

Flow Radio
Flow Research Collective
Flow Research Collective Radio is a podcast dedicated to helping you unlock the upper edge of your potential. Join New York Times bestselling author Steven Kotler and Co-Founder of the Flow Research Collective, Rian Doris as they attempt to decode the science of peak performance and flow with world leading experts on the topic.
Episodes
Mentioned books

Aug 8, 2022 • 55min
Average Is Over: Transcend Stagnation & Empower Economic Growth with Tyler Cowen
TODAY´S EPISODE IS BROUGHT TO YOU BY THE FLOW RESEARCH COLLECTIVE
Are you an entrepreneur, a leader, or a knowledge worker, who wants to harness the power of flow so you can get more done in less time with greater ease and accomplish your boldest professional goals faster? If you´ve answered this question with “hell yes” then our peak-performance training Zero to Dangerous may be a good fit for you. If this sounds of interest to you all you need to do is click here right now, pop in your application and one of our team members will be in touch with you very soon.
ABOUT THE GUEST:
Tyler Cowen is Holbert L. Harris Chair of Economics at George Mason University and serves as chairman and faculty director of the Mercatus Center at George Mason University. With colleague Alex Tabarrok, Cowen is coauthor of the popular economics blog Marginal Revolution and cofounder of the online educational platform Marginal Revolution
A dedicated writer and communicator of economic ideas, Cowen is the author of several bestselling books and is widely published in academic journals and the popular media. His latest book is Talent: How to Identify Energizers, Creatives, and Winners Around the World and he is a columnist with Bloomberg View. Cowen is also the host of Conversations with Tyler, a popular podcast series featuring today's most underrated thinkers in wide-ranging explorations of their work, the world, and everything in between.
Cowen graduated from George Mason University with a BS in economics and received his PhD in economics from Harvard University.
ABOUT THE EPISODE:
In this episode, you will learn about:
Intro (0:00)
Impact of Self Motivation In Young People (2:21)
Getting Better At Knowing How To Get Better (3:48)
Stagnation In Healthcare, Housing, & Education (5:49)
Nuclear Energy (15:14)
The State of The Economy (17:20)
Initiatives That Would Progress The U.S (20:51)
The Mental State of America (24:35)
What Tyler's Day Looks Like (29:38)
Tech Progress (33:52)
Smart People Should Build Things (38:52)
Worker Mental Health Crisis (40:30)
How To Effectively Mobilize Talent (41:59)
Old People Getting Younger Mentors (44:26)
Research Genie Question (46:15)
How To Improve Discovered Talent (47:24)
RESOURCES
Website: http://www.marginalrevolution.com/
Twitter: https://twitter.com/tylercowen
LinkedIn: https://www.linkedin.com/in/tyler-cowen-166718/
STEVEN KOTLER is a New York Times bestselling author, award-winning journalist, and Founder and Executive Director of the Flow Research Collective. He is one of the world’s leading experts on human performance.
His books include The Art of Impossible, Stealing Fire, and The Rise of Superman. His work has been translated into over 40 languages and appeared in over 100 publications, including the New York Times Magazine, Wall Street Journal, TIME, Wired, Atlantic Monthly, The Harvard Business Review and Forbes.

Aug 4, 2022 • 42min
The Science Of Wellbeing For Optimizing Personal & Planetary Health with Parneet Pal
TODAY´S EPISODE IS BROUGHT TO YOU BY THE FLOW RESEARCH COLLECTIVE
Are you an entrepreneur, a leader, or a knowledge worker, who wants to harness the power of flow so you can get more done in less time with greater ease and accomplish your boldest professional goals faster? If you´ve answered this question with “hell yes” then our peak-performance training Zero to Dangerous may be a good fit for you. If this sounds of interest to you all you need to do is click here right now, pop in your application and one of our team members will be in touch with you very soon.
ABOUT THE GUEST:
Parneet Pal, M.B.B.S., M.S. is a Harvard- and Columbia-trained physician working at the intersection of lifestyle medicine, technology and behavior change. An educator and science communicator, she applies her subject matter expertise to optimize human health & performance, and its impact on business leadership and planetary wellbeing. She strongly believes we can create a compassionate, equitable society where health is the default.
ABOUT THE EPISODE:
In this episode, you will learn about:
Intro (0:00)
Making Health The Default (0:27)
Democratization of Wellbeing (7:29)
How Health Leaders Influence Communities (12:00)
How Compassion & Activism Work (14:53)
The Necessity of Compassion for Health Leaders (16:54)
Harnessing Flow Through Fundamentals (19:50)
Why People Are Into Health & Climate (28:44)
Peak Performance & Wellbeing (31:28)
Planetary Awareness & Leaning To Discomfort (35:01)
RESOURCES
LinkedIn: https://www.linkedin.com/in/parneetpal/
Website: https://www.parneetpal.com/
Twitter: https://twitter.com/parneet_pal
STEVEN KOTLER is a New York Times bestselling author, award-winning journalist, and Founder and Executive Director of the Flow Research Collective. He is one of the world’s leading experts on human performance.
His books include The Art of Impossible, Stealing Fire, and The Rise of Superman. His work has been translated into over 40 languages and appeared in over 100 publications, including the New York Times Magazine, Wall Street Journal, TIME, Wired, Atlantic Monthly, The Harvard Business Review and Forbes.

