The Amy Porterfield Show

Crafting effective email subject lines is crucial for successful online marketing. The podcast discusses various strategies including focusing on benefits, being specific, getting relevant, making it personal, and calling out a problem. The importance of understanding the audience and using informative, location-specific subject lines is emphasized. Personalized subject lines that reference timing, specific events, and trends are also discussed as effective ways to engage the ideal audience.

Discover the power of email lists for online marketing. Quotes from successful marketers highlight its importance. Tips on building a quality list and engaging with your audience. Maximize your email service provider for business success. Understand your provider and create multiple lead opportunities.

On this episode of the Online Marketing Made Easy Podcast, we are going to dive into a new way of goal-setting and business planning.Now if you follow my content, you already know that I am a bit of a fanatic when it comes to planning for the New Year.I love it! I love new beginnings. I love looking back on the year, examining what worked and what did not work and then building something new or improved from there. I am going to cover 3 Lessons from this year that I am taking into the New Year. Some of them were easy lessons to learn, some not so easy.So let’s go ahead and dive in!Lesson #1: If you don’t build in the margin now, you will struggle to find it all year.Margin is all about finding time to breath, to be creative, and taking time away from the computer to recharge. Margin allows you to be better when you return and dive into your big projects. Finding margin is easier said than done and in this episode we are going to talk about ways to make it actually happen! In this lesson I will also share with you how you can use an at-a-glance wall calendar to see the pockets of margin in advance.Lesson #2: Build a team around your core skills.We all know that building a team is crucial for longterm success. In this lesson I suggest a different way to approach your next hiring decision - one that will help you do more of what you love. Building your team is one of the most important steps you may take in the new year - this lesson will help you do it better.Lesson #3: Add some soul to your goal-setting experience.I realized that goals without the "why" are empty promises, meaningless in fact. They can quickly deplete your energy, make you feel unproductive, create massive overwhelm and suck the creativity right out of you. Who wants to feel like that? In 2015, I am changing things up - I am approaching this whole goal-setting thing differently and starting with the WHY.These 3 lessons are exactly why I am so passionate about helping you change your goal-setting experience. I want your new goals to move you forward, invite in new opportunities and make you feel fully alive. In my journey to a more meaningful goal-setting experience, I was introduced to Michael Hyatt’s goal setting philosophy.He also believes in starting with the WHY, getting to the root of what we really want and focusing on what matters most.Right now and for the next week or so, Michael will be releasing a video series on goal-setting - it’s totally free and 100% aligned with creating a more powerful goal-setting experience.I encourage you to check it out! He put a lot of effort and time in this series and it shows. It’s quality stuff.You can check out his free goal setting trainings at www.AmyPorterfield.com/Goals but only for a very short time, so don’t wait to check it out!Key Takeaways:The three lessons I learned this year that you too can apply to your planning process as you get ready for the new year.#1: Build margin into your year IN ADVANCE. Don’t wait to find pockets of time that you can take off - be intentional about this time and protect it with your life.#2: Get strategic about your hiring plans and build a team around your SKILL SETS - find that one person or the people that will accentuate your skill sets and talents.#3: Create goals with more meaning. Specifically, identify the WHY before you set your big goals for the new year. Don’t set any goals that you don’t identify WHY you really want it.

