

The Science of Creativity
Keith Sawyer
Welcome to THE SCIENCE OF CREATIVITY, your home for insights and inspiration about art, design, and invention. Your host is Dr. Keith Sawyer, one of the world's leading experts on creativity, art, and design. Dr. Sawyer is a tenured university professor who has published 20 books about the science of creativity, including his new book LEARNING TO SEE: INSIDE THE WORLD'S LEADING ART AND DESIGN SCHOOLS. Our goal is to inspire you with stories of brilliant creators and world-changing inventions. You’ll learn about the latest psychological research and gain insights about creativity that will help you reach your full creative potential.
In addition to LEARNING TO SEE, Dr. Sawyer is the author of the award-winning books GROUP GENIUS and ZIG ZAG. He is the author of EXPLAINING CREATIVITY, known as "the creativity bible." His books have been translated into Chinese, Japanese, and Korean, and he gives keynote talks about creativity around the world. He even has his own creativity card deck, the ZIG ZAG Creativity Cards (available on Amazon).
THE SCIENCE OF CREATIVITY is published every other Tuesday.
In addition to LEARNING TO SEE, Dr. Sawyer is the author of the award-winning books GROUP GENIUS and ZIG ZAG. He is the author of EXPLAINING CREATIVITY, known as "the creativity bible." His books have been translated into Chinese, Japanese, and Korean, and he gives keynote talks about creativity around the world. He even has his own creativity card deck, the ZIG ZAG Creativity Cards (available on Amazon).
THE SCIENCE OF CREATIVITY is published every other Tuesday.
Episodes
Mentioned books

Sep 16, 2025 • 53min
Steve DeFrank: Unlocking Creativity in Art Education
Steve DeFrank is a top New York painter with numerous one-person exhibitions and group exhibitions. His solo exhibitions include Clementine Gallery in New York, and the Clifford Smith Gallery in Boston. His group shows include the Smithsonian Institute’s National Portrait Gallery and The National Arts Club in New York, and many others. His work has been reviewed in The New York Times, in The New Yorker, and many others. He’s been a Visiting Artist at Cornell University, the Massachusetts College of Art, and he currently teaches at the School of Visual Arts in New York City, where he's taught sculpture, new media art, painting, drawing, and other courses. In this conversation, DeFrank shares his insights on teaching creativity and the artistic process. He emphasizes the importance of focusing on the journey of creativity rather than the end product, encouraging students to embrace uncertainty and anxiety as part of their artistic growth. DeFrank discusses the significance of developing an "artistic eye" and the challenges students face in learning to see and interpret the world around them. He reflects on the transformative experience of the foundation year for art students and the ongoing dialogue between the artist's hand and eye. This is a brilliant inside view of a process-oriented approach to art that values exploration and personal expression. For additional information: Steve's web site: https://www.stevedefrank.com/ The book Learning to See, with many quotations from Steve and from other SVA artists and designers: www.learningtosee.net Music by license from SoundStripe: "Uptown Lovers Instrumental" by AFTERNOONZ "Miss Missy" by AFTERNOONZ "What's the Big Deal" by Ryan Saranich Copyright (c) 2025 Keith Sawyer

Sep 2, 2025 • 40min
Scott Barry Kaufman: Inspiring Creativity
Scott Barry Kaufman is an influential psychologist, creativity researcher, podcaster, and best-selling book author. In this episode, we explore themes such as the messy nature of creative minds, the importance of incubation, and the role of daydreaming. We discuss the brain's imagination network and the balance between conscious and unconscious processes in fostering creativity. Scott emphasizes the significance of psychological flexibility and the ability to embrace uncertainty, while also highlighting the value of sensitivity in the creative process. Our discussion culminates in practical advice for enhancing creativity through openness to experience and reflective practices. For more information: Scott's web site Scott's book Wired to Create: Unraveling the Mysteries of the Creative Mind Scott's new book Rise Above Music by license from SoundStripe: "Uptown Lovers Instrumental" by AFTERNOONZ "Miss Missy" by AFTERNOONZ "What's the Big Deal" by Ryan Saranich Copyright (c) 2025 Keith Sawyer

