Youpreneur: The Profitable Personal Brand Expert Business!

As we start and continually grow our businesses, have you found yourself wondering if you are pushing yourself enough and performing to your best potential? If not, how do we close the gap between how good we are and how good we can possibly be?In this episode, entrepreneur, author and speaker Mark Sanborn comes on the show to talk about his latest book 'The Potential Principle', reaching your potential and how you can do more than just hit your goals.We also talk about why we need to be constantly learning to escalate our performances, the importance of being intellectually honest and the details on what his Potential Matrix is all about.I know you are going to enjoy this chat with Mark, especially for all our listeners out there who are looking for that little nudge to help them get going with hitting their goals and beyond. Enjoy!Essential Learning Points From This Episode:Why so many top performers stop at just achieving their goals and not striving for more.Goals can not only incentivize your performance, they can also limit it.How to stay super focused on your goals to make sure they are achieved.How to take the Potential Principle and fuse it with running a personal brand business.Much, much more!Important Links & Mentions From This Episode:Mark Sanborn's websiteMark Sanborn on TwitterThe Potential PrincipleThe Encore EffectCan Business Speakers Be FunnySeth GodinYoupreneur SummitPersonal Branding RoadmapSign-up for the FREE Youpreneur Launchpad Training CourseYoupreneur Personal Brand Business Building ComunityThank You for Tuning In!There are a lot of podcasts you could be tuning into today, but you chose mine, and I'm grateful for that. If you enjoyed today's show, please share it by using the social media buttons you see at the top and bottom of this page.Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they're extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!Lastly, don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live!

Many authors can tell you that writing your book is the easy part. It's when you get to the marketing phase that you will really need to roll up your sleeves and get to work.In this episode, I go into the details of selling your first thousand copies how to make more money as an author.I also go into the mistakes most first-time authors make when it comes to marketing, having your book work for Amazon's search engine, taking your book into audiobook format and so much more.This is a great episode for both established and aspiring authors, as well as one of my longest solo shows in a while so grab some coffee, a pen and your notepad and get ready to dive into this episode of Youpreneur FM.Essential Learning Points From This Episode:Why you need to market your book for the good of your audience.The importance of length when it comes to creating and marketing your book.Why you need to make sharing easy - the first thing when it comes to book launches.Why you need to give away content from your book.Much, much more!Important Links & Mentions From This Episode:YoupreneurFM Episode 214Youpreneur SummitPersonal Branding RoadmapSign-up for the FREE Youpreneur Launchpad Training CourseYoupreneur Personal Brand Business Building ComunityThank You for Tuning In!There are a lot of podcasts you could be tuning into today, but you chose mine, and I'm grateful for that. If you enjoyed today's show, please share it by using the social media buttons you see at the top and bottom of this page.Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they're extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!Lastly, don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live!

In this episode, I have a great fireside chat with Jeff Walker of Product Launch Formula fame as we discuss the entrepreneurial mindset, how to do launches the right way, family and so much more.We get right into the details of list-building, getting hung up on open rates, how a smaller active list can serve you more and why Jeff always starts a new sub-list whenever he has a launch.Tune in as we also talk about why he's just started his new podcast, the reasoning behind his launch strategy and how iTunes seems to have changed the way it ranks its podcasts.This talk with Jeff was a great one as we delved into the personal aspects as well as the business ones, which I know our listeners will enjoy so take that notepad out, settle back and enjoy!Essential Learning Points From This Episode:Jeff shares how it feels to be celebrating 20 years of building his business online.The questions you need to ask instead of checking your open and click rate when it comes if your business is working.We talk about Jeff's new podcast and what I think he should have done when he launched it.Jeff and I talk about closed-door memberships and dealing with the frequent launches.Much, much more!Important Links & Mentions From This Episode:Jeff Walker's websiteJeff Walker on TwitterMichael HyattStu McLarenYoupreneurFM Episode 236Youpreneur SummitPersonal Branding RoadmapSign-up for the FREE Youpreneur Launchpad Training CourseYoupreneur Personal Brand Business Building ComunityThank You for Tuning In!There are a lot of podcasts you could be tuning into today, but you chose mine, and I'm grateful for that. If you enjoyed today's show, please share it by using the social media buttons you see at the top and bottom of this page.Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they're extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!Lastly, don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live!

