Sliced Bread
BBC Radio 4
While Sliced Bread takes a break we serve up Toast. A study of the spectacular failures of brands which had promised so much to consumers. In each episode, the presenter and BBC business journalist Sean Farrington examines one big idea. What did it promise? Why did people back it? Why did they get burnt? Some of the world’s most successful businesses have also brought us some of the world’s most remarkable failures. So, what led them to be toast? And what can we learn from their stories today? Sean unpicks all the early optimism, hype and ambition. He learns about the tremendous success of a brand before hearing how it faltered, with help from expert commentators and people who were directly involved. How do they view things now and what, if anything, could have been done differently? The self-made millionaire and serial entrepreneur, Sam White, is alongside him, analysing the missteps that changed a brand’s fortunes and reaching her own, often instructive, conclusions. From big tech to high street retail and, of course, food, Toast tackles the business ideas that, one way or another, ended up cooked. Sliced Bread returns for a new batch of investigations in January, 2026. In the new series, Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds. For this brand new series of Toast, episodes will be released weekly on Thursdays wherever you get your podcasts. But if you’re in the UK, you can listen to the latest episode on BBC Sounds first, a week earlier than anywhere else.Toast is a BBC Audio North production for BBC Radio 4.
Episodes
Mentioned books
Aug 18, 2022 • 28min
Compression leggings, Bath salts, Water softeners and filters
Can compression leggings improve performance and help your limbs recover after exercise? Do magnesium bath salts really help soothe aching muscles? And do water softeners and filters really help save us money on our appliances by preventing scale from building up in our pipes?With Greg still in Edinburgh for the Festival, we’re sticking with last week’s format and investigating THREE of the wonder-products you’ve sent us on WhatsApp in a "triple slice" of quick investigations.First up, Listener Sarah from North Devon wants to know if buying expensive compression leggings can really help improve her exercise performance and speed up her recovery. Greg speaks to one of the UK’s leading researchers on compression garments, Dr. Jess Hill, to find out the science behind them – and when we should wear them. Second is listener Rosie from Sheffield who wants to know if magnesium or 'Epsom' bath salts really can help soothe aching muscles – so Greg chats to leading expert on magnesium, Dr. Lindsy Kass from the University of Hertfordshire to find out what it does in our bodies, and if we can actually absorb it through our skin. And third, Listener Matthew from Suffolk wants to know if Water Softeners and filters can improve water quality, if they’re necessary, and if they can save us money on our household appliances by preventing the build up of scale. Greg chats to internationally recognised expert in drinking water Vanessa Speight - to find out.Keep your suggestions coming for wonder-products you’d like us to investigate. Send them over on email to sliced.bread@bbc.co.uk or as a voice note to our WhatsApp number: 07543 306807. PRESENTER: Greg Foot PRODUCER: Kate Holdsworth
Aug 11, 2022 • 26min
Dog food, Diet fizzy drinks, Mouthwash
Is expensive dog food better for your pooch than the cheap stuff? Are diet fizzy drinks actually ‘bad’ for you? And should we all add mouthwash to our bathroom routine?With Greg up at the Edinburgh Fringe Festival this week we’re doing something a little different - investigating THREE of the wonder-products you’ve sent us on WhatsApp in a triple slice of quick investigations.First up, listener Ali in Bristol wants to know whether the expensive dog food she bought is really better for her new pooch than the cheaper stuff. Greg speaks to one of the UK’s most senior vets to find out the differences between wet and dry dog food and whether the latest doggy diet trends of vegan and raw food diets are a good idea for our canine companions.Second is Sophie who loves Diet Coke but her friends and family say it’s bad for her. Greg finds out about the latest evidence from the Chief Scientific Adviser to the UK regulator, the Food Standards Agency.Finally, listener Helen wants to know - what’s the point of mouthwash? And in finding out, Greg’s bathroom routine is turned on its head!Keep your suggestions coming for wonder-products you’d like us to investigate. Send them over on email to sliced.bread@bbc.co.uk or as a voice note to our WhatsApp number: 07543 306807.PRESENTER: Greg Foot
