Future Fuzz - The Digital Marketing Podcast

Summary Challenges around content in the market in general  What content is really cutting through One of the first paid bloggers in the Netherlands - Converse  Experience in the world of podcasting You need to execute and you need to do it well. It’s a cheap sales pitch and people just get it.  Taking a true editorial approach Don’t do 6 things on LinkedIn that are sh*t > focus your efforts on the big things and do them well.  Bio  Matthijs Tielman is the co-founder of The Content Department based in Amsterdam.   Content marketing has been the main thread of interest and expertise running through-out his career, and as he points out content marketing is simply ‘‘making things your audience actually want to see’  He cares about helping brands transition from advertising that interrupts an audience to content that creates value. Matthijs brands like Samsung, Henkel and Relevance Learning truly engage with their audience. Click here to follow Matthijs on LinkedIn Click here to follow Justin on LinkedIn 

Matthias's Bio Matthias Siedl is the VP of Marketing at Rencore, with a strong background in business to business marketing and PR with a degree in American culture studies and media law from Ludwig Maximilians University in Munich.  His mission is to help enterprises stay in control of their Microsoft collaboration technology. The Rencore team achieve this by providing insights, advice, and actionable ways to manage platform growth. Summary In this episode of Future Fuzz, Justin Campbell interviews Matthias Seidel, VP of Marketing at Rencor. They discuss the evolution of Rencor, its focus on cloud governance solutions, and the challenges of marketing technical products to IT departments. Matthias shares insights on effective marketing strategies, the importance of problem awareness, and the role of data enrichment and AI in marketing. They also explore the international outlook of Rencor and the innovation challenges faced by European startups. Takeaways Rencor started as a solution for SharePoint challenges. The shift to cloud collaboration created new governance needs. Marketing to IT departments requires understanding non-technical problems. Problem awareness is crucial for effective communication. Customers are increasingly doing their own research before reaching out. Focusing on specific marketing strategies increases efficiency. Data enrichment helps in understanding customer profiles better. AI can assist in marketing but requires careful implementation. Quality of marketing efforts is more important than quantity. European startups face unique challenges in innovation compared to the US. ⁠Click here to follow Matthias on LinkedIn⁠ ⁠Click here to follow Justin on LinkedIn⁠

Summary In this episode of FutureFuzz, Justin Campbell interviews Patrick Thorp, a seasoned revenue strategist and fractional chief revenue officer. They discuss the importance of creating content that helps people, building a community, and effective sales strategies, particularly in the B2B space. Patrick shares insights on the significance of conversations in sales, the challenges of modern communication, and the evolving landscape of LinkedIn. They also explore the role of data in outreach, the impact of automation, and the value of in-person interactions in a hybrid work environment. Takeaways Creating content that helps people is essential for success. Outbound sales should prioritize phone communication Building a community around your brand fosters loyalty. Conversations are the key metric for effective sales strategies. Data enrichment is crucial for effective outreach. LinkedIn has become less effective for direct selling. Voice notes can enhance communication on social platforms. Automation can streamline processes but lacks personal touch. In-person interactions are invaluable for team dynamics. The workplace is shifting towards more flexible arrangements. Useful Links: Useful Links: TitanX Justin Michaels books Follow: Click here to follow Patrick on LinkedIn Click here to follow Justin on LinkedIn

Summary In this episode of Future Fuzz, host Justin Campbell interviews entrepreneur Adrian Kingwell, who shares his journey from a frustrating corporate career to founding successful businesses, including Mezzo Labs and Uplifter. Adrian discusses the importance of resilience, key hires, and the challenges of navigating an acquisition. He emphasizes the value of mentorship and networking for entrepreneurs, and offers insights into building a SaaS product that addresses real market needs. Takeaways Adrian transitioned from a corporate job out of frustration. Key hires, especially in finance, are crucial for business success. Navigating an acquisition involves unexpected challenges. Building a business requires resilience and adaptability. Networking and mentorship are vital for entrepreneurs. Uplifter was born from a need for better campaign tracking. The importance of understanding financial metrics like EBIT. Successful businesses often have a strong culture fit post-acquisition. Entrepreneurs should be prepared for sleepless nights and challenges. Listening to customer needs drives product development. Follow Adrian on LinkedIn here Follow Justin on LinkedIn here

