Lunch With Norm - The eCommerce & Amazon FBA Podcast

Michael Campbell, Founder of Pencila and an innovative designer, shares insights on transforming social media marketing with AI. He showcases how Pencila allows users to create graphics and templates in seconds, revolutionizing content creation. The discussion highlights the accessibility of advanced design tools for all skills, empowering solopreneurs to focus on their core business. Michael also emphasizes the importance of high-quality visuals and how AI can streamline brand consistency while navigating copyright complexities.

Today, we are with the Co-Founder of AMZ Advisors, Mike Begg to talk all about implementing affiliate marketing with Amazon attribution. Learn about Amazon FBA and eCommerce in 2024 with Norm Farrar on the Lunch With Norm Podcast! Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/   This episode is brought to you by Startup Club: Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For more information visit https://Startup.club This episode is brought to you by Seller Basics: Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice. Consider Seller Basics your Amazon account's comprehensive health plan. For more information visit https://www.sellerbasics.com   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

Steven Selikoff, founder of the Product Development Incubator, warns that Amazon's dynamic landscape is set for major shifts. He discusses the emergence of direct sales from Chinese factories, emphasizing the need for sellers to adapt to rising competition from platforms like Timu and Shein. Selikoff also highlights the evolution of the shoe industry and the importance of quality control. Listeners learn proactive strategies for thriving in this new environment and the significance of mentorship and product differentiation in staying ahead.

Today we are with Vandana Rastogi, Norm's right hand person who manages Norm's brand accounts. We discuss the importance of SOPs and systems, and how to create a turnkey Amazon business. This episode is proudly sponsored by Walmart Marketplace. One of the best ways to expand your reach to new customers and grow your business is through Walmart Marketplace. Start selling now and get up to 50% off referral and fulfillment fees.  *Conditions apply - https://marketplace.walmart.com/nss-2024/?utm_campaign=2024-US-MP-NSS-N-NFS&utm_source=Norm_Farrar&utm_medium=Social Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/   This episode is brought to you by Startup Club: Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For more information visit https://Startup.club This episode is brought to you by Seller Basics: Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice. Consider Seller Basics your Amazon account's comprehensive health plan. For more information visit https://www.sellerbasics.com   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

We'll be discussing how to find the perfect 3PL & warehouse for Amazon sellers with special guest, Afolabi Oyerokun, the Co-Founder of HONU Worldwide. Learn about Amazon FBA and eCommerce in 2024 with Norm Farrar on the Lunch With Norm Podcast!   This episode is proudly sponsored by Walmart Marketplace. One of the best ways to expand your reach to new customers and grow your business is through Walmart Marketplace. Start selling now and get up to 50% off referral and fulfillment fees.  *Conditions apply - https://marketplace.walmart.com/nss-2024/?utm_campaign=2024-US-MP-NSS-N-NFS&utm_source=Norm_Farrar&utm_medium=Social Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/   More about Afolabi... Our guest is the co-founder of HONU Worldwide. For over 20 years, he has been learning and developing the best logistics strategies, relationships, and tactics to streamline and improve profitability for his clients.   This episode is brought to you by Startup Club: Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For more information visit https://Startup.club This episode is brought to you by Seller Basics: Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice. Consider Seller Basics your Amazon account's comprehensive health plan. For more information visit https://www.sellerbasics.com   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

Today we'll be discussing the big myth about SEO... that it takes 12 months to kick in. Also, find out the 5 E-commerce SEO mistakes that 99% of brand owners are making. Joshua George is the Founder of ClickSlice. Learn about Amazon FBA and eCommerce in 2024 with Norm Farrar on the Lunch With Norm Podcast! Get Free SEO Audit. Book your call here - https://calendly.com/clickslice/discovery-call-lwn   This episode is proudly sponsored by Walmart Marketplace. Right now, new sellers get up to 50% off referral and fulfillment fees.* Get Started and Get Selling with Walmart Marketplace. *Conditions apply - https://marketplace.walmart.com/nss-2024/?utm_campaign=2024-US-MP-NSS-N-NFS&utm_source=Norm_Farrar&utm_medium=Social Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/   More about Josh... Josh has over 9 years of experience as an SEO Consultant and was recently hired by the UK government for SEO training. Joshua also owns the best-selling SEO course on Udemy, and has taught SEO to over 100,000 students. His work has been featured in Forbes, Entrepreneur, Agency Analytics, and London Post, just to name a few. Joshua and his team are generating over £1M+ in organic revenue every month for clients, thousands of leads, and millions of dollars in sales by applying the latest SEO strategies and tactics.   This episode is brought to you by Startup Club: Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For more information visit https://Startup.club This episode is brought to you by Seller Basics: Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice. Consider Seller Basics your Amazon account's comprehensive health plan. For more information visit https://www.sellerbasics.com   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

