She Slays the Day with Dr. Lauryn Brunclik

In this She Slays Replay, Dr. Kate Gress breaks down how she was able to successfully transition herself out of her practice. She highlights what those first steps were, what it felt like taking on less and less, how her staff reacted to it, and the systems she made sure would be in place as she was there less.Listen to the full episode with Dr. Kate Gress: Spotify | AppleFollow Dr. Kate: LinkedIn | WebsiteResources:For those interested in building a profitable personal brand in just two hours a week, check out Dr. Lauryn’s new membership group Beyond Brick & Mortar!Grab Lauryn’s free “Sexy Niche Checklist” from her website.Sign up for the Weekly Slay newsletter!Follow She Slays and Dr. Lauryn: Instagram | X | LinkedIn | FacebookSign up here to receive our monthly associate job postings email.

What happens when a freedom-loving visionary marries a safety-driven planner? In this honest and hilarious conversation, Dr. Lauryn teams up with her husband Kirby to unpack how their clashing money personas—growth vs. security—have challenged, strengthened, and ultimately deepened their marriage. If you’ve ever felt like you and your partner speak different financial languages, this episode will feel like a mirror (with some much-needed comic relief).Lauryn and Kirby explore the “shadow” and “winning” sides of their money types, how those personas show up in business and home life, and why clear goals and core values are essential to keeping peace. They also share communication tactics, practical financial planning tips, and the deeply personal stories that shaped their views on money. Whether you’re the gas pedal or the guardrails, this episode offers tools and perspective to help your relationship thrive.Take Garrett Gunderson’s Money Persona QuizJoin the waitlist for Multipassionate EntrepreneurKey Takeaways:Understand your financial persona: Lauryn and Kirby explore the “shadow” and “winning” sides of money types—growth/freedom vs. safety/security—and how understanding your own and your partner’s can transform communication.Plan when it’s calm, not when it’s chaotic: Creating shared financial values, goals, and systems before you’re in conflict helps guide decision-making when tensions rise.Use tools and language that unify: Tools like money quizzes and one-page financial philosophies give couples shared language and context, reducing blame and increasing empathy.Harmony comes from understanding, not sameness: The goal isn’t to become the same type—it’s to work in synergy, using your differences as a strength rather than a struggle.Resources:For those interested in building a profitable personal brand in just two hours a week, check out Dr. Lauryn’s new membership group Beyond Brick & Mortar!Grab Lauryn’s free “Sexy Niche Checklist” from her website.Sign up for the Weekly Slay newsletter!Follow She Slays and Dr. Lauryn: Instagram | X | LinkedIn | FacebookSign up here to receive our monthly associate job postings email.Mentioned in this episode:Learn more about Sunlighten Saunas and get your She Slays discount by clicking the link below!She Slays Associates Job BoardGo from surviving to thriving with Genesis Chiropractic Software. Learn more and get your special discount using the link below!Genesis Chiropractic SoftwareHolistic Marketing HubHolistic Marketing HubDo you need help in your practice with the busy work that you or your staff don't like doing? If you said yes, then you've got to check out the virtual chiropractic assistants offered by Chiro Matchmakers.Chiro MatchmakersTo learn more about CLA and the INSiGHT scanner go to the link below and enter code SHESLAYS when prompted.CLA

In this She Slays Replay, Dr. Caleb Masterson breaks down the three essential ingredients every practice leader needs to cultivate a thriving team: Autonomy, Belonging, and Clarity. From humble leadership beginnings to defining mission and vision mid-pandemic, Dr. Masterson shares how his practice culture transformed once he empowered his team and let go of micromanagement.Lauryn and Caleb dig into the ego traps that sabotage delegation, the power of clearly defined purpose, and why letting your people do meaningful work—with structure and support—leads to stronger teams and better patient outcomes. If you’re struggling with staff engagement or leadership burnout, this conversation is a must-hear.Listen to the full episode: Spotify | AppleFollow Dr. Caleb: Website | Instagram | LinkedIn Resources:For those interested in building a profitable personal brand in just two hours a week, check out Dr. Lauryn’s new membership group Beyond Brick & Mortar!Grab Lauryn’s free “Sexy Niche Checklist” from her website.Sign up for the Weekly Slay newsletter!Follow She Slays and Dr. Lauryn: Instagram | X | LinkedIn | Facebook

