Living The Red Life

In this episode, we explore the driving force behind the new prime video show "60 Day Hustle", highlighting its innovative blend of real-world challenges and social media strategies for entrepreneurs. The discussion emphasizes the show's focus on providing participants and viewers with practical, actionable insights to help them stand out in a crowded digital landscape. Drawing from personal experiences and stories from the show, the creator shares valuable lessons on building a distinctive brand in today's competitive environment.The episode also examines the significance of social media in modern entrepreneurship, offering advice on how to effectively use these platforms to establish a successful brand. The creator discusses ways to avoid common pitfalls, stay ahead of emerging trends, and prepare for the growing role of AI in social media strategy. Throughout the conversation, viewers are encouraged to think critically about their own digital presence and the steps they can take to make a meaningful and lasting impact.CHAPTERS1:35 - What inspired you to create the 60 Day Hustle, and how does it differ from other entrepreneurial shows?2:40 - What can viewers expect from the 60 Day Hustle?3:51 - What were some of the most surprising or challenging moments during filming?4:56 - How does the 60 Day Hustle reflect your personal journey as an entrepreneur and marketer?6:13 - What key lessons do you hope the audience takes away from the show?7:20 - How did you select participants for the show, and what qualities were you looking for?8:31 - What role did social media play in the challenges on 60 Day Hustle?9:42 - How do you think 60 Day Hustle will impact aspiring entrepreneurs who watch the show?10:38 - What has been the reaction from your audience and peers since the show was announced?11:57 - Can you share any behind-the-scenes stories that didn't make the final cut?13:02 - In today's crowded social landscape, how can an entrepreneur stand out and make an impact?14:04 - What are some mistakes you see other brands making on social media?15:23 - How should brands prepare for AI in social media?16:04 - How can I stay ahead of the curve in social media strategy?17:25 - How do you define a successful brand in today's digital age?Connect with Rudy Mawer:LinkedInInstagramFacebookTwitter

In this episode, Cody Sperber, a real estate expert and social media influencer with over 2 million followers on Facebook and Instagram, discusses his journey from humble beginnings to becoming a successful entrepreneur in the real estate industry. The conversation highlights the importance of resilience, continuous learning, and strategic thinking. Cody shares insights into overcoming initial challenges, emphasizing the significance of staying focused and motivated. He also talks about the pivotal moments that shaped his career, such as finding the right mentors and balancing business with family life.The discussion delves into strategies for long-term success, stressing the need for adaptability in a constantly evolving market. Cody underscores the importance of building a legacy and leaving a positive impact through one's work. Practical advice is given for aspiring investors, including tips on identifying opportunities and mitigating risks. The conversation concludes with reflections on the future of real estate investing and final words of encouragement for those looking to enter the field.CHAPTER TITLES1:02 - Cody Sperber: The Clever Investor2:00 - Starting Out in Real Estate2:09 - Building a Personal Brand2:17 - Challenges in Early Deals3:13 - Clever Investor: A Creative Approach3:57 - Launching the Education Business4:49 - The Value of Persistence6:03 - Evolution of Real Estate Education7:02 - Diversifying Business Focus8:03 - The Importance of Singular Focus8:57 - Learning from Mistakes10:07 - Scaling with the Right Team12:15 - Lessons from Marketing Failures14:02 - Investing in Home Services15:12 - The Power of Networking and Masterminds16:29 - Finding the Right Mentors17:45 - Balancing Business and Family19:01 - Strategies for Long-Term Success20:18 - Importance of Adaptability21:33 - Building a Legacy22:47 - Key Takeaways from Successful Entrepreneurs24:12 - The Future of Real Estate Investing25:29 - Final Advice for Aspiring InvestorsConnect with Cody:IG - officialcodysperberYT - https://www.youtube.com/user/cleverinvestorLINKEDIN - codysperberWEBSITE - https://codysperber.comCODYS NEW VENTURE - https://floordaddy.comConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

