Well-Oiled Operations with Stacy Tuschl

Stacy Tuschl
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Jun 19, 2019 • 20min

Why We Think We Need To Be Doing Better

I don't know why it is, but there seems to be so much shame and guilt around asking for help. I hear women say... "I should know better" or "I don't know why I can't just figure this out on my own." But today I'm here to tell you the truth - it is ok to not know every answer! If you want to go from a 6-figure to a 7-figure business, what should you do? Find a coach who has a thriving 7-figure business! It totally wouldn't make sense for you to assume you know how to create a 7-figure business when you've have never had it before. So please let this relieve you of any guilt or embarrassment you may have had around asking for help! It is what we are supposed to do! Plus, I'm sharing how I had to dial 911 recently to ask for help (you seriously won't believe what happened!) "All of a sudden there is this screeching noise coming out of her bedroom..." At minute 0:40, I'm sharing a personal story, that also relates to business, with you that you may have seen on my Instagram stories recently. "I took advice from a 3 year old..." At 5:18, I'm sharing a few problems that you might have in your business now or have done in the past. Plus, we're talking about how often we take advice from people who aren't ahead of us or even in the entrepreneurial world when we shouldn't. "We feel like we should know better, we feel like we should be able to do better..." At minute 8:46, I'm telling you the reason I thought of this podcast and how we can feel guilty about getting help in our business and even our personal lives. "How are you doing this all?..." At 15:32, I'm sharing my message with you on why we should be getting help in the areas where we need it and why I need you to know it's not always as easy as I make it look! If you are looking to work with me in any capacity I have a few options for you! Check out the upcoming Purposeful Positioning Workshop, stacytuschl.com/workshop at the end of July or I have strategy days available to work with you one on one here in Milwaukee. Head over to stacytuschl.com on the Work With Me page for all the details and I hope to see you there!
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Jun 12, 2019 • 37min

Incorporating Video Into Your Marketing Strategy With Brandon Lucero

Today I am excited to introduce you to my friend Brandon Lucero! Brandon is the founder of Sold With Video, and not only that, he is the creator of all of our amazing videos we put out on social media lately! I know so many of you have complimented our YouTube channel and IGTV videos, and today you actually get to meet the brains behind it all and hear the inside scoop. Brandon and I are going to discuss why video is extremely important in your marketing strategy and what types of businesses can and should be using it. "It really kind of forced me to look for other ways to make money..." At minute 1:29, hear Brandon's backstory of how he got started and how he became the video guy he is now. Brandon shares the conversations he had with James Wedmore, his struggles with pricing and how he got past that. "At the end of the day we do video, but what we really do is messaging ..." At 9:58, we're talking about how important it is to have a mentor or peer to help guide you. Plus, even with struggle after struggle Brandon didn't give up but hear how he uses his journey to recognize his strengths. He also tells us what makes his methodology different from other businesses. "I'm not a big believer in letting your audience dictate the content you should do..." At minute 18:44, we're busting an objection! How can you create 9 months of content ahead of time?Wouldn't it be outdated? Brandon talks about the biggest mistakes that make him cringe while watching videos. "Connection is one of the biggest things we need to incorporate into content" At 24:27, Brandon is giving examples of thought reversal for video. Brandon shares tips on what to do if you don't want to be the face of the business but you still want to use video and how to incorporate more of your team. If you want to connect more with Brandon, you can visit soldwithvideo.com and on Facebook, Instagram and YouTube, @soldwithvideo.
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Jun 5, 2019 • 34min

Mistakes You Need To Avoid To Be An Industry Leader

On today's episode, I'm going to dive into the 6 common mistakes you may be making or may have made in the past that have held you back from becoming an industry leader. "I realized people really needed to hear this..." At minute 0:40, we're diving in to what it means to be an industry leader. I'm sharing why it's not uncommon for an entrepreneur to be multi-passionate and good at several things...that's mistake #1. Plus, I'm sharing the kind of person that is really difficult to work with as a coach. "They let external obstacles get in the way..." At 9:02, I'm talking about mistake #2: the obstacles we turn into excuses. Hear mistake #3 of how we tend to focus on what we don't want rather than what we DO want. "You can build a framework that is unique to the way to the way you do something..." At minute 14:08, I'm sharing mistake #4: nothing proprietary about what you do and any body can copy you leaving you to constantly innovate. Plus, mistake #5: they don't have or know their company values. "Our #1 job as a business owner is to be the visionary..." At 22:28, is that last mistake. They don't consistently make space for innovation. I'm giving you a few steps to make an action plan. If you are ready to be your industry leader I want you to join us at my Purposeful Positioning Workshop happening July 30-31! We have a max of only 20 people and I hope you are one of them. It's going to be 2 days, 9-5, where we will be getting stuff done! Let's figure out how to position ourselves as the best and ONLY option for our clients and walk away feeling like the industry expert! For more details and to save your spot you can visit shesbuildingherempire.com/workshop
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May 29, 2019 • 34min