What if everything you’ve been told about retirement and budgeting is wrong? In this bold and hilarious conversation, Dr. Lauryn sits down with best-selling author and financial disruptor Garrett Gunderson to rethink everything from 401ks to scarcity-based money mindsets. Garrett shares his journey from a coal mining lineage to redefining wealth, and breaks down why so many financial “truths” are actually traps designed to keep you disempowered.They dive into why traditional retirement plans fall short, how budgeting often creates more stress than freedom, and what it really means to become financially independent in today’s world. You’ll learn Garrett’s framework for building wealth in 3–7 years, how to use whole life insurance strategically, and how to align your financial strategy with your personality. This episode is a masterclass in thinking differently, investing smarter, and living more abundantly.Key Takeaways:Traditional retirement plans are broken. Garrett explains how 401ks were designed to benefit institutions more than individuals and why most retirement strategies are based on outdated, flawed assumptions.Budgeting isn't the answer—mindful cash management is. Instead of restrictive budgets, Garrett promotes a system where you automatically save, plug financial leaks, and spend intentionally.Build wealth by expanding your means, not shrinking them. Garrett outlines how to create financial independence by focusing on cash flow, investing in yourself, and picking the right asset class based on your strengths.Whole life insurance can be a powerful savings vehicle. When structured properly, it’s a safe, tax-advantaged alternative to bonds with long-term benefits and liquidity.Guest Bio:Garrett Gunderson is a financial educator, entrepreneur, and best-selling author of Killing Sacred Cows and What Would the Rockefellers Do?. With a mission to expose the myths that keep people stuck financially, he helps entrepreneurs achieve true financial independence through cash flow strategies, mindful money management, and value-aligned investing. He is also the creator of the program Multiplier and the star of the Amazon Prime comedy special The American Ream.DM Garrett on Instagram with Lauryn or the podcast’s name and he will send you his audiobook, What Would the Rockefellers Do?, for free!Follow Garrett: Instagram | LinkedIn | WebsiteWatch Garrett’s comedy special on Amazon Prime: The American ReamResources:For those interested in building a profitable personal brand in just two hours a week, check out Dr. Lauryn’s new membership group Beyond Brick & Mortar!Grab Lauryn’s free “Sexy Niche Checklist” from her website.Sign up for the Weekly Slay newsletter!Follow She Slays and Dr. Lauryn: Instagram | X | LinkedIn | FacebookSign up here to receive our monthly associate job postings email.Mentioned in this episode:Learn more about Sunlighten Saunas and get your She Slays discount by clicking the link below!She Slays Associates Job BoardHolistic Marketing HubHolistic Marketing HubGo from surviving to thriving with Genesis Chiropractic Software. Learn more and get your special discount using the link below!Genesis Chiropractic SoftwareTo learn more about CLA and the INSiGHT scanner go to the link below and enter code SHESLAYS when prompted.CLADo you need help in your practice with the busy work that you or your staff don't like doing? If you said yes, then you've got to check out the virtual chiropractic assistants offered by Chiro Matchmakers.Chiro Matchmakers

In this She Slays Replay, business strategist Kelly Roach breaks down one of the most overlooked truths in entrepreneurship: complexity kills growth. Whether it’s bloated systems, too many offers, or just shiny object syndrome, Kelly explains why scaling a business successfully means simplifying first—often ruthlessly.Lauryn and Kelly explore the emotional attachments business owners develop to outdated systems, the myth that busy equals productive, and why so many entrepreneurs sabotage progress once things start working. If your practice feels overcomplicated or chaotic, this is the mindset shift you’ve been waiting for.Listen to the full episode: Spotify | AppleFollow Kelly: LinkedIn | Instagram | X | YouTubeResources:For those interested in building a profitable personal brand in just two hours a week, check out Dr. Lauryn’s new membership group Beyond Brick & Mortar!Grab Lauryn’s free “Sexy Niche Checklist” from her website.Sign up for the Weekly Slay newsletter!Follow She Slays and Dr. Lauryn: Instagram | X | LinkedIn | Facebook