In this episode, the focus is on the upcoming Amazon Prime show that i hosted "60 Day Hustle," which premieres on August 8. The series features 12 participants competing in six business challenges over 60 days, vying for $200,000 in prizes, including $100,000 in cash. The show aims to educate and inspire aspiring entrepreneurs by providing a realistic view of what it takes to grow a business. The participants are mentored by a team of 20 experts across various business phases, with each episode dedicated to a different challenge, such as pitching, marketing, sales, branding, creating virality, and scalability.I encourage any entrepreneur or aspiring entrepreneur to watch the show for practical takeaways that can be applied to their own business endeavors. The show is presented as a blend of reality competition, education, and entertainment, designed to motivate the next generation of entrepreneurs while debunking common myths about the entrepreneurial lifestyle.1:03 - "Back in the Driver's Seat: New Show Announcement"1:19 - "Premiering August 8: Behind the Scenes of the New Show"1:43 - "Six Challenges, $200,000 in Prizes"2:19 - "Binge-Watch All Six Episodes on Amazon Prime"2:57 - "Assembling a Team of 20 Experts"3:48 - "Elimination Phases: Only One Winner"4:11 - "Debunking Myths About Entrepreneurs"5:09 - "Showcasing the Realities of Entrepreneurship"5:31 - "Key Takeaways: Learn From the Show"5:53 - "The Importance of Pitching"9:03 - "Mastering Marketing: Conveying Your Message"10:32 - "The Crucial Role of Sales"12:49 - "Branding and PR: Building Your Business Image"13:52 - "Creating Virality: Getting Mainstream Attention"14:14 - "Scaling Your Business: From Plan to Execution"Connect with Rudy Mawer:LinkedInInstagramFacebookTwitter

In todays episode i sit down with Bernt Ullmann, a prominent figure in the licensing and brand management industry, often referred to as the "$6 Billion Man." Ullmann shares insights from his extensive career, including his involvement in one of the largest celebrity licensing deals with Jennifer Lopez, valued at $3.5 billion. He discusses his journey from working with Donna Karan and Fubu to partnering with Tommy Hilfiger and launching Star Branding. The conversation delves into the intricacies of licensing, highlighting its two primary forms—territory and product licensing—and the significant role it plays in business expansion.Bernt offers practical advice for entrepreneurs looking to scale their businesses beyond traditional methods like funnels and social media. He emphasizes the importance of creativity and thinking big, citing examples such as Fubu's innovative trade show strategy and Tommy Hilfiger's collaboration with Gigi Hadid. The episode underscores the potential of licensing and strategic partnerships to drive growth and reach new markets, encouraging entrepreneurs to overcome limited beliefs and explore these opportunities. Ullmann also shares resources for listeners to learn more about his work and continue their education in brand acceleration and IP monetization.CHAPTERS01:08 - Introduction to the $6 Billion Man: Ben Allman02:09 - Ben Allman's Career Highlights and Major Deals03:30 - Brand Management and IP Monetization in Fashion04:42 - The Evolution of Fubu: From $100 Million to $400 Million05:55 - Star Branding and The $3.5 Billion J Lo Deal07:08 - Understanding Licensing: Territory and Product Licensing08:35 - Practical Steps for Small Businesses to Start Licensing09:15 - Creative Marketing Tactics: The Fubu Trade Show Strategy10:31 - Celebrity Collaborations: The Tommy Hilfiger & Gigi Hadid Example12:18 - Case Study: The Jennifer Lopez Deal with Kohl's14:09 - Breaking into New Markets with Strategic Partnerships16:43 - Thinking Big: Overcoming Limited Beliefs in Business17:59 - Final Thoughts on Expanding Your Business with Licensing18:27 - Where to Learn More About Ben Allman19:00 - Closing Remarks and Future Collaboration ProspectsConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

All Gas. No Breaks. In todays episode i share insights on my hectic yet productive lifestyle, emphasizing the importance of relentless effort, extensive networking, and strategic planning. I describe my packed schedule, which often includes attending multiple events in different cities within a short time frame, and how i maximize every moment, even during travel. I attribute much of my success to consistently saying yes to opportunities and pushing myself to maintain a high level of productivity, despite the challenges of constant travel and limited sleep.I also touch on the significance of maintaining a healthy routine, including regular exercise, proper nutrition, and efficient time management. I go over practical tips for staying productive while traveling, such as scheduling calls during transit, utilizing in-flight Wi-Fi for work, and ensuring a healthy diet by arranging for protein shakes and energy drinks to be delivered to my hotel. My approach combines dedication, strategic thinking, and a commitment to self-care, which i believe are crucial for achieving extraordinary success.CHAPTERS01:13 - Welcome to Living the Red Life01:18 - All Gas, No Breaks: The Hustle Mindset01:25 - The Power of Networking and Events02:05 - From Judge Panels to Red Carpets: A Busy Week02:31 - Juggling Networking and Business Management02:53 - Overcoming Excuses to Attend Events04:00 - Going Nomad: A Strategy for Success05:01 - Lifestyle Design for Business Growth06:45 - Extreme Measures for Extreme Success07:00 - A Day in the Life: Event Hopping Across Cities08:43 - The Cost of Success: Sacrifices and Payoffs09:25 - Maximizing Opportunities Through Relationships10:52 - Managing Business While Traveling13:20 - Stacking the Day: Optimizing Every Minute16:20 - Staying Healthy and Energized on the RoadConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

