
Self Storage Income
The authority on creating wealth and income through self storage.
Find our video podcast on YouTube: https://www.youtube.com/playlist?list=PLoaCszL7eN9T7EixaJgL49WTLsT-CWLD1
Latest episodes

Feb 11, 2025 • 32min
283. Self Storage Insurance 101: What You MUST Know to Protect Your Property w/ Terry Campbell
Get my FREE self storage starter pack to learn how to analyze, underwrite, and operate your next storage investment: https://www.selfstorageincome.com/start-podcast
Most people don’t realize it, but self storage facility insurance can kill your deal. Fires, tornados, hurricanes, and winter storms are making it more and more costly to protect your facility, and rising prices could eat into the profit margin you worked so hard to create. How do you keep your insurance prices reasonable while still protecting your property? Are insurance premiums about to skyrocket again, or is 2025 the year they finally “level off”?
We own a lot of self storage, but we aren’t insurance specialists, so we brought one on to help YOU get the most coverage at the lowest cost.
Terry Campbell is the expert in self storage. He’s done everything from building to lending, operating, and educating on self storage investing, but now, he’s tackling a bigger beast: self storage insurance.
If you’re new to self storage investing, this is an episode you MUST listen to before buying your first property. If you’ve been investing in storage for a while, you already know how pricey premiums have gotten, and Terry’s tips can help you save some serious cash when it’s time for renewal.
What you’ll learn in today’s show:
What’s behind the recent insurance crisis and why 2025 may finally be a “leveling off” point
How to factor insurance price hikes into your underwriting for new and existing facilities
Why more and more facilities are moving to “self-insuring” even at its high cost
Expert tips to lower your insurance premiums and when to (and when NOT to) shop other carriers
Terry’s top picks for self storage insurance carriers who can cover your facility
Johnson Insurance: https://gojohnsoninsurance.com/
Email Terry: terry@gojohnsonins.com
📌 Make self storage management easier than EVER with our podcast sponsor Tenant Inc. - https://www.tenantinc.com/
📑 Our Self-Storage Feasibility Studies will help you speed up the process in understanding markets, potential risks, and analyzing the facility itself. https://cedar.cc/feasibility-studies/
📉 Our current investment opportunities: https://cedar.cc/invest

Feb 4, 2025 • 29min
282. Mastering Self-Storage Operations: Marketing, Maintenance & Growth
Get my FREE self storage starter pack to learn how to analyze, underwrite, and operate your next storage investment: https://www.selfstorageincome.com/start-podcast
In this episode of Self Storage Income, Conner breaks down the key strategies for maximizing self-storage profits through seasonality management, smart marketing, and operational efficiency. Learn how to adjust your approach throughout the year to maintain high occupancy rates, reduce costs, and boost revenue.
What You’ll Discover:
📈 How to optimize marketing budgets for seasonal shifts
❄️ The impact of seasonality on self-storage occupancy
🔑 Strategies for managing employees and operations year-round
🛠 Essential maintenance tips to avoid costly mistakes
💡 How to scale your self-storage business efficiently
Whether you're new to self-storage investing or managing multiple facilities, this episode is packed with actionable advice to help you succeed in any market condition.
🎧 Tune in now to unlock your facility’s full potential!
📌 Make self storage management easier than EVER with our podcast sponsor Tenant Inc. - https://www.tenantinc.com/
📑 Our Self-Storage Feasibility Studies will help you speed up the process in understanding markets, potential risks, and analyzing the facility itself. https://cedar.cc/feasibility-studies/
🎙️ Do you have a great story to share on the SSI or AJ Osborne podcasts? You can now apply here! https://form.asana.com/?k=TGU88eU0bFTFW1iHcckuTA&d=1203571084143207
📖 Get AJ's new book that teaches you everything he knows about self-storage https://a.co/d/aRSKcSq

