
Sliced Bread
Sliced Bread is the series that investigates the latest ad-hyped products and trending fads promising to make us healthier, happier and greener. Are they really 'the best thing since sliced bread'? Science presenter Greg Foot finds out.Greg speaks to experts on a bunk-busting mission to test the latest consumer trends chosen by listeners. Do they live up to the hype? Or are they just marketing BS?Greg chats to the experts, dives into the data, performs tests and crunches the numbers before putting his findings back to the listener so they can decide if it’s worth spending their hard earned money on.New episodes of Sliced Bread are released weekly on Thursdays wherever you get your podcasts. But if you’re in the UK, you can listen to the latest episode on BBC Sounds first, a week earlier than anywhere else. If you have a suggestion for a product to investigate, you can email the team on sliced.bread@bbc.co.uk or send a WhatsApp voice note via the number 07543 306807.Sliced Bread is produced by BBC Audio North for BBC Radio 4 and BBC Sounds.
Latest episodes

Apr 17, 2025 • 32min
Artificial Sweeteners
Artificial sweeteners appeal to anyone with a sweet tooth looking to cut down on their sugar intake. They’re not only for use in our cups of tea or coffee, but they’re also in fizzy drinks, low calorie products, sweets and baked goods. But are they really a better alternative?Greg is joined by a leading scientist from the World Health Organisation, as well as a Professor of Gastroenterology who has researched the impact of sweeteners to “spill the tea” on this topic. Can using them as an alternative help us reduce our blood sugar? Are all kinds of sweetener safe? And what about their effects on us long term? The information in this episode was correct at the time of recording. As ever we’re looking for YOUR suggestions. If you’ve seen and advert, trend or wonder product promising to make you happier, healthier or greener, email us at sliced.bread@bbc.co.uk OR send a voice not to our WhatsApp number, 07543 306807. PRODUCERS: KATE HOLDSWORTH AND GREG FOOT
RESEARCHER: PHIL SANSOM

Apr 10, 2025 • 36min
Home Allergy Tests
Can home tests tell you if you have an allergy or a food intolerance?We're back with a new batch of investigations and kicking off this series is one of our most popular requests: home allergy tests. The companies that make them claim they can help you work out if you have an allergy or intolerance to certain foods. The idea is the information can help you decide what to eliminate from your diet. But do they work? Greg is joined by consultant allergist Professor Adam Fox to do a deep-dive and separate out the science fact from the marketing fiction.As ever this series we're looking for YOUR suggestions. If you’ve seen an ad, trend or wonder product promising to make you happier, healthier or greener, email us at sliced.bread@bbc.co.uk OR send a voice note to our WhatsApp number, 07543 306807PRODUCERS: SIMON HOBAN AND GREG FOOT
RESEARCHER: PHIL SANSOM

Apr 3, 2025 • 25min
Dough - Watches
What is keeping the traditional watch industry ticking over?The entrepreneur, Sam White, hosts Dough - the BBC Radio 4 series which looks at the business behind profitable everyday products and where the smart money might take them next.In each episode, Sam, and the futurist, Tom Cheesewright, are joined by product manufacturers and industry experts whose inside knowledge gives a new appreciation for the everyday things that we often take for granted.Together they look back on a product’s earliest (sometimes ridiculous!) iterations, discuss how a product has evolved and the trends which have driven its profitability.In this episode on traditional watches, they hear from expert guests including:-Mike France - a co-founder of the British watchmaking company, Christoper Ward
-Fflur Roberts - Head of Luxury Goods at the data analytics company, Euromonitor International
-Laura McCreddie-Doak - a freelance watch journalist who has written for publications including Wired, GQ & The TimesThey trade opinions on traditional watches 'game-changing' innovations and their most pointless, or least effective, ones too, before Tom draws on his expertise as a futurist to imagine what the wristwatch might be like in the decades to come.Dough is produced by Jon Douglas and is a BBC Audio North production for BBC Radio 4 and BBC Sounds.Sliced Bread returns for a new batch of investigations in the spring when Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread.In the meantime, Dough is available in the Sliced Bread feed on BBC Sounds