In this podcast episode, Steve Forbes discusses the history and evolution of the Forbes media empire, starting from its origins with his grandfather, an immigrant from Scotland. He shares insights into how his grandfather built the company through determination and innovation, even during challenging times like the Great Depression. Forbes emphasizes the importance of adapting to change, particularly in response to the rise of the internet, which transformed the media landscape. He highlights key initiatives like the 30 Under 30 list, which showcases young entrepreneurial talent, as examples of how Forbes has continuously innovated to stay relevant and successful.Forbes also delves into the mindset required to navigate crises, such as the COVID-19 pandemic, which forced many businesses, including Forbes, to pivot quickly and find new ways to operate. He discusses the challenges and rewards of maintaining a prestigious brand and the need for constant differentiation in a competitive market. Forbes advises entrepreneurs to focus on understanding their customers' needs and to be prepared to innovate and adjust their strategies in response to changing circumstances. He underscores the importance of persistence, adaptability, and having a strong team to support business growth and success.CHAPTERS01:12 - Welcome to Living The Red Life with Steve Forbes02:10 - The Origins of the Forbes Media Empire03:33 - Lessons from the Great Depression04:50 - Adapting to the Internet Era06:47 - The Importance of Innovation in Business08:02 - Navigating Unpredictable Events09:40 - Entrepreneurial Mindset During COVID-1910:26 - Balancing Crisis Management with Future Planning11:30 - The Evolution and Future of Forbes13:26 - The Constant Need for Differentiation14:43 - Maintaining Momentum in Business15:56 - Advice for the Younger Entrepreneurial SelfConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

In today's episode, i delve into marketing lessons drawn from Will Smith's promotional strategies, particularly in light of his recent activities. The persistence and relentless efforts seen in the marketing campaigns of Smith and Martin Lawrence for the "Bad Boys" franchise are insane. Key lessons include the need for constant promotional efforts and the benefits of maintaining a high level of visibility, even during times of controversy or fluctuating popularity. Major figures like Will Smith and entrepreneurs alike can thrive by consistently putting themselves out there and staying active in their promotional activities.The episode continues with a detailed exploration of Will Smith's recent marketing strategies. I discuss various tactics Smith has employed to rejuvenate his brand, such as a viral movie theatre visit and leveraging global promotional tours. Behind-the-scenes content is crucial and it can engage audiences by providing an insider look at the filmmaking process. Furthermore, they touch on the power of social media and celebrity partnerships in amplifying promotional reach. The podcast concludes by contrasting comprehensive marketing efforts with minimal approaches, illustrating how robust, all-in strategies can lead to more successful product launches and greater audience engagement.CHAPTERS1:12 - Introduction to Marketing Lessons from Will Smith2:18 - The Persistence of Will Smith and Martin Lawrence3:19 - Lesson 1: Relentless Effort in Promotion4:14 - Importance of Consistent Self-Promotion5:54 - Marketing Insights from Top Brands7:21 - Self-Assessment in Marketing Efforts8:47 - Will Smith’s Strategy Post-Controversy9:34 - Viral Marketing: The Movie Theatre Stunt11:00 - Global Promotion: Red Carpet World Tour12:33 - Behind the Scenes Content as a Marketing Tool 14:22 - Teasing Production Techniques15:23 - Leveraging Social Media and Other Platforms16:04 - Celebrity Cameos and Strategic Partnerships17:31 - Comprehensive Marketing Strategies18:03 - All-In vs. Minimal Effort in Product Launches Connect with Rudy Mawer:LinkedInInstagramFacebookTwitter