Mark's Bio: With 17 years of commercial leadership experience, Mark has built and scaled every go-to-market team from scratch including: SDRs, Account Executives, Account Management, Marketing & RevOps. Mark is currently the co-founder and CEO of RevvedUp, an AI platform enabling hyper-relevant ABM campaigns across the whole buyer journey at scale.  Previously he held the CRO position at native, Student Beans and Attest; and prior to that he was head of growth at Eventbrite UKI. He is an active coach and trainer for founders and their sales and marketing leaders, helping them create successful go-to-market strategies and execute them. Summary Mark Walker, founder of RevvedUp.ai, discusses the importance of generating great content for ABM marketing campaigns and how AI can help scale these efforts. He highlights the key steps in ABM marketing, including account selection, research, understanding stakeholders, and creating relevant and personalized content. Mark also emphasizes the role of the CMO in revenue generation and the need for effective follow-up in lead nurturing. He shares a use case where RevvedUp.ai helped a company improve their outbound prospecting by providing personalized and creative campaign ideas. Mark also mentions upcoming trends in AI, such as OpenAI's Strawberry release and advancements in AI video generation. Takeaways ABM marketing requires account selection, research, understanding stakeholders, and creating relevant content. CMOs are taking on a more revenue-driven role and are responsible for pipeline generation. Effective follow-up is crucial in lead nurturing and building relationships with prospects. RevvedUp.ai helps improve outbound prospecting by providing personalized and creative campaign ideas. Upcoming trends in AI include OpenAI's Strawberry release and advancements in AI video generation. Follow Mark on LinkedIn here⁠ ⁠Follow ⁠⁠Justin on LinkedIn here

Francois´s Bio: Francois Roloff – Co-Founder & Managing Partner at PYURE Sustainability Solutions Master o. A. in Business Communications & Management. Francois has 20+ years of experience in marketing, product development and business management in the digital media industry. Managing Director & CEO madvertise Group, Board Member Sirius Media SA and Board Member IROIN. Experienced in management, SaaS platform development and integration (madvertise Adserving, Bluestack SSP, Sync.TV). First SustainTech cooperation in 2020. Hot Topics: Digital CO2-emissions worldwide larger than annual aviation emissions in 2024, 2025 worldwide automotive Circular economy for digital products? Myth or Thing? Easiest industry to lower emission volume by increasing efficiencies in almost real time possible? Green Deal, ESG protocol and CSRD ask for process adoption on compliance but reporting of emissions from digital advertising (programmatic, social, etc. widely not implemented yet). But how? Consequences of emission conscious advertising (Increased brand´s value, customer preferences, product uplifts)   Follow Francois on LinkedIn here Follow Justin on LinkedIn here

Summary In this episode, Justin Campbell interviews Chris J. Reed, the CEO of Black Marketing and a LinkedIn marketing expert. They discuss the importance of personal branding on LinkedIn and how it is more effective than company page marketing. They also talk about the power of engagement on LinkedIn and the impact of automation on the platform. Chris shares insights on LinkedIn awards and the evolution of video content on the platform. The conversation concludes with a discussion on Chris's book, 'How to Become a LinkedIn Rockstar,' and the benefits of using Sales Navigator. Takeaways Personal branding on LinkedIn is more effective than company page marketing. Engagement, particularly through comments, is key on LinkedIn. Automation on LinkedIn is not recommended and can damage personal and company brands. LinkedIn awards, such as Top Voice, are often based on arbitrary criteria and can be misleading. Video content on LinkedIn is not as popular as other platforms, and the focus should be on written content. Sales Navigator is a powerful tool for generating leads and qualifying prospects on LinkedIn. Follow Chris on LinkedIn here Follow Justin on LinkedIn here

