Yoga Teacher Resource Podcast

Mado Hesselink
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Jan 16, 2020 • 40min

How Miranda tripled her yoga business in one year

Miranda Peterson has had an impressive 2019: she more than tripled her yoga business revenue from the year before. But that’s not the only result she’s seen from hiring Mado as her coach and mentor. In this special episode, you get a behind the scenes glimpse of what it’s like to work with a coach long term including: The process and what happens when you narrow down your niche. Addressing major concerns and challenges head on with support. How having a coach helps with confidence both as a yoga teacher and business owner. The unique experience of having someone who intimately understands your business as a sounding board and to celebrate your wins with. Understanding what makes a coach the right coach for you.  Exploring money mindset and our relationship with money as yoga teachers.  Tune in next week for a much requested topic: how to fill your classes with guest Amanda McKinney.    Links & Resources Schedule a free 30 minute clarity call  Join the Yoga Teacher Resource Facebook Group Sign up for the email list and get 100 yoga class themes 
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Jan 9, 2020 • 29min

How to get the word out about your workshop [On-air coaching call]

Cari Moskow is a yoga teacher from Atlanta, GA who loves teaching workshops, but feels overwhelmed by the task of promoting them. In this on-air coaching call, Cari and Mado talk through her intended audience and how to create simple systems for marketing her workshops that will be more efficient and effective.  Episode highlights:  Marketing on the fly vs. having a marketing plan.  The value of having a system that includes a promotional calendar.  What “batching” your work means and how to use this method for increasing efficiency in your promotion efforts. Narrowing down your niche so that your marketing can have more of an impact on the specific students you are wanting to attract to your workshops. How and why to use social media schedulers. Register for my upcoming LIVE masterclass: 3 Keys to a stellar yoga workshop masterclass  Links & Resources Episode 84: The difference between yoga class and yoga workshop Episode 85: How to choose a workshop topic Episode 86: Four types of successful yoga workshops   
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Jan 2, 2020 • 14min

Four types of successful yoga workshops

There are four basic types of yoga workshops that have a proven track record for consistently attracting students anywhere in the world. In this episode, Mado explains each type in detail including why you might choose one over the other and the upsides and downsides each.   New freebie for listeners: Get a free download of 100 yoga workshop ideas when you sign up for Mado’s email list.    Episode highlights:    The different kinds of yoga workshops and which ones tend to get a lot of registrations.  How to decide which type of workshop is right for you. The best ways to promote the different types of workshops. Tips for collaborating with another person on a workshop.    Links & Resources REGISTRATION NOW OPEN: 3 Keys to a phenomenal yoga workshop masterclass  Episode 84: The difference between yoga class and yoga workshop Episode 85: How to choose a workshop topic
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Dec 26, 2019 • 29min

How to choose a workshop topic (on-air coaching call)

Chasity Burleson is a brand new yoga studio owner in Asheville, NC looking for guidance in creating workshops to help her students go a little deeper with yoga philosophy. Listen as she gains both clarity and strategy in this on-air coaching call with Mado.    New freebie for listeners: Get a free download of 100 yoga workshop ideas when you sign up for Mado’s email list.    Episode highlights:    How to validate your workshop idea. How to choose a name for your workshop. Examples of effective structures for posture workshops.  Ways to structure the actual workshop content.   Links & Resources   Get the brand new 100 yoga workshop ideas download  
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Dec 19, 2019 • 15min

The difference between classes and workshops

Learn the essential differences between yoga classes and yoga workshops and how understanding them can help improve your teaching and help your students see the value of both types of offerings. New freebie for listeners: Get a free download of 100 yoga workshop ideas when you sign up for Mado’s email list.  Episode highlights:  How knowing the differences between weekly classes and workshops can help you market your classes more successfully.  Side by side comparisons on the frequency, structure, and duration of classes, vs workshops Information-based vs experience-based workshops and why you’d want to offer one or the other.  The unique opportunities workshops offer yoga teachers.  How to name & price your workshops.  Links & Resources Sign up for Mado’s email list & get 100 yoga workshop ideas download Join the Yoga Teacher Resource Facebook Group  
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Dec 12, 2019 • 37min

Yoga philosophy for pain care with Marlysa Sullivan

Philosophical and neurophysiological perspectives for people in pain -  the last of a three part series on yoga and pain science with the editors of the book, Yoga and Science in Pain Care.  Marlysa is a physiotherapist, yoga therapist, Assistant Professor in Yoga Therapy and Integrative Health Sciences at Maryland University of Integrative Health, and holds an adjunct position at Emory University, where she teaches the integration of yoga and mindfulness into physical therapy practice in the DPT program.  Stay tuned to the very end of the episode for a chance to win a copy of the book. All entries need to be submitted by midnight on Tuesday December 17th, 2019.   Episode highlights:  How yoga philosophy relates to pain care and what it offers for working with people in pain.  Using scientific language vs. using the yoga language – how both are helpful and when to use them.  Reductionist thinking as a tendency of scientific language and how yoga philosophy can counterbalance this tendency.  How yoga teachers can be responsible in our relationship to science and communicating the many benefits of yoga to the public.  What it means to approach yoga therapy top down or bottom up and examples of each  Specific examples of how to bring yoga philosophy frameworks into your yoga classes and how it serves people in pain.   Links & Resources Marlysa’s website  Purchase the book, Yoga and Science in Pain Care Join the Yoga Teacher Resource Facebook Group Sign up for the email list and get 100 yoga class themes  Enter the book giveaway on Instagram
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Dec 5, 2019 • 1h