Though the principle of Instagram stories has been around for a while, entrepreneurs can still find themselves a little lost on where to start. Do they treat it like Snapchat? Facebook with a rigorous schedule? All we know is that it's hard to ignore - with over 150 million active users and counting, it looks like a great new way to increase engagement with your audience.In this episode, I zoom into Instagram stories a little further as I show you how it has grown to become a genuine investment worthy of your time and how it can truly help you take your brand and business to the next level.Stay tuned as I break down my favorite tips when it comes to promoting your message on Instagram from sticking to your brand colors to the importance of timing your stories just right.So if you are ready to fire up your Instagram account and start recording, tune in as we talk about all of that and so much more in this episode of YoupreneurFM.Essential Learning Points From This Episode:Why you need to create a complete Instagram story.How to stick to using your personal brand's colors and look.How to create the custom links in Instagram stories.How direct messages can change the game when it comes to building relationships with your audience.Much, much more!Important Links & Mentions From This Episode:YoupreneurFM Episode 213 Sue B. ZimmermanYoupreneur SummitPersonal Branding RoadmapSign-up for the FREE Youpreneur Launchpad Training CourseYoupreneur Personal Brand Business Building ComunityThank You for Tuning In!There are a lot of podcasts you could be tuning into today, but you chose mine, and I'm grateful for that. If you enjoyed today's show, please share it by using the social media buttons you see at the top and bottom of this page.Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they're extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!Lastly, don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live!

As entrepreneurs, it can be easy for us to let our health sit on the backburner while we focus on building our businesses. We've all caught ourselves thinking at one point or another "I don't have time today to work out".In this episode, virtual trainer and Youpreneur member Jeff McMahon joins the show to talk about his virtual training business model and why you don't need to drive to the gym to stick to a workout.We also get into a great discussion about how he has developed his business model, how organizing a mud run got him started in the world of entrepreneurship and his biggest struggles as an entrepreneur.It's been a while since we've dived into a good old-fashioned entrepreneurial journey, and Jeff's story is such an inspiration for all future entrepreneurs out there with his drive so sit back, listen in and enjoy!Essential Learning Points From This Episode:How Jeff fell into debt and how he's found his niche in online business.How Jeff started to get his brand known within his space.Why Jeff decided to open a facility when he is known as the Virtual Trainer.How has being a Youpreneur member helped him in his business.Much, much more!Important Links & Mentions From This Episode:Jeff McMahon's websiteJeff McMahon on TwitterGary VaynerchukSmart Passive IncomeJohn Lee DumasPencils of PromiseLeadpagesYoupreneur SummitPersonal Branding RoadmapSign-up for the FREE Youpreneur Launchpad Training CourseYoupreneur Personal Brand Business Building ComunityThank You for Tuning In!There are a lot of podcasts you could be tuning into today, but you chose mine, and I'm grateful for that. If you enjoyed today's show, please share it by using the social media buttons you see at the top and bottom of this page.Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they're extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!Lastly, don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live!

We've all been there before - we start a new project idea with the best of intentions and full of energy but somewhere near the finish line, we find ourselves getting distracted by a brand new idea or just feeling discouraged.There are so many ways to approach goal-setting, but what is the most feasible way to reaching that finish line?In this episode, Jon joins the show to talk about setting honest and achievable goals, why entrepreneurs have problems with finishing projects in the first place and what he means by "the day after perfect".This episode is a must-listen to for all entrepreneurs out there who are struggling to finish their big goals of the year, or are considering how to approach their new goals for next year! So grab a pen and your notebook, you're going to need it!Essential Learning Points From This Episode:How our definition of 'binging' has changed.Jon gives us a sneak peek of what you can expect in his new book, Finish.Why having small and achievable goals that build towards a bigger one is more feasible.Jon shares his tactics on how to break down those big, hairy goals.Much, much more!Important Links & Mentions From This Episode:Jon Acuff's websiteJon Acuff on TwitterFinishStartWhy Small Goals Out-Win Big GoalsDerek SiversJames AltucherYoupreneur SummitPersonal Branding RoadmapSign-up for the FREE Youpreneur Launchpad Training CourseYoupreneur Personal Brand Business Building ComunityThank You for Tuning In!There are a lot of podcasts you could be tuning into today, but you chose mine, and I'm grateful for that. If you enjoyed today's show, please share it by using the social media buttons you see at the top and bottom of this page.Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they're extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!Lastly, don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live!

