I appreciate every single guest that I’ve had the pleasure of interviewing on the show. But, I’ve got to say, having Tom Ziglar sit down for a chat with me on Youpreneur FM is just a dream come true. You may not know this, but Tom’s father was my virtual mentor since I was 15 years old. I’ve followed his journey through the years, and his legacy continues to inspire me to this day. If you’ve been living under a rock and don’t know who Tom Ziglar is, let me enlighten you. Tom is a fierce entrepreneur and the CEO of Ziglar Inc. The business has been going strong since 1926 and Tom strives to keep the Ziglar legacy alive, carrying his father’s simple but powerful philosophy, “You can have everything in life you want, if you will just help enough other people get what they want.” In this episode, Tom and I talk about the mindset shifts we need to make to sincerely choose to win at what Tom calls, the “wheel of life.” It’s an inspirational and eye-opening chat, so I suggest grabbing a notebook for this one! Essential Learning Points From This Episode: You can’t control the circumstances in your life, but you can control your choices The fastest way to success is to replace bad habits with good habits You need three things to make your dream happen – the right mindset, the right strategy, and the right action What you feed your mind determines your appetite The first step in your journey of choosing to win is to identify the why and the ropes that are holding you down Much, much more! Important Links & Mentions From this Episode: Choose To Win Ziglar Inc Connect with Tom via LinkedIn Rise of the Youpreneur  Personal Branding Roadmap  Sign-up for the FREE Youpreneur Launchpad Training Course  Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share this page.  To explore previous episodes of the podcast, click here.

If I could give you one piece of advice, I’d tell you that you should never underestimate the power of being original. There’re millions of copycats in the world, but there’s only one of you in existence. So, don’t worry about what other people are doing. Let them copy your font or mimic your latest blog post all they want, because who wants a watered-down version of the original? Nobody. On this solo episode of Youpreneur FM, I talk about the power of being an original. We do business in an extremely crowded space. Almost every business idea under the sun has been thought about already, but that doesn’t mean you can’t bring something new, fresh and original to the table. If you want to find out why originality in business is so important and discover how a simple self-awareness test can help you get there, tune into this episode today! Essential Learning Points From This Episode: Being original can help boost your business faster than anything else The truth is that our personal brand is what people say about us when we’re not around If you’re truly original, your business persona can’t be copied because it’s all about you Keep doing what you do really well and delegate the things you aren’t good at There’s nothing more relatable to your market than you To create a future-proof business, you’ve got to understand the power of being an original Much, much more! Important Links & Mentions From this Episode: Rise of the Youpreneur Personal Branding Roadmap Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share this page. For more information and to explore previous episodes, click here.

Did you know that everyone has a secret alter ego buried deep down inside of themselves? Your alter ego may not wear a cape like Superman, but they do have the power to help you achieve the seemingly impossible. On this episode of Youpreneur FM, I speak to Todd Herman, who has helped thousands of people achieve their most ambitious goals. He helps them to discover their alter ego and teaches them how to be more resilient, more creative and more courageous. If you want to find out the secret of tapping into your potential, this is the episode for you! We dive into what it takes to truly transform your life by utilising the power of our own secret identities. It’s a mind-boggling conversation, so be prepared to be inspired! Essential Learning Points From This Episode: No matter what age you are, your creative imagination is your greatest superpower Imposter Syndrome is the massive dismissal of your achievements and an insidious way of demeaning yourself The number one thing people are buying from you is confidence and certainty Don’t be afraid to do what it takes to step into your distinguished self Everyone has an alter ego, but not everyone knows how to unlock this other version of themselves Your alter ego isn’t about being fake, it’s about using your imagination to discover the hero inside and overcome negative feelings of self-doubt and insecurity Much, much more! Important Links & Mentions From this Episode: The Alter Ego Effect Todd’s website Connect with Todd on Facebook Connect with Todd on Twitter  Subscribe to Todd’s YouTube channel Follow Todd on Instagram Rise of the Youpreneur  Personal Branding Roadmap  Sign-up for the FREE Youpreneur Launchpad Training Course  Join the Youpreneur Community and Build Your Business FAST!  Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share this page by clicking here. For more information and to explore other episodes, click here.