On this episode of the Online Marketing Made Easy Podcast, I interview my new friend, Chalene Johnson.Chalene is a world renowned multi-passionate entrepreneur that has built and sold several multimillion dollar health and fitness brands. You might recognize her name from her top selling Beach Body Workout DVD programs.Chalene is currently the founder and CEO of a business and lifestyle coaching company called Team Johnson, where she has taught her personal and business development strategies to hundreds of thousands of entrepreneurs. In light of all of this, she has managed to become an Instagram marketing master. The way she uses Instagram to promote her numerous brands is nothing short of amazing. I'm sure you’ll agree after listening to this podcast.In this episode, here’s what we’ll cover: Why it's important to become an "Early Settler" on Instagram now before it inevitably hits critical mass with Facebook's backing. How to move beyond posting the typical photos from your personal life to strategically sharing valuable content that drives leads and sales into your business. Why you should set up a few "Feature Accounts"- sub niche Instagram accounts, and how to chose the theme of these accounts according to your business. You’ll learn how to manage them all with zero overwhelm. How to allow your audience to feature their post on these "Feature Accounts" for greater brand exposure, while you benefit from a steady stream of content you didn't have to create. How to craft interesting and helpful content related to your business in a 15 second video. How to place a click-able links on Instagram that will lead people back to your bio, where you can link to a lead magnet or your website. How to create 15 second video 'call to actions' to drive traffic directly to your offers. Why using video on Instagram, while possibly yielding less engagement apposed to a photo, can establish you as a leading authority faster than a photo post when done right. What Instagram has coming on the horizon in terms of metrics tracking and their very own advertising platform. How to create cool split screen video posts that are part on camera instructional and part B-Roll demonstrations. How to pull in text on screen 'call to action' captions in your mobile phone videos. How to craft effective 'call to actions' to get people to share your post and where to place those CTA's to maximize every square inch of Instagram. How to effectively use hashtags and tags to elevate your brand exposure. How to outsource the entire content creation process. Where to get a third party app that will gauge your marketing against Instagram's posting statistics letting you know exactly when you should post to reach your unique target audience. And so much more! Key Takeaways Establish your roots on Instagram now before it becomes the huge business advertising platform Facebook is developing it to inevitably become. Provide valuable nuggets relative to your business not just journal personal life snapshots. Take advantage of every square inch of the comment section by being very descriptive about your post, including where to find related info and always give a call to action. Create and honor a business theme. Aim to make your Instagram account appear like a magazine spread with helpful "How to" photos and/or videos. Using video will establish your brand authority and position yourself as the 'go to expert' in your niche. Place a click-able link on Instagram that will lead people back to your bio, where you can link to a lead magnet or your website. Change out the click-able link on all of your sub niche accounts to correspond to your current promotions to centralize the direction of your traffic.

In this episode of the Online Marketing Made Easy podcast I share with you a new experience I’ve just embarked upon and how this experience taught me so much about my business, dealing with the people helping me with my business and more importantly, this experience has taught me a lot about myself.I decided to try something different and create a 3-part video series as a pre-launch for the reopening of my Facebook Marketing Profit Lab video training course.The reason for my new approach was because I felt like it was time that I foster a deeper connection with my audience and share a bit more transparency into my personal life. I wanted to become more personable, because I know that sometimes I can come off as "all business" - (much to my husband's chagrin!)It was time to really peel back the curtain and share intimate details about the beginning struggles of my business, the reason for my choosing Facebook as my traffic and lead generation vehicle and how my mindset and business knowledge, as a whole, has gone through this amazing transformation over the years.I felt the need to share in this way mainly because the exact business metamorphosis I have experienced, is the business metamorphosis I truly wish all who choose to learn from me, are fortunate enough to experience too.Here are 7 tips to creating a 3-part video series 1) Content Flow and Story Structure:2) Video crew or One-Man-Crew:3) Written scripts or off the cuff dialog:4) Location choices for added professionalism:5) Have a keen ear on set during each recording:6) Express your honest opinion about each shot selection:7) Become comfortable in your own skin:So there you have it. I just wanted to share my takeaways from this major video shoot I’ve just experienced. Now that you have this new “behind the scenes” insight into the making of this 3-part video series, I look forward to reading your comments down below after you’ve had the chance to view the video series.

In this episode of the Online Marketing Made Easy Podcast,  I will be exposing the recent change Facebook made to their algorithm and not only will I explain the reason for this change, I will also give you some tips to help you counteract this change and to increase your brand’s engagement in the News Feed.Although I’m a huge advocate of Facebook’s paid advertising, in this episode, I’m teaching a couple of FREE methods of posting content and reaching more potential customers in the News Feed.Here’s what the recent Facebook algorithm change is all about.They are cracking down on "click bait.” What exactly is click bait?Click bait is when a link is shared in a Facebook post with a title that sparks curiosity but does not really tell people what the article is all about. This essentially teases people to click a link but does not give them all the information so they are not exactly sure what they’re going to find on the other side of that click.Granted, click bait links can be an effective strategy, because people can’t help but click to find out more. And many marketers were finding success in their calls to action; that’s why these types of posts has been flooding the News Feed on Facebook.The challenge is that the click bait strategy is making it hard for users to see content they genuinely want to see and care about. Facebook is viewing click bait as gaming the system to get out into the News Feed. Because Facebook has a viral component built into their Algorithm, these click bait post were gaining a lot of exposure.The more people click on the link, even though they’re not sure if they’re even interested in the content on the other side of that link, the more that post shows up in the News Feed.And that’s why Facebook became concerned with this practice and made this recent change that no longer allows click bait. Your content will be negatively impacted when you use a click bait type of posting strategy.Here’s how to craft your post so that you’re not a victim to this algorithm change and your posts get as much News Feed exposure as possible.Tip #1: Create or Only Share Quality PostsTip #2: Be Specific With the Titles of Your Facebook PostsTip #3: Post a “Preview” of Your Content When Posting on FacebookKey Takeaways Facebook is now paying careful attention to how long people are staying on the webpages your links are clicking through to from a post. Make your content valuable enough to keep the visitor on the webpage and you will boost your engagement on Facebook (for free!). The more descriptive you are with your headlines in your post, the more likely people will genuinely be interested in your content when they actually get to your website. Including a link preview in your post will help you gain more exposure in the New Feed.

