Branding can be a tough process but getting your brand to stand out against a crowded landscape can be an even bigger challenge. No matter how unique or niched down you get with your product or service, there will always be stiff competition out there which is why brand differentiation is so important.On the podcast this week, I share my three ