Lunch With Norm - The eCommerce & Amazon FBA Podcast

In this episode of Lunch with Norm, Norm Farrar sits down with Rachel Miller to dive into the real secrets of building a powerful marketing strategy without breaking the bank. They discuss how AI is changing the game for content creation and automation, making it easier for small businesses to reach their audience without spending on ads. If you're looking for practical advice on making your marketing more effective and efficient, this episode is packed with actionable insights you don’t want to miss!   Make your profits bright this holiday season with Walmart Marketplace. Sign up today.  Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/   More about Rachel... Our guest is a proud mom to 6 kids and a collector of businesses. She is a Marketing strategist who supports small businesses in growing their audiences and sales, organically, without ads. Her marketing courses have had over 27,000 students and she regularly keynotes. Her most recent project is building, Pagewheel, because why should we “learn” how to market our businesses when AI with automations can market your business for you!   This episode is brought to you by Stack Influence: Send free products to Micro-Influencers using the platform Stack Influence which automates Micro-Influencer collaborations at scale (get thousands of collabs per month) and increase your Amazon growth, generate UGC, and boost up your brand awareness like never before.       Top Amazon brands like Magic Spoon, Unilever, and MaryRuth Organics have been able to get to #1 page positioning on Amazon and increase their monthly revenue as high as 13X in as little as 2 months. Pay influencers only with products (stop negotiating fees) Increase external traffic Amazon sales (get to top page rankings) Get full rights image/video UGC (build your brand with authentic content) 100% automated management (don’t lift a finger to get influencer collabs at scale)    Don't believe it? Check out the results from the Blueland Micro Influencer campaign which generated a 13X ROI scaling up influencers on Amazon. After successfully raising investment on Shark Tank Blueland turned to Stack Influence to boost their Amazon sales and become a top selling listing using Micro Influencer marketing.   Increase your Amazon listings ranking for targeted keywords before the holiday season is upon us! Get 10% OFF signing up in October.     This episode is brought to you by Startup Club: Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For more information visit https://Startup.club This episode is brought to you by Seller Basics: Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice. Consider Seller Basics your Amazon account's comprehensive health plan. For more information visit https://www.sellerbasics.com   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

In this episode of Lunch with Norm, Norm Farrar welcomes back Melissa Simonson. We'll be discussing how you can be your very own content creator for your brand. Make your profits bright this holiday season with Walmart Marketplace. Sign up today.  Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/   More about Melissa... Melissa, a seasoned eCommerce veteran, has transitioned from writing product descriptions in the early 2000s to becoming a viral content creator on TikTok. Her recent videos have landed her in major publications like People Magazine, Glamour, and Newsweek as she promotes healthy, organic alternatives through TikTok Shop. With a focus on sustainable products made from study-backed medicinal herbs, she’s proving that even the most experienced in eCommerce can find a new calling. Now, she's on a mission to bring these innovative, natural products to the masses.   This episode is brought to you by Stack Influence: Send free products to Micro-Influencers using the platform Stack Influence which automates Micro-Influencer collaborations at scale (get thousands of collabs per month) and increase your Amazon growth, generate UGC, and boost up your brand awareness like never before.     Top Amazon brands like Magic Spoon, Unilever, and MaryRuth Organics have been able to get to #1 page positioning on Amazon and increase their monthly revenue as high as 13X in as little as 2 months. Pay influencers only with products (stop negotiating fees) Increase external traffic Amazon sales (get to top page rankings) Get full rights image/video UGC (build your brand with authentic content) 100% automated management (don’t lift a finger to get influencer collabs at scale)    Don't believe it? Check out the results from the Blueland Micro Influencer campaign which generated a 13X ROI scaling up influencers on Amazon. After successfully raising investment on Shark Tank Blueland turned to Stack Influence to boost their Amazon sales and become a top selling listing using Micro Influencer marketing.   Increase your Amazon listings ranking for targeted keywords before the holiday season is upon us! Get 10% OFF signing up in October.     This episode is brought to you by Startup Club: Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For more information visit https://Startup.club This episode is brought to you by Seller Basics: Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice. Consider Seller Basics your Amazon account's comprehensive health plan. For more information visit https://www.sellerbasics.com   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

