
Sliced Bread
While Sliced Bread takes a break we serve up Toast. A study of the spectacular failures of brands which had promised so much to consumers. In each episode, the presenter and BBC business journalist Sean Farrington examines one big idea. What did it promise? Why did people back it? Why did they get burnt? Some of the world’s most successful businesses have also brought us some of the world’s most remarkable failures. So, what led them to be toast? And what can we learn from their stories today?
Sean unpicks all the early optimism, hype and ambition. He learns about the tremendous success of a brand before hearing how it faltered, with help from expert commentators and people who were directly involved. How do they view things now and what, if anything, could have been done differently? The self-made millionaire and serial entrepreneur, Sam White, is alongside him, analysing the missteps that changed a brand’s fortunes and reaching her own, often instructive, conclusions. From big tech to high street retail and, of course, food, Toast tackles the business ideas that, one way or another, ended up cooked. Sliced Bread returns for a new batch of investigations on 3 July, 2025. In the new series, Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds. For this brand new series of Toast, episodes will be released weekly on Thursdays wherever you get your podcasts. But if you’re in the UK, you can listen to the latest episode on BBC Sounds first, a week earlier than anywhere else.Toast is a BBC Audio North production for BBC Radio 4.
Latest episodes

Jan 16, 2025 • 25min
Smart Scales
Dr. Helen Salisbury, a GP and British Medical Journal columnist, shares insights on the reliability of smart scales in measuring body metrics. Professor Bill Lionheart, an applied mathematics expert, discusses the bioimpedance methods behind these devices. They explore concerns about accuracy, emotional implications of health metrics, and the limitations of smart scales compared to advanced assessments like DEXA scans. The conversation highlights the challenges of interpreting body fat and protein metrics, emphasizing a balanced understanding of health beyond just numbers.

11 snips
Dec 26, 2024 • 27min
Insulation Hacks
Join listener Robin Brown, who is eager to find budget-friendly insulation for his old Victorian house, and David Farmer, a research fellow from the University of Salford, as they dive into practical home hacks. They explore cost-effective solutions like plastic sheeting, radiator foil, and thick curtains. Discover how these methods can keep the cold out and save on energy bills. With insights from the innovative Energy House project, this conversation is packed with tips for cozying up your home without breaking the bank!

Dec 16, 2024 • 42min
The Sliced Bread Christmas List
The team has gone through over 100 episodes of Sliced Bread, and carved out five popular products that may well be heading down a chimney to you this Christmas. Greg Foot will share with you the key points from experts we?ve spoken to on Air Fryers, Mascara, Perfume, Running Shoes, and DNA Ancestry Tests - as well as their conclusions in one handy festive slice! We?ve also updated some of the topics too. (The information in this episode was correct at the time of recording.)And as always, all of our investigations start with YOUR suggestions. If you?ve seen an ad, trend or wonder product promising to make you happier, healthier or greener, email us at sliced.bread@bbc.co.uk OR send a voice note to our WhatsApp number, 07543 306807.PRESENTER: GREG FOOT
PRODUCER: KATE HOLDSWORTH

Dec 12, 2024 • 36min
Hair Loss Products
Dive into the world of hair loss with engaging discussions on products like minoxidil and finasteride. Listeners Ian and Kimberley share personal stories, highlighting the effects of male pattern baldness and menopause-related hair loss. An expert joins to disentangle marketing hype from scientific fact, while the efficacy of various treatments is critically examined. From the role of dietary supplements to festive gift recommendations, this conversation leaves no strand unturned in the quest for luscious locks.

Dec 5, 2024 • 25min
Toast - Phones 4u
The mobile phone retailer, Phones 4u, was hugely profitable, so why did it have to close all of its 700+ shops? The BBC Business journalist, Sean Farrington and the entrepreneur, Sam White discover how Phones 4u ended up toast with help from expert guests including:John Caudwell - Phones 4u founder Nikki Barrow & Chris Papageorgiou - former Phones 4u staff membersIan White - editor of Mobile News magazineProduced by Jon Douglas. Toast is a BBC Audio North production for BBC Radio 4 and BBC Sounds.You can email the programme at toast@bbc.co.ukFeel free to suggest topics which could be covered in future episodes.Sliced Bread returns for a new batch of investigations in December, where Greg Foot investigates so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds

Nov 28, 2024 • 25min
Toast - Dan-Air
Dan-Air was one of Britain's biggest airlines and took millions of people on their first package holidays. So, why did such a successful business end up 'toast'? The BBC Business journalist, Sean Farrington, and the entrepreneur, Sam White look into it. They are joined by:-Graham Simons - Dan-Air historian and author of the book 'The Spirit of Dan-Air'-Jackie Stacey & James Hoffmeister - former Dan-Air cabin crewProduced by Jon Douglas. Toast is a BBC Audio North production for BBC Radio 4 and BBC Sounds.You can email the programme at toast@bbc.co.ukFeel free to suggest topics which could be covered in future episodes.Sliced Bread returns for a new batch of investigations in December, where Greg Foot investigates so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds

Nov 21, 2024 • 25min
Toast - Our Price Records
Discover the fascinating rise and fall of Our Price Records, a once-thriving music retailer. Explore its innovative strategies that attracted young audiences and supported indie labels. Hear personal stories from former employees about the brand's community impact. Delve into challenges it faced during technological shifts and competition from larger chains. The discussion also considers potential revivals for brick-and-mortar music shops in the age of vinyl resurgence, emphasizing the need for passionate leadership and unique customer experiences.

Nov 14, 2024 • 25min
Toast - Kodak
Don Strickland, former VP of Digital Imaging at Kodak, shares his insights on the company's journey from photography pioneer to a smaller player in a digital world. He discusses Kodak's innovative history, like giving away cameras to sell film, and recalls its nostalgic impact. The conversation dives into Kodak's missteps during the transition to digital, including its fears of undermining film sales. Strickland emphasizes the crucial lessons about innovation, adaptability, and the unpredictable nature of business success.

Nov 7, 2024 • 28min
Toast - Reader's Digest UK
Join Richard Junger, a communication professor, Tom Browne, former editor, and Gary Hopkins, ex-owner of Reader's Digest UK, as they dissect the magazine's fall from grace. They tackle its fascinating history, from its cultural significance to its peak in the 1980s, and reveal the financial struggles post-acquisition by a private equity firm. The group also explores the challenges of adapting to a digital age and engaging younger audiences while reminiscing about Reader's Digest's nostalgic charm.

Oct 31, 2024 • 28min
Coffee Pods
Liz Redman, a concerned coffee pod user, teams up with Tim Ridley, a coffee expert and founder of United Baristas, and Cecile Chéron-Bessou, a research director in agroecology, to tackle the environmental dilemmas of coffee pods. They dive into the recyclability of these convenient products, weigh alternatives like AeroPress against traditional brewing, and explore how consumer choices impact our carbon footprint. The trio emphasizes sustainable practices, leaving listeners questioning their coffee habits while savoring their favorite brews.