Jul 25, 2022 • 1h 11min
Zen & Flow: How Zen Masters Tap Into Flow with Henry Shukman
TODAY´S EPISODE IS BROUGHT TO YOU BY THE FLOW RESEARCH COLLECTIVE
Are you an entrepreneur, a leader, or a knowledge worker, who wants to harness the power of flow so you can get more done in less time with greater ease and accomplish your boldest professional goals faster? If you´ve answered this question with “hell yes” then our peak-performance training Zero to Dangerous may be a good fit for you. If this sounds of interest to you all you need to do is click here right now, pop in your application and one of our team members will be in touch with you very soon.
ABOUT THE GUEST:
Henry Shukman teaches mindfulness and awakening practices to a wide range of students from all traditions and walks of life. Henry is an appointed teacher in the Sanbo Zen lineage, and is the Guiding Teacher of Mountain Cloud Zen Center. Previous to this, Henry had a career as an award-winning author and poet. His struggles and traumatic experiences as a youth, combined with a spontaneous awakening experience at 19, paved the way for Henry to develop a well-rounded approach to spirituality and meditation – one that includes love for self and the world as its foundation.
ABOUT THE EPISODE:
In this episode, you will learn about:
Intro (0:00)
Learning What Happiness Means (1:54)
The Concept of Enlightenment (11:46)
Persistent State of Selflessness (17:32)
Meditation's Long Term Effect (21:58)
Not Having Seat of Awareness (27:50)
Meditation's Effect On Motivation & Discipline (31:57)
How Meditation Helps Get Into Flow (38:04)
How To Get Better At Meditating (42:39)
Shifting From Transcendental to Zen Meditation (52:21)
Buddhism Meets Psychotherapy (55:57)
Research Genie Question (1:01:37)
RESOURCES
Email: teacher@mountaincloud.org
Original Love website: originallove.org
Zen Center website: mountaincloud.org
Instagram: @mountaincloudzencenter
Facebook: facebook.com/mtncloudzen
LinkedIn: linkedin.com/in/henry-shukman
STEVEN KOTLER is a New York Times bestselling author, award-winning journalist, and Founder and Executive Director of the Flow Research Collective. He is one of the world’s leading experts on human performance.
His books include The Art of Impossible, Stealing Fire, and The Rise of Superman. His work has been translated into over 40 languages and appeared in over 100 publications, including the New York Times Magazine, Wall Street Journal, TIME, Wired, Atlantic Monthly, The Harvard Business Review and Forbes.