Wouldn’t it be great if you could design a business that runs and grows without you having to be present every single day? That’s the dream that most Youpreneurs share. But, for many, it never quite makes the transition from an idea into a profitable reality. I wanted to change that, which is why I invited Mike Michalowicz back onto the show to talk us through the process of designing a business that runs like clockwork. It’s a fantastic episode that I know you’re going to love, especially if you want to design your business to run itself. Essential Learning Points From This Episode: Consistently putting your true self ‘out there’ is the secret sauce to success When your business can run for four weeks without any of your active input. It’s positioned to continue on its own Delegation isn’t the assignment of tasks, it’s the assignment of outcomes Every business must be doing or supporting an activity that derives a benefit to the customer When leaders control all of the decision making, they stifle the growth of their business Much, much more! Important Links & Mentions From this Episode: The Toilet Paper Entrepreneur Clockwork: Design Your Business to Run Itself Profit First The Pumpkin Plan Surge Mike’s website Virtual Freedom Rise of the Youpreneur Personal Branding Roadmap  Sign-up for the FREE Youpreneur Launchpad Training Course  Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share this page. For more information and to explore other episodes, click here.

A video can do a whole lot more than deliver information to your tribe. If done right, video has the power to tell a story that moves, inspires, motivates and captivates the viewer. But, creating episodic video content that people can’t wait to consume takes a lot of time, energy and often times, a great deal of frustration. In this episode of Youpreneur FM, I’m joined by my good friend and founder of Social Media Examiner, Mike Stelzner. One thing you need to know about Mike is that he’s probably one of the most transparent entrepreneurs doing business in the online world. He never holds back. Amazingly, he’s managed to rebrand himself over the last 18 months with his weekly video show, The Journey. Mike and I discuss his show in more detail covering why he launched it and how he was able to use the numbers and data behind his own content marketing to help him discover how his show was (or wasn’t) being consumed. Using this information, Mike was able to make some ridiculously drastic changes to completely transform the show and reach an even bigger audience. Find out how he did it by tuning in to the episode! Essential Learning Points From This Episode: People love stories that have unexpected twists In a day where we struggle to get attention, story is the thing that cuts through Sharing your struggles helps to make you more authentic, relatable and likable Building your personal brand is key to growing your business Use analytics to ‘crunch the numbers’ and make decisions based on your findings Nobody watches videos longer than a minute on Facebook. It’s a drive-by experience Much, much more! Important Links & Mentions From this Episode: The Journey show Social Media Examiner Social Media Marketing World Social Media Examiner Facebook  Social Media Examiner Twitter  Rise of the Youpreneur Personal Branding Roadmap  Sign-up for the FREE Youpreneur Launchpad Training Course  Join the Youpreneur Community and Build Your Business FAST!  Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share this page.

This is a proud moment for me as I welcome a key member of my inner circle, Kelly Baader, onto the podcast. Kelly is a member of my Mastermind group, The Round Table, which is made up of ten entrepreneurs that I work with to help shape and develop their personal brand business.Kelly was one of the speakers that graced the stage at last year’s Youpreneur Summit at the Queen Elizabeth Convention Centre in London. Her talk was on the power of her ‘One Framework’ strategy, but it was so much more than that. Many people in the audience were moved to tears (including myself) after hearing all about Kelly’s inspiring journey that led to where she is today.It was such a powerful message that I knew I had to invite her onto the show to dive into the topic of one framework even further and to share with all of you. So, grab your headphones and get comfortable, you’re in for a treat!Essential Learning Points From This Episode:The outline of ‘one framework’ is thinking about your number one outcome that you can deliver to your number one client, with your one solution and with the best current version of YOUThe only way that you can stand out is by knowing your ideal client better than they know themselvesA transaction can only happen if the customer believes that you can solve their problemNo matter what you sell, the transformative outcome everyone wants when they buy from you is to become a better version of themselvesFocus on what you can offer right now and what audience you can serve the bestThe moment we compare ourselves to others, we lose our peace and delude our resultsMuch, much more!Important Links & Mentions From this Episode:Kelly’s website Grab Kelly’s FREE business tips guide(s) Listen to Kelly’s Christian CEO Podcast Sign-Up for Acceleration Mastermind with Kelly Baader Follow Kelly on TwitterRise of the Youpreneur Personal Branding Roadmap Sign-up for the FREE Youpreneur Launchpad Training CourseJoin the Youpreneur Academy and Build Your Business FAST!Thank You for Tuning In!There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share this page.For more information and to explore other episodes, click here.

