Marketing Trends

When you think of out-of-home advertising, your mind probably drifts to those aging billboards you see passing by along the highway. And while those old-school relics do fall into the realm of out-of-home marketing, there is actually much more to it. Essentially, the term out-of-home advertising can be applied to anything that can be used as a marketing canvas. Mobile devices, Time Square, digital signage, you name it. And for marketers looking to optimize their ad spend and target specific audiences, out-of-home advertising has become a necessity."The notion of being able to attribute value to out-of-home exposure is something that is really driving that interest....There's an ability of the out-of-home media to actually deliver a very powerful amplification effect on other types of media, so we're creating this very diverse marketing mix where out-of-home is being introduced into the digital paradigm. It is a very different type of media, but it has this tremendous effect of being able to double once-off display mobile CTV, et cetera. So that is obviously very, very attractive and very compelling for omni-channel and digital buyers."Meet Kate Goldvasser, the Head of Programmatic for AdQuick, which many believe is the easiest and most efficient way for marketers to buy outdoor advertising. On this episode of Marketing Trends, Kate dives into the intricacies of programmatic marketing, including why programmatic marketing is forcing the industry into a more measurable and effective type of advertising. Plus, Kate describes how AdQuick is bringing transparency to outdoor advertising.Main TakeawaysMore than a Billboard: Out-of-home advertising is not a one-size-fits-all marketing strategy. While out-of-home advertising was once viewed by marketers as a channel to spotlight their brands via billboards, it has become a full-funnel communications channel.Strategies that Work: Every marketer wants to see their brand's message displayed in high-traffic and densely-populated markets such as New York’s Time Square. But the reality is marketers need to be strategic with how they push their messaging. Out-of-home advertising affords marketers the opportunity to target specific audiences at specific times of the day based on their target customers. Utilizing a strategy in areas outside of New York will allow you to reach a larger audience with moneyWhat is Attribution: Attribution is no longer just measuring and delivering results at the end of a campaign. Now attribution has become a powerful tool for marketers when it comes to optimization.---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.---This message is brought to you by Salesforce.Hey marketers. Today’s B2B buyers are more complex than ever. And every buying committee has different needs and goals.Salesforce can help.We'll show you how to put each and every customer at the center of your B2B marketing strategy. And you'll learn how top brands like Lyft approach account-based marketing.Salesforce. Market to every account. Speak to every buyer.Find free B2B marketing and ABM resources at https://sfdc.co/every-buyer  Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Missed deadlines, delays, and projects that never see the light of day. These things are the bane of any marketer’s existence, but they are the common obstacles that arise with any kind of project. The true challenge of marketing is much deeper than that. “The biggest challenge of marketing is to build brand awareness of your product or service in a way that resonates with customers to the point that they cannot live without your product. It doesn't matter if you're selling to consumers or businesses, you need to utilize technology to be able to answer questions at all hours of the day and night so customers don't leave your site to head over to a competitor.”Those are the words of Jennifer Sabin, the Director of Content Marketing at Capacity, and it’s her belief that to solve that big challenge, marketers need to be laser-focused on two things: customer acquisition and retention. On this episode of Marketing Trends, Jennifer explains what she means, and she also details why an agile approach to marketing is the best way for marketers to keep up with demanding workflows.Main TakeawaysAgile Marketing: Planning and prioritization are the heartbeats of any agile marketing approach. When taking an agile marketing approach, teams should be assigned due dates with full transparency on the timeline of each project. This kind of workflow gives teams the ability to collaborate freely with one another, while also giving team members the freedom to create a process that will allow them to meet the expectations that were set.Does Your Content Fit?: Not every piece of content will resonate with every potential buyer, but every piece of content that you create should resonate with a particular buyer segment. When developing your content, make sure you know who your target audience is, where they are in their customer journey, and make sure that the content you are presenting them is the right content to resonate with their specific needs.Data-Driven World: Every marketing decision you make should be rooted in data. Make sure you are using every analytics tool at your disposal, from Google Analytics to Salesforce’s dashboard, to see where your customers are engaging with your content. By following the data, you can easily and quickly pivot your marketing strategy and funds to campaigns or ads that are performing better to help optimize your marketing spend.---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.---This message is brought to you by Salesforce.Hey marketers. Today’s B2B buyers are more complex than ever. And every buying committee has different needs and goals.Salesforce can help.We'll show you how to put each and every customer at the center of your B2B marketing strategy. And you'll learn how top brands like Lyft approach account-based marketing.Salesforce. Market to every account. Speak to every buyer.Find free B2B marketing and ABM resources at https://sfdc.co/every-buyer  Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