Jul 18, 2022 • 57min
The Science of Safety & Trauma with Dr. Stephen Porges
TODAY´S EPISODE IS BROUGHT TO YOU BY THE FLOW RESEARCH COLLECTIVE
Are you an entrepreneur, a leader, or a knowledge worker, who wants to harness the power of flow so you can get more done in less time with greater ease and accomplish your boldest professional goals faster? If you´ve answered this question with “hell yes” then our peak-performance training Zero to Dangerous may be a good fit for you. If this sounds of interest to you all you need to do is click here right now, pop in your application and one of our team members will be in touch with you very soon.
ABOUT THE GUEST:
Dr. Stephen W. Porges, Ph.D. is Distinguished University Scientist at Indiana University where he is the founding director of the Traumatic Stress Research Consortium in the Kinsey Institute. He is Professor of Psychiatry at the University of North Carolina, and Professor Emeritus at both the University of Illinois at Chicago and the University of Maryland. He served as president of the Society for Psychophysiological Research and the Federation of Associations in Behavioral & Brain Sciences and is a former recipient of a National Institute of Mental Health Research Scientist Development Award. He is the originator of the Polyvagal Theory, a theory that emphasizes the importance of physiological state in the expression of behavioral, mental, and health problems related to traumatic experiences. He is the creator of a music-based intervention, the Safe and Sound Protocol ™ , which currently is used by more than 1500 therapists to improve spontaneous social engagement, to reduce hearing sensitivities, and to improve language processing, state regulation, and spontaneous social engagement.
ABOUT THE EPISODE:
In this episode, you will learn about:
Intro (0:00)
Neuroception & Cues of Safety (0:15)
Polyvagal Theory (5:58)
What Drives Sympathetic Dominance (14:50)
The Problem with Trauma (17:12)
Regulating Our State (22:40)
Strategies For Regulation (24:42)
Polyvagal Theory Straw Man Argument (35:55)
How To Downregulate Nervous System (46:33)
Research Genie Question (50:14)
RESOURCES
Website
LinkedIn
STEVEN KOTLER is a New York Times bestselling author, award-winning journalist, and Founder and Executive Director of the Flow Research Collective. He is one of the world’s leading experts on human performance.
His books include The Art of Impossible, Stealing Fire, and The Rise of Superman. His work has been translated into over 40 languages and appeared in over 100 publications, including the New York Times Magazine, Wall Street Journal, TIME, Wired, Atlantic Monthly, The Harvard Business Review and Forbes.

Jul 11, 2022 • 45min
The Hidden World of Microbiomes with Dr. Amy Proal
TODAY´S EPISODE IS BROUGHT TO YOU BY THE FLOW RESEARCH COLLECTIVE
Are you an entrepreneur, a leader, or a knowledge worker, who wants to harness the power of flow so you can get more done in less time with greater ease and accomplish your boldest professional goals faster? If you´ve answered this question with “hell yes” then our peak-performance training Zero to Dangerous may be a good fit for you. If this sounds of interest to you all you need to do is click here right now, pop in your application and one of our team members will be in touch with you very soon.
ABOUT THE GUEST:
Amy Proal is a microbiologist and President/Research Team Coordinator of the non-profit PolyBio Research Foundation. Her work examines the molecular mechanisms by which viral, bacterial, and fungal pathogens dysregulate human gene expression, immunity, and metabolism. For PolyBio, Amy conceptualizes and coordinates collaborative projects among research teams studying infection-associated chronic conditions such as ME/CFS, LongCovid, and LongLyme. These projects bridge laboratories by combining the skills and perspectives of pathologists, virologists, immunologists, neuroscientists, and patient advocates. Amy holds a Bachelors of Science in biology from Georgetown University and PhD in microbiology from Murdoch University in Australia. ABOUT THE EPISODE: In this episode, you will learn about:Intro (0:00)Chronic Infection & Autoimmune Diseases (1:17)Microbiome In The Peak Performance World (5:34)Distinction Between Microbiome Genes & Human Genes (10:51)Impact of Probiotics On Microbiome (12:03)Impact of Inflammation On Cognitive Function (16:47)Using Heart Rate Variability to Measure Vagus Nerve Activity (22:17)Neuroinflammation (23:56)Approach for Long COVID (30:43)Fasting & Long COVID (36:20)Research Genie Question (37:55) RESOURCESWebsite: https://polybio.org/Personal Twitter: https://twitter.com/microbeminded2PolyBio Twitter: https://twitter.com/polybiorf
STEVEN KOTLER is a New York Times bestselling author, award-winning journalist, and Founder and Executive Director of the Flow Research Collective. He is one of the world’s leading experts on human performance.
His books include The Art of Impossible, Stealing Fire, and The Rise of Superman. His work has been translated into over 40 languages and appeared in over 100 publications, including the New York Times Magazine, Wall Street Journal, TIME, Wired, Atlantic Monthly, The Harvard Business Review and Forbes.

Jul 4, 2022 • 41min
Client Spotlight: How To Get More Flow & Live Your Purpose with Kary Oberbrunner
TODAY´S EPISODE IS BROUGHT TO YOU BY THE FLOW RESEARCH COLLECTIVE
Are you an entrepreneur, a leader, or a knowledge worker, who wants to harness the power of flow so you can get more done in less time with greater ease and accomplish your boldest professional goals faster? If you´ve answered this question with “hell yes” then our peak-performance training Zero to Dangerous may be a good fit for you. If this sounds of interest to you all you need to do is click here right now, pop in your application and one of our team members will be in touch with you very soon.
ABOUT THE GUEST:
Kary Oberbrunner is a Wall Street Journal and USA Today Best-Selling Author and CEO of Igniting Souls Publishing Agency, a global company that runs on EOS. Its core focus is helping people write, publish, and market their books the right way and turn them into 18 streams of income. He’s an award-winning author of ten books, a screenwriter, and he’s been featured in Entrepreneur, CBS, Fox News, Yahoo, and many other major media outlets.
As a young man, he suffered from severe stuttering, depression, and self-injury. Today a transformed man, Kary ignites souls. As an international speaker, he loves topics that capture his heart and mind such as: leadership, personal growth, human performance, blockchain technology, and entrepreneurship.
As a futurist and host of the Blockchain Life podcast, he often consults on marketing, branding, IP, and NFTs. He has several earned degrees including a Bachelor of Arts, Masters in Divinity, and Doctorate in Transformational Leadership. He lives in Ohio with his family.
ABOUT THE EPISODE:
In this episode, you will learn about:
Kary's Massively Transformative Purpose (0:00)
Flow & Depression (2:20)
Uncontrollable Novelty Flow Triggers (8:28)
Kryptonite of Over Achievers (11:40)
Flow Breaks Rules (15:57)
Having A Flow Community (20:50)
Channeling Flow In A Company (24:06)
What Life Looks Like Without Flow (27:46)
One Day Book (31:57)
RESOURCES
Website: https://karyoberbrunner.com/
YouTube: https://www.youtube.com/user/karyoberbrunner
LinkedIn: https://www.linkedin.com/in/karyoberbrunner/
Facebook: https://www.facebook.com/karyoberbrunnerauthor/
Instagram: https://www.instagram.com/kary.oberbrunner/
Twitter: https://twitter.com/karyoberbrunner
STEVEN KOTLER is a New York Times bestselling author, award-winning journalist, and Founder and Executive Director of the Flow Research Collective. He is one of the world’s leading experts on human performance.
His books include The Art of Impossible, Stealing Fire, and The Rise of Superman. His work has been translated into over 40 languages and appeared in over 100 publications, including the New York Times Magazine, Wall Street Journal, TIME, Wired, Atlantic Monthly, The Harvard Business Review and Forbes.

Jun 27, 2022 • 1h 2min
Change Your Perception of Time and Meaning with Oliver Burkeman
TODAY´S EPISODE IS BROUGHT TO YOU BY THE FLOW RESEARCH COLLECTIVE
Are you an entrepreneur, a leader, or a knowledge worker, who wants to harness the power of flow so you can get more done in less time with greater ease and accomplish your boldest professional goals faster? If you´ve answered this question with “hell yes” then our peak-performance training Zero to Dangerous may be a good fit for you. If this sounds of interest to you all you need to do is click here right now, pop in your application and one of our team members will be in touch with you very soon.
ABOUT THE GUEST:
Oliver Burkeman is the author of the New York Times and Sunday Times bestseller Four Thousand Weeks, about embracing limitation and finally getting round to what counts, along with The Antidote: Happiness for People Who Can't Stand Positive Thinking and Help! How to Become Slightly Happier and Get a Bit More Done. For many years he wrote a popular column for the Guardian, 'This Column Will Change Your Life'. In his email newsletter The Imperfectionist, he writes about productivity, mortality, the power of limits and building a meaningful life in an age of distraction. He lives in the North York Moors.
ABOUT THE EPISODE:
In this episode, you will learn about:
Intro (0:00)
Core Message of 4000 Weeks (1:09)
How Perception of Time Has Changed (5:22)
The Idea of Deep Time (12:22)
Role of Capitalism in Time (13:54)
Cosmic Insignificance Therapy (22:55)
Misconceptions About A Meaningful Life (31:49)
Reason for 4000 Weeks' Success (37:49)
Practices To Better Relationship with Time (42:57)
What Oliver's Day Looks Like (47:19)
How Being A Father Affects Time & Meaning (54:51)
RESOURCES
Website: https://www.oliverburkeman.com/
Twitter: https://twitter.com/oliverburkeman
STEVEN KOTLER is a New York Times bestselling author, award-winning journalist, and Founder and Executive Director of the Flow Research Collective. He is one of the world’s leading experts on human performance.
His books include The Art of Impossible, Stealing Fire, and The Rise of Superman. His work has been translated into over 40 languages and appeared in over 100 publications, including the New York Times Magazine, Wall Street Journal, TIME, Wired, Atlantic Monthly, The Harvard Business Review and Forbes.

Jun 20, 2022 • 1h 5min
The Psychology of Poker, Non-Verbal Behaviour, and Coaching in High Risk Situations with Blake Eastman
TODAY´S EPISODE IS BROUGHT TO YOU BY THE FLOW RESEARCH COLLECTIVE
Are you an entrepreneur, a leader, or a knowledge worker, who wants to harness the power of flow so you can get more done in less time with greater ease and accomplish your boldest professional goals faster? If you've answered this question with “hell yes” then our peak-performance training Zero to Dangerous may be a good fit for you. If this sounds of interest to you all you need to do is go to getmoreflow.com right now, pop in your application and one of our team members will be in touch with you very soon.
ABOUT THE GUEST:
Blake Eastman is the owner and founder of The Nonverbal Group. He is also the creator of Beyond Tells and was an Adjunct Psychology Professor at the City University of New York. Blake’s entire life has been dedicated to three things. Psychology, Poker, and Nonverbal Behavior.
ABOUT THE EPISODE:
In this episode, you will learn about:
Intro (0:00)
Getting Into The Psychology of Poker (2:18)
Measuring Data from Poker Players (6:55)
Managing Peak & Down States (10:23)
How Sleep Affects Arousal & Judgement (13:27)
Thought Patterns of Underslept People (15:50)
Developing Intimate Relationship With Clients (19:42)
Finding Meaning in High-Risk Situations (23:34)
Metrics for Burnout & Lack of Motivation (27:49)
The Myth of The Poker Face (31:44)
Metrics of Flow in Poker (39:34)
Performance Practices For Getting Into Flow (41:35)
Rewriting Maslow's Hierarchy (47:54)
The Dark Side of Flow (49:41)
Re-aligning with Values (55:33)
Exercising Cognitive Empathy (58:13)
Mechanisms of Social Perception in People (1:01:04)
Social Media Handles
LinkedIn: https://www.linkedin.com/in/beastman/
Facebook: https://www.facebook.com/eastman.blake
Instagram: https://www.instagram.com/blake_eastman
Twitter: https://twitter.com/Blakeeastman
STEVEN KOTLER is a New York Times bestselling author, award-winning journalist, and Founder and Executive Director of the Flow Research Collective. He is one of the world’s leading experts on human performance.
His books include The Art of Impossible, Stealing Fire, and The Rise of Superman. His work has been translated into over 40 languages and appeared in over 100 publications, including the New York Times Magazine, Wall Street Journal, TIME, Wired, Atlantic Monthly, The Harvard Business Review and Forbes.

Jun 13, 2022 • 1h 20min
Workplace Mindfulness: Tame the Chaos of Work and Turn it Into Flow with Dr. Jared Weintraub
TODAY´S EPISODE IS BROUGHT TO YOU BY THE FLOW RESEARCH COLLECTIVE
Are you an entrepreneur, a leader, or a knowledge worker, who wants to harness the power of flow so you can get more done in less time with greater ease and accomplish your boldest professional goals faster? If you've answered this question with “hell yes” then our peak-performance training Zero to Dangerous may be a good fit for you. If this sounds interesting to you all you need to do is go to getmoreflow.com right now, pop in your application and one of our team members will be in touch with you very soon.
ABOUT THE GUEST:
Jared Weintraub, PhD is passionate about helping individuals, teams, and organizations to create, grow, and maintain purpose-driven, positive, and productive cultures. Jared has worked with start-ups, Fortune 500 companies, and organizations across various industries, providing internal and external consulting, coaching, and managing marketing and sales teams. He is also an Adjunct Professor who has taught undergraduate and graduate Psychology courses. He earned his Master’s degree from the Chicago School of Professional Psychology’s D.C. campus and recently received his Ph.D. in Applied Organizational Psychology from Hofstra University, where he researched Flow Theory - how, when, and why individuals, teams, and organizations can get into "the Zone." His most recent publication explored how we can use technology-based solutions to "nudge" behavior change to develop critical competencies for flourishing at work.
ABOUT THE EPISODE:
In this episode, you will learn about: (*to be updated once edited)
Why Flow Stood Out As A Topic (1:19)
Flow State As A Musician (5:25)
Mindfulness, Flow, & Mind Wandering (8:25)
Mindfulness VS Flow (14:22)
There's A Time For Flow & Mindfulness (20:35)
Understanding Default States (24:59)
Mindfulness for Finding Flow (26:27)
Benefits of Mindfulness (31:23)
Mindfulness & Spirituality (33:59)
Nudging Flow (36:46)
Mindful Multitasking (51:45)
Goal-Oriented Flow (56:24)
Joy of Being a Coach (58:25)
Unanswered Question in Flow Research (1:01:55)
Getting Others to Catch Flow (1:05:42)
Flow in the Workplace (1:09:03)
Flow is A Skill That Can Be Learned (1:14:07)
How Long It Takes To Learn Mindfulness (1:16:34)
RESOURCES
Twitter: https://twitter.com/jaredweintraub
LinkedIn: https://www.linkedin.com/in/jweintraub89
Website: https://www.flowresearchcollective.com/team-members/dr-jared-weintraub
Facebook: https://www.facebook.com/smoothcat
YouTube: https://www.youtube.com/jaredweintraub
STEVEN KOTLER is a New York Times bestselling author, award-winning journalist, and Founder and Executive Director of the Flow Research Collective. He is one of the world’s leading experts on human performance.
His books include The Art of Impossible, Stealing Fire, and The Rise of Superman. His work has been translated into over 40 languages and appeared in over 100 publications, including the New York Times Magazine, Wall Street Journal, TIME, Wired, Atlantic Monthly, The Harvard Business Review and Forbes.

Jun 6, 2022 • 1h 11min
Using Flow To Solve The Impossible with M. Sanjaya
TODAY´S EPISODE IS BROUGHT TO YOU BY THE FLOW RESEARCH COLLECTIVE
Are you an entrepreneur, a leader, or a knowledge worker, who wants to harness the power of flow so you can get more done in less time with greater ease and accomplish your boldest professional goals faster? If you've answered this question with “hell yes” then our peak-performance training Zero to Dangerous may be a good fit for you. If this sounds interesting to you all you need to do is click here right now, pop in your application and one of our team members will be in touch with you very soon.
ABOUT THE GUEST:
Dr. M. Sanjayan is a global conservation scientist whose work spans from genetics to wildlife migration to nature’s impacts on human well-being. He has served as Conservation International’s chief executive officer since 2017.
Sanjayan holds a master’s degree from the University of Oregon and a doctorate from the University of California-Santa Cruz, and his peer-reviewed scientific work has been published in journals including Science, Nature and Conservation Biology. He is a visiting researcher at UCLA and a distinguished professor of practice at Arizona State University. He is also a Catto Fellow at the Aspen Institute.
ABOUT THE EPISODE:
In this episode, you will learn about:
Intro (0:00)
Environmentalism is Peak Performance (2:41)
Dr. M. Sanjayan's Optimism (4:39)
Ecological Awareness & Cross Species Empathy (9:59)
Big Tech & Low Tech Environmental Solutions (17:19)
Conservation Tech Nobody's Paying Attention To (28:19)
Conservation Is Now More Talked About (35:11)
Developing Ecological Awareness (38:23)
How Company Leaders Can Support Environmentalism (52:26)
How Conservation Has Evolved (55:30)
RESOURCES
Facebook: https://www.facebook.com/sanjayan.muttulingam
Instagram: https://www.instagram.com/msanjayan/
Twitter: https://twitter.com/msanjayan
STEVEN KOTLER is a New York Times bestselling author, award-winning journalist, and Founder and Executive Director of the Flow Research Collective. He is one of the world’s leading experts on human performance.
His books include The Art of Impossible, Stealing Fire, and The Rise of Superman. His work has been translated into over 40 languages and appeared in over 100 publications, including the New York Times Magazine, Wall Street Journal, TIME, Wired, Atlantic Monthly, The Harvard Business Review and Forbes.