PRODUCER: Simon Hoban
Aug 4, 2022 • 27min
Paint
We watch paint dry for you to find out if pricey paint is worth it.Domestic interior wall paint comes in many different pots, colours, types and price points. However some claim the extra pennies mean they’re not only better quality and offer a better finish, but that they’re better for the environment too. Listener Emily got in touch on WhatsApp after she bought a house that needs redecorating. She has six children, two dogs, two tortoises, two ducks and five chickens, so is very much in need of a paint that will offer good coverage, but be wipeable, and durable too, and wants to know if she needs to pay more to get that?She also wanted to know about VOCs – Volatile Organic Compounds – that the expensive paints say they don’t contain, and if she buys a cheaper paint will any of these VOCs harm her kids and the environment?Greg Foot finds this out by speaking to a paint inspector, and testing out differently priced paints with a painter and decorator to find out which ones meet the promises they’re making. This series, we’re testing your suggested wonder-products. If you’ve seen an ad, trend or fad and wonder if there’s any evidence to back up a claim, drop us an email to sliced.bread@bbc.co.uk or you can send us a voice note to our new WhatsApp number: 07543 306807PRESENTER: Greg Foot
PRODUCER: Kate Holdsworth
Jul 28, 2022 • 25min
Massage Guns
Can massage guns from the likes of Theragun, Pulse Roll and others brands, help you warm up before exercise and recover more quickly after it?Massage guns are one of the biggest-selling fitness devices of the past few years. They have a vibrating silicone head that delivers percussive pressure onto the muscle. Manufacturers claim ‘vibration’ therapy increases bloodflow and helps the user warm up before exercise, perform better during it AND ease soreness afterwards. But does it?Listener Clare got in touch after she bought one following a tip-off from a friend that they could help relieve aches and pains after a run (including a bad back) as well as her husband’s sore shoulder.Greg Foot finds out if those claims are true by speaking to manufacturers, leading physiotherapists and scientists involved in the latest research.This series, we’re testing your suggested wonder-products. If you’ve seen an ad, trend or fad and wonder if there's any evidence to back up a claim drop us an email to sliced.bread@bbc.co.uk or you can send us a voice note to our new WhatsApp number: 07543 306807PRESENTER: Greg Foot
PRODUCER: Simon Hoban
Jul 21, 2022 • 26min
Fat Burning Pills
Is there really a pill that can help you burn fat? Sticking to a good diet and exercising to lose weight takes hard work and discipline, so what if there was something you could take that could do some of that work for you?Listener June got in touch wanting to know if this is the case, or if it’s too good to be true? Are there really pills being sold online and on the high street that can help you burn fat, or speed up your metabolism?Greg Foot investigates, hearing from some people who’ve tried them, scientists and dieticians about what exactly is in these pills, and asking if there is any evidence to back up their claims that they can burn fat. This series, we’re testing your suggested wonder-products. If you’ve seen an ad, trend or fad and wonder if there's any evidence to back up a claim drop us an email to sliced.bread@bbc.co.uk or you can send us a voice note to our new WhatsApp number: 07543 306807 PRESENTER: Greg Foot
PRODUCER: Kate Holdsworth
Jul 14, 2022 • 25min
Sunglasses
Do more expensive pairs better protect your eyes?
