Yoga Teacher Resource Podcast

Learn how to market your offerings in a way that is both honest and effective - and avoid the most common marketing pitfalls along the way. Highlights The evolution of the ‘yoga industry’ in the past few decades Why most yoga teachers think of marketing in backwards - and how turning that thinking around can transform their relationship to marketing The weird reason I used to be afraid of marketing - and how I got over myself How (and why) to depersonalize the results of your marketing One powerful assignment to get you started with effective marketing. Invitation for Inspired Action Set up tea or phone calls with 5 of your most dedicated students. Determine what they appreciate about your classes, what need they feel it fulfills, and what challenges or frustrates them in their practice. Pay attention to the language they use and the things they care about. Once you have had your first conversation, please come onto the Yoga Teacher Resource Facebook Group  and tell us what you learned.   Links and Resources Yoga Teacher Resource Facebook Group Join the Yoga Teacher Resource Email list to get access to bonus content for all episodes, both past and future.

Bernie Clark shares how you can use knowledge of anatomical variation to make your yoga classes more inclusive and supportive of long term optimal health for your students. Highlights The most important anatomical concepts that yoga teachers often get wrong. The most important question for yoga teachers and students to ask themselves about asana. How to know if you should study anatomy as a yoga teacher. The anti-fragility curve and what it means for yoga teachers Common poses to avoid teaching in a mixed group Three principles of intelligent strengthening for the spine Invitation for Inspired Action Ask your students “What are you feeling?” Enter to win Bernie’s two most recent books: Your Body Your Yoga and Your Spine Your Yoga. Links and Resources Yoga Teacher Resource Facebook Group Join the Yoga Teacher Resource Email list to get access to bonus content for all episodes, both past and future. Bernie’s Website Purchase Bernie’s books on Amazon:

Learn strategies for thriving as a yoga teacher when you live in a rural and/or seasonal area in this on-air coaching session with Valarie Anderson. Highlights How to approach the concept of niche when you live in a very small town. How to talk about yoga with people who only have had a very limited exposure to it and may feel skeptical about it. How to structure your class offerings when you live in a place with huge seasonal changes in weather and/or population. How to get over feeling awkward when you tell people about your classes. Plus - listen in as Valarie surprises Mado by already having a ready made niche with a ton of demand right under her nose. Links and Resources Yoga Teacher Resource Facebook Group Join the Yoga Teacher Resource Email list to get access to bonus content for all episodes, both past and future.

An innovative yoga studio business model that is designed to center the needs of yoga teachers and support them to make a living as a teacher.  Highlights ~ Why Kaya chose this business model ~ The three prongs of a yoga studio ~ the students, the studio, the teachers and whether all three can "win" ~ Who this kind of model is for and who it isn't for ~ Why running a studio as simply as possible is good for resolving the "good girl" syndrome of perfectionism and overdoing Invitation for Inspired Action Have you thought about starting your own studio? Let us know on the Yoga Teacher Resource Facebook Group! Links and Resources Yoga Teacher Resource Facebook Group Join the Yoga Teacher Resource Email list to get access to bonus content for all episodes, both past and future.

Mado shares how you can use the latest research in neuroscience to turn your personal practice from a resource intensive decision to a nourishing habit. Highlights Why habit formation is a missing piece in most teacher trainings The three main components of a habit and how to manipulate them to create an effortlessly consistent personal practice 5 types of triggers how to strengthen their effect Ritual, accountability and small wins   Invitation for Inspired Action Look for an accountability partner on the Yoga Teacher Resource Facebook Group!   Links and Resources Yoga Teacher Resource Facebook Group Join the Yoga Teacher Resource Email list to get access to bonus content for all episodes, both past and future. The Power Of Habit by Charles Duhigg (Affiliate link)  

The queen of alignment and grandmother of yoga in Asheville shares some wisdom about functional anatomy and the best way for yoga teachers to use her book “Healing Our Backs with Yoga”. Highlights The difference between positive pain and negative pain. How to use the image of a clock face to guide your students into optimal core alignment and activation. How to work progressively to heal back pain, including what goals to prioritize in what order.   The best way for yoga teachers to get started using the sequences in Lillah's book.  Invitation for Inspired Action Pick one of the sequences from Healing our Backs with Yoga and practice it three days in a row. Share your results on the Yoga Teacher Resource Facebook Group! Links and Resources Enter to win a copy of Lillah's book on the Yoga Teacher Resource Facebook Group. Join the Yoga Teacher Resource Email list to get access to bonus content for all episodes, both past and future.

Mado helps a college writing professor with a passion for yoga nidra refine her niche, develop signature offerings, and create a strategy for attracting private clients. They also dive into practices to help overcome mindset issues when feeling resistant to promotion and marketing. Highlights How to set your own standards expectations for the structure of your teaching - no matter what the yoga community is like where you live. How to work backwards when you create your events so that they practically sell themselves. A powerful practice for overcoming resistance to marketing and promotion. Two new stories you can tell yourself about marketing and promotion.   Links and Resources Sign up for a strategy session with Mado Yoga Teacher Resource Facebook Group Join the Yoga Teacher Resource Email list to get access to bonus content for all episodes, both past and future.  

Upgrade your cue-ability with this mini training on language with Laurel Beversdorf. Highlights Why language is so important in the context of teaching movement and even more so when teaching yoga How to use language to support your intention for teaching 4 different types of cues you can use in your classes and why you might choose each one Why watching your students reactions to your instructions is the most important part of cueing   Invitation for Inspired Action Share it on the Yoga Teacher Resource Facebook Group!   Email subscribers get a bonus download: Links and Resources Yoga Teacher Resource Facebook Group Join the Yoga Teacher Resource Email list to get access to bonus content for all episodes, both past and future.

Mado shares her personal practice for using mindful awareness to stop engaging in behaviors that are self-sabotaging or self-destructive. Highlights Why yoga teachers engage in the same self-destructive patterns as everyone else The major reason why we engage in behavior that we know is unhealthy The two steps to diffusing the power of our uncomfortable feelings The reason that resistance to feeling is more painful than the feeling itself Some examples of how I use this practice in my personal life Invitation for Inspired Action What is your go-to self-soothing behavior that you use to avoid uncomfortable feelings? It is so helpful to own that pattern and bring it into the light of day. You are invited to share with us on the Yoga Teacher Resource Facebook Group. Links and Resources Yoga Teacher Resource Facebook Group Join the Yoga Teacher Resource Email list to get access to bonus content for all episodes, both past and future.