Why Your Small Business Needs To Be On LinkedIn With Brittany Krystle

Today I'm interviewing Brittany Krystle who is a LinkedIn expert. Everyone tells me I need to be on this platform, but do I really? Well I looked into and found Brittany! I'm picking her brain and getting behind the scenes on why you should be on LinkedIn too. She's worked with people like Gary Vee and Marie Forleo...she knows her stuff so let's dive in! "I stopped what I was doing because of the results..." At minute 1:28, we're talking about how I found Brittany and she's sharing a little bit about her background. Brittany is telling us who and what type of businesses should be on LinkedIn and why she even attempted using and teaching LinkedIn. "This is not going away, this is older than Facebook..." At 8:30, I'm asking Brittany if my ideal person and high paying clients would even be on LinkedIn. Plus, she's sharing tips for what kind of content LinkedIn is looking for and what we should be doing with content we've already created for other platforms. "Within 2 months I had my first speaking gig related to LinkedIn..." At minute 16:02, hear how often we should be posting on LinkedIn. Find out what Brittany was doing when she started seeing real results and tips for how to sell on this platform compared to Instagram and Facebook. "You need to actually put in the effort and engage..." At 24:07, Brittany is sharing the big mistakes she sees when people first jump on LinkedIn and we're getting a look at the exciting things coming to LinkedIn including live video and how we should be engaging to find out ideal clients. If you want to connect more with Brittany head over to her website, linkedinlaws.com or brittanykrystale.com to grab her free LinkedIn Profile Checklist and be on the lookout for her upcoming 5 day challenge coming soon!
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May 22, 2019 • 20min

The Secrets To Working Smarter, Not Harder This Summer

I get so many comments about how amazing my work schedule is throughout the school year, that I figured if I give you a sneak peek into my summer schedule you may just be mind blown! So many small business owners equate working more to making more, but that just isn't always the case. With a little intention and preparation, it truly is possible to work smarter and not harder this summer and still create the same amount of income and impact. "How much time do you want to work..." At minute 0:40, we're talking about why we need to know how much time we want to work and how much time we want off. We HAVE to ask ourselves this question before planning anything! Hear when I chose to work this summer and what I do to make sure this happens and how I stay on track. Plus, does your priority this summer really matter? Let's look at if it's actually moving the needle in your business. "All of a sudden things so down a little bit..." At 5:56. I'm working through this with you and how I set up what I'm working on this summer and how. how i do things then delegate them. how people aren't inquiring to work with me and planning my next launch "You have to be intentional with everything you do..." At minute 10:35, I'm talking about being strategic during family time. Hear what this looks like for my family and how I set things in stone and stick to a plan. Plus...are we doing a screen free summer?! "What's the best use of this time in the moment..." At 15:30, we need to get all of these things on our calendars and stick to it, especially if we say no to things! If you're looking to create and make space for innovation in your business be sure you grab your seat at my Purposeful Positioning Workshop. It's time you become the BEST and ONLY option for your potential clients!
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May 15, 2019 • 37min

Everything You Need To Know About Facebook Ads Today With Rick Mulready

Facebook ads are a vital marketing strategy that you can't afford to miss out on or mess up, which is why today I am interviewing my good friend and fellow mastermind member, Rick Mulready. Rick and I have been in a mastermind together of the past couple of years, and he has always been my go-to guy when I have any Facebook ads questions! I am extremely grateful for all he has taught me, and I seriously can't wait for you to hear all he has to share today. Whether you are brand new to running Facebook ads or a seasoned veteran, this episode is packed full of tips and insight that can help you! "Learn enough to make yourself dangerous..." At minute 2:02, we are diving right in and talking about if you should be doing Facebook ads on your own versus outsourcing them in both local and online businesses. Rick tells us how much we should be looking at our Facebook ads we do choose to outsource them. "I don't understand how the client can be MORE proactive than the person managing ads..." At 10:27, we're talking about what key metrics we would be asking for in our reports when we outsource Facebook ads. Plus, hear a few common mistakes he often sees. "We need to be able to be flexible and fluid as these changes come out..." At minute 22:26, I ask Rick things are consistent with Facebook or if they are always changing. Then we're talkin about what we should know about that's coming up in the future regarding Facebook. If you want to connect more with Rick you can find him on his podcast, The Art Of Paid Traffic, on Instagram @rickmulready and at rickmulready.com. P.S. If you're looking to create and make space for innovation in your business be sure you grab your seat at my Purposeful Positioning Workshop. It's time you become the BEST and ONLY option for your potential clients!
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May 6, 2019 • 1h 6min

Should You Bring Family Into Your Business?