Whether you’re hoping to catch some rays here in the UK or heading abroad for summer sun, you’ll want to think about protecting your eyes from the harmful UV in those rays. But how much do you need to spend on sunglasses to keep you safe?Listener Wayne got in touch wanting to know the answer. He also wondered whether darker tints better protect his eyes, and asked what the term ‘polarised’ means, and whether he should ensure any new pair are exactly that?Greg Foot sets out to investigate, testing sunglasses ranging in price from £2.50 to over a hundred pounds - do they deliver on their UV protection? The results are surprising... This series, we’re testing your suggested wonder-products. If you’ve seen an ad, trend or fad and wonder if there's any evidence to back up a claim drop us an email to sliced.bread@bbc.co.uk or you can send us a voice note to our new WhatsApp number: 07543 306807PRESENTER: Greg Foot
PRODUCER: Simon Hoban
Jun 30, 2022 • 23min
Manuka Honey
A small jar of this sticky stuff can cost anything from around ten pounds to over a thousand. Some brands claim it can help with sore throats, skin problems, hay-fever and poor sleep. Other producers curiously make no health claims at all about their manuka products. So what’s the buzz about and is there any science behind it? Listener and beekeeper David got to get in touch to ask whether manuka honey can boost the immune system, and if it has any benefits over and above the ordinary honey from his bees produce. Greg Foot gets stuck in to find out, talking with two microbiologists to learn why manuka honey is different and if there’s any truth to some of those sweet sounding claims. This series, we’re testing your suggested wonder-products. If you’ve seen an ad, trend or fad and wonder if there's any evidence to back up a claim drop us an email to sliced.bread@bbc.co.uk or you can send us a voice note to our new WhatsApp number: 07543 306807Presenter: Greg Foot
Producers: Julian Paszkiewicz & Kate Holdsworth
Researcher: Darcy Tapley
Jun 23, 2022 • 30min
Air Fryers
It seems like everyone’s talking about air fryers. They were recently dubbed the product that defined 2021, with sales up by 400%. But how do they fry with air?Listener Sally in Harrogate has another question too: at a time when the cost of living is rocketing will cooking with an air fryer save her money? And, because they use little to no oil, is cooking food in an air fryer also “healthier”? Greg Foot investigates, speaking to a food scientist at Imperial College London and the BBC’s Good Food Magazine, to find out whether the claims being made around air fryers live up to the hype or are just marketing BS.This series, we’re testing your suggested wonder-products. If you’ve seen an ad, trend or fad and wonder if there's any evidence to back up a claim drop us an email to sliced.bread@bbc.co.uk or you can send us a voice note to our new WhatsApp number: 07543 306807PRESENTER: Greg Foot
PRODUCER: Simon Hoban
6 snips
Jun 16, 2022 • 25min
Air Purifiers
Air purifiers have become one of the most popular home gadgets in recent years and you can spend hundreds of pounds on the top-end models. They promise to remove harmful pollutants in the air, reduce the symptoms of allergies and help you breathe more easily in a more healthy environment. But what's the evidence around how effective they are? Listener Laura, a respiratory doctor, got in touch wanting to know whether they work and even if they could help some of her patients in their daily lives. Greg Foot investigates the science behind the product, speaking to experts to find out just how many pollutants are being pulled from thin air, the effective range of air purifiers and whether there are any downsides to how they work.This series, we’re testing your suggested wonder-products. If you’ve seen an ad, trend or fad and wonder if there's any evidence to back up a claim drop us an email to sliced.bread@bbc.co.uk or you can send us a voice note to our new WhatsApp number: 07543 306807PRESENTER: Greg Foot
PRODUCERS: Kate Holdsworth and Julian Paszkiewicz
Jun 9, 2022 • 25min
Carbon Negative and Carbon Offsetting
Brands are promising to plant a tree for each can of beer, tshirt, or pair of trainers you buy, offsetting their carbon emissions so they can put an attractive ‘carbon negative’ sticker on a product to show green they - and you - truly are. But how effective is a new forest at offsetting a company’s emissions, what does ‘carbon negative’ really mean, and how do they go about proving they’ve achieved it? Trees are just one type of carbon offset. Another, albeit promising but expensive, option is Direct Air Capture. Could that be the future of long term carbon offsetting?
Greg Foot finds out. This series, we’re testing your suggested wonder-products. If you’ve seen an ad, trend or fad and wonder if there's any evidence to back up a claim drop us an email to sliced.bread@bbc.co.uk or you can send us a voice note to our new WhatsApp number: 07543 306807PRESENTER: Greg Foot
PRODUCER: Simon Hoban