Jan 28, 2025 • 43min
281. Self-Storage Success Stories: How Real People Achieved Financial Freedom
Get my FREE self storage starter pack to learn how to analyze, underwrite, and operate your next storage investment: https://www.selfstorageincome.com/start-podcast
Ready to achieve financial freedom? In this episode of Self Storage Income, we share real-life case studies of people building wealth through self-storage investing. Discover how beginners used creative strategies like seller financing, SBA loans, and partnerships to secure deals and grow their income.
We break down key topics, including:
How to raise capital for self-storage deals.
Negotiating with banks and investors in a high-interest-rate market.
Structuring deals to maximize cash flow and value.
This episode is packed with actionable insights to help you succeed. Don’t miss out—listen now and start your journey to financial freedom!
Listen to Charles tell his story: https://www.selfstorageincome.com/podcasts/self-storage-income-2/episodes/2148881990
Links:
📌 Tenant Inc. - Streamline your property management with cutting-edge tools. https://www.tenantinc.com/
🌳 Live Oak Bank – Our trusted go-to for self-storage financing, including SBA loans. https://www.liveoakbank.com/business-loans/self-storage/
💻 Our Private Facebook Community Group https://www.facebook.com/groups/selfstorageincome/
📖 Grab the book for more insights into structuring deals and building wealth through self-storage! https://a.co/d/aRSKcSq

Jan 21, 2025 • 51min
280. Self Storage Outlook 2025 | A New Cycle, Best Markets, & Potential Pitfalls
Get my FREE self storage starter pack to learn how to analyze, underwrite, and operate your next storage investment: https://www.selfstorageincome.com/start-podcast
The last few years have been difficult for real estate, self storage included. Is there finally light at the end of the tunnel? Today, we’re giving you our high-level, self storage industry outlook for 2025. Whether you’re a long-time investor or brand new to the industry, you’re about to learn why NOW is the time to invest in self storage!
After a three-year down period, we are finally turning the corner and entering a new cycle. If you’re an investor, there are plenty of reasons to be excited about where self storage is headed. If you’ve been sitting on the sidelines, there’s no better time to get into the game than right now. And this isn’t just false optimism. We’re so bullish that we’re buying and developing our own facilities in 2025!
In this episode, we’re reflecting on 2024, diving into the data, and giving you an investing roadmap for the next 12 months and beyond. Tune in to learn which markets offer the most opportunity for small investors and how YOU can take advantage of an enormous transfer of facilities that will occur by 2030.
What you’ll learn in today’s show:
Why NOW is the best time for new investors to get into self storage
The enormous self storage “transfer” that will happen by 2030
The third and fourth-tier markets that offer huge opportunities for small investors
Why we are primed to see a self storage development boom in the US
How new investors can take advantage of waning interest in self storage
Why good assets at fair prices always trump bad assets at great prices
📌 Make self storage management easier than EVER with our podcast sponsor Tenant Inc. - https://www.tenantinc.com/
🌳 Work with someone experienced in self storage loans at Live Oak Bank! We seriously love them. https://www.liveoakbank.com/business-loans/self-storage/
🎙️ Do you have a great story to share on the SSI or AJ Osborne podcasts? You can now apply here! https://form.asana.com/?k=TGU88eU0bFTFW1iHcckuTA&d=1203571084143207
📖 Get AJ's new book that teaches you everything he knows about self-storage https://a.co/d/aRSKcSq
📉 Take advantage of today’s market conditions and invest with us: https://cedar.cc/invest

8 snips
Jan 14, 2025 • 1h 13min
279. How I Bought a $1.5M Self Storage Facility as a Complete Beginner w/Ben Kall
Get my FREE self storage starter pack to learn how to analyze, underwrite, and operate your next storage investment: https://www.selfstorageincome.com/start-podcast
What does it take to buy your first self storage facility? Just ask Ben Kall, whose first investment was a $1.5M facility after having ZERO experience in the industry. Sounds like a big jump, doesn’t it? Thankfully, Ben is going to show you how to do the same today, explaining how to buy a storage facility (even with no previous experience in investing), work with banks, and manage a business. But don’t worry, it’s not as hard as it sounds!
Ben has a handful of do’s and don’ts he’s sharing with us in this episode, and we go through everything! From structuring your loan with the bank to why you should treat your self storage facility like a hotel, seller financing and creative financing terms that are working for Ben, and building your buy box so you can achieve financial freedom!
Ben has grown quickly, going from zero self storage to 125,000 net rentable square feet in under a decade. He’s been able to take home six figures in cash flow (seriously!) and has amassed a sizable portfolio in a very short amount of time. This is a masterclass in buying your first facility and scaling up!
What you’ll learn in today’s show:
The do’s and don’ts of buying your first self storage facility
The creative financing offers Ben uses to get sellers to accept
How to negotiate with banks and lenders so you get better terms
Why you want to treat your facility like a hotel and put convenience first
Picking the right partners and why this is crucial if you want to scale faster
The “buy box” you must build BEFORE you buy a facility
📷 Ben’s Businesses and Instagram:
https://www.mn-storage.com/
https://www.waukeestorage.com/
https://www.instagram.com/ben_kall_/
Links:
📌 Make self storage management easier than EVER with our podcast sponsor Tenant Inc. - https://www.tenantinc.com/
📑 Our Self-Storage Feasibility Studies will help you speed up the process in understanding markets, potential risks, and analyzing the facility itself. https://cedar.cc/feasibility-studies/
🎙️ Do you have a great story to share on the SSI or AJ Osborne podcasts? You can now apply here!
https://form.asana.com/?k=TGU88eU0bFTFW1iHcckuTA&d=1203571084143207
📖 Get AJ's book that teaches you everything he knows about self-storage https://a.co/d/aRSKcSq
📉 Take advantage of today’s market conditions and invest with us:
https://cedar.cc/invest