Yoga for People in Pain with Shelly Prosko

Explore tangible and practical ways yoga teachers can think about pain in order to improve their teaching and support people in pain.    Part two in a three-part series on yoga and pain is a conversation about specific yogic practices for people in pain. Guest Shelly Prosko is a physiotherapist, yoga therapist, educator and pioneer of PhysioYoga with over 20 years of experience integrating yoga into rehabilitation. Shelly is also one of the editors of the book, Yoga and Science in Pain Care. Stay tuned to the very end of the episode for a chance to win a copy of the book. All entries need to be submitted by midnight on Tuesday December 17th, 2019.   Episode highlights:  Why it’s helpful for yoga teachers to understand pain.  How yogic frameworks - the philosophy and other practices - can be applied to helping people with pain.  This difference between awareness and mindfulness and why we need to know the distinction.   The role of self compassion in pain and exploring the definition, different expressions, and stages of compassion.   The koshas and how they relate to the experience of pain including one example of a practice for each of the 5 koshas.    Join us again next week for part three of the series all about yoga philosophy and pain with Marlysa Sullivan.    Links & Resources Purchase the book, Yoga and Science in Pain Care Join the Yoga Teacher Resource Facebook Group Sign up for the email list and get 100 yoga class themes 
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Nov 28, 2019 • 58min

Pain Science Basics with Neil Pearson

This week’s episode kicks off a series of conversations about yoga and pain science with the editors of the book, Yoga and Science in Pain Care. The guest for part one in this three part series is Neil Pearson. Neil is a physiotherapist, yoga therapist, and Clinical Assistant Professor at University of British Columbia. Neil and Mado discuss the basics of pain science, the different ways we experience pain, how the yoga tradition views pain, and how this can be appealing to health care professionals.    Listen to the very end of the episode for a chance to win a copy of Yoga and Science in Pain Care. All entries need to be submitted by midnight on Tuesday December 17th, 2019.   Episode highlights: Defining pain and the ways we can begin to talk about such a multidimensional experience. The role of pain as protective mechanism from a pain science perspective.  How yoga teachers can open a dialogue with health care professionals. What science says about being a part of a community and the effect it has on pain. Guidelines for yoga teachers who teach group classes to support and respond to students communicating some level of pain.  Different relationships to pain as it related to wanting to achieve the more difficult/extreme asanas.  How to learn more about pain science if you are interested in bringing it into your yoga teaching.   Join me again next week for part two of the series where I talk to Shelly Prosko about the specific practices we can use to help people in pain who show up at our yoga classes.    Links & Resources Neil’s website Pain Care U  Lifemark First Five Steps  Purchase the book, Yoga and Science in Pain Care Join the Yoga Teacher Resource Facebook Group Sign up for the email list and get 100 yoga class themes
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Nov 21, 2019 • 46min

Paths to traveling the world as a yoga teacher [On air coaching call]

Jill Phoenix wants to make the leap into teaching yoga full time but doesn’t want it to feel too much like work and wants to preserve her passion for yoga. She also dreams of traveling more. In this on-air coaching call, Mado helps Jill zoom out a bit and offers some different perspectives on teaching remotely and how she can realize her goal of teaching yoga as a career and traveling the world.  Episode highlights:   The value of a transition phase, what it is and how to use it to plan graduated, sustainable steps in the direction of your long term goal.  How to market your brand new classes at new studios or locations.  Different paths for how to make a living teaching yoga while traveling What it means to build your audience and create a platform for your offerings online.  Tips for working in the yoga and wellness fields that go beyond teaching classes and workshops/retreats.   Links & Resources Join the Yoga Teacher Resource Facebook Group Sign up for the email list and get 100 yoga class themes 
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Nov 14, 2019 • 21min

Win/win relationships between teachers and studios

Mado explores the sensitive relationship between yoga teachers and yoga studio owners and managers and how we can navigate these relationships with integrity.  Episode highlights: The causes and the effects of placing restrictive policies around what yoga teachers can share with their students in class. Real stories and experiences of the yoga teacher and yoga studio dynamic.  Considerations about boundaries, agreements, and contracts between teachers and studios. What it would actually look like for studios and teachers to have win/win relationships.   Links & Resources Episode 23: Teacher centered yoga studio business model with Kaya Mindlin Join the Yoga Teacher Resource Facebook Group Sign up for the email list and get 100 yoga class themes 

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