I’ve said it once, and I’ll say it again…every youpreneur should have their personal brand running side-by-side their main business structure. Why, you might ask? Well, when you shift your focus and concentrate on putting more fuel into your personal brand, it builds trust. Trust in you. Trust in your brand. And, perhaps more importantly, trust in your business. But the real question I want to dig into and explore in more detail is one I get asked time and time again…how much does your personal brand really influence the overall success of your business. This has been a hot topic over recent years and so I wanted to really get into it with my guest on this podcast episode, Pete Matthew from Meaningful Money. We talk all about his journey and how he’s used his personal brand to grow his business, further his professional career and realise his dream of becoming a published author. It’s a fantastic conversation filled with one value bomb after the other. So, grab a notebook and hold onto your hats, it’s a wild ride! Essential Learning Points From This Episode: Understand that it doesn’t have to cost an arm and a leg to get your message out, you can do it for free The importance of continually putting yourself in situations where you can learn new things and actually take action based on what you’ve learned By 2020, over 80% of all content online will be in video format, which means now is the time to start leveraging the power of video to build a profitable business Don’t give up on podcasting. It’s the one medium that’s likely to keep growing and gaining momentum If you want more clients, you’ve got to put yourself “out there” consistently and don’t be afraid to share more of yourself online When recording a podcast episode, remember that you’ve got to give listeners a reason to visit your website Injecting your personality into your content helps to increase likeability and trust in your business Understanding that when you produce so much content for so long, it really helps to distill and refine your thoughts on the subject Much, much more! [bctt tweet="If you want more clients, you’ve got to put yourself “out there” consistently and don’t be afraid to share more of yourself online. #Youpreneur" via="no"] Important Links & Mentions From this Episode: Pete’s Meaningful Money podcast  Pete’s NEW book, The Meaningful Money Handbook  Gary Vaynerchuk’s book, Crush It! Subscribe to my YouTube Channel  Rise of the Youpreneur Personal Branding Roadmap Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and

How powerful is word of mouth in business? As it turns out, word of mouth influences 90% of all purchases. The only real issue with this is the fact that most business owners don’t have a tangible strategy in motion to leverage customer conversations in a way that will help them to get more customers…for free! So, I thought who better to talk about all this than the guy (or one of the guys) who wrote an entire book on the subject. Who is this mystery guest of mine, you might ask? Well, it’s none other than Jay Baer, a good friend of mine and somewhat of a regular on the show. In this podcast episode, we talk about how entrepreneurs can use something he likes to call, ‘talk triggers’ to help attract more customers using the power and influence of word of mouth. As you can expect, Jay reveals tons of value bombs throughout the episode. So, find somewhere comfy where you can listen in, take notes and start thinking about your own ‘talk triggers’ that will help grow your business. Essential Learning Points From This Episode: The best way to grow any business is for your customers to become volunteer marketers and grow it for you 50% of your money is driven by word of mouth, in B2B that number rises to 90% Being good at your job doesn’t create chatter, you’ve got to be memorable Recommendations are all about storytelling, so you’ve got to give your customers something to talk about A talk trigger is a strategic, purposeful operational differentiator that compels word of mouth Every business should implement a talk trigger strategy to get people talking and generate more customers The best way to come up with a talk trigger is to map out each touch point between you and the customer, interview customers about their expectations at each touch point and from this, you’ll have a recipe for how to do what they don’t expect A talk trigger is an operational choice, not a marketing campaign Everyone in the business must be behind the talk trigger to make it work Much, much more! Important Links & Mentions From this Episode: Download the Talk Triggers FREE 6-Step Guide  Jay’s new book - Talk Triggers  Jay’s book - Hug Your Haters  Jay’s website Convince & Convert  Jay’s website  Jay’s Facebook page  Jay’s Twitter  Subscribe to my youYouTube Channel  Rise of the Youpreneur Personal Branding Roadmap Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning...