Jan 7, 2025 • 51min
278. Self Storage Loans 101: SBA, Conventional, Seller Financing, and More w/Live Oak Bank
Want to buy a storage facility? Then you’ll need self storage financing—and you’ll want to know where to go BEFORE you find your first (or next) self storage investment. So, today, I brought on one of my favorite lenders, Live Oak Bank, to teach you how to finance a storage facility, no matter how much experience you have or how many facilities you’ve bought. They’ll reveal exactly what they need to see from you to lend, the biggest beginner mistakes that stop you from closing, and their outlook for 2025.
Anna Taylor and Bishesh Shrestha have worked with self storage investors for over a decade. At Live Oak, they lend to self storage investors just like you and even own some self storage investments themselves. But Live Oak isn’t like any other bank—they focus on self storage, SBA loans, and making your life WAY easier when buying a storage facility.
I went to their Wilmington, North Carolina headquarters to record the most value-packed episode on self storage financing around. Today, we’re talking about SBA loans, why they often wrongly get a bad rap, how to use them to buy your first or next facility, and why you should NOT get them from any regular lender. We talk about why Live Oak actually loves seller financing in a deal, how long they take to close, what down payment you’ll most likely need, and what to know in 2025 as interest rates and lending requirements have changed.
What you’ll learn in today’s show:
Why the SBA 7(a) loan is such a powerful financing option for self storage investors
How much of a down payment you’ll need to bring for an SBA loan
Creating a win-win for sellers (and you) by offering a seller financing component to your deal (lower interest rate!)
The #1 reason you MUST get underwritten by a lender BEFORE you start making offers
Biggest beginner mistakes that stop new investors from closing on their first facility
🌳 Work with someone experienced in self storage loans at Live Oak Bank! https://www.liveoakbank.com/business-loans/self-storage/

Dec 31, 2024 • 46min
277. Forecasting Self Storage in 2025 | Are We Headed for a Major Bounce Back?
The self storage industry will change in 2025, and it could make you (and many others) very wealthy. In this episode, we’re giving our 2025 self-storage industry outlook, breaking down our predictions for 2025, what self-storage investors can expect, and why this could be one of the greatest years yet for self-storage investing.
We’ve just come out of a market-defining cycle. The “easy investing” ended in 2022, and since then, self storage operators have suffered. Discounted rates, low occupancy, endless supply, and deal-breaking interest rates have plagued us. Thankfully, that just booted a ton of your competition out of the market.
We believe 2025 could be one of the most critical years in self storage, and we’re making BIG moves. If you want to hear exactly what we’re doing to ensure we grow our portfolio in 2025, what we’re looking to buy, and how we’re finding deals, stick around. These are our 2025 self storage predictions; if you miss them, you could miss out on an opportunity that might not resurface for decades.
What you’ll learn in today’s show:
Our 2025 self storage industry forecast and predictions for the next year
Why the market cycle has flipped and whether or not we’re heading into a bull market
The massive opportunities that are coming your way in 2025 (and where to find them)
One thing to be aware of that could RUIN your self storage investment no matter your experience
Our investing plans for 2025 and where we’re finding deals to buy
The biggest barriers to entry for new self storage investors in 2025 (and how to get over them)
_____________
🌳 Work with someone experienced in self storage loans at Live Oak Bank! https://www.liveoakbank.com/business-loans/self-storage/
📌 Make self storage management easier than EVER with our podcast sponsor Tenant Inc. - https://www.tenantinc.com/
Inner Circle: https://www.selfstorageincome.com/inner-circle
📖 Get AJ's new book that teaches you everything he knows about self-storage https://a.co/d/aRSKcSq

