Climb In Consulting
Nick Synnott
As a management consultant myself I’ve always been lucky to have mentors who have guided me through my career.
When I was in house I regularly had quality time with Senior Partners that helped me rapidly accelerate my career and has continued to help since I’ve gone out on my own.
While I had this great resource and knowledge bank to draw on I know many friends in Consulting aren’t as lucky with some only speaking with senior partners on a monthly or quarterly basis.
That’s why I created this podcast.
I wanted to help people like you who want to accelerate their careers in consulting by interviewing leaders in the field to share the advice, tips and strategies that they used to get to the top so that you can to so that you can too.
In each Episode I’ll be interviewing a senior figure in the industry so that you can learn from them. We’ll be going deep in to their background, how they succeeded and what their advice would be for you.
This podcast is brought to you by Create Engage the Digital Marketing agency for the disruptive Management Consultancy.
Digital Marketing has moved forward, but most consulting firms haven’t. Many Consulting firms still see their corporate blog as their sole Digital Marketing channel and find themselves frustrated when these blogs yield little if any results.
To help those of you who want to harness the power of Digital Marketing to grow your Consulting Business but don’t have the knowledge, capacity or in-house capability to do so I launched Create Engage, the first Digital Marketing agency for the Management Consulting Industry.
If you’d like to find out more about how Create Engage can help you use Digital Marketing to take your business to the next level then drop me an email at Nick@CreateEngage.co.uk or go to our website
www.createengage.co.uk where you can download our free case study that breaks down down the Digital Marketing strategies used by one successful Consulting firm to help them grow over 400% in just 3 years and gives you the secrets they used, so that you can apply them in your own firm.
When I was in house I regularly had quality time with Senior Partners that helped me rapidly accelerate my career and has continued to help since I’ve gone out on my own.
While I had this great resource and knowledge bank to draw on I know many friends in Consulting aren’t as lucky with some only speaking with senior partners on a monthly or quarterly basis.
That’s why I created this podcast.
I wanted to help people like you who want to accelerate their careers in consulting by interviewing leaders in the field to share the advice, tips and strategies that they used to get to the top so that you can to so that you can too.
In each Episode I’ll be interviewing a senior figure in the industry so that you can learn from them. We’ll be going deep in to their background, how they succeeded and what their advice would be for you.
This podcast is brought to you by Create Engage the Digital Marketing agency for the disruptive Management Consultancy.
Digital Marketing has moved forward, but most consulting firms haven’t. Many Consulting firms still see their corporate blog as their sole Digital Marketing channel and find themselves frustrated when these blogs yield little if any results.
To help those of you who want to harness the power of Digital Marketing to grow your Consulting Business but don’t have the knowledge, capacity or in-house capability to do so I launched Create Engage, the first Digital Marketing agency for the Management Consulting Industry.
If you’d like to find out more about how Create Engage can help you use Digital Marketing to take your business to the next level then drop me an email at Nick@CreateEngage.co.uk or go to our website
www.createengage.co.uk where you can download our free case study that breaks down down the Digital Marketing strategies used by one successful Consulting firm to help them grow over 400% in just 3 years and gives you the secrets they used, so that you can apply them in your own firm.
Episodes
Mentioned books

Jun 19, 2020 • 40min
Episode 62 - Career Advice From The Best In The Business – Round Three
For regular listeners to the show you’ll know that alongside the interviews from inspirational leaders in our field I like to mix it up and give you a range of different types of episodes to listen to.
Early on in the series I shared a recap episode, bringing together the career advice from all of my guests up to that point.
That episode proved so popular I decided to make it a regular feature on the show. Gathering up my guests answers to the last question that I ask in every interview. To give you a comprehensive guide to help you on your career, whether you’re just starting out, in the middle grades, or approaching partner.
Today’s episode is round 3 of advice from the best in the business. Where my guests from the last 9 months give you their answer to a simple yet powerful question. What one piece of advice would give to each of the following three people, one just starting out in their career, one around manager and one who’s approaching Partner.
In today’s episode you’ll hear the answer to this question from:
- Richard Goold
- Jess Frame
- Rob Garner
- Adam Blomerley and Rob Ferrone
- Irene Molodtsov
- Ian Price
- Alex Gurr
- Paul Collins
- Chris Gibson
- Simon England
- Hannah Farrar
And my own answers to these questions that I shared in episode 50.