Bill Gates once declared “Content is King!” and we’ve been saying it ever since. Why? Because it’s true! Content rules the digital kingdom, and if you want to maximize your business growth online, you’ve got to have the right content marketing systems and processes in place. I’m thrilled to welcome content marketing rock stars, Andrew and Pete, onto the show to talk about how and why you need to get more serious about your content marketing strategy. We also discuss how entrepreneurs like you can grow (and improve) your content marketing systems and processes to maximize your business growth online. Essential Learning Points From This Episode: If you want to be remembered, it’s not necessarily about being better than your competition. It’s about being different It’s important to inject personality into your content and be your “true self” online Content marketing doesn’t have to be a long-term strategy before you start seeing a return on investment Public speaking is a great way to increase your credibility in your industry Prioritise your time and learn that it’s okay to say no to certain opportunities Look outside your marketplace for inspiration and apply it to your own industry Don’t try and be like someone else, be yourself and you’ll be more likely to succeed in your entrepreneurial journey Much, much more! Important Links & Mentions From this Episode: Andrew & Pete’s website  Andrew & Pete’s YouTube Channel  Dude Perfect’s YouTube Channel  Automatic Membership Site  The Rebels Program  Andrew and Pete’s Books  Rise of the Youpreneur Personal Branding Roadmap Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the bottom of this page. Find out more and explore previous episodes at youpreneur.com/311  

Exciting things are happening on YouTube. It’s the second most popular website in the world (right after Google) and has more than 1.5 billion users. Video is a powerful way to communicate your personal brand to your audience, because people can get a real sense of who you are. In this podcast episode, I invite YouTube sensation, Sunny Lenarduzzi, onto the show. Sunny is an entrepreneur and an award-winning video, social media and brand strategist. She’s blowing up on YouTube, so who better to talk to about how you can utilize video in your online marketing strategy to help build your personal brand business? Sunny drops tons of value bombs, so grab your pen and notebook because you’re going to want to remember everything she has to say! Essential Learning Points From This Episode: If you don’t know where to start, take a look at your most frequently asked questions and create video content answering those questions Research before you record because searchable content will build your momentum Check up on your competition and do a deep dive into their content to see what videos are getting the most views If a video has a lot more views than subscribers, it shows that there’s an audience searching for that topic Keep an eye on trending topics in your industry and create content that’s going to get a surge of traffic The fastest way to grow on YouTube is to include the right keywords in your title, description, and tags The winning formula for coming up with YouTube topics is: Search Volume Vs. Search Pool Vs. Views and Philosophy If you’re a new channel, focus on topics that have between 100 and 1,000 searches per month and keep the search pool (competition) as small as possible Keep your videos concise using the “Hot script formula” (hook, outcome, testimonial) Always end your video by prompting your audience to convert and become members of your community Focusing on the quality of your content is more important than the set behind you Film in small sections instead of shooting one long take Watch time and retention is two of the most important KPI’s that YouTube uses to decide whether your content will rise to the top of search results or sink to the bottom The best way for a Youpreneur to make money on YouTube is to drive traffic to your product or services Much, much more! Important Links & Mentions From this Episode: Sunny’s website  Sunny’s YouTube channel  Keywords Everywhere  Canva  Rise of the Youpreneur Personal Branding Roadmap Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the bottom of this page. Also, kindly consider taking the 60-seconds it...

Have you ever wondered what it takes to design a website that quakes the internet into submission? Those secret ingredients that, when intertwined in just the right way, will sprout profound business growth and success? Well, you can get your head out of the clouds because, in this podcast episode, we’re giving away all of the best website design and branding secrets for your ears only! My personal graphic designer, Greg Merrilees from Studio 1 Design, joins me on this podcast episode to talk about top strategies for designing a custom, branded, high-performing website. We also get into why graphic design is more important today than ever before in the history of personal brand entrepreneurship. Essential Learning Points From This Episode: Everything on your website must be designed cohesively and align with your brand and marketing funnel To build the brand of you, you’ve got to have complete control of your website – you can’t build your home on rented land There are 1.3 billion websites, which means your site has got to be more than an online brochure Nobody is going to buy from you if they don’t trust you, so building trust should be your number one goal Eliminate the need for cold calls by leading with value first Offer prospects lead magnets that give value in exchange for an email address Include a second offer on the thank you page, and educate prospects on the next step of your funnel Increase your authority by displaying social proof of your expertise on your website such as credentials, case studies, and video testimonials, etc. Invest in a professional copywriter to craft compelling content and achieve true clarity If you’re sending paid traffic to your website, don’t send it to your homepage, send it to a top-notch landing page! Put your social links in the footer of your website, not on your main landing pages Much, much more! Important Links & Mentions From this Episode: Greg’s website  Robert B. Cialdini’s book, Influence  Rise of the Youpreneur Personal Branding Roadmap Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top of this page. For more information and to explore previous episodes go to youpreneur.com/309