There is one simple tip to keep in mind when it comes to brand building: know who you are and what your mission is. That’s advice from powerhouse brand builder and VP of Brand Experience for Fjällräven, Jean-Marie Shields.  As she explains it, when you have those core tenants down pat, the rest of your marketing can flow naturally. “We're a 60-year-old company and our whole mission is very simple — it's to inspire people to walk with nature. In marketing or branding, we use that message for everything we do.” Throughout her career, Jean-Marie has worked with some of the world’s most well-known brands, from Nike to Lululemon, with a stop at Starbucks in between, and she’s helped grow some of the world’s most loyal customer bases through the power of storytelling and mission building. On this episode of Marketing Trends, Jean-Marie tells us those stories, and she delivers key insights on why branding and messaging is a two-way conversation between brands and consumers. Plus, she explains how Fjällräven’s ability to be flexible in its messaging paid off big time in 2020 and she gives a look at what’s ahead in 2021.Main Takeaways:Two-Way Conversation: The role of branding and marketing is to be an enabler of two-way conversations between the consumer and the brand. While it’s never been more important to understand who your customers are and to meet them where they are, brands must also remain consistent in their values and purpose as to what brought consumers to them in the first place.Messaging Matters: When you are brought on to manage any type of product crisis, you need to keep in mind a few things; No. 1, the messaging you deliver to your consumers must remain honest and open so that they can understand the shift in philosophy; No. 2, the messaging that you are delivering to your team members must remain consistent, and you need to allow for participation and include them in the conversation as to why things are happening and how they can help.The Power of A Good Story: Your partnerships should not only align with your brand’s mission and values but also allow you to build deeper relationships with your user base. For example, when Fjällräven partnered with REI, that partnership served a dual purpose of telling a product/brand story, and also bringing customers closer to a retailer that was already a consumer favorite.---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.---This message is brought to you by Salesforce.Hey marketers. Today’s B2B buyers are more complex than ever. And every buying committee has different needs and goals.Salesforce can help.We'll show you how to put each and every customer at the center of your B2B marketing strategy. And you'll learn how top brands like Lyft approach account-based marketing.Salesforce. Market to every account. Speak to every buyer.Find free B2B marketing and ABM resources at https://sfdc.co/every-buyer  Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

We hear all the time that marketers at their core are storytellers. And there’s no better way to sell your product than to put a story behind it. But what if your product is not really a product? What if the product is simply just analytics? How do you brand that experience? Jim Sinai was presented with that very challenge when he helped launch Einstein, Salesforce’s A.I. for CRM, and he said there were two key things that stuck out about that experience.“There's two actually really important lessons for all the marketers out there. One, research is important, but having a gut and a conviction is also important. Marc had this instinct that it needed to have a persona and it needed to be identifiable and it needed to be something that people could look at and grab onto. The other was that you've got to pitch the story. You can't tell the story when you're trying to sell someone on something that it's right or wrong, you can't just tell them why, you’ve got to go into pitch mode as though you're talking as you're selling the story to the press.”While Jim is fond of his days at Salesforce, he’s now the SVP of Marketing at Procore, a company that is making waves in the construction industry by helping companies get things done quicker, but most importantly on time. On this episode of Marketing Trends, Jim dives into what is making Procore stand above its competitors: including how to best understand and relate to your customers, and why every marketing strategy needs to start by identifying your unfair advantage.Main TakeawaysKnow the Language: When you’re doing vertical SaaS, especially in an industry such as construction, it’s important to speak the language that your customers can understand. Instead of simply telling your consumer you have A.I., tell them how the A.I. benefits them. Customers > Logos: Successful businesses are built on existing and returning customers. This is why it’s incredibly important to continuously maintain a high level of customer service. By creating brand loyalty, and really working to gain a complete understanding of who your customers are, you can then use that knowledge in messaging and marketing tactics rather than relying on flashy logos or branding.What’s Your Unfair Advantage: It may sound like Marketing 101, but one of the most important things a marketer can do is gain an understanding of what their unfair advantage is in the marketplace is, and then exploit that unfair advantage to win the trust and loyalty of customers.---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.---This message is brought to you by Salesforce.Hey marketers. Today’s B2B buyers are more complex than ever. And every buying committee has different needs and goals.Salesforce can help.We'll show you how to put each and every customer at the center of your B2B marketing strategy. And you'll learn how top brands like Lyft approach account-based marketing.Salesforce. Market to every account. Speak to every buyer.Find free B2B marketing and ABM resources at https://sfdc.co/every-buyer  Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