This episode of Youpreneur FM marks the end of our month-long celebration of the official launch of the audiobook version of my bestseller, Rise of the Youpreneur. If you’ve been following along, you’ll know all about the exciting things we’ve got going on this month. To recap, we’re giving away a FREE copy of the audiobook to anybody who doesn’t already have an Audible account. You can grab yours here. Interested in winning a year’s membership to the Youpreneur Academy? All you have to do is download the audiobook and leave a review over on Audible. Then, email a snapshot of your posted review to my team at support@youpreneur.com, and we’ll add your name and email address to the prize draw! When you tune into this episode of the podcast, you’ll hear a sneak peek inside chapter 11 of my audiobook, where I deep dive into how you can develop a strong pricing strategy. You’ll also learn four ways to test out your next “big idea” to ensure that the launch of your new product or service is as successful as possible. Essential Learning Points From This Episode: When establishing price points, you have to start by checking up on your competitors Keep a keen eye on your competitors and look at what they’re offering, how they’re offering it and how much they’re charging Remember that you are the most valuable player when it comes to staying ahead of your competition Price your offerings in a way that shows the value of your expertise Always charge what you’re worth and don’t apologise for it A technique to help you avoid undercharging is to double your pricing If you send a lot of emails and get very few responses, you need to reinvestigate your offer Dry testing is selling a product that you’re not quite ready to fulfil A dry test landing page strategy helps you to figure out whether or not people are interested in buying your product or services Use Facebook ads to target your ideal customers and test different ads Much, much more! Important Links & Mentions From this Episode: Access the Process Blueprint  Rise of the Youpreneur Audiobook Rise of the Youpreneur Personal Branding Roadmap Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page. For more information and to explore other episodes go to youpreneur.com/327

A lot of you have been asking me about the release date of the audiobook version of my bestseller, Rise of the Youpreneur, and I’m pleased to announce that it’s officially out NOW! This is a huge milestone not just for me personally, but the Youpreneur brand as a whole. To celebrate, we’re giving away free copies of the audiobook to anyone who doesn’t already have an audible account. You can grab your free audiobook (plus one additional book of your choice) when you visit youpreneur.com/audiobook. After you’ve downloaded and reviewed the book, you could be in for a chance of winning an entire year’s membership to the Youpreneur Academy – for FREE. All you have to do is snap a screenshot of your review and email it to support@youpreneur.com to have your name and email address entered into the prize draw! In this episode of Youpreneur FM, I share another exclusive clip taken directly from my personal read of my book. This time, we’re talking all about how you can figure out exactly what (and how) to sell to your audience. Essential Learning Points From This Episode: Your strategy behind monitorization is the key to any successful business Charge what you’re worth and never apologize for it Converse with your audience and use that information to help figure out what to sell to them Setting yourself up with a primary profit mentality that allows you to pay yourself first is key when putting steps in place to actually make money Make a note of every idea that comes your way (use a notebook, your phone or a voice recorder, etc.) If you’ve done everything in the sales process correctly, the close will happen automatically When you survey your audience, keep it short and simple with easy questions Much, much more! Important Links & Mentions From this Episode: SurveyMonkey Rise of the Youpreneur Audiobook  Rise of the Youpreneur Personal Branding Roadmap Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the bottom of this page. For more information and to explore other episodes go to youpreneur.com/326

