Grab the freebie for this episode by heading here! My Paid Facebook Bootcamp had a 66% engagement rate – here’s what we didAs my dear listener, I wanted to share something I’m incredibly proud of with you -- and it’s that one of my recent Paid Bootcamps, Course Confident, had a 66% engagement rate in our private Facebook Group. Yes, you read that right – 66%.Now if you know me, you know that I’m not usually one to toot my own horn. But that engagement rate is outstanding, and I owe it all to some new strategies that we tried out at Team Porterfield for the very first time. From having a very clear purpose from the get-go, to creating a very special shared language for members to use throughout the Paid Bootcamp, there was a lot of thought that went into our strategy.  And guess what? I’m walking you through every single thing that we did in order to get people talking to each other and excited about what’s ahead, along with how we stayed organized throughout the entire thing so it went off without a hitch.I’m even giving you access to all of the templates we used to create our Bootcamp calendar and post copy, click here to snag that valuable free resource! But just a heads up -- this episode is an extension of #532: Free Vs. Paid Bootcamps: Lessons Learned That Might Help You Decide What’s Best For You. So if you haven’t listened to that yet, pop on over there before listening to this. Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Establishing healthy boundaries (and sticking to them) is the key to getting ahead in businessAs an entrepreneur, setting boundaries can be really difficult because you often feel like you need to do things (that you don’t necessarily want to do) in order to create the business you’ve always dreamt of.Sure, you could speak at that Live event and get in front of a new audience – but it would mean you’d miss your daughter’s dance recital.Or, you could go on that much-anticipated girls’ weekend with your BFFs, but it’s smack dab in the middle of your pre-launch runway so you know you’d be distracted the entire time.Figuring out where to draw the line with certain things in your business (and your personal life) is tricky because there’s not always a clear answer.Believe me, this is something I’ve struggled with over the years – but now that I’m 14 years into entrepreneurship, I’ve *finally* figured out a way to establish healthy boundaries, and most importantly, stick to them. And here’s the thing. If I can do it, you can too – and that’s why I wanted to share my best boundary-setting tips with you in this episode. Tune in to hear:  Why resentment is an indicator that you need to set more boundaries My process for setting healthy boundaries that I can actually enforce What it means to ‘choose your hard’ and why that’s important  …. Plus much, much more! This is important to hear no matter what stage of business you’re in. So buckle up and get ready to become a boss at setting healthy boundaries.Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

After years of running free Facebook bootcamps, my team and I decided that we needed to make some changes. Not only was engagement plummeting in our free groups, but we noticed that people were just joining so they could spam everyone. If you know me, you know that my goal in all that I do is to serve my audience at a really high level. No matter how they land in my world, I want them to walk away with valuable content that helps them achieve their business goals -- so the fact that so many people were joining and quickly losing interest (despite all that I was putting out there) simply wasn’t going to cut it. I’d heard good things about paid bootcamps from some of my peers (and also some of my more advanced students!) so we decided to give them a whirl. It was a totally new marketing strategy for us, so we went into it with an open mind and a willingness to learn. I won’t lie to you – we had LOTS of learning lessons – which I’m about to share with you in this episode.You’ll hear exactly what we did – along with what we got right, what we got wrong, and how the experience will inform what we do moving forward.So if you’ve ever been curious about paid bootcamps, grab your pen and paper and get ready to take some notes!Here’s a glance at this episode... [02:57] We recently questioned whether our free bootcamps were working as well as they used to. This year we decided to host two paid bootcamps, and we learned six lessons. [05:33] I'm not letting go of webinars. I tested a paid bootcamp into a webinar, and I'm glad I did. It all comes down to adding the right kind of value.  [06:27] 1. We knew we needed to shake things up. Our engagement was dropping. It was time to freshen things up and learn something new.  [10:06] 2. Recruiting the best bootcamp members. We want people who will gain the most from the experience by being fully engaged and ready to do the work.  [12:09] When people pay, they pay attention. SUSCRIBED was $37.00 and Course Confident was $47.00. There was also a $97 VIP option.  [13:44] 3. It's all about the projections you make. We didn't hit our goals. If you set a goal for something you've never done, and you don't hit that goal, it's not a failure. [17:10] 4. We saw our engagement soar. People showed up and were far more invested than I've ever seen. Our overall average engagement was 65%.  [18:30] We gave people the exact action steps that they needed to do next. We offered accountability groups, and even had our DCA advisors share videos of how they put the lessons into action.  [20:41] 5. A great way to qualify people for the next step to get what they need. I extended the invitation to continue on with one of my programs for the people who were ready. Super low pressure.  [24:45] 6. Survey the bootcampers to find out what they really want. Ask people what they want their bonus training to be about (three options) and turn it into a masterclass.  [27:54] In 2021, free bootcamps converted around 5%. This year we converted at 25%. If you were in one of my bootcamps, thank you for putting your trust in me.  [29:43] Action items. Take inventory of what you're doing right now. 1. What's working? 2. What's not working? 3. Set a date to try something new. 4. Dive in and plan something brand new.  Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