In this episode, Victoria and Oksana, health-focused entrepreneurs, share insights on achieving peak performance and enhancing energy levels for busy professionals. They discuss practical strategies for boosting vitality, emphasizing the importance of adequate hydration, stress management, and consistent exercise. Victoria and Oksana highlight the significance of individualized nutrition, particularly the role of minerals like magnesium, in combating fatigue and supporting overall well-being. They point out that common issues such as brain fog and persistent tiredness may often be linked to underlying inflammation and nutrient deficiencies.Victoria and Oksana provide actionable tips for optimizing health and productivity, focusing on the unique challenges faced by entrepreneurs, such as managing stress and maintaining a balanced lifestyle amidst demanding schedules. They advocate for personalized health approaches, including regular assessments of hydration, diet, and mental wellness, to prevent chronic inflammation and ensure sustained energy and focus.CHAPTERS1:00 - Welcome to Living The Red Life1:22 - Meet the Guests2:10 - From Scientist to Entrepreneur3:21 - Power Duo: Dividing Roles in Business4:19 - Transitioning to Marketing and Business Growth5:18 - Key Tips for Entrepreneurial Energy and Focus5:56 - Importance of Hydration7:16 - Dehydration and Its Impact9:20 - Managing Anxiety and Stress10:50 - Structuring Self-Care into Your Day12:06 - The Vital Role of Exercise13:38 - Optimizing Nutrition for Energy14:16 - Common Nutritional Deficiencies16:30 - Understanding and Managing Inflammation18:55 - Testing and Addressing InflammationConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

In this episode, I delve into the significance of strong versus weak mindsets for entrepreneurs and their teams. It begins with a discussion about the alarming increase in weak mindsets, marked by fragility and a lack of resilience, and how this trend negatively impacts both personal and professional lives. I share personal anecdotes about overcoming serious challenges like theft and breaches of contract, highlighting the importance of mental fortitude in navigating such adversities. The episode emphasizes the necessity for entrepreneurs to develop a resilient mindset, not only to achieve success and happiness but also to create a productive and positive work environment.I explore practical strategies for cultivating a strong mindset among employees and managing weak mindsets within teams. It discusses the detrimental effects of negativity in the workplace and the value of surrounding oneself with positive, strong-minded individuals. The host offers insights into handling setbacks effectively and underscores the correlation between mindset and life events, arguing that a strong mindset helps avoid a cascade of negative occurrences. Overall, the episode provides valuable guidance on fostering resilience and mental strength to better handle the challenges of entrepreneurship.CHAPTER TITLES1:06 - Welcome and Episode Overview1:54 - The $1,000 Program Giveaway2:03 - Weak Mindset: A Growing Concern3:16 - Strengthening Your Mindset for Success4:02 - Real Challenges in Business: My Experiences5:01 - The Importance of Resilient Employees6:01 - The Cost of Negativity in the Workplace7:02 - Building Mental Fortitude: A CEO’s Perspective8:30 - Handling Setbacks: Lessons from a CEO10:30 - Managing Weak Mindsets in Your Team12:08 - The Power of Positive Surroundings17:29 - Correlation Between Mindset and Life EventsConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

Margarita Pasos, a prominent entrepreneur with over 6 million followers, recognized as one of People Magazine's Top 25 Most Powerful Latina Women. Margarita shares her journey from humble beginnings to building a powerful personal brand and a thriving community, especially in the Spanish-speaking market. She emphasizes the importance of authenticity, edutainment (education and entertainment), and genuinely caring for your audience to build trust and a loyal following. Margarita discusses her approach to growing a community by offering value through education, personal development, and entrepreneurial support, which has led to her success in hosting large-scale events and virtual engagements.The conversation highlights key strategies for aspiring entrepreneurs on building a personal brand and leveraging social media effectively. Margarita shares insights into creating a scalable business model, focusing on customer experience, and the importance of having a strong "why" behind your efforts. She recounts her initial challenges, including early failures and financial struggles, and the pivotal role mentors played in her growth. The episode wraps up with practical advice on finding mentors and the significance of valuing diverse expertise, regardless of age, to build a successful and resilient business.CHAPTER TITLES1:01 - Welcome and Introductions2:01 - Margarita's Journey to Entrepreneurship2:44 - Mission to Empower Hispanics3:51 - Overview of Margarita's Business Model4:48 - Building a Loyal Community5:29 - The Importance of Edutainment6:07 - From Social Media to Sales7:04 - Customer Experience and Retention7:14 - Hosting Successful Events9:54 - From Small Beginnings to Big Success11:01 - Virtual Events and Online Engagement12:28 - The Power of Personal Branding13:19 - Authenticity in Personal Branding14:40 - Overcoming Haters and Negativity15:51 - Learning from Failures16:55 - Mentorship and Continuous Learning17:46 - Embracing Age Diversity in Mentorship18:47 - Conclusion and Final ThoughtsConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter