Youpreneur: The Profitable Personal Brand Expert Business!

Nowadays, business owners face a relentless workload of pressing tasks and impossible deadlines. More often than not, it can feel like a cascading avalanche is about to come crashing down on you. A lot of people in a situation like this one, find themselves asking “How can I manage all of this on my own?” In this episode, my good friend Jess Ostroff joins the show to talk about her growth as a personal brand entrepreneur, building her business ‘Don’t Panic Management’ and how virtual assistants are making a HUGE difference. This is a first for Youpreneur FM and for me personally, having been known as the ‘go to’ person for all things virtual team building and virtual assistants for a long time I’ve never interviewed someone on one of my specialist subjects! Jess identifies herself as an ‘anti-rule follower’ and has always strived to help people get out of their own way so that they can discover their true potential. She launched ‘Don’t Panic Management’ in 2011 and it has quickly become one of the most successful virtual assistant businesses online today. Essential Learning Points From This Episode: Think of a virtual assistant as a ‘thoughtful partner’ and someone who you can trust and rely on to help grow your business Even self-proclaimed ‘workaholics’ need to find the balance between work and family life because working 24/7 is not sustainable We are only as good as our bodies, so put your health FIRST and your business SECOND If you aren’t doing a certain task yourself that doesn’t make you a failure Spend time creating systems and processes that other people can follow Writing a book is the easiest way to position yourself as a thought leader Half of the US workforce will be virtual by 2020 Hiring somebody regardless of their location is one of the biggest barriers employers have to overcome if they want to grow their business without restrictions You don’t have to be located in the ‘big cities’ to make a difference Much, much more! Important Links & Mentions From this Episode: Don’t Panic Management Jess’ book – Panic Proof Virtual Freedom Buy your ticket to the Youpreneur Summit Rise of the Youpreneur Personal Branding Roadmap Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In!  There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page. Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally! Lastly, don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live! To find out more about this episode with Jess, click here.

In this episode, I share the origin story of my latest book Rise of the Youpreneur, how the initial idea wasn't meant for a book and what was the catalyst to turn it into the book it is today. I also talk about how we developed the Youpreneur Roadmap, the difference in my working process between my two books and so much more. I hope this episode shows that it doesn't take moving mountains to get a book out there and hopefully, it might even light a fire under you to get started on your own book as well! Essential Learning Points From This Episode: Why you really need to listen to your customers. Chris talks about how publishing a book is one of the best ways to establish yourself in your market as an influencer. Much, much more! Important Links & Mentions From This Episode: Rise of the Youpreneur Virtual Freedom Personal Branding Roadmap Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page. Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally! Lastly, don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live!

Niching down in business can have a powerful impact on the short, medium and long term growth of your business. In this episode I speak with Christopher Lochhead all about differentiation and niching down your business.  Chris is a smart guy and he is one of the most hard-working individuals I’ve ever had the pleasure to meet. He hosts the podcast, Legends and Losers, which helps people design a legendary business and a legendary life. Following 20 years working as a Chief Marketing Officer for three publically traded Silicon Valley companies, he decided to hang up his gloves and launch a small advisory firm. He worked as a highly sought after advisory coach for ten years, and he wrote a book called “Play Bigger." Today he has retired from the marketing world and is focusing on his podcast, where he gives excellent advice to other entrepreneurs about starting and maintaining a successful business. Chris has a lot of old war stories from his business and marketing days, and he has a lot to say about the importance and the power of niching down and what it could mean for the growth of your business. Essential Learning Points From This Episode: Free range conversation builds relationships and business opportunities – don’t be afraid to meet people face to face and have a real-life conversation Legendary people and companies are known for their niche, NOT their brand Getting started with finding your perfect niche is easier than you think You can learn a lot from a category designer about niching down and expanding your business Being different to your competitors is more important than being ‘better’ Becoming more differentiated can make your contribution to the world more impactful Don’t fall in love with your product, fall in love with the problem that your product solves Much, much more! Important Links & Mentions From this Episode: Christopher’s podcast show: Legends and Losers  Christopher’s book: Play Bigger  Christopher on Twitter  Hal Elrod The Miracle Morning  Grab early bird tickets to the Youpreneur Summit here Rise of the Youpreneur Personal Branding Roadmap Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In!  There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page. Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally! Lastly, don’t forget to subscribe to the podcast...