Welcome back to another episode! Today is really special because I'm bringing my sister Jamie on the show. Jamie and I are super close and she has been my general manager t the studio for the last 11 years. Jamie is not a podcaster but I'm so happy she said yes to doing this! Hear us talk about if you should work with family members, building a team and systems and if it's a good idea. "Am I hiring someone just because she's my sister?..." At minute 3:21, we are diving right into what kind of experience Jamie had, where she was and when she started working for me. were there any doubts, what was she thinking and if she was nervous to work with family. Hear a big perk of working with family and how Jamie adjusted to the idea of always bringing work home, how the beginning was stressful and how to make room for people who have always been there. "I go to her for help and sometimes it's just not the answer I'm looking for..." At 18:30, the hardest parts of working with family hear why I'm not proud of the way I react sometimes and how I've had to let go of a lot things. The biggest thing Jamie has realized in the business plus we're talking about personalities in business. "I want our people who are working for us, to know I am listening to what they're saying ..." At minute 38:02 things I've learned and the hard things to be aware of while working as family not coworkers and how Jamie feels its hard to defend me as a sister to other employees. How I've stepped away from being the intense visionary Im used to for the studio and we're also talking about innovating staying on top of new things and why Jamie wants to go to more conferences now. is she ok not owning part of the studio. "You have to decide who's in charge of what and let them own that specific thing..." At 55:33, we're talking about the perks of working with your family and why we think this has worked for us.
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May 6, 2019 • 42min

Habits For Highly Effective Simplicity With Allie Casazza

I have a special guest for you today! I'm chatting with Allie Casazza who has changed the way that we have looked at minimalism and getting rid of things in our home and figuring out how to keep only the things we truly love, not only in our home but in business too! Allie has been featured on The Today Show, Good Morning America, The Huffington Post and ABC News. On top of that she is a mom of 4 and runs a crazy successful business! Let's dive in! "I am an entrepreneur, I'm going to do this..." At minute 0:40, I'm introducing you to Allie and telling you how I found out about her! Plus, she is filling us in with her background that got her to where she is now. "I just decided that this wasn't an option, it was going to happen..." At 7:29, hear what happened for Allie that turned her hobby into a successful business. We're also talking about her post that went viral, how she is working to do it again and tips about how to handle something when it goes viral. "It can be a lot less hard if you make it easy for yourself..." At minute 17:10, we are diving into simplicity, how Allie got into minimalism and what it has done for her life. "It's a lifestyle thing, it's not a one and done..." At 23:52, Allie is telling us some common mistakes she sees when people try to declutter and why it doesn't last. "Minimalism and simplicity has had a big effect on my business..." At minute 29:36, I ask Allie how minimalism has come into her business and how she uses those principles in a business perspective. Allie shares what her day looks like with both the kids and her husband at home. Plus, a quick tip on something you could do today to take action! If you want to connect more with Allie, check out her website alliecasazza.com and on find her on social, @allie_thatsme!
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May 6, 2019 • 26min

How To Trust The Journey You Are On

I can't believe I'm saying this, but She's Building Her Empire and I have officially broken up. (I hope it won't be the same for you and I!) One of the biggest realizations I have had over the past couple of months is that I wasn't fully stepping into and utilizing my credibility...Now, if you want to hear *all the things* about this name change and the new direction I am heading, make sure to listen because I rip the band-aid and expose it all!! Including the huge name change reveal and what's to come for my business! "Sometimes you outgrow or you evolve what you've been doing..." At minute 0:41, I'm giving you a little background on why I've been so scared to tell you about this new name change and my rebrand. Hear about my struggle with not being able to fully use my experience, insight and all the signs leading me to this point. "Those are absolutely two things I'm going to be teaching you..." At 7:50, I'm sharing how I decided on the perfect name for this new pivot in my business. I'm giving you a sneak peak at new programs coming next year and even though I'm switching gears there is still a place and a program of mine for you! "It's not as permanent as you think..." At minute13:05 let's dive into picking the right name and how to chance it when you think you've outgrown or evolved and need something to better represent you. "You're not starting over, this is part of your journey..." At 22:00, I want you to know if you change your business name, share it and enjoy it. People will be nosy but I want to celebrate the pivot and new journey that I'm going on! I'm so excited to be on this journey with you and I hope to see you next week for a brand new episode! If you're looking to create and make space for innovation in your business be sure you grab your seat at my Purposeful Positioning Workshop. It's time you become the BEST and ONLY option for your potential clients!
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May 3, 2019 • 5min

Bonus - Flash Friday: Things Can Be Messy, Not Perfect

Hello Empire Builders! It's time for another Flash Friday and I want to talk to you about letting things be messy and how we do things and they just happen without us trying too hard. If you need to find a few ways (or 10 ways!) to get more of your dream clients as quick as possible, be sure to get my free download! Check out 10 different ways of how you can get more of those clients. Head over to bit.ly/dreamclientsdownload

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