With all that's changed in the business landscape lately, traditional businesses are being challenged to adapt and reboot their brands and messages.In this episode, we have author, entrepreneur and all-around genius content creator Mitch Joel join the show as we break down how he creates his own content and the process he uses to reboot it regularly.We also go into speaking and how the circuit has changed recently, why Mitch views content creation as art and the big reason for why he does not build his own list.Mitch also shares what he means by "looking at your runway" and how we should continue to make ourselves as indispensable as possible in a world that changes so quickly.This was a fantastic chat that definitely brings the goods when it comes to thoughts on content creation and so much more. Enjoy!Essential Learning Points From This Episode:Why it's not enough to talk about what a brand needs to do to reboot.How Mitch has modeled his way of thinking after Louis C.K.'s method.Why Mitch holds so much reverence for the "Publish" button.How do we continue to make ourselves as indispensable as possible in a world that changes so quicklyMuch, much more!Important Links & Mentions From This Episode:Mitch Joel's websiteMitch Joel on TwitterSix Pixels of SeparationCtrl Alt DeleteScott StrattenJay BaerMichael PortSteal the ShowJeffrey GitomerKeith FerrazziKevin Kelly's 1000 True Fans TheoryTools of TitansYoupreneur SummitPersonal Branding RoadmapSign-up for the FREE Youpreneur Launchpad Training CourseYoupreneur Personal Brand Business Building ComunityThank You for Tuning In!There are a lot of podcasts you could be tuning into today, but you chose mine, and I'm grateful for that. If you enjoyed today's show, please share it by using the social media buttons you see at the top and bottom of this page.Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they're extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!Lastly, don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live!

Trying out new formats and models is par for the course when it comes to running a business. In fact, it's one of the many aspects that makes it so exciting, but when do you make the call to stop testing and stick to what is working?In this episode, I take us a little back in time as I share how the idea of Youpreneur was born and the different business model changes it's been through to get to where it is today. I also share my reasons for why I've decided to turn my back on launches for my business and why I'm sticking to my evergreen format.After trying different methods, what I've taken away from this is that you need to run your business your way. There are so many different strategies out there that can work for your competitors and your peers, however, that doesn't guarantee that it will also work for you.If you are also in testing mode and still trying to find what is working for you and your business, then this is the episode for you. Tune in and enjoy!Essential Learning Points From This Episode:What were the kind of people that Chris wanted to work with.Chris shares why he decided to close the doors to Youpreneur in the first place.What this decision could mean from a scarcity angle.What is Chris' biggest piece of advice when it comes to doing your business your way.Much, much more!Important Links & Mentions From This Episode:Youpreneur SummitPersonal Branding RoadmapSign-up for the FREE Youpreneur Launchpad Training CourseYoupreneur Personal Brand Business Building ComunityThank You for Tuning In!There are a lot of podcasts you could be tuning into today, but you chose mine, and I'm grateful for that. If you enjoyed today's show, please share it by using the social media buttons you see at the top and bottom of this page.Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they're extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!Lastly, don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live!

Content marketing is everywhere, though as we continue to put in the effort to produce solid blog posts, podcasts, video - when do we start actually monetizing it?In this episode, Mike Morrison of The Membership Guys joins the show once again to share how he has leveraged a very smart content marketing planning strategy to help him monetize his content and how he has built his business successfully.We also go into the varied opt-in approach that Mike has developed, why he believes a good membership is more than just its content and goes into the heart of the Membership Guys mission - solving problems.Mike shares a lot of great strategies and approaches when it comes to monetizing online content and his own membership site philosophy, so get your notepads and pens out and enjoy this episode of YoupreneurFM!Essential Learning Points From This Episode:How the more Mike's site became specialized, the more demand grew.How Mike plans out the content for the public side of his business and his own process for creating content.Why Mike believes one solid killer opt-in trumps several smaller opt-ins.Chris and Mike talk about how they deal with sign-ups and cancellations within their memberships.Much, much more!Important Links & Mentions From This Episode:Mike Morrison's websiteMike Morrison on TwitterYoupreneurFM Episode 182Amy PorterfieldYoupreneur Summit 2017Personal Branding RoadmapSign-up for the FREE Youpreneur Launchpad Training CourseYoupreneur Personal Brand Business Building CommunityThank You for Tuning In!There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page.Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!Lastly, don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live!

I'm a believer that anybody who wants to become a leader in their industry has probably heard the saying that a book is truly the best business card that you can give out.However, as any published author will tell you.. it takes more than opening a word document and expecting inspiration to strike.If you have been thinking about writing your first or next book, I wanted to share my own writing process with you, to help get your book out and share your message.Stay tuned as I go into identifying your book's inner reason, book outlines, how the revision process can sometimes take more time than writing the book itself and so much more. This episode is a goodie, so grab some coffee, your notepad and enjoy!Essential Learning Points From This Episode:Why you must know the purpose of your book before you begin writing in.How to get a bird's eye view of your book before it's written.Why you need a fresh perspective on your manuscript.What Chris means by "writing is actually re-writing".Much, much more!Important Links & Mentions From This Episode:Virtual FreedomYoupreneur SummitPersonal Branding RoadmapSign-up for the FREE Youpreneur Launchpad Training CourseYoupreneur Personal Brand Business Building ComunityThank You for Tuning In!There are a lot of podcasts you could be tuning into today, but you chose mine, and I'm grateful for that. If you enjoyed today's show, please share it by using the social media buttons you see at the top and bottom of this page.Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they're extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!Lastly, don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live!