Today we'll be talking about how to make custom Amazon A+ content in seconds with George Reid! We'll be talking about what is a design system and how can it help sellers with their storefront and A+ content content, and how templates can save you money when designing. Learn about Amazon FBA 2024 with Norm Farrar on the Lunch With Norm Podcast! Check out Georges AMZ Design templates here - https://amzdesignkit.com/ Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/   More about George... He is the Founder of Amazon Design Kit. He Runs an Amazon advertising agency but specializes in building Amazon design systems. George helps Amazon brands convert more traffic into customers, using conversion optimized design.   This episode is brought to you by Startup Club: Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For more information visit https://Startup.club This episode is brought to you by Seller Basics: Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice. Consider Seller Basics your Amazon account's comprehensive health plan. For more information visit https://www.sellerbasics.com   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

With Prime Day announced for July 16 and 17, Norm and Kevin King discuss what Prime Day really means for sellers in 2024. Does the hype online really add up? The duo also discuss several money and time saving travel hacks that you can implement to make travel more comfortable as an entrepreneur travelling the world. Find out on today's Lunch With Norm. Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/   More about Kevin... Our guest mentors sellers collectively do over half a billion US dollars per year on Amazon. You may know him from the Freedom Ticket and Helium 10 Elite Masterminds. He also organizes the Billion Dollar Seller Summit and is known for his hit newsletter Billion Dollar Seller Newsletter.   This episode is brought to you by Startup Club: Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For more information visit https://Startup.club This episode is brought to you by Seller Basics: Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice. Consider Seller Basics your Amazon account's comprehensive health plan. For more information visit https://www.sellerbasics.com   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

How to use AI for product image optimization with Jake Zarastian. In today's episode, we discuss how to optimize your Amazon product images using AI tools. Learn about Amazon FBA 2024 with Norm Farrar on the Lunch With Norm Podcast!   Sign up to Jungle Scout here - https://get.junglescout.com/loy1yseuu27u Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/   More about Jake... Our guest joined Jungle Scout in 2021, after 2 years working at one of the first Amazon-partnered advertising agencies that hyper-focuses on the marketplace. There, he managed over a million dollars in monthly ad spend for a large portfolio of enterprise brands. Since then, He has launched his own Amazon brand while also running a consulting business helping a range of brands grow their sales and profitability.   This episode is brought to you by Startup Club: Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For more information visit https://Startup.club This episode is brought to you by Seller Basics: Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice. Consider Seller Basics your Amazon account's comprehensive health plan. For more information visit https://www.sellerbasics.com   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

Learn how to use "Taco Sauce" to boost search rank - introducing a new metric for Amazon Sellers... "Taco Sauce"! Join Co-Founder of DeepM.AI, Brian R. Johnson on the Lunch With Norm Podcast! Dive deep into the concept of "Taco Sauce", a crucial metric that stands between ACOS and TACOS. In this episode, we explore how ACO SAS measures ad spend relative to search sales, distinct from general ad sales and all sales. We discuss the intricacies of organic search sales, the significance of the A9 search engine, and why this new metric was introduced for better analysis and optimization of advertising performance.   Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/ More about Brian... Brian R Johnson’s 17 year career in eCommerce has included building leading-edge solutions for Amazon brands to solve for product visibility, engagement and conversion – including leading-edge software innovation, strategic advertising & marketing training and award-winning agency services that have grown brand sales by over $3.0 Billion.   This episode is brought to you by Startup Club Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For more information visit https://Startup.club This episode is brought to you by Seller Basics Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice. Consider Seller Basics your Amazon account's comprehensive health plan. For more information visit https://www.sellerbasics.com   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.