What I do to ‘check myself' when I have a shiny new ideaIf I had a dollar for every time I had a new idea for my business, I’d be a very rich woman. And I’ll be honest, one of the most fun (and rewarding) parts of being an entrepreneur is the opportunity to experiment and try new things. But one of the biggest lessons I’ve learned over the years is that you shouldn’t always go full steam ahead on adding new offers to your business -- whether it be a course, a workshop, Live or Virtual event, or something else.It’s smart to err on the side of caution, and really evaluate whether it’s going to be something that adds value to your audience, and increases your bottom line.And here’s why:If you spin the wheels trying to make every idea that you have happen, you’re going to lose focus on something that might already be working really well.Now, there are certainly times when you should add something new to your business. I’ve done this many times.But every time I have a shiny new idea that I just can’t stop thinking about, I force myself to take a pause, and run through my simple, 4-step ‘checklist’ to make sure that it’s really something that is going to benefit my business.And guess what? I’m sharing that exact 4-step checklist with you in this episode, so you can use it whenever you find yourself in a similar situation.So grab your notebook and be sure to take notes, because what you’re about to hear could save you a lot of time and money in the long run.Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Listen to Two Weeks Notice; Chapter 2: Unbossing: How To Give Your NoticePicture this: It’s a Sunday night. You’ve just enjoyed dinner, and now it’s time to relax and unwind with a glass of red and a true crime documentary on the couch. But just as you sit down, snuggle up with a blanket and reach for the tv remote, it hits you. You know what I’m talking about. The Sunday Scaries. AKA, that queasy feeling you get in the pit of your stomach that shows up like clockwork because you’re dreading the work week ahead.I won’t lie, when I was working a 9 to 5 job, I got this feeling almost every week – and it was not enjoyable. I dreamt of a life where I was excited by my work and one where I wasn’t beholden to someone else’s time. More than anything in the world, I wanted freedom.If you can relate to this at all -- and know deep in your soul that you are meant to be your own boss (and live a life where the Sunday Scaries are not even a thing) -- then this episode is for you. Because in it, I give you a sneak peek of Chapter 2 from my book, Two Weeks Notice: Find the Courage to Quit Your Job, Make More Money, Work Where You Want, and Change the World, which is called “Unbossing: How To Give Your Notice” – and guess what? You’re going to hear the exact steps you can take to start moving toward the entrepreneurial life of your dreams. It’s also full chock-full of lessons I’ve learned over the years and stories from myself and my students. So pop in those earbuds, and get ready to be inspired.Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Create more fun (and be more intentional) in the coming year by asking yourself these questions Journaling is a practice that has elevated my life -- and my business -- in ways that words simply can’t do justice. On the most basic level, it helps me organize my thoughts, be more creative, and calm my racing mind, which is invaluable as an entrepreneur.If you’ve been with me for a while, you know that I’ve made journaling a part of my daily practice. But it’s also something that I carve out a little extra time for towards the end of each year. By reflecting back on the past and then looking forward with intention, I start the new year with a fresh perspective -- and most of all – excited for what’s ahead. In this episode, I share some of my favorite journal prompts that will help you get laser focused on what you want to make happen in the new year, and most importantly, how you can create more fun in the process.So grab a warm and toasty beverage of your choice, pop open your journal, and get ready for some reflection and intention as you plan for the year ahead.Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

A sneak peek into my List Builders Society Monthly Q&AThe number one thing that stops people in their tracks when it comes to growing their business is that they don’t have an email list. If I could shout this from the rooftops, I would – because it’s that important. But the thing is, trying to figure out what your audience wants, and getting to know them intimately overnight just doesn’t automatically happen -- so when it comes to growing your email list, there are usually a lot of questions.  And that’s why I’m so excited for you to listen to this episode -- because you are getting full access to one of my List Builders Society Monthly Q&A’s, which you guessed it -- is all about list building. Let me just tell you, these questions from my students are good -- and there are probably some asked in this Q&A that haven’t even crossed your mind.So if you want to ramp up your list-building game, then pull up a Google Doc and get ready to take some notes because this episode is chock-full of tangible strategies you can implement right now to start growing your email list, and your business. Here’s a glance at this episode... [02:59] One of the most important assets you can create in your business is an email list.  [06:52] If you're struggling with growing your list, ask: Are you meeting them where they are? Are you getting your lead magnet in front of your ICA enough?   [10:44] Question: Where should I host my lead magnet videos?  [11:42] Question: How many #1 welcome emails do I need?  [13:04] Question: Should I hold back content to get people to subscribe?  [18:32] Question: Should I do more than sending a weekly email?  [20:08] Question: What’st the best free way to deliver lead magnet?  [24:49] Question: Should I have more than one lead magnet?  [34:53] Question: Should I start with a digital course or a membership?  [41:59] Question: Can I build my email list in only a month?  [45:56] Question: How specific should my ICA be?  [54:10] Question: How can I re-engage my podcast audience? [55:51] Question: How do I rebrand my Facebook group? [57:59] Question: What are your tips for getting a better conversion rate? Head here to grab the list-building masterclass & goodies!Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Don’t let your task list get the best of you -- give yourself some space, and some graceHave you ever been so in the weeds with your task list that you don’t even know where to start? I know I have, and let’s be honest -- watching your Asana tasks grow in real-time certainly isn’t a good feeling. In fact, I recently had an experience where I became so overwhelmed by what I had on my plate, and had to ask my team for additional time on things that were already overdue. As the captain of the ship, I won’t lie – I felt kind of bad about it. Like I was almost letting my team down for not getting them the deliverables they needed, when they needed them. I had to take a step back, look at the situation from a 30,000 foot view, and realize that my task list does not own me. And here’s the thing. Checking off those Asana tasks, as great as that would have made me feel, is not nearly as important as prioritizing my own mental health. I needed a little breather, and you know what? That’s 100% ok.So if you’re feeling like your task list is getting the best of you, tune in to this episode to hear how I give myself space, and grace, in super-busy times.I can assure you, by taking that little extra time for yourself when you need it, your work (and how you show up as a leader) will be that much better.Enjoy!Here’s a glance at this episode... [03:52] I was exhausted from my launch and didn't want to do the three hours of podcasts that I had scheduled.  [06:05] The work I do is important, but it's not life or death. We can make pivots and reschedule.  [07:04] If my team sees me saying that I need more space and moving things around, then they know that they can do that too.  [08:40] Using a time management tool like Asana, we can see what is planned and move things around if needed.  [10:19] Strength sometimes means showing up and being vulnerable. I know if I take a little extra time, my work will be so much better. Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Take an approach to business that partners with your heart, body, and soul, instead of adding to your task listDid you know that 92% of small business owners have experienced mental health struggles over the past two years? Between recovering from the pandemic and the constant pressure of hustle culture, entrepreneurs all over the world are prone -- more than ever -- to burnout and depression. I’ll be honest, there have been plenty of times throughout my entrepreneurial journey that I’ve felt totally depleted.And although it’s so tempting just to get back on the horse and keep grinding through those tough times, it’s so very important to take a pause. Give yourself the time and space that you need, and then move forward -- because if left unaddressed, burnout can lead to some pretty serious mental health issues.That’s why I wanted to have my dear friend Mary Hyatt on the show. Mary is a holistic mindset coach who helps entrepreneurs create a life and business that lights them up from the inside, and doesn’t burn them out.She’s coached some of the top female entrepreneurs, C-Suite executives, and business owners in the country, and also has built a 7-figure business -- one that she operates from a place of grace and ease. In this episode, Mary will share:  How to get back into alignment with your most authentic self (and your business) when you’re burnt out Why tapping into the language of the body is so important when making stressful decisions How living in true soul alignment can make a drastic impact on your business What you can do to have a life, and business that feels good This is a really great listen – so if you’re interested in learning a holistic, action-oriented approach to overcoming your burnout, then pop in your earbuds and tune in!Here’s a glance at this episode... [07:27] Mary helps women get back in touch with their emotions, body, and own internal wisdom to design a life and business they love. [09:54] Being in alignment is having structural integrity with the most true parts of who you are.  [14:19] The first step is radical honesty or admitting that you're feeling deprived in some area of your life or business.  [18:40] A coach can help you say "what if" when leaving a situation that isn't working.  [20:23] Our physical bodies are a compass that helps us orient back to wholeness. Our bodies hold 80% of the wisdom available to us.  [27:29] We all have an amazing source of wisdom and have the answers inside of ourselves.  [29:52] Embodiment work recognizing that we have other bodies like physical, emotional, and a connection to something higher than ourselves.  [32:20] Four factors of aligned action include your energetic capacity, your emotional capacity, what you value most, and the season of life that you’re in.  [39:23] Having soul alignment can make your business sustainable for the long run. Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Decision fatigue is a real thing – here’s how to move past it I’m sure you’ve heard before that one of the key characteristics of great leaders is their ability to make informed decisions quickly.  And if you’re a business owner, then you fully understand just how many decisions you need to make on a day-to-day basis.  Whether it’s a small decision -- like how you want your email signature to look, or something larger, like whether or not to hire a team -- making decisions is not always easy.  And I’ll be honest, even though I’ve honed my decision-making skills over the years, there are times where I simply just don’t want to make them. Yes, sweet friend. Decision fatigue is a very real thing, and I’ve dealt with it a lot in my business over the years.  So what do you do when you’re faced with making a decision that you just don’t feel like making -- especially when you don’t have a CEO to help guide you? And to take it one step further, does the fact that you struggle with making decisions make you inept as a leader? In this episode, I explore this – along with the three specific things I do in my own business when I’ve got to make a call on something and all I want to do is pass the buck to someone else. You’ll walk away with the tools to become a master decision maker (and troubleshooter), and make your next decision swiftly and confidently.  Enjoy!  Here’s a glance at this episode... [04:08] One of the qualities of a great leader is the ability to make informed decisions quickly, but hat happens when you're sick of making decisions? [07:46] Remind yourself that with every decision you make, you can change direction if you need to.  [10:03] Surround yourself with a few people who you trust that can help you make decisions.  [11:58] Tell yourself: I am a master decision maker. I'm also a master troubleshooter. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!