We’re continuing to celebrate the official launch of the audiobook of my bestseller, Rise of the Youpreneur, here on Youpreneur FM. On top of sharing an exclusive clip from the audiobook recording in this podcast episode, I’ve also got a few other surprises up my sleeve! If you haven’t got an Audible account yet, you’re in luck because I’m giving away FREE copies of my audiobook to new members. All you have to do is go to youpreneur.com/audiobook to download your copy PLUS one additional free book of your choosing! When you’ve finished the book, please leave a review on Audible and email a snapshot or screenshot of your review to support@youpreneur.com. We will then enter your name and email address into a prize draw to win a one-year fully complimentary membership to the Youpreneur Academy. There will be four winners in total, and we’re announcing one lucky winner each week throughout January! The exclusive audiobook clip you’ll hear in this podcast episode encourages you to think deeper about who you are and what you want to be known for. Find out the real power of showing your tribe behind the scenes of your business and what it means for the growth of your business. It’s a fantastic episode (if I do say so myself), and I know you’re going to love it! Essential Learning Points From This Episode: To be a successful Youpreneur, you must establish your authority in your niche Offering solid information (such as blog posts, checklists and case studies, etc.) are the richest type of media you can share Establishing yourself as an authority is about showing your tribe that you can solve their problems By turning yourself into a media company, you instantly assume control over your content An authority is someone who’s opinion on a certain topic is respected and valued Authenticity is being true to yourself, but originality is making that true version of yourself different than anyone else in your niche Being a Youpreneur means being original in everything you do Focus on a P2P (people to people) philosophy because people want to do business with other people Much, much more! Important Links & Mentions From this Episode: Rise of the Youpreneur Audiobook  Rise of the Youpreneur Personal Branding Roadmap Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the bottom of this page. For more information and to explore other episodes go to: youpreneur.com/325

I’ve got some exciting news to share with you all, and that’s the fact that the audiobook version of my bestseller, Rise of the Youpreneur, is out NOW! To celebrate this huge milestone, I’m giving away FREE copies of the audiobook (plus one extra book of your choosing) right here. But the fun doesn’t stop there! I’m also launching an exciting competition where four lucky winners will gain a FREE one-year, fully complimentary membership to the Youpreneur Academy! To enter the competition, all you have to do is leave a review of the Rise of the Youpreneur audiobook on Audible and email a snapshot of your review to support@youpreneur.com. We will then enter your name and address into a prize draw and announce one winner each week throughout January!  I’m also sharing a sneak peek into a few chapters of the audiobook in this and upcoming episodes of the podcast. In episode 324, I reveal an insight into Chapter Three of my book, where I talk about how setting up your website properly is essential to building your online presence and captivating your ideal audience. Essential Learning Points From This Episode: Setting up your website correctly is the true start of building your online brand If your website doesn’t reflect the “look and feel” of you, your business niche and your perfect customer, you could create a disconnect between your message and your prospect or client Understanding who you are is the first step in becoming a successful Youpreneur It’s important to make sure your website reflects YOU – quirks and all! Everything on your site (including images and color schemes) should appeal directly to your perfect customer To communicate market domination and achievement, use bold colors and strong, dense fonts You have six seconds to grab somebody’s attention when they come to your website for the first time, so make those seconds count! Your tagline should answer the question, “What do you do?” and that answer must be benefit-driven The best way to communicate with your ideal customer is by creating content that entertains, educates or inspires your audience Listening to your market will almost always produce the best and correct answers All great online homes start with highly valuable blog content Much, much more! Important Links & Mentions From this Episode: Rise of the Youpreneur Audiobook  Rise of the Youpreneur Personal Branding Roadmap Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the bottom of this page. For more information and to explore other episodes, go to