I’ve personally found the answers that my guests give to this question hugely helpful in my own career and I’m sure you’ll get a ton out of them too.
Jun 4, 2020 • 1h 5min
Episode 61 - Hannah Farrar - Carnall Farrar
Today’s guest is Hannah Farrar, Chief Executive of Carnall Farrar, the specialist management consultancy dedicated to the healthcare industry.
Hannah has recently been recognised as one of the top 100 women in healthcare leadership, so naturally I couldn’t wait to sit down with her for this interview and explore her incredible career journey.
Following a successful career in the NHS, Hannah and her co-founder Ruth Carnall decided that the time was right to strikeout on their own and set about launching Carnall Farrar, or CF as it’s now known.
Launching your own business is a daunting enough prospect but even more so when you’re a single mother with two young children to support. Something we go in to detail on in today’s show.
Since starting the firm over 7 years ago, CF has gone from strength to strength, growing from just the co-founders in to a firm of over 70 consultants working across health care and life sciences.
If that wasn’t enough, alongside her packed schedule running CF, Hannah is also a member of the Kings Fund General Advisory Council, and a non-executive director for Lantum.
We cover a huge amount of ground in today’s conversation and there's a ton of valuable insights for you in this one, including:
- Why and how Hannah made the leap from a successful career in the NHS to launch Carnall Farrar and her key lessons for anyone thinking of doing the same.
- Hannah’s candidate experience of growing a business as a working mother and her advice for other parents out there, on how to achieve the often-difficult balance of creating both a successful career and a successful home life.
- And the unique obstacles that women face in the consulting sector and Hannah’s take on what the industry needs to do to overcome them; both for junior consultants climbing the ranks as well as for senior leaders running their own consulting firms.
As we recorded this earlier in the year, Covid-19 is actually the one topic we don’t speak about, but as I know many of you are getting tired of hearing about it I’m sure that’ll be music to your ears.
That said, given the current environment, we couldn’t be releasing today’s interview with Hannah at a more appropriate time and it was fantastic to get her perspective from being on the front line of change and transformation in healthcare.
If you’re a working parent yourself, thinking of moving into healthcare, or considering starting up your own consulting business as a result of the current economic situation then this episode is a must-listen.
You can find out more about Hannah on LinkedIn – https://www.linkedin.com/in/hannah-farrar/?originalSubdomain=uk or Twitter https://twitter.com/hannahjfarrar?lang=en.
You can find out more about Carnall Farrar at - https://www.carnallfarrar.com/
Specific things we discuss in the show:
The Power of Moments: Why Certain Experiences Have Extraordinary Impact - https://www.amazon.co.uk/dp/B01N9OQOJ2/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1
Stanford University Executive Education - https://www.gsb.stanford.edu/exec-ed
David Gilroy at Conscious - https://www.linkedin.com/in/davidgilroybs8/
May 22, 2020 • 1h 28min
Episode 60 - Simon England - Garwood Solutions/Accenture
In today’s episode, I speak to Simon England, Director at Garwood Solutions, Former senior Managing Director at Accenture and Independent Director of HCL Technologies, the 150,000 person global technology and services firm.
If you’ve been listening to the show for a while, you may remember that Simon’s colleague Rob Garner featured back in Episode 51 at the beginning of the year.
I always like to ask my guests who they would recommend for the show and Rob pointed me to Simon. Highlighting his extensive career leading various business units for Accenture as something he thought could be of interest to my listeners, and he wasn’t wrong.
Over the past 36 years, Simon has built up a wealth of experience in leading, transforming, and growing organisations across both the public and private sector.
Before joining the team at Garwood Solutions, Simon spent 27 years with Accenture, leading various business units and helping to turn around others.
Between leaving Accenture and joining Garwood Simon spent a year leading the stabilisation and recovery of Capita’s largest, and very public, transformational outsourcing contract with Primary Care Support England, overseeing a 900 strong team to turn the programme around.
Given the current climate and Simon’s phenomenal track record of both growing and turning around businesses, I was super excited for this conversation and my gosh did it deliver.
In today’s interview, we dive into a whole range of topics, including:
• Simon’s uncommon path into consulting, his entrepreneurial streak and how starting out on his own helped him build the consulting career he’s had
• His lessons learned from his 27 years at Accenture and what you can take from them to help you on your own journey
• And Simon’s advice for consulting firms - big and small - on what you should be doing now to help you stabilise your business and succeed beyond Covid-19
While we’d recently started working with the Garwood team just prior to this interview, it was great to get the chance to speak to Simon outside of that, hear his insights on building such a successful career and have the chance to share them with you to in this interview.
With all the uncertainty at the moment, I’m sure that you’ll get a lot of confidence and clarity from what Simon has to say. Whether you’re currently focusing on the short term health of your business or your long term career path, there’s tons in here for you to learn from and apply in your own life.
You can find out more about Simon on LinkedIn – https://www.linkedin.com/in/simon-england-88763376/
You can find out more about Garwood Solutions at - https://garwoodsolutions.com/
Specific things we discuss in the show:
• The Tao Te Ching by Lao Tzu - https://www.amazon.co.uk/Tao-Te-Ching-Hackett-Classics-ebook/dp/B005CW9YB2/ref=tmm_kin_swatch_0?_encoding=UTF8&qid=&sr=
• Getting The Balance Right: Leading and Managing Well by Peter Shaw - https://www.amazon.co.uk/Getting-Balance-Right-Leading-Managing-ebook/dp/B00AQD8KZI/
• Grown Up Digital: How the Net Generation is Changing Your World by Don Tapscott - https://www.amazon.co.uk/Grown-Up-Digital-Generation-Changing-ebook/dp/B001FA0PMC/
• The Anarchy: The Relentless Rise of the East India Company by William Dalrymple - https://www.amazon.co.uk/Anarchy-Relentless-Rise-India-Company-ebook/dp/B07VPR8LS1/
May 8, 2020 • 58min
Episode 59 - Marketing For Consultancies - My Interview For Sales For Startups
Today’s episode is taken from an interview that I recently did for Sales For Startups as part of their fantastic interview series.
This series, hosted by their founder James Ker-Reid, explores many of the key topics that anyone launching their own business needs to think about.
Much like we do for climb in consulting, James interviews leaders from various fields to share their insights and experience with his audience. Giving them advice on everything from Fund Raising and accountancy to sales and marketing.
As you probably guessed, James asked if I’d take part in the series to share my advice on marketing for consultancy businesses.
In this conversation, I share much of the advice that we’re giving to our clients day in day out. I explain the Create Engage philosophy, our approach to marketing and give you our top tips for what you should be doing right now to help you create effective marketing that generates ROI.
As James’s series is targeted at start-ups more generally, there is a little bit of build up at the start about what we mean by consultants and how that relates to the start up world. But as you’ll hear, after a short intro, we quickly dive into some really important points that are critical for you if you’re looking to grow your consulting business.
May 1, 2020 • 48min
Episode 58 - Marketing Through Covid-19
Today’s episode is a bonus episode intended to help you with your marketing during the current Covid-19 lockdown.
I've been running a number of webinars all about how you can and should be using marketing right now and have received some great feedback on them.
As not everyone who listens to the show is able to join these, I wanted to share the recording of one of the recent webinars I ran where I give you the exact marketing strategy framework that we use with our clients and share the tools and tactics that you should be using right now to effectively market to your target clients and fill your BD hopper back up for when the current lockdown ends.
This webinar is packed full of helpful insights and advice and if you want more detail on anything I discuss in this episode, you can find it in our new eBook that we’ve just released on the same topic. Go to www.createengage.co.uk/covid-19 to get your copy.
Now as this was a webinar, there is a little bit of preamble as people join the call but stick with it. After a short intro we dive in to the detail and cover everything you need to be thinking about right now to help your consulting firm.
I hope you enjoy it!
Apr 24, 2020 • 1h 29min
Episode 57 - Chris Gibson - PEN
In today’s episode I speak to Chris Gibson, Partner and Managing Director at PEN.
PEN are a client of ours at Create Engage and having got to know Chris and the PEN team over the last 6 months I knew that he would make a great guest for the show.
PEN are a really unique consultancy – and I’m not just saying that because we work with them. PEN was founded by a collective of consultants striving to solve many of the problems that they saw in the traditional consulting model – something that we go in to detail on in today’s show.
Having launched the firm in 2012, Chris and the team have gone from strength to strength - successfully growing PEN from just the founding team into a consultancy that regularly has more than 100 consultants supporting clients at any one time.
While I’ve got to know Chris well over the last 6 month it was great to have a chance to sit down with him to find out more about his personal journey, learn about the PEN story and find out about many of the pieces that I didn’t know.
In today’s conversation we cover a whole host of topics including:
• What led Chris and his fellow partners to launch PEN and how they’ve approached the growth of the business over the last 8 years to ensure they’re able to stay ‘in their sweet spot’ for both the team and their clients.
• The importance of culture and what you need to focus on to develop, and maintain, a culture you can be proud of.
• And Chris’s candid perspective on the pros and cons of joining a smaller consultancy, how they’re not right for everybody and what you need to think about if you’re considering making the leap.
I really enjoyed this conversation with Chris and it was great to find out more about the journey that both He and Pen have been on. PEN don’t shout loudly about it but their success speaks for itself. From their awards for excellence in wellbeing through to their successful start up (ad)ventures business.
Whether you’re looking for insights to help you grow your own consulting firm, or you’re earlier in your career, and you’re trying to decide whether you should make the move to a smaller consulting firm like PEN, then I know you’re going to get a ton from today’s interview.
I hope you enjoy it!
You can find out more about Chris on LinkedIn – https://www.linkedin.com/in/chrisgibsonpenpartnership/
You can find out more about PEN at https://penpartnership.com/

Apr 10, 2020 • 1h 59min
Episode 56 - Paul Collins - Equiteq
Today's episode is one I recorded just under two months ago and it’s amazing how much the world has changed in that time.
For some of you listening, today’s episode could possibly be the most valuable episode of Climb In Consulting that I’ve ever recorded. And while the topics we discuss may not be top of your list right now, the principles and advice that today’s guest shares will certainly help you when we start to emerge from the current crisis.
So who is today’s guest and what makes this such a valuable episode?
In today’s episode I speak to Paul Collins, Founder and Chairman of Equiteq, the leading M&A Advisory firm for the consulting sector.
Over the last 16 years Equiteq have helped over 100 consulting entrepreneurs successfully sell their businesses. Guiding them on what they need to do to set themselves up for sale and then helping them navigate the often-challenging sales process.
Paul's journey in to the world of Consulting M&A started with his own experience when he sold his Consulting business WCI to private equity for $100 million dollars in 2002. He saw first hand how little support there was available to consulting firms in the current M&A market and decided to launch Equiteq to help fill that gap.
In today’s conversation we go deep into the world of M&A and dig in to everything you need to know if you’re growing a consulting business with the view to sell it at some point in the future. Even if you’re not building a firm to sell, much of the advice Paul shares is equally applicable for you and will help you build a stronger foundation from which to grow your business.
To give you an idea of what’s to come, some of the topics we discuss include:
- What determines the valuation of a consulting business and how small adjustments to your business can have a huge impact on the ultimate valuation you receive.
- What you need to do to set your firm up for success from the outset and the key functions that you need to establish in your business if you’re looking to sell it at some point in the future.
- And Paul’s candid advice, from his own experience, on how to balance growing your business with maintaining a happy and healthy personal life.
In an industry as broad and diverse as consulting there’s very few people who are known ‘industry wide’, people whose reputation precedes them and are known by firms big and small. Paul is one of those people.
You can find out more about Paul on LinkedIn - https://www.linkedin.com/in/pecollins/
You can find out more about Equiteq at https://www.equiteq.com/home/
Mar 29, 2020 • 1h 15min
Episode 55 - Alex Gurr - Baringa Partners
One of the great things about running this podcast is I get to speak to inspiring leaders in our industry to get their inside track on what it takes to succeed in consulting.
I try to interview guests on this show that I look up to and know others do too, so it was great to have a chance to interview one of my old mentors - Someone who taught me so much about consulting and who’s career has gone from strength to strength since I worked for him.
Today I go back to my old consultancy to interview Alex Gurr, Partner and Head of Insurance at Baringa Partners.
I worked closely with Alex on a number of projects during my time there and learnt a ton from him. Over the last five years, Alex has gone from junior partner to Head of Insurance, and working with his fellow partners has grown the insurance team from around 15 when I left to over 50 of them now.
There’s so many things that I’d always wanted to ask Alex, to find out how he did what he did and how he’d been so successful. It was great to get the chance to sit down with him and go in to detail on many of these topics for the podcast.