As an entrepreneur, your website plays a crucial role in portraying yourself and your business. If you want to entice customers and sell online, you’ve got to make sure your website is giving customers the right impression and motivation to engage more with your business. However, a mistake that a lot of business owners make is to assume that their website will ever be done, because I can guarantee that it won’t! In this episode, I talk with website strategist and founder of Melt Design, Matt Eldridge. We discuss reasons why your website will never be a done deal and why it’s something you need to work on continually. He also lets you in on a few secrets of the trade, including what you can do to make sure your website stays ahead of the curve. It’s an interesting discussion packed with tons of practical tips you can implement today, so I know you’re going to love it! Essential Learning Points From This Episode: Your website will never be a “done deal,” it’s an ever-evolving and ever-growing entity If your website doesn’t load in 4 seconds, you could lose 40% of your potential audience Your website is more than an online brochure. It’s a full-blown sales and marketing system Make sure your website is always up-to-date and aligned with your current business processes If done right, automation can make a massive difference to your bottom line Sales funnels must build relationships with customers to increase conversion rates Implement relevant auto-response systems to help discourage people from unsubscribing Utilise live chatbots to communicate with your customers quickly and efficiently Save time by linking your billing through your website, so that it can automate to your account system If you let your contacts expire or elapse over six months, they’re dead contacts Talk to your customers straight away with an engaging welcome email If you can get back to someone in five minutes, they’re 56% more likely to convert as a customer You’ve got to provide a clear call-to-action for each of your services Put heat maps on your most important pages to track your bounce rate and help to visualize where your visitors click on your site etc. Much, much more! Important Links & Mentions From this Episode: WeasiPeasi (Now FreedomWP)  Matt’s website  Google Analytics  Crazy egg  Hot jar  Rise of the Youpreneur  Personal Branding Roadmap  Sign-up for the FREE Youpreneur Launchpad Training Course  Join the Youpreneur Community and Build Your Business FAST!  Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page. For more information and to explore previous podcast episodes head over to youpreneur.com/308

Our formal education (such as school or college etc.) may have ended, but that doesn’t mean we should stop learning. After all, the most successful people in the world read an average of 2 to 3 hours every day. If you stop learning, you, and your business, stops growing. In this solo podcast episode, I talk about the power of continuous learning in our craft as business owners and personal brand influencers. But I also break down the pitfalls of not doing so and reveal the best strategies you can adapt to ensure you’re always feeding your mind with knowledge. Essential Learning Points From This Episode: Continued education adds to our national income We create new opportunities for ourselves, our staff and our customers Entrepreneurs indirectly attribute and fuel social change by supporting freedom and dependence in those we come into contact with If you want to continue to lead, you must continue to learn Learning helps you to grow as a person and develop your knowledge base Your tribe will benefit from a knock-on effect through the new things that you learn If you stop learning, you’ll stagnate and start to move backwards as your competitors continue to move forward When you learn something new, your self-esteem improves, and you begin to aspire to new and greater things Continually learning builds self-confidence, which is vital for leadership Read more, and if you don’t like to read, listen to an audio book Consider taking some online courses to learn new skills and shift your mindset You never want to be the smartest person in the room, so network more often and meet new people Go to as many industry events as possible because entrepreneurship is a never-ending and always developing career path Much, much more! Important Links & Mentions From this Episode: Blinkist  Teachable  Thinkific  Udemy  Rise of the Youpreneur Personal Branding Roadmap Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page. For more info and to explore other episodes click here.  

With over 7.4 billion people in the world, it’s easy to feel a little irrelevant or insignificant in the grand scheme of things. But I’m here to remind you of your indisputable importance in this ever-changing universe of ours. Your entrepreneurial dreams matter, and the world needs to hear from you. This is something that my best buddy, Pat Flynn, discussed in his thunderous closing keynote speech at last year’s Youpreneur Summit. That’s right, I’ve snatched his fantastic speech from the keynote archives to treat your ears to his potentially life-changing words. Pat’s keynote speech earned him a standing ovation. And I’m convinced that by the time you’ve finished listening to this podcast, you’ll be tempted to stand up and applaud him from your living room sofa, on the commute to work, or wherever you happen to be listening to this podcast! Essential Learning Points From This Episode: The secret to what makes business work is understanding it’s not about you, it’s about who you serve Not every drawback is a failure, sometimes it’s an opportunity for something greater Your defining moment in life is when you finally choose to commit to your new path Success won’t happen unless you believe in yourself and your ability to achieve your goals You can’t control everything in life, but you can control how you react and the actions you take Make sure your audience feels like they’re in the right place with the right people Take time out of your busy schedule to talk to your customers and build real relationships If you can define the problem better than your target customer, they’ll automatically assume you’ve got the solution Show your audience that you’re interested in their problems and go out of your way to make them feel included When you bring your community together, it elevates your brand and makes it much stronger Offer small surprises to your audience because when you give attention, you get attention If you want to change someone’s life, start by changing their day You can sell and serve at the same time – selling doesn’t take away anything from anyone, it gives them something purposeful Much, much more! Important Links & Mentions From this Episode: Pat’s personal brand website Pat’s Smart Passive Income website Pat’s Facebook Pat’s Instagram Pat’s Twitter John Lee Dumas’ opening keynote speech  Rise of the Youpreneur Personal Branding Roadmap Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If...

Most entrepreneurs are reluctant to call themselves a salesperson. But the truth is, if you’re an aspiring entrepreneur, you’re selling (or trying to sell) something. Whether that’s a physical product or service, your role of salesperson plays a crucial part towards selling that winning idea of yours. In this podcast episode, I welcome sales coach and business strategist, Jessica Lorimer, onto the show. Jessica helps coaches and entrepreneurs create simple sales funnels that convert potential customers into paying clients. We talk about the sales process and how it’s evolved. More importantly, we break down the best tips and practical strategies for you to make more sales and grow a successful business. Essential Learning Points From This Episode: You’re always replaceable unless you’re the one doing the hiring You have to bet on yourself because nobody else is going to do it for you Show people your human side and don’t paint yourself as a “perfect human being” because people don’t buy from perfect people, they buy from real people Don’t give your audience constant value without selling anything because it can lead to what Jessica likes to call, “baby bird syndrome” Always carry out key market research to make sure you have an audience of potential buyers before selling something new An aspirational seller is someone who has already achieved the end goal that the aspirational buyer wants An emotional seller is someone who uses a personal experience or trauma to sell something to others (such as the learning outcomes) Make your sales process as simple as possible for your customers – leave out the jargon and get straight to the point! Do your market research in advance and discover as much as possible about your ideal customer When it comes to customer objections, you must show empathy before confirming whether or not the objection is valid You should embrace objections because they help you to improve yourself, your business and your sales Don’t let your customers walk away from the sale indecisive about their decision to purchase Put a follow-up strategy in place and learn how to handle an objection without taking it personally Much, much more! Important Links & Mentions From this Episode: Jessica’s website  Jessica’s Facebook  Jessica’s Twitter  Jessica’s Instagram  Rise of the Youpreneur Personal Branding Roadmap Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page. To find out more and listen to...

Delegation should be on the very top of your list as an entrepreneur if you want to increase your productivity and grow your businesses. In this podcast episode, I speak with Emma Mills from Mi PA, one of the most successful virtual PA companies in the UK. Emma is an award-winning business owner who has had an incredible journey growing her own ‘youpreneurial’ world. But before she opened her own delegation floodgates, Emma ran her business entirely solo. It’s safe to say that she had her fair share of struggles regarding productivity, but that all changed when she discovered the power of delegation. Essential Learning Points From This Episode: Virtual PA companies leverage business owner’s time, so you can focus less on completing repetitive tasks and spend more time growing your business Before you do anything, ask yourself if it’s worth your time and if it’s not, delegate it There’s no manual to running a successful business, so don’t be afraid to take risks! Engaging with your audience and revealing snippets of your life with them helps inject that “human touch” to your business and allows your customers to identify with you Be consistent with your email marketing and consider doing more story-based emails to maintain your business’ authenticity Delegating and outsourcing gives you more flexibility You can’t scale your business without developing relationships with your customers Much, much more! Important Links & Mentions From this Episode: Emma’s website Mi PA  My content repurposing provider Content 10x  Rise of the Youpreneur Personal Branding Roadmap Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page. For more info and other great episodes visit youpreneur.com/304