Aug 19, 2025 • 47min
Kelly Leonard: Improv Comedy at The Second City
Kelly Leonard has been involved with improv comedy for almost 40 years. He's worked with actors and comedians including Stephen Colbert, Tina Fey, Keegan Michael Key, Seth Meyers and Amy Poehler. He started working at the Second City Theater in Chicago in 1988, eventually becoming producer in 1992, and later, taking on roles and titles including Executive Director, Executive Vice President, and Creative Adviser. Since 2016, he’s been Vice President of Creative Strategy, Innovation, and Business Development. He’s produced hundreds of original revues. His 2015 book Yes, And received rave reviews in Vanity Fair and the Washington Post. He co-leads a new partnership with Booth School at the University of Chicago that studies behavioral science through the lens of improvisation. He is a popular speaker, appearing at Aspen Ideas Festival, Chicago Ideas Week and TEDxBroadway and hosts the Second City Works/WGN Podcast “Getting to Yes, And.” For additional information: Kelly's web site The book Yes, And Music by license from SoundStripe: "Uptown Lovers Instrumental" by AFTERNOONZ "Miss Missy" by AFTERNOONZ "What's the Big Deal" by Ryan Saranich Copyright (c) 2025 Keith Sawyer

Aug 5, 2025 • 47min
Adam Green: The Neuroscience and Neurostimulation of Creativity
Dr. Adam Green is an expert in brain research and neurostimulation of creativity. He also studies how the use of AI influences creativity in the user. Spoiler alert: Using AI often reduces creativity. He’s the Director of the Laboratory for Relational Cognition at Georgetown University, a founder and former president of The Society for the Neuroscience of Creativity, and Editor-In-Chief at the Creativity Research Journal. His main interest is in human creative intelligence and especially in understanding how neural processes constitute our best ideas. Adam’s work includes research into endogenous neural mechanisms and exogenous neurostimulation that support creative relational reasoning, as well as research on the neuroscience of teaching and learning in real-world educational contexts. His research has been reported on NBC, CNN, BBC, NPR, and in print in the Times of London, Scientific American, Wired, Fast Company, and many others. For More Information: Keith's book Learning to See: Inside the World's Leading Art and Design Schools Dr. Adam Green at The Laboratory for Relational Cognition at Georgetown University Music by license from SoundStripe: "Uptown Lovers Instrumental" by AFTERNOONZ "Miss Missy" by AFTERNOONZ "What's the Big Deal" by Ryan Saranich Copyright (c) 2025 Keith Sawyer

Jul 22, 2025 • 47min
Scott Thorp: Creative Thinking Strategies in Art and Design
Scott Thorp is an artist, writer and educator specializing in creativity. He’s a professor at Augusta University, and is the Chair of the Department of Art and Design and the Associate Vice President for Interdisciplinary Research. Scott earned his MFA in multi-disciplinary art from the Maryland Institute College of Art. In addition to his artistic practice, he was a regular contributor to the international art magazine, ArtPulse, where he wrote about technology-based, contemporary artists. Before Augusta University, he was a professor at Savannah College of Art and Design (SCAD) from 2005 to 2015, where he was the Design Coordinator and he designed and taught the course “Creative Thinking Strategies.” Music by license from SoundStripe: "Uptown Lovers Instrumental" by AFTERNOONZ "Miss Missy" by AFTERNOONZ "What's the Big Deal" by Ryan Saranich Copyright (c) 2025 Keith Sawyer

Jul 8, 2025 • 48min
Zorana Ivcevic Pringle: The Creativity Choice
Dr. Zorana Ivcevic Pringle is a Senior Research Scientist at the Yale Center for Emotional Intelligence. Her work has been featured in the Harvard Business Review, US News, Science Daily, and others, and she is a regular contributor to Psychology Today and Creativity Post. Zorana studies many aspects of the creative process, including idea generation but also creative mindsets, creative self-efficacy, and the role of emotions in creativity. Her new book is called The Creativity Choice: The Science of Making Decisions to Turn Ideas into Action. She argues that creativity is a choice--not only choosing in some abstract general way, but she gives advice about how to make creative choices throughout the creative process, from the first idea to the development of the idea. In this interview, she talks about creative mindsets, creative self-efficacy, and harnessing and managing your emotions to maximize creativity. For more information: Zorana Ivcevic Pringle's web site Music by license from SoundStripe: "Uptown Lovers Instrumental" by AFTERNOONZ "Miss Missy" by AFTERNOONZ "What's the Big Deal" by Ryan Saranich Copyright (c) 2024 Keith Sawyer

Jun 24, 2025 • 45min
Jonathan Feinstein: How Lives Unfold for Exceptional Creators
Dr. Jonathan Feinstein, a Yale professor and author on creativity, dives into the developmental paths of creative individuals. He shares insights on how personal backgrounds shape creative journeys, arguing that everyone has untapped creativity waiting to be unleashed. Feinstein discusses the need to remove barriers like anxiety to encourage expression. He emphasizes flexibility and guidance in fostering creativity, highlighting examples from notable innovators. Ultimately, he advocates for understanding and recognizing the rich, diverse patterns of creativity in all people.