We cover a whole host of things in today’s conversation and there’s so much valuable insight for you including:
How Alex turned a series of fortunate opportunities in to a successful career and his advice for you if you’re looking to climb to the top of the consulting ladder.
How Alex’s upbringing influenced his approach to leadership and the values that he sees as key for any successful leader.
And the importance of Diversity and Inclusion in consulting; what senior consulting leaders need to think about when it comes to D&I and what Baringa are doing to promote diversity and inclusion across their business.
I really enjoyed going back to Baringa to speak with Alex. It’s been almost 5 years since I left and, while it only feels like yesterday, it’s been great seeing how the business and the insurance practice has grown in that time. Alex has a ton to share and this interview was a chance for us to sit down and get some of the great insights that I benefited from when I was at Baringa out there for all of you to hear.
You can find out more about Alex on LinkedIn - https://www.linkedin.com/in/alex-gurr-8ab82310/
You can find out more about Baringa Partners at https://www.baringa.com/

Mar 12, 2020 • 1h 20min
Episode 54 - Ian Price - Recludo Consulting
In today’s episode I speak to Ian Price, the leading sales expert , performance psychologist and author.
Ian is a CEO-turned business psychologist specialising in helping organisations both develop effective sales processes and build the mental toughness needed to achieve it.
Having previously worked in consultancy and in a number of executive roles across the telecoms and technology industries, Ian has become an expert in selling and business development. Specialising in helping professional services businesses improve their own internal sales capability.
This is an episode I’ve wanted to do for a long time. Sales is often seen as a ‘dirty’ word in consulting but it’s a key skill for anyone who has ambitions to get to Partner
In the increasingly competitive business world, the ability to sell is essential for success. However, sales can often be an intimidating task for consultants so it’s great to have professionals such as Ian to help take that fear away and provide a fresh approach to selling.
During our conversation we discuss a number of topics that will help you improve your selling including:
• The difference between zero sum and positive sum selling and how it can help you get over your fear of selling.
• Ian's practical advice for building an effective lead pipeline - even from a standing start.
• And the processes and systems you can use to help supercharge your selling, whether you're running a whole firm, running a practice or just trying to sell more yourself.
It was great to meet with Ian and hear his thought-provoking views on how best to approach the often-daunting task of selling. I hope you enjoy today’s episode and that Ian’s advice will encourage you to develop your own effective sales process, boost your own business development pipeline and help you to grow your career.
You can find out more about Ian on LinkedIn - https://www.linkedin.com/in/ijprice/
You can find out more about Recludo Consulting at https://www.recludoconsulting.com/

Mar 4, 2020 • 1h 8min
Episode 53 - Irene Molodtsov - Sia Partners
In today’s interview I speak to Irene Molodtsov, CEO of Sia Partners UK,
Having started her career in manufacturing Irene quickly found her calling in management consulting and moved to KPMG to pursue her passion.
When KPMG was sold to Atos, Irene and her co-founder decided the time was right to strike out on their own and do what they loved, helping organisations deliver major business transformation project. This led them to launch Molten which was subsequently acquired by Sia Partners in 2016.
On joining Sia Partners, Irene took on the role of CEO of their UK business, continuing to build on the great work that she’d begun at Molten.
In this conversation we dig in to a whole range of topics including:
How Irene fell in love with consulting and how she decided to make the jump from a comfortable career at a global firm to launching Molten.
Irene’s take on Diversity and Inclusion in consulting and what the industry needs to do to help improve it.
The future of the consulting industry, why it needs to be regulated and the importance of what Sia Partners have termed, Consulting 4.0, the next generation of consulting.
I really enjoyed this conversation with Irene and it was great to get her candid take on where consulting is going and what firms across the industry need to be thinking about as we enter the next decade.
You can find out more about Irene on LinkedIn - https://www.linkedin.com/in/irenemolodtsov/
You can find out more about Sia Partners at - https://www.sia-partners.com/
Specific things we discuss in the show:
Loosing My Virginity by Richard Branson - https://www.amazon.co.uk/Losing-My-Virginity-Richard-Branson-ebook/dp/B005F3GMAO
The Dark Side of Camalot by Seymour Hersh - https://www.amazon.co.uk/dp/000653077X/ref=cm_sw_em_r_mt_dp_U_BD9vEbJM4AYMQ
This episode is brought to you by Create Engage the Digital Marketing agency for the disruptive Management Consultancy.