Would you like to know how to spend less time trying to convert your Facebook Profile "Friends" over to "Fans" of your Facebook Page?Would you like to learn an easy trick to link your Profile and Fan Page together so that your visitors to your Profile would have direct exposure to your Fan Page?You will learn all of that and more in this weeks Episode of Online Marketing Made Easy - Ask Amy Podcast.On this episode I answer a question from one of my listeners about how to get your Facebook friends to like your Facebook Page.This is the question she asked: Kathy Sacks: “I have more than 500 friends on my Facebook Profile. Since it would take a long time to get that many “likes” on my Facebook Page, I’d like to get my friends on my Profile to to like my new business Page. Do you have any advice for me?”Now, the short answer is that there is no foolproof way to move your friends over to your Page. There are a few things you can try and I’ll go over those things with you but I want to encourage you not to spend too much time trying to move your friends over to your Page.Instead, I would encourage you to spend more time on developing your Page, the content, the engagement, your list-growing strategy, all of that can be done on your Page.I wouldn't suggest you spend too much time on this strategy although I am going to give you some helpful tips to get you started to make that transition. I understand that if you are growing a Facebook Page you want to build your fan base quickly and it makes sense to start with the friends on your Profile since they seem to have an interest in what you are posting.Sounds logical, although, it doesn’t happen as though we think it should.One thing you might want to think about is this: Are those friends that you have on your profile genuinely interested in your business?  Some of them likely are but definitely not all of them are.To be upfront, some of your Profile friends just aren’t interested in hearing from you about your business. That’s why I just want to caution you, it's likely on your Profile, you have a mix of people that are friends or just want to know you personally and have no interest in what you are doing for business. That's just how it is.In my experience, moving friends to fans is a slow process that is rarely a raving success. That’s why I don’t want you to spend too much time in this area. However, I will say, it is worth an effort to give it a shot. Do it and then move on to bigger and better things.I did promise you a few things that you can implement to build your new fan page with your existing friend base from your profile.1) The first suggestion I have for you is make sure that you link your Profile and your Page.2) For about two weeks, start a campaign where you are actively promoting your Page on your Profile. Use Video to promote your Page to your friends on your ProfileLure your Profile friends over to your Fan Page by using a "FREE" giveawayAttract New, Quality Fans with Like Ads (Instead of Focusing on Moving Your Friends Over)7 Steps to a Facebook Marketing PlanIn my flagship program, Facebook Marketing Profit Lab, I take my students through a seven step process to create a profitable Facebook Marketing Plan. If you want a quick snapshot of all seven steps, you can check out Episode #28 where I dive into each of them with specifics

On this episode of the Online Marketing Made Easy Podcast, I interviewed my good friend, Pam Hendrickson. Pam and I go WAY back. She is actually the person who interviewed me for my position with Tony Robbins, and was my first "big boss."Pam and I have spent many hours working and traveling together. We joke that we spent more time together during certain seasons than we did with our husbands!Pam worked for Tony Robbins for close to 20 years before going out on her own. Considering her experience with Robbins, she thought launching her first products would be easy, but she was wrong. In spite of the fact that the products were great, she made very few sales.The turning point for her was when she learned how to give her customers what they want, and in this episode, we dive in deep about how to do that. In this episode, here’s what we’ll cover: A key success principle for business What will cause your business to fail even if you have the best content in the world The necessary foundation for great marketing Common mistakes when defining a target market Tools for understanding your target market How to cultivate relationships Why technology will never replace face-to-face interactions And so much more! Key Takeaways A key to success in business is not being afraid to make mistakes Great content alone isn't enough. If it isn't want your customers need and want, it won't be successful. The foundation of our marketing comes from understanding who our target audience is, and creating all of products and services based around that. Ideal customer exercises are great, but they don't go deep enough. It's important to go beyond who and really dive deep into their pain points. Product creation and marketing are easy when you truly understand your audience. There are three primary areas to focus on: Tactical Relationships Emotional connection Tactical focuses on learning more about your audience. This is an ongoing process. In order to learn this information, you can conduct surveys, look at what your competition does to see what's working for them, and conduct market research using tools such as Keyword Spy and Ispionage. Relationships focuses on really getting to know your audience, and enable you to go deeper when it comes to truly understanding them and therefore really knowing how to meet their needs. A great example that Pam gave was that if you went to the gym and someone had you  fill out a survey, they would have a certain level of understanding about your needs. In contrast, if you went to the gym and spent time talking with the person exercising next to you, you would have a much deeper understanding. Emotional connection is when you really begin to FEEL what your audience feels. It goes deeper than having an intellectual understanding of their needs, and enables you to basically put yourself in their shoes so that you better understand them on an emotional level. This is the opposite of the tactical side of things because it focuses on feelings rather than facts. Action Steps For a week or two, spend ten minutes per day researching your target market using tools such as Keyword Spy, Eyespionage  and Pew Research. To help you build relationships with your audience, pick one or two live events to attend. The goal is to have an opportunity to connect face-to-face with your target audience. Set aside 20-30 minutes to get quiet and FEEL the problems and pains of your customers. A Special Gift from Pam for My Audience Pam really went the extra mile by creating a special gift just for you, a free video training and report, which you can get here.

On this episode of the Online Marketing Made Easy Podcast, I interview my good friend, Laura Roeder.I've had Laura on the podcast before, but I wanted to have her on again, because she is a master in setting up processes and systems to grow your business. In this episode, here’s what we’ll cover: The difference between a project manager and a VA Why your project manager should work only for you, rather than have other clients How much you should pay a project manager The role of a project manager and what it takes to hire and train one A mindset shift that needs to happen before you hire your first project manager How you should think about how much you should pay your project manager, and what you should do less of so you an afford to hire help The golden ticket when it comes to hiring team members Why you don't have to find a project manager who is a perfect fit for your business And so much more! Key Takeaways There are a lot of highly skilled, underemployed people out there now, who would love to work as a project manager You're in the right place to hire a project manager if you: Feel overwhelmed, burned out, or emotionally exhausted Have a bunch of ideas and projects you want to tackle but are too busy A project manager keeps you organized and helps you to continue moving forward with the things you really want to do It's more important for someone to have the ability to learn than it is for them to already know all of the programs you use Be willing to take the time to train your project manager and don't just tell them what to do, but why you want it done Spend less money on programs and then use that money to pay a project manager The main things a project manager should help you do: Translate your goals and plans into daily tasks Make sure things are being done on time and if they aren't, figure out why Ensure not just that the work is done, but that the quality is high

This episode of the Online Marketing Made Easy Podcast, is the third Ask Amy episode.This is a new feature that I’ve added to my podcast. As I mentioned in episode 30, every other week I’ll answer your questions about online marketing, Facebook marketing, Facebook ads, webinars and email marketing.To submit a question, all you need to do is go to amyporterfield.com/askamy and leave me a recorded message. Your question just might be the very next one I choose for the show! Here’s the summary of the question for this episode:“In episode 29 you talked about how to hyper-target your audience using Facebook ads, and you specifically talked about retargeting. Can you put retargeting ads in both the newsfeed and the right-hand column and if so, which option works best?” Key Takeaways Retargeting ads use a tracking pixel that you’ve put on your website. You can set the pixel to track for 30, 60, or 90 days. Retargeting ads are great because they allow you to target the people that really care about your brand; they help you connect with your website visitors on Facebook. You CAN place retargeting ads in both the newsfeed and in the right hand column. It’s important to set up your retargeting ads in the Power Editor. I have better results with ads placed in the newsfeed, but it’s important to experiment to find out what works best for you. Lookalike audiences are very valuable but the results you get back from Facebook can be huge -- as many as a couple of million people. To narrow down the results, when inside of the Power Editor, under the “Audience” tab, you can select age, gender and so on to target even further. In addition to that, you can further refine your targeting by indicating that they need to be a fan of at least one of the Pages you add to the interest section (again, under audience).