Jun 10, 2025 • 46min
Charna Halpern: Improv Comedy at Chicago's iO Theater
Everyone who works in television and movie comedy knows Charna Halpern. She’s trained thousands of actors, writers, and producers at her Chicago theater, founded in 1981, called the iO theater. In this episode, Charna tells personal and funny stories about actors from Chris Farley and Neil Flynn to Tina Fey and Amy Poehler. Along with actor and director Del Close, Charna invented modern improvisational theater in the 1980s. The art form known as long form improvisation—a 20 or 30-minute fully improvised one-act play—was developed at the iO theater, and is still found on their stage at seven nights a week at 1501 N. Kingsbury Street in Chicago. Charna is one of the best-known and best-loved people in comedy because she developed a system for training actors how to improvise together. Her training takes a full year and it’s so effective that TV producers, like Lorne Michaels, regularly visit iO theater to audition the actors who’ve graduated from the program. Sometimes on Saturday Night Live, every actor was once at the iO theater. Charna created a family, a community, that she lovingly calls “my people.” Here are just a few of the famous actors and writers who we talk about in this episode (in order of mention): Lorne Michaels; Cecily Strong; Tina Fey; Amy Poehler; Mike Myers; Vanessa Bayer; Adam McKay; Brian Stack; Stephen Colbert; David Koechner; Rachel Dratch; Chris Farley; Sarah Silverman; Stephanie Ware; Neil Flynn; Larry David; Seth Myers; John Lutz; Matt Walsh; Tim Meadows. She even tells a story about how she let Adam McKay sleep on her couch before he was famous because he couldn’t afford to stay in Chicago. When I was doing my research on improvisation in the early 1990s, the theater was called “Improv Olympic” and only later renamed “iO.” Don’t tell anyone I said that. For more information: iO theater. https://ioimprov.com/ Truth in Comedy. Charna Halpern, Del Close, Kim Howard Johnson. Art by Committee. Charna Halpern. Music by license from SoundStripe: "Uptown Lovers Instrumental" by AFTERNOONZ "Miss Missy" by AFTERNOONZ "What's the Big Deal" by Ryan Saranich Copyright (c) 2025 Keith Sawyer

May 27, 2025 • 45min
Mark Runco: The Psychology of Creativity, Assessment, and Creative Potential
Mark Runco, a leading expert in creativity and Professor at Southern Oregon University, dives into the unique nature of human creativity versus generative AI. He critiques the notion that AI can truly replicate creativity, emphasizing the importance of authenticity and intrinsic motivation in creative processes. Runco advocates for educational practices that nurture these qualities, offering actionable strategies to enhance creativity in everyday life. He discusses the complexities of creativity's definition in the AI era, highlighting the need for a nuanced understanding.

May 13, 2025 • 45min
Steve Heller: Teaching Graphic Design
Steve Heller is arguably the world’s best-known design educator, with over 200 books on graphic design, illustration, and political art. I interviewed him for my 2025 book Learning to See. His books include Design Literacy: Understanding Graphic Design; Teaching Graphic Design; and The Education of an Illustrator (with Marshall Arisman). He’s spent most of his career at the School of Visual Arts in New York City, where he’s now the Special Assistant to the President and the Co-Founder and Co-Chair Emeritus of the MFA Design Department. He’s won numerous awards including Cooper-Hewitt’s National Design Mind Award; Smithsonian Design Museum; National Endowment for the Arts; AIGA Medal for Lifetime Achievement; and many others. For 33 years, he was an art director at the New York Times and the New York Times Book Review. In this interview, he gives amazing insights about how to teach graphic design and illustration. For more information: Steve Heller’s web site Book: Teaching Graphic Design Book: The Education of an Illustrator Sawyer's book Learning to See Music by license from SoundStripe: "Uptown Lovers Instrumental" by AFTERNOONZ "Miss Missy" by AFTERNOONZ "What's the Big Deal" by Ryan Saranich Copyright (c) 2025 Keith Sawyer