Mar 27, 2025 • 25min
Dough - Lawn Mowers
Could the next generation of lawn mowers create any image you like on your lawn?The entrepreneur, Sam White, hosts Dough - the BBC Radio 4 series which looks at the business behind profitable everyday products and where the smart money might take them next.In each episode, Sam, and the futurist, Tom Cheesewright, are joined by product manufacturers and industry experts whose inside knowledge gives a new appreciation for the everyday things that we often take for granted.Together they look back on a product’s earliest (sometimes ridiculous!) iterations, discuss how a product has evolved and the trends which have driven its profitability.In this episode on lawn mowers, they hear from expert guests including: -Yvette Henshall-Bell - President of the European Business Unit at the lawn mower manufacturer, Husqvarna
-Craig Hoare - Sales and Marketing Manager for the lawn mower manufacturers Hayter and its parent company Toro
-Nick Darking - General Manager of the British Agricultural and Garden Machinery AssociationThey trade opinions on the lawn mower's 'game-changing' innovations and its most pointless, or least effective, ones too, before Tom draws on his expertise as a futurist to imagine what cutting the grass might be like in the decades to come.Dough is produced by Jon Douglas and is a BBC Audio North production for BBC Radio 4 and BBC Sounds.Sliced Bread returns for a new batch of investigations in the spring when Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread.In the meantime, Dough is available in the Sliced Bread feed on BBC Sounds

Mar 20, 2025 • 25min
Dough - Bicycles
How can the bicycle industry recover from sales that plummeted after the pandemic?The entrepreneur, Sam White, hosts Dough - the BBC Radio 4 series which looks at the business behind profitable everyday products and where the smart money might take them next.In each episode, Sam, and the futurist, Tom Cheesewright, are joined by product manufacturers and industry experts whose inside knowledge gives a new appreciation for the everyday things that we often take for granted.Together they look back on a product’s earliest (sometimes ridiculous!) iterations, discuss how a product has evolved and the trends which have driven its profitability.In this episode on bicycles Sam and Tom hear from expert guests including:- Nikki Hawyes - the chief executive officer of Whyte Bikes
- Andy Smallwood - the chief executive officer at Pashley Cycles
- Simon Irons - the Data and Insights Director at the Bicycle AssociationThey explain how the boom in sales during the Covid-19 pandemic bottomed out, creating huge turmoil from which the industry is still trying to recover.They trade opinions on the bicycle's 'game-changing' innovations and come up with some classic suggestions for 'pointless' innovations too, before Tom draws on his expertise as a futurist to imagine what bicycles could be like in the decades to come.Dough is produced by Jon Douglas and is a BBC Audio North production for BBC Radio 4 and BBC Sounds.Sliced Bread returns for a new batch of investigations in the spring when Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread.In the meantime, Dough is available in the Sliced Bread feed on BBC Sounds

Mar 13, 2025 • 25min
Dough - Washing Machines
Could washing machines soon be cleaning our clothes without using any water?The entrepreneur, Sam White, hosts Dough - the BBC Radio 4 series which looks at the business behind profitable everyday products and where the smart money might take them next.In each episode, Sam, and the futurist, Tom Cheesewright, are joined by product manufacturers and industry experts whose inside knowledge gives a new appreciation for the everyday things that we often take for granted.Together they look back on a product’s earliest (sometimes ridiculous!) iterations, discuss how a product has evolved and the trends which have driven its profitability.In this episode on washing machines, they hear from expert guests including:- Teresa Arbuckle - Regional Managing Director for the UK and Ireland at the washing machine manufacturer, Beko Europe
- John Elliott MBE - the founder and chairman of Ebac which make washing machines in County Durham
- Paul Hide - chief executive of the Association of Manufacturers of Domestic AppliancesThey trade opinions on the washing machine's 'game-changing' innovations and its most pointless, or least effective, ones too, before Tom draws on his expertise as a futurist to imagine what doing the laundry might be like in the decades to come.Dough is produced by Jon Douglas and is a BBC Audio North production for BBC Radio 4 and BBC Sounds.Sliced Bread returns for a new batch of investigations in the spring when Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread.In the meantime, Dough is available in the Sliced Bread feed on BBC Sounds

