CHURN FM

Today on CHURN.FM we have Heidi Gibson with us. Heidi is a Senior Director of Product Management at GoDaddy. Heidi was tasked with building a cross-functional growth team of product and marketing, focused on acquisition, retention, and engagement over the last 3 years at GoDaddy. Tune in as Heidi explains how they measure retention across their different products, their magic metric to success, how they use support as a secret weapon, and how GoDaddy is transitioning themselves from a commodity service company to a software as a service business.Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

Today on CHURN.FM we’re featuring Pedro Magriço. Pedro was previously the Director of Product Growth at Typeform. In this episode, Pedro shares what he learned working at Typeform over the last 5 years.We dive into the experiments they tried to reduce churn, their success with integrations, how to A/B test pricing and much more.Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

Janna Bastow is the Founder and CEO of ProdPad. On CHURN.FM today she shares their unique approach to gamifying onboarding and how experimenting with value-based pricing helped them cross over the magic threshold to negative churn.Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

Today on CHURN.FM our guest is Savvas Zortikis, the CEO & Founder of Viral Loops. Savvas talks about the importance of customer success at the very early stage and how they go about tackling churn and retention as a team.Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

Brian Balfour is the founder and CEO of Reforge, previously VP of Growth at HubSpot. Today on CHURN.FM we discussed his thoughts on why retention is the one metric that rules them all, why churn is the silent killer, and what metrics you should be tracking.Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

CHURN.FM is the podcast for subscription economy pros. Every Wednesday we hear how the world’s fastest growing companies are tackling churn and using retention & engagement to fuel their growth.