In this episode of Lunch with Norm, Norm Farrar welcomes William Gasner, the CMO and Co-Founder of Stack Influence. In this episode we are talking about how to drive external traffic to Amazon listings using influencers.   Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/   More about William... Our guest is a 6 time founder, 7-figure Amazon seller, and the co-founder and CMO of Stack Influence – the leading micro-influencer marketing platform for Amazon merchants. He has been featured in Forbes, Business Insider, and Wired for his thoughts on the influencer industry and Amazon marketing ecosystem.   This episode is brought to you by Stack Influence: Send free products to Micro-Influencers using the platform Stack Influence which automates Micro-Influencer collaborations at scale (get thousands of collabs per month) and increase your Amazon growth, generate UGC, and boost up your brand awareness like never before.   Don't believe it? Check out the results from the Blueland Micro Influencer campaign which generated a 13X ROI scaling up influencers on Amazon. After successfully raising investment on Shark Tank Blueland turned to Stack Influence to boost their Amazon sales and become a top selling listing using Micro Influencer marketing.  Increase your Amazon listings ranking for targeted keywords before Oct Prime Day is upon us! Get 10% OFF signing up in September.   This episode is brought to you by Startup Club: Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For more information visit https://Startup.club This episode is brought to you by Seller Basics: Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice. Consider Seller Basics your Amazon account's comprehensive health plan. For more information visit https://www.sellerbasics.com   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

In this episode of Lunch with Norm, Norm Farrar welcomes Mark De Grasse, the former President of Digital Marketer. In this episode we discuss how AI is the biggest thing since the internet and the only 2 things you can do to prepare for an uncertain future. This episode is a must-listen for entrepreneurs looking to optimize their business operations and drive sustained growth.   Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/   More about Mark... Our guest is the former President of DigitalMarketer.com, a $10 million marketing education development platform that has helped over 120,000 marketers and companies to learn everything necessary to succeed in marketing online. He has worked with over 2,000 business owners and content creators to develop hundreds of successful brands, companies, and marketing campaigns.   This episode is brought to you by Stack Influence: Send free products to Micro-Influencers using the platform Stack Influence which automates Micro-Influencer collaborations at scale (get thousands of collabs per month) and increase your Amazon growth, generate UGC, and boost up your brand awareness like never before.   Don't believe it? Check out the results from the Blueland Micro Influencer campaign which generated a 13X ROI scaling up influencers on Amazon. After successfully raising investment on Shark Tank Blueland turned to Stack Influence to boost their Amazon sales and become a top selling listing using Micro Influencer marketing.  Increase your Amazon listings ranking for targeted keywords before Oct Prime Day is upon us! Get 10% OFF signing up in September.   This episode is brought to you by Startup Club: Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For more information visit https://Startup.club This episode is brought to you by Seller Basics: Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice. Consider Seller Basics your Amazon account's comprehensive health plan. For more information visit https://www.sellerbasics.com   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

In this episode of Lunch with Norm, Norm Farrar welcomes Josh Hadley to discuss game-changing strategies for business growth and team management. Josh introduces the 1-3-1-1 Process, a powerful framework for setting and achieving goals. Plus, learn how to leverage AI to create role profiles that keep everyone on your team accountable. This episode is a must-listen for entrepreneurs looking to optimize their business operations and drive sustained growth.   Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/   More about Josh... Josh Hadley, is the founder and CEO of an 8 figure e-commerce business & host of the Ecomm Breakthrough Podcast. His career began in a leadership development program at American Airlines after he received an MBA from the University of Utah in 2014. While Josh was employed at American Airlines, he and his wife started a custom wedding invitation business that they worked on together in the evenings. Since then, their business has pivoted into a stationery empire with over 1,500 products. Josh is also the host of the Ecomm Breakthrough Podcast, where he interviews inspiring business leaders within E-commerce. The purpose of the show is to help share actionable steps a business owner can take, to grow from a 7-figure ecomm business to 8-figures and beyond. Josh loves working together with his wife in their business as they raise their 4 children in Dallas, Texas.   This episode is brought to you by Stack Influence: Send free products to Micro-Influencers using the platform Stack Influence which automates Micro-Influencer collaborations at scale (get thousands of collabs per month) and increase your Amazon growth, generate UGC, and boost up your brand awareness like never before.    Don't believe it? Check out the results from the Blueland Micro Influencer campaign which generated a 13X ROI scaling up influencers on Amazon. After successfully raising investment on Shark Tank Blueland turned to Stack Influence to boost their Amazon sales and become a top selling listing using Micro Influencer marketing.  Increase your Amazon listings ranking for targeted keywords before Oct Prime Day is upon us! Get 10% OFF signing up in September.   This episode is brought to you by Startup Club: Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For more information visit https://Startup.club This episode is brought to you by Seller Basics: Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice. Consider Seller Basics your Amazon account's comprehensive health plan. For more information visit https://www.sellerbasics.com   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

In this episode of Lunch with Norm, Norm Farrar is joined by Ryan, who shares his expertise on the business systems necessary to scale a company to nine figures. From creating a growth engine to systemizing operations, Ryan provides invaluable advice for entrepreneurs aiming to achieve massive growth. Discover the power of visualizing your customer journey, the importance of selling and serving before systemizing, and how to focus on key metrics to optimize your growth engine.   Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/   More about Ryan... Ryan Deiss is a best selling author, founder of multiple companies collectively employing hundreds around the globe, and one of the most dynamic speakers on marketing in the United States today. Ryan is the founder and CEO of DigitalMarketer.com and Founder and Managing Partner of RivalBrands.com and plattr.com.   Ryan is the creator of the “Customer Value Optimization” methodology and have introduced and popularized many of the digital selling strategies that modern companies now take for granted. Ryan is also the founder and host of the Traffic & Conversion Summit, the largest digital marketing conversion conference in North America.   This episode is brought to you by Startup Club: Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For more information visit https://Startup.club This episode is brought to you by Seller Basics: Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice. Consider Seller Basics your Amazon account's comprehensive health plan. For more information visit https://www.sellerbasics.com   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

Learn how you can catch the AI wave with Colin Campbell! Don't get left in the dust. In this episode, find out how to create your own GPTs. Learn about Amazon FBA 2023 with Norm Farrar on the Lunch With Norm Podcast!   Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/   More about Colin... Our guest is the author of #1 Best-seller Start. Scale. Exit. Repeat. He has co-founded several Internet and technology companies, including Internet Direct, Tucows, and Hostopia. He and his partners continue to launch new companies including Startup. club, Paw.com, and Meowingtons.com.   This episode is brought to you by Startup Club: Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For more information visit https://Startup.club This episode is brought to you by Seller Basics: Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice. Consider Seller Basics your Amazon account's comprehensive health plan. For more information visit https://www.sellerbasics.com   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

Michael Campbell, Founder of Pencila and an innovative designer, shares insights on transforming social media marketing with AI. He showcases how Pencila allows users to create graphics and templates in seconds, revolutionizing content creation. The discussion highlights the accessibility of advanced design tools for all skills, empowering solopreneurs to focus on their core business. Michael also emphasizes the importance of high-quality visuals and how AI can streamline brand consistency while navigating copyright complexities.

Today, we are with the Co-Founder of AMZ Advisors, Mike Begg to talk all about implementing affiliate marketing with Amazon attribution. Learn about Amazon FBA and eCommerce in 2024 with Norm Farrar on the Lunch With Norm Podcast! Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/   This episode is brought to you by Startup Club: Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For more information visit https://Startup.club This episode is brought to you by Seller Basics: Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice. Consider Seller Basics your Amazon account's comprehensive health plan. For more information visit https://www.sellerbasics.com   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

Steven Selikoff, founder of the Product Development Incubator, warns that Amazon's dynamic landscape is set for major shifts. He discusses the emergence of direct sales from Chinese factories, emphasizing the need for sellers to adapt to rising competition from platforms like Timu and Shein. Selikoff also highlights the evolution of the shoe industry and the importance of quality control. Listeners learn proactive strategies for thriving in this new environment and the significance of mentorship and product differentiation in staying ahead.