Mar 6, 2025 • 25min
Dough - Game Consoles
Game consoles have come a long way since the 1970s but could their days now be numbered?The entrepreneur, Sam White, returns with a new series of Dough - the BBC Radio 4 show which looks at the business behind profitable everyday products and where the smart money might take them next. In each episode, Sam, and the futurist, Tom Cheesewright, are joined by product manufacturers and industry experts whose inside knowledge gives a new appreciation for the everyday things that we often take for granted. Together they look back on a product’s earliest (sometimes ridiculous!) iterations, discuss how a product has evolved and the trends which have driven its profitability. In this episode on video game consoles, the pair hear from expert guests including:Seamus Blackley - the original creator of Microsoft's XboxKeza MacDonald - video games editor at the GuardianJames McWhirter - a senior analyst specialising in video games for the research firm, Omdia. They trade opinions on the game console's 'game-changing' innovations and its most pointless, or least effective, ones too, before Tom steps in, drawing on his expertise as a futurist, to imagine where consoles might end up in the decades to come. Dough is produced by Jon Douglas and is a BBC Audio North production for BBC Radio 4 and BBC Sounds.Sliced Bread returns for a new batch of investigations in the spring when Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread.In the meantime, Dough is available in the Sliced Bread feed on BBC Sounds

Feb 27, 2025 • 29min
Hearing Aids
Listener Angela is a musician, and long-time wearer of Hearing Aids – but as her parents and friends have started reaching an age where they might need them, she’s wondering what advice to give them - and whether paying more for a hearing aid, and potentially going private – would really help?There’s no question – Hearing Aids are Sliced Bread – but can the top end products really deliver on claims they can improve sound, reduce background noise, stream directly from phones or tables, and change what they listen to automatically? And are hearing aids available on the NHS capable of the same? The NHS England wait times described in this episode were accurate at the time of recording, and may have changed. A transcript of this episode is available here: https://downloads.bbc.co.uk/radio4/misc/sliced_bread_hearing_aids_transcript.pdf As always, all of our investigations start with YOUR suggestions. If you’ve seen an ad, trend or wonder product promising to make you happier, healthier or greener, email us at sliced.bread@bbc.co.uk OR send a voice note to our WhatsApp number, 07543 306807. PRESENTER: GREG FOOTPRODUCER: KATE HOLDSWORTH

Feb 20, 2025 • 25min
Plant Food
Edinburgh gardener Alan got in touch with Sliced Bread, to ask if he really needs to be spending money on buying and applying plant food or fish, blood and bone meal to his roses and woody perennials? He was keen to know what is in these commercial plant foods that come as a solid, liquid or granule, how often he is supposed to use them, whether they make as much of a difference as they claim, and if he can save money by making his own “mulch” out of fallen leaves? Greg Foot investigates with the help of Gardener’s Question Time’s expert and botanist, Pippa Greenwood – as well as Head of Fertilisers from the Agricultural Industries Confederation Jo Gilbertson. They “dig in” to the claims on the packets, and try to determine if pricey plant foods are the best thing since Sliced Bread?We are looking for more of YOUR suggestions of products to investigate. If you’ve seen an ad, trend or wonder product promising to make you happier, healthier or greener, email us at sliced.bread@bbc.co.uk OR send a voice note to our WhatsApp number, 07543 306807.PRESENTER: GREG FOOTPRODUCER: KATE HOLDSWORTH

Feb 13, 2025 • 30min
Boiling Water Taps
Do Boiling Water Taps save you money?They're often seen in offices but boiling water taps are increasingly popular for the home kitchen too. They hold hot water at a constant temperature in a tank under your sink and claim to save you money compared to boiling a regular kettle. But does the evidence back up the marketing hype?Listener Jenny got in touch with Sliced Bread because she's upgrading her kitchen and is thinking about investing in a boiling water tap. She's keen to know how the figures for daily use stack up - and if there IS a saving how long it would take before she gets her money back on the original outlay. And then there's maintenance too...Greg is joined in the studio by Jenny and energy expert Mark Thompson to crunch the numbers, along with Debbie Birkbeck from Stopcocks Women Plumbers. We are looking for more of YOUR suggestions of products to investigate. If you’ve seen an ad, trend or wonder product promising to make you happier, healthier or greener, email us at sliced.bread@bbc.co.uk OR send a voice note to our WhatsApp number, 07543 306807 PRESENTER: GREG FOOTPRODUCERS: SIMON HOBAN AND PHIL SANSOM
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