There’s a saying that the most powerful mechanism we have to motivate, to inspire, and to educate is storytelling. And the purpose of storytelling is not to tell you how to think, but to give the listener the tools to draw conclusions, which is why storytelling has been such a useful tool for parents, teachers, and educators of all kinds for centuries. Both adults and kids can understand and learn from stories, and the old school method is making a comeback. Meet the Toniebox, a loveable little storytime friend that’s giving kids an alternative to screens by putting the power of storytelling back into their hands.“If you're a child trying to make sense of the world and trying to learn and grow, what better way to do that than to put hundreds of stories in front of them, to see how other people came across obstacles and had to use creative thinking to overcome challenges. From that sense, it's very empowering and it's very immersive in helping a child grow their imagination.”Drew Vernon is the U.S. Marketing Director for Tonies, an audio storytelling box that introduces children to the wonders of narrative long before they start reading. On this episode of Marketing Trends, Drew dives into his marketing strategy for bringing an internationally-loved product stateside and why marketing storytelling is a winning strategy. Plus, he discusses the importance of having reliable characters and intellectual property that customers can connect with,, and he details how to  conquer the biggest obstacle right out of the gates when you convince the customer to buy the product and keep coming back for more.Main TakeawaysFamiliarity Brings Success: When launching a new product domestically, it’s helpful to have familiar IPs that your customer can relate and connect to. By having characters and artwork that is familiar, it helps ease the mental lift of the consumer and helps them draw conclusions to what their overall experience will be with the product.Adding Value: By creating an ecosystem where the biggest obstacle in the consumer’s journey is the initial buy of the box, Tonies was able to solve for that and then create a lasting value proposition that allows users to continuously add to their existing ecosystem for a relatively low valueMixing it Up: One of the differences between marketing the Tonies box is the ability to showcase it to consumers not just as a toy, but also as a tool for delivering various forms of content. By diversifying the product's value, Tonies is able to market to difference sectors, including consumers and the education system.---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.---This message is brought to you by Salesforce.Hey marketers. Today’s B2B buyers are more complex than ever. And every buying committee has different needs and goals.Salesforce can help.We'll show you how to put each and every customer at the center of your B2B marketing strategy. And you'll learn how top brands like Lyft approach account-based marketing.Salesforce. Market to every account. Speak to every buyer.Find free B2B marketing and ABM resources at https://sfdc.co/every-buyer  Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Stacey Epstein is a fierce competitor, relentless marketer, and a woman who flat out understands SaaS. Part of that competitive fire is what has led her to be a four-time, first-team all conference soccer player during her collegiate years at Emory University. And that relentless attitude is what’s helped her succeed in the roles of CMO and CEO. But no matter how much hustle you have,  don’t get those C-level titles without fully understanding every ounce of your business.“As a marketing leader, I would never want to work at an organization where someone just says, here's a product, go market it. When you get to the C-level, you're part of the decisions about where the company's going. By the time you get to the tactical part of launching a product, I've been part of the whole process and so I already understand the value proposition. I already understand why this is going to be a powerful solution for the market. I already understand how a rep can be successful selling that. So I would encourage anybody in marketing to think that way.”On this episode of Marketing Trends, Stacey, the Chief Marketing and Customer Experience Officer for ServiceMax, details successful go-to-market strategies that her team followed when launching ServiceMax 360, and she explains the importance of getting to know your customer at all levels in order to create the most effective and seamless customer experience possible. Main Takeaways:Know Your Audience:  As a marketer, you have to constantly be thinking about new ways to consistently delight your audience. This means regularly improving your products and services with them in mind. For ServiceMax, while the “brand” has always been a strong part of the company's customer experience, and its marketing efforts and product will always be rooted in its customer experience.Listening is the Secret Sauce: It may sound simple, but by listening and asking your audience what their pain points are, and where their businesses are struggling, their answers can give you insights into their overall goals and how they can utilize your products within their companies.Know Your Role: As a CMO or head of marketing, once you reach the C-level, you are no longer just an extension of the marketing team. Instead, your decisions now guide the direction of the entire organization, so you have to make sure that the marketing strategies fit in with the overall vision and business goals of the company.---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.---This message is brought to you by Salesforce.Hey marketers. Today’s B2B buyers are more complex than ever. And every buying committee has different needs and goals.Salesforce can help.We'll show you how to put each and every customer at the center of your B2B marketing strategy. And you'll learn how top brands like Lyft approach account-based marketing.Salesforce. Market to every account. Speak to every buyer.Find free B2B marketing and ABM resources at https://sfdc.co/every-buyer  Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

We’ve talked a lot on this show about how today’s marketers are consumed by data. After all, it’s how you get a better picture of who your customer is and how you get a clearer understanding of what’s working and what isn’t across your channels. But the real question is how are you turning all of that data and all of those insights into action that has a measurable effect? “Data isn't this thing that you look at every now and then, it's just something that becomes part of your everyday workflow.”Those are the words of Jay Wilder, Vice President of Product Marketing for Marketing Cloud at Salesforce, and on this episode of Marketing Trends, Jay dives into some of the ways that he has seen marketers optimizing data recently. He also gives an insider’s look at the latest Marketing Intelligence report, which analyzes the trends that are driving performance in 2021. Jay touches on everything from how the rapid shift to digital impacted customers’ expectations of companies and their behaviors, to how this digital-first world has led to an increasingly more complex marketing analytics landscape and he explains why the data we have now is not coming in fast enough.Main Takeaways:Marketing Analytics is Complex: On average, marketers today are using eight different channels, which can lead to 21 different marketing platforms. With so many different platforms collecting data at various locations, marketers are struggling to understand their overall performance.Single Source of Truth: 60% of marketers say it is imperative for them to prioritize a single source of truth for customers. By having a single source of truth for all your data, it allows you to build a better view of who your customers are, allowing marketers to build more personalized experiences.The Future of Data is Faster: The pace at which marketers are using data and analytics remains too slow. With data coming in at such a slow rate, by the time marketers receive monthly and quarterly reports, the information that they are looking at is no longer a complete picture of what is happening in the real-time market. Soon, marketers will be able to have a clear and distinct workflow of data coming in on a daily basis, which in return will lead to a better understanding of their customers.---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.---This message is brought to you by Salesforce.Hey marketers. Today’s B2B buyers are more complex than ever. And every buying committee has different needs and goals.Salesforce can help.We'll show you how to put each and every customer at the center of your B2B marketing strategy. And you'll learn how top brands like Lyft approach account-based marketing.Salesforce. Market to every account. Speak to every buyer.Find free B2B marketing and ABM resources at https://sfdc.co/every-buyer  Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

ROI no longer just means return on investment. Today, it also stands for revenue operations intelligence, which is all about how insights meet education and algorithms are used to help marketers target key personas in order to get ahead of the competition. It’s a game-changer, and People.ai CMO, Justin Shriber describes it as the ultimate tool for marketers.“It's the needle and the haystack problem, and we now have metal detectors that make it a lot easier.”People.ai is an intelligence platform designed to help enterprises align their sales and marketing goals through the assistance of A.I. in order to solve those tricky problems. On this episode of Marketing Trends, Justin explains what it means to be the  CMO of the company, and, he details how marketers should be using A.I. to help them with key tasks. Plus, he talks about how user-generated content has changed over the last five years, and he reveals the role experiential marketing should be playing in your overall marketing strategy.Main Takeaways:Time To Up Your Game: Five years ago, there was a rush to create authentic content that showed your consumers who you were, and marketers depended on customers to deliver a lot of that content. While user-generated content is authentic, the quality of that content can be compromised, so marketers need to find a way to strike a balance between high-quality and truly authentic content.It’s About Experiences: Experiential marketing is about creating unique experiences catered to your audience’s desires, and sometimes that means that the experience you curate has very little to do with your company or product — and that’s okay. The best companies have turned this tactic into a unique way to humanize client relationships.Where A.I. Fits: When aligning your sales and marketing strategy, A.I. should be utilized in a way that helps sales and marketing teams engage their clients, while simultaneously ingesting information that helps identify key personas and orchestrate strategies that helppower growth.---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.--- ---This message is brought to you by Salesforce.Hey marketers. Today’s B2B buyers are more complex than ever. And every buying committee has different needs and goals.Salesforce can help.We'll show you how to put each and every customer at the center of your B2B marketing strategy. And you'll learn how top brands like Lyft approach account-based marketing.Salesforce. Market to every account. Speak to every buyer.Find free B2B marketing and ABM resources at https://sfdc.co/every-buyer  Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

In an ever-evolving world full of raw and untapped potential, brands require a CMO who can keep up and take charge. That’s why when VICE Media Group was in search of its first Global CMO, Nadja Bellan-White was at the top of the list. For more than a quarter century, Nadja has used her voice proactively to challenge brands to think differently, think creatively, but most importantly to think about how they can make an impact in their communities.“My belief is I've worked around the world, and I've always been about being the change. I'm not just going to sit back and complain about something. I'm going to be part of the change, or part of the action. If I want to have a say in how people are portrayed, and in a fair and equitable way, I need to be at the table to help drive some of that change.”On this episode of Marketing Trends, Nadja details why she was excited to accept the challenge of running a marketing team trusted with pushing VICE’s vast portfolio forward. Plus, Nadja details why marketers are in the midst of a renaissance and must alter the way data powers their decision making.Main TakeawaysThe Predictors: Every marketer utilizes data, but it’s no longer just about having data to power your decisions. It’s about how you use that data to continually grow your business and broaden your reach. Data is now the engine which feeds the enterprise and is the center of every marketer’s strategy, which means how you use it must be continually workshopped and refined.Understanding the Zoomers: Generation Z places a premium on if they can trust a brand, which means marketers and their brands must adjust accordingly. If you are not actively trying to fit into where the audience finds value, or where their interest in social  issues intersects with your business, you better be prepared to lose their interest and dollars.A Whole New World: One of the biggest strategic advantages the pandemic has brought about is the efficiency that distributed workforces provide. This also means that marketers now must alter their hiring practices and step outside of what is comfortable. When bringing on new talent, don’t box yourself in. Continuously ask yourself, is this hire coming from a global perspective or a market view?---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.---This message is brought to you by Salesforce.Hey marketers. Today’s B2B buyers are more complex than ever. And every buying committee has different needs and goals.Salesforce can help.We'll show you how to put each and every customer at the center of your B2B marketing strategy. And you'll learn how top brands like Lyft approach account-based marketing.Salesforce. Market to every account. Speak to every buyer.Find free B2B marketing and ABM resources at https://sfdc.co/every-buyer  Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

What kind of power can a World Series ring wield? Think of it like this: For nearly a century, no sports franchise dealt with, more frustration and heartache than Boston’s beloved Red Sox. The brand was known for the famed curse from the deal that sent Babe Ruth to the Yankees and a bouncing ball that squeaked under the glove of Bill Buckner. Sure the Red Sox had Fenway Park, the Monster, and Pesky’s Pole. But you don’t play the games to dance in the shadows of your competitors — and you don’t sell tickets that way, either. You play to win, and winning sells.That’s Adam Grossman, the CMO of the Boston Red Sox, one of Major League Baseball’s most iconic, prideful, and long-tortured franchises. But also one of the most popular and in recent years, one of the most successful in the win column and in the marketing world. Adam joined the club in the spring of 2004, just before the club’s run of four championships over a 16-year window, and just before Curt Schilling’s bloody sock helped will them to their first championship since 1918. And during that time, the club’s image has changed dramatically, from loveable loser to perennial champion. While success on the field plays a big role, sports franchises are responsible for their own brand, and when you’re the Red Sox, being entrusted with that brand is a major responsibility. In this episode Marketing Trends, Adam breaks down the ins and outs of stewarding a sports club’s marketing efforts, how baseball must continue to reinvent itself to appeal to a younger generation, and why managing the customer experience outside of the ballpark is a growing challenge.Main Takeaways:The Ballpark Gets Bigger: The biggest challenge facing sports marketers today remains the expanded customer experience. Marketers have to meet their consumers at various touch points beyond just the ballpark. So from interactions within the community, to the brand’s voice and interaction on digital, the marketing playing field continues to expand at a rapid rate.It’s A Different Game Now: Baseball has its challenges, just like any other industry. One of those is appealing to younger fans. While baseball maintains its popularity, marketers are working on new ways to interact with fans to grow the game even more and they are using everything from virtual experiences to unique behind-the-scenes content on digital platforms to do so.Do We Have Enough Bats and Balls?: In sports, your revenue streams are limited to big-bucket items such as ticket sales, sponsorships and broadcasting rights. While marketing departments are small in sports, because you have limited opportunities, marketers must be creative when it comes to maximizing those streams and being conscious of where you funnel your resources.---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.---This message is brought to you by Salesforce.Hey marketers. Today’s B2B buyers are more complex than ever. And every buying committee has different needs and goals.Salesforce can help.We'll show you how to put each and every customer at the center of your B2B marketing strategy. And you'll learn how top brands like Lyft approach account-based marketing.Salesforce. Market to every account. Speak to every buyer.Find free B2B marketing and ABM resources at https://sfdc.co/every-buyer  Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.