works and we love that it fit s the Long Game appraoch. This episode is about how to make it work for you. Learn more about your ad choices. Visit megaphone.fm/adchoices

Do you have trouble figuring out how to say things in a way that resonates with your audience? This episode is for you. What is your brand voice? I break it down with examples so you can see exactly how it flows through everything you see and hear. It’s much more than colors and logos. How do you figure it out? It’s easy for some, but most of us need research to understand how to best connect with our audience. I’m sharing 2 different examples. Learn more about your ad choices. Visit megaphone.fm/adchoices

Laura Ball is a friend and a Facebook ads expert. In this episode, we discuss why her Long Game approach involved specializing on the ads strategy and why I went another direction. The conversation covers so much good info! I know you will want to take notes. Laura shares great strategies for successful ad campaigns including one that helped yield a 2.3 million dollar launch for one of her clients! Learn more about your ad choices. Visit megaphone.fm/adchoices

Showing up. What does that mean to you? Today I’m breaking it down. This was recorded during the coronavirus stay-at-home period. Showing up has never been more important. Showing up emotionally. Showing up physically. Showing up mentally. Plus What I’m Loving Right Now: We’re all cooking more these days and it is fun to get the kids involved. Our new favorite thing: Waffle Tots! Delicious and fun. Learn more about your ad choices. Visit megaphone.fm/adchoices

You’re going to love this inaugural episode. Today, I share what the long game is (it affects all of us) and why it matters. I’ve figured out a few things after building my own business and helping my clients do the same. If you’re an entrepreneur or business owner looking for some down to earth insights and inspiration this is for you. Learn more about your ad choices. Visit megaphone.fm/adchoices