What happens when the tactics that used to work in your practice stop delivering? Is it possible to rediscover your passion, shift your strategy, and still scale without selling your soul? In this refreshingly honest and practical conversation, Dr. Lauryn reconnects with longtime friend and chiropractic leader Dr. Jake Grinaker to talk about evolving as a provider, as a business owner, and as a marketer in 2025.They explore how marketing has changed post-2020, why some of the old tricks don’t work anymore, and what it really means to get your “new girl energy” back. Dr. Jake also shares his wildly creative CE marketing strategy that flips the power dynamic, builds trust, and drives results. From burnout and boredom to renewed purpose and profitability, this episode is packed with insight for any chiropractor ready to level up their impact without losing themselves in the process.Get Paid to Provide CE Workshops to Dental Professionals:Learn how to put on the same CE talks as Dr. Jake and get special pricing as a She Slays listener, learn more here!Key Takeaways:Marketing has changed—but the fundamentals haven’t. The methods for reaching people may evolve, but the core principles of connection, value, and trust still hold true. Chiropractors must adapt their approach without abandoning their mission.Creative thinking is the antidote to burnout. Reigniting growth and energy doesn’t always require a complete overhaul—sometimes it means reinventing a tactic you used to love in a way that aligns with today’s market and your current values.Power dynamics matter in patient acquisition. Dr. Jake’s innovative approach to offering CE classes for dental professionals changes the frame from “please come” to “we’re bringing you value,” creating buy-in and opening doors in a fresh way.Guest Bio:Dr. Jake Grinaker is the founder of Strive Chiropractic, with multiple locations in North Dakota and Minnesota, and a longtime leader in the chiropractic coaching space. With over 15 years of experience in practice and mentorship, he brings a uniquely honest and evolving perspective to business ownership, marketing, and sustainable growth. Dr. Jake blends clinical excellence with business strategy—and plenty of scar tissue—to help chiropractors rediscover passion and profit.Follow Dr. Jake: Instagram | Facebook | LinkedInResources:For those interested in building a profitable personal brand in just two hours a week, check out Dr. Lauryn’s new membership group Beyond Brick & Mortar!Grab Lauryn’s free “Sexy Niche Checklist” from her website.Sign up for the Weekly Slay newsletter!Follow She Slays and Dr. Lauryn: Instagram | X | LinkedIn | FacebookSign up here to receive our monthly associate job postings email.Mentioned in this episode:Holistic Marketing HubHolistic Marketing HubGo from surviving to thriving with Genesis Chiropractic Software. Learn more and get your special discount using the link below!Genesis Chiropractic SoftwareTo learn more about CLA and the INSiGHT scanner go to the link below and enter code SHESLAYS when prompted.CLALearn more about Sunlighten Saunas and get your She Slays discount by clicking the link below!She Slays Associates Job BoardDo you need help in your practice with the busy work that you or your staff don't like doing? If you said yes, then you've got to check out the virtual chiropractic assistants offered by Chiro Matchmakers.Chiro Matchmakers

In this She Slays Replay, Kirby and Lauryn get honest about one of the hardest lessons in practice ownership—more team members don’t always equal more success. They reflect on the early days when lean operations brought in the most profit, and how growing their team too quickly led to stress, inefficiency, and pressure on everyone involved.This segment dives into the uncomfortable reality that good intentions aren’t enough to sustain a business. From the emotional toll of carrying unnecessary payroll to the ripple effects it has on culture and performance, Kirby and Lauryn unpack how profitability, team size, and leadership pressure are more connected than most chiropractors realize.Listen to the full episode: Spotify | AppleResources:For those interested in building a profitable personal brand in just two hours a week, check out Dr. Lauryn’s new membership group Beyond Brick & Mortar!Grab Lauryn’s free “Sexy Niche Checklist” from her website.Sign up for the Weekly Slay newsletter!Follow She Slays and Dr. Lauryn: Instagram | X | LinkedIn | Facebook

What if your personal brand isn’t just about “being seen,” but about building a thriving business? In this high-energy and wisdom-packed episode, Dr. Lauryn sits down with the original YouTube branding queen, Amy Landino, to talk all things personal branding, visibility, and showing up online—even if you're shy, awkward, or terrified of being judged. Whether you're a chiropractor, coach, or creator, this conversation will get you thinking differently about how (and why) to start showing up on camera.Amy shares the origin story of her YouTube career, how she created one of the first influencer business models, and why personal brands are no longer optional for personality-led businesses. You’ll learn why being interesting is not the goal, how to start creating content even if you're scared, and the power of the "Fake Assistant Method" to protect your time and set boundaries. If you've ever wondered how to turn your expertise into influence and your influence into income—this one’s for you.Key Takeaways:Your personal brand is happening—with or without you. Amy explains how everyone already has a personal brand, and why being intentional about it is the key to growth, visibility, and credibility.Face-to-camera content is non-negotiable. If you want to stand out and connect with your audience, you have to speak directly to them—even if you're scared or hate how you look on camera.You don’t need a fancy team—just a fake assistant. Amy walks through her viral “Fake Assistant Method,” showing how solopreneurs can start protecting their time and elevating their positioning today.Stop marketing to your friends and family. Amy breaks down how to speak to your ideal client (your “Charlotte”) instead of worrying about who's watching your stories.About the Guest:Amy Landino is a globally recognized speaker, bestselling author, and the founder of GATLUW House, a personal development and creative agency. Known for her early influence as a YouTube pioneer in social media strategy, Amy helps personality-led business owners grow into seven-figure thought leaders by building intentional, powerful personal brands. Her viral frameworks—like the Fake Assistant Method—have helped thousands create smarter boundaries, stronger content, and more scalable businesses.Check out all things Amy LandinoWatch Amy’s YouTube Channel, AmyTVFollow Amy on InstagramResources:For those interested in building a profitable personal brand in just two hours a week, check out Dr. Lauryn’s new membership group Beyond Brick & Mortar!Grab Lauryn’s free “Sexy Niche Checklist” from her website.Sign up for the Weekly Slay newsletter!Follow She Slays and Dr. Lauryn: Instagram | X | LinkedIn | FacebookSign up here to receive our monthly associate job postings email.Mentioned in this episode:Learn more about Sunlighten Saunas and get your She Slays discount by clicking the link below!She Slays Associates Job BoardDo you need help in your practice with the busy work that you or your staff don't like doing? If you said yes, then you've got to check out the virtual chiropractic assistants offered by Chiro Matchmakers.Chiro MatchmakersGo from surviving to thriving with Genesis Chiropractic Software. Learn more and get your special discount using the link below!Genesis Chiropractic SoftwareHolistic Marketing HubHolistic Marketing HubTo learn more about CLA and the INSiGHT scanner go to the link below and enter code SHESLAYS when prompted.CLA

In this She Slays Replay, Dr. Brian Capra breaks down a common trap that holds practices back: over-reliance on reports. If you’ve ever felt like your EHR is drowning you in data but not actually helping you run your business, this conversation will hit home. Dr. Capra explains why reports aren’t actionable, how they fail to drive accountability, and what today’s practices need instead—real-time task delegation and verification systems that work with you, not against you.Listen to the full episode with Dr. Brian Capra: Spotify | AppleFollow Dr. Brian: LinkedInResources:For those interested in building a profitable personal brand in just two hours a week, check out Dr. Lauryn’s new membership group Beyond Brick & Mortar!Grab Lauryn’s free “Sexy Niche Checklist” from her website.Sign up for the Weekly Slay newsletter!Follow She Slays and Dr. Lauryn: Instagram | X | LinkedIn | FacebookSign up here to receive our monthly associate job postings email.

What if everything you’ve built—your logo, your practice name, your content—could be taken from you… and legally? In this episode, Dr. Lauryn welcomes Chandler J. Esq, founder of Lethal Legal, to break down the essential legal protections practice owners and personal brands need to have in place. If you’ve ever hesitated to trademark your name or wondered whether your website content is protected, this conversation is for you.Together, they dive into the basics of intellectual property law—including what’s worth protecting, when to trademark, and how copyright applies to more than just online content. Chandler shares real-world examples, preventative strategies, and empowering advice for making your brand legally untouchable. Whether you run a physical clinic, a digital business, or both, you’ll walk away understanding exactly what legal armor your brand needs to thrive.Key TakeawaysTrademarking your brand name and logo isn’t just for influencers—practice owners need this too. Chandler explains how failing to secure these assets can cost you big, even if your business is local.Intellectual property law covers your digital AND physical brand presence. From clinic names to online content, you’ll learn what’s protected and what’s at risk.Being proactive about IP law saves money, stress, and reputation. Chandler lays out when and how to work with a trademark attorney—and what DIY legal routes are safe to take.Brand protection equals brand power. Understanding copyright, trademark, and contracts gives you confidence and leverage as a business owner.Guest BioChandler J. Esq is the founder of Lethal Legal and a dynamic trademark attorney and brand protection strategist. She helps business owners protect and monetize their brands by combining deep legal expertise with a standout client experience. Featured in NASDAQ and Thrive Global, Chandler is a recognized industry voice for making legal protection not only accessible—but empowering and entertaining.Find out more about all of Lethal Legal’s products and servicesFollow Chandler: LinkedIn | Instagram Resources:For those interested in building a profitable personal brand in just two hours a week, check out Dr. Lauryn’s new membership group Beyond Brick & Mortar!Grab Lauryn’s free “Sexy Niche Checklist” from her website.Sign up for the Weekly Slay newsletter!Follow She Slays and Dr. Lauryn: Instagram | X | LinkedIn | FacebookSign up here to receive our monthly associate job postings email.-- -- -- -- --Mentioned in this episode:Holistic Marketing HubHolistic Marketing HubGo from surviving to thriving with Genesis Chiropractic Software. Learn more and get your special discount using the link below!Genesis Chiropractic SoftwareDo you need help in your practice with the busy work that you or your staff don't like doing? If you said yes, then you've got to check out the virtual chiropractic assistants offered by Chiro Matchmakers.Chiro MatchmakersLooking for an associate? Want your advertisement viewed by thousands of chiropractic students each month? If you answered yes and yes, then click the She Slays Job Board link below to grab your spot in next months posting!She Slays Associates Job BoardTo learn more about CLA and the INSiGHT scanner go to the link below and enter code SHESLAYS when prompted.CLALearn more about Sunlighten Saunas and get your She Slays discount by clicking the link below!She Slays Associates Job Board