Dec 24, 2024 • 55min
276. Major Changes Coming for the Self Storage Industry? | Christmas Q&A!
The self storage industry is about to see a major shift in 2025. If you’ve been sitting on the sidelines or waiting out market turbulence, now’s the time to get in the game. We’re entering a new cycle with plenty of opportunities for new investors, but if you blink, you’ll miss out!
In today’s episode, AJ and Conner are reflecting on 2024 and offering a high-level view of what’s to come in 2025. Along the way, we’ll be answering your questions! Tune in to learn how YOU can take advantage of huge investing opportunities in the coming year. We cover some of the best ways to find and fund self storage deals, where to find your “boots on the ground” when investing remotely, how to leverage your retirement accounts to invest, and much more.
Want to know how to analyze a new market and where to set rent rates? We’ll show you how! But that’s not all. We’ll also share the tools, software, and systems WE use to manage our investments and keep our facilities secure. Worried that your customers will get left behind as you implement new technology? Not to fear—use our strategy to bring them along!
What you’ll learn in today’s show:
Our forecast for the self storage industry in 2025 and beyond
Creative ways to find (and fund) your next self storage deal
How to seamlessly transition your customers over to new technology
Why “quality” trumps “quantity” when it comes to self storage leads
The BEST camera systems and software to implement at your facility
The ideal unit vacancy rate for any facility (and when to raise rates!)
Leveraging your retirement accounts to invest in self storage
Live Oak Bank: https://www.liveoakbank.com/business-loans/self-storage/
Hummingbird: https://www.tenantinc.com/products/hummingbird
UniFi: https://ui.com/camera-security
Radius: https://www.radiusplus.com/
ESRI: https://www.esri.com/
📌 Make self storage management easier than EVER with our podcast sponsor Tenant Inc. - https://www.tenantinc.com/

Dec 17, 2024 • 53min
275. Buying vs. Building a Storage Facility: Pros and Cons, Costs, and Timeline with Guest Matt Wallace
Buying vs. building storage units: which is the better choice, especially for beginners? Is buying a pre-fab (kit) facility better than building one from scratch? Or does buying a run-down self storage facility with value-add potential outperform building due to lower costs? We brought back an all-time favorite episode with investor Matt Wallace to get you some answers.
Matt has done both—buying and building storage units. He’s taken run-down facilities and made them top performers, as well as taking a plot of land and turning it into a 100% occupied self storage facility. Which one does HE think is the better investment? And would he advise a beginner to start with self storage new builds?
In this episode, Matt gives a masterclass on the pros and cons of building storage units, who should (and shouldn’t) be doing it, what you MUST know before you start building, and how he “makes” phenomenal self storage deals that most other investors miss.
What you’ll learn in today’s show:
Buying vs. building self storage facilities and which is better for beginners
How Matt filled up a brand new facility (250+ units!) in under three months!
The building timeline and why it’s (probably) going to take longer than you think
Why you DO NOT want to buy a “self storage kit” and build it yourself
How to win a self storage deal even if you feel out of the race
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Connect with Matt: https://wealthfit.com/expert/matt-wallace/
Connect with Ben, Cedar Creek’s Debt Expert: https://www.linkedin.com/in/benjamin-benditson-291a6010/
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📌 Make self storage management easier than EVER with our podcast sponsor Tenant Inc. - https://www.tenantinc.com/
🎙️ Do you have a great story to share on the SSI or AJ Osborne podcasts? You can now apply here! https://form.asana.com/?k=TGU88eU0bFTFW1iHcckuTA&d=1203571084143207
📖 Get AJ's new book that teaches you everything he knows about self-storage https://a.co/d/aRSKcSq
📉 Take advantage of today’s market conditions and invest with us: https://cedar.cc/invest

10 snips
Dec 10, 2024 • 28min
274. My Most Important Message to You Before 2025
This podcast delves into the critical skills needed for success in self-storage and entrepreneurship. It emphasizes the importance of adaptability and a unique mindset in overcoming challenges. Listeners are encouraged to cultivate resilience and embrace the power of making their own opportunities. The host shares personal stories of growth and decision-making that illustrate how to spot overlooked chances and turn them into success. Preparing for 2025 becomes a motivational rallying point for those eager to build thriving businesses.