Summary Denise Murtha Bachmann, a sales expert, discusses the intersection of sales, AI, and humanity in the digital age. She emphasizes the importance of authentic human connections in sales and the effective use of AI technology. The conversation also delves into the challenges of leveraging AI in sales processes and the need for a more human-centric approach in marketing and sales. About Denise  Denise Murtha Bachmann is a powerhouse in the world of sales, boasting an impressive track record of over 30 years in consultative selling. Throughout her illustrious career, Denise has successfully negotiated and closed deals exceeding a remarkable $74 million, collaborating with some of the most prestigious Fortune 500 organizations.  The latter half of her sales career, over a decade, was spent immersed in the realm of Artificial Intelligence and Machine Learning (AI/ML), which sparked an enthusiasm for these new technologies.  However, as exciting as the AI/ML technologies were, so many organizations were struggling with leveraging AI effectively. Takeaways The importance of authentic human connections in sales and the effective use of AI technology Challenges of leveraging AI in sales processes and the need for a more human-centric approach in marketing and sales The significance of customer insights and forecasting in sales, and the role of data in making informed decisions The impact of the digital age on sales and the need for a balance between technology and human connection ⁠⁠Follow Denise on LinkedIn here⁠⁠ ⁠Follow Justin on LinkedIn here⁠

Summary Ben Cicchetti from InfoSum discusses the importance of data privacy, the power of first-party data, and the evolution of content marketing in the B2B space. He also shares insights on LGBTQ+ leadership and the impact of inclusivity in business. Takeaways Data privacy is a critical concern for businesses, and protecting consumer data is essential for maintaining trust and avoiding negative publicity. First-party data is a powerful asset for businesses, and collaboration with other companies can enhance its value and lead to better customer experiences. Content marketing in the B2B space is crucial for educating and engaging potential customers, and authenticity is key to its success. Inclusivity and authenticity in LGBTQ+ leadership can positively impact businesses and create a more supportive and diverse work environment. Ben’s Bio  Ben Cicchetti is Vice President, Corporate Marketing at InfoSum. Joining in early 2018, Ben leads InfoSum’s global marketing strategy and oversees the corporate marketing function including comms, PR, branding, content, and demand generation. With a strong background in the technology sector, Ben brings over a decade of invaluable experience to his role. Before joining InfoSum, Ben was Marketing Director at EV, a leading fintech business providing specialized financial forecasting software. In this capacity, Ben successfully developed and executed marketing strategies that contributed to EV's growth and market positioning. At InfoSum, Ben is responsible for taking InfoSum’s innovative data collaboration and data clean room technology and effectively building brand awareness to drive both demand and customer loyalty. Ben is also a passionate member of the LGBTQ+ community and chairs InfoSum’s LGBTQ+ Network, further fostering an inclusive and supportive work environment. Keywords data privacy, first-party data, content marketing, LGBTQ+ leadership, inclusivity in business Follow Justin on LinkedIn here Follow Ben on LinkedIn here

Summary In this episode of the Future Fuzz with Digital Marketing Podcast, host Justin Campbell interviews Darren Fell, the founder and CEO of Crunch, a software and service company for accounting and finance. They discuss the community-based approach that Crunch has taken to grow its brand and customer base, as well as the challenges faced by freelancers and contractors in the UK. They also touch on the impact of politics on small and medium-sized businesses and the future of entrepreneurship. Takeaways Crunch is a software and service company that provides accounting and finance solutions for freelancers, contractors, and small businesses. Crunch has taken a community-based approach to grow its brand and customer base, offering valuable content and support to its target audience. The UK government's policies and regulations, such as IR35, have had a negative impact on freelancers and contractors, leading to a decline in the sector. Crunch has expanded its services to cater to larger businesses, particularly in the e-commerce sector, to mitigate the effects of the decline in the freelancer and contractor market. The future of small and medium-sized businesses and entrepreneurship in the UK is uncertain, with politics and government policies playing a significant role in shaping the business landscape. Keywords Darren Fell, Crunch, accounting, finance, community, freelancers, contractors, small businesses, entrepreneurship, politics