Are you ready to jump into the DeLorean with me? In this podcast episode we’re going back in time to the Youpreneur Summit that took place last November in London! It was at this fantastic event and thank you to all 350+ of you who attended. For those of you who were there, you’ll remember I took to the stage and hosted four ‘Coaching with Chris’ sessions. I loved delivering these sessions - I got to engage with the audience, and I had the chance to get super deep and dirty with strategy in a very short space of time. In this podcast episode I share with you my coaching session on designing your own ‘Youpreneur Ecosystem’. It’s this same ecosystem that fundamentally becomes your business. You need to serve your audience the things that they want, need and very importantly the things that they will ultimately want to BUY from you. Monetizing our personal brands is easier than ever, but people are still struggling to do it in the right way. In this week’s podcast episode, which comes to your directly from last year’s stage at Youpreneur Summit, I break down for you the five different ways that you can start the rapid growth of your Youpreneur Ecosystem. Essential Learning Points From This Episode: A ‘Youpreneur Ecosystem’ can make your business ‘future proof’ Affiliate marketing can make you money but do it the right way Building a recurring revenue model into your business carries many advantages Live events should have a place in your ‘Youpreneur Ecosystem’ and starting small is a good way to get going You should survey your tribe so you can learn more about your target audience and what they want from you Why you should charge what you’re worth and stop feeling guilty about it! Understanding that you have to be SEEN to sell Much, much more! If you enjoyed this week’s podcast episode and you’re thinking about attending the Youpreneur Summit this year, click here to get your hands on a ticket today - they’re going fast! I’d love to see you there. Important Links & Mentions From this Episode: Mike Morrison of The Membership Guys  Buy tickets for the Youpreneur Summit in London 2018  Rise of the Youpreneur Personal Branding Roadmap Sign-up for the FREE Youpreneur Launchpad Training Course  Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page. Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally! Lastly, don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live! For more information on designing your own Youpreneur Ecosystem

It’s not very often I speak to television ‘celebrities’ on the podcast, so this episode is a little bit different. Join me as I speak with Joseph Valente, 2015 winner of the BBC television program The Apprentice. Joseph has a very interesting story to share – from becoming Lord Sugar’s business partner to later buying him out, to his current personal branding mission. After ending his partnership with Lord Sugar, Joseph no longer wanted to be known as ‘Alan Sugar’s business partner’, or ‘The Apprentice winner’, he wanted to break free and build his personal brand. The first step he took towards building his personal brand was writing a book. Today he creates a lot of online content. In the episode Joseph and I talk about creating the right content to connect with your target audience. I had a really fascinating conversation with Joseph. He talked about developing a hunger and fire in his belly at the age 4 (which led to him to winning The Apprentice), which is still very much within him. However, he is now more educated and experienced, and has really developed as a business man. He wants to help and mentor others and is launching the The Joseph Valente Academy later this year. Essential Learning Points From This Episode: Business partnerships do not need to last forever and it’s important to regularly assess if you have a shared vision Only you can take control of your personal brand – don’t let it be defined by others Why it’s important to test your content on different channels to find your tribe When it comes to social media, focus on being where you are happiest How to work out what content to create by looking at what is trending and where you can add value Much, much more! Important Links & Mentions From this Episode: Joseph’s Instagram Joseph’s LinkedIn Joseph’s Twitter ImpraGas BBC - The Apprentice Joseph’s Book: Expelled From the Classroom to Billionaire Boardroom Rise of the Youpreneur Personal Branding Roadmap Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page. Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally! Lastly, don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live!

I'm all about growth when it comes to business. I'm a firm believer that if you aren't growing, then you are stagnating. This is where the importance of testing comes in: whether testing out a new marketing or product idea, or even a business relationship. Whatever it takes to help you find what works for you and grow your business faster.In this episode, I share my ideas and examples of what growth has meant to me based on my years in business. I also go into why I'm hitting the pause button on Two Minute Tuesdays for the meantime and what you can expect from YoupreneurFM!Essential Learning Points From This Episode:Chris shares the origin stories behind some of his businesses such as Virtual Staff Finder and the Youpreneur Community.What social media tool Chris used to help validate and launch Youpreneur.Much, much more!Important Links & Mentions From This Episode:Youpreneur SummitRise of the YoupreneurVirtual Staff FinderPeriscopePersonal Branding RoadmapSign-up for the FREE Youpreneur Launchpad Training CourseJoin the Youpreneur Community and Build Your Business FAST!Thank You for Tuning In!There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page.Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!Lastly, don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live!

With the rise of audio and video content in today's market which doesn't seem like it's going to be slowing down anytime soon, a lot of people find themselves asking "Is blogging dead?". In this episode, the Blog Tyrant Ramsay Taplin joins the show to share his thoughts on where a blog has its place in the online landscape and how powerful a blog can be from both a marketing and earning perspective. Ramsay and I also talk about employing long-form content strategies, the effects of repurposing content on your blog as well as what are the best practices when it comes to growing a blog in 2018. If you are interested in kicking your blogging efforts into high gear this year -and I know you are – this is one episode you do not want to miss out on! Essential Learning Points From This Episode: How you can monetize your blog in 2018 and how it's changed from five years ago. Why Ramsay thinks new bloggers should move from an AdSense mentality. Ramsay shares his top SEO strategy tips for this year. How mobile has changed the blogging game. Much, much more! Important Links & Mentions From This Episode: Ramsay Taplin's website Ramsay Taplin on Twitter Darren Rowse How to Start a Blog and Succeed in 2018 AdSense Tumblr Medium Optimizely Viper Chill Pat Flynn Melyssa Griffin Rise of Youpreneur Personal Branding Roadmap Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page. Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally! Lastly, don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live!

Social media is unavoidable for us entrepreneurs and grows even more competitive as time goes by. This is especially true for us as we build our businesses around our personal brands, but we also need to watch out as social media can also become a big timesink if we aren't too careful with how we manage it. In this episode, I share my own personal tips and strategies on how to become super productive with social media management such as why we need to put processes in place, staying on top of the latest industry news and so much more. Social media moves so fast these days but with the right perspective and strategy in place, you can still make an impact on your audience that establishes you as an authority. Now it's time for you to let me know which social media management tip works the best for you - send me your favorite tactic over on Twitter. Essential Learning Points From This Episode: The importance of setting the right goals in place. What are the questions you need to ask in order to develop a social media strategy. How content calendars can help boost your productivity. How striving for perfection on social media can hurt your time management. Much, much more! Important Links & Mentions From This Episode: Sweet Process Buffer MeetEdgar Rise of the Youpreneur Personal Branding Roadmap Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page. Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally! Lastly, don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live!

By now everyone probably knows that I’m a big believer in the P2P “people-to-people” philosophy when it comes to engaging with my audience. This is why I wanted to talk about one of my favorite ways to reach out to them and make someone’s day.It all comes down to considering your community, what they would appreciate and taking a little more time, effort and that personal touch to make it happen! I hope this session helps, and let me know what your favorite ways to reach out to your audience over on Twitter!Essential Learning Points From This Episode:Why hand-written notes can make a world of difference with your audience.Chris talks about surprising and delighting your audience.Much, much more!Important Links & Mentions From This Episode:Rise of the YoupreneurPersonal Branding RoadmapSign-up for the FREE Youpreneur Launchpad Training CourseJoin the Youpreneur Community and Build Your Business FAST!Thank You for Tuning In!There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page.Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!Lastly, don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live!

During our journey as entrepreneurs, we’ve come across different kinds of teachers. From the ones we meet during webinars or masterminds to the people we meet during conferences who have made an impact on us.In this episode, I talk about how teachers are a crucial ingredient when it comes to what we can accomplish, how we as Youpreneurs are also teachers ourselves and whether we are stepping into the role of teaching our communities every day. Let me know how you’ve been taking on the role as teacher with your own audience – you can find me on Instagram and Twitter, I’d love to hear from you!Essential Learning Points From This Episode:How Youpreneurs are teachers in their communities.Why we don’t need to wait to learn about everything we need to know before sharing it with others.Much, much more!Important Links & Mentions From This Episode:Rise of the YoupreneurPersonal Branding RoadmapSign-up for the FREE Youpreneur Launchpad Training CourseJoin the Youpreneur Community and Build Your Business FAST!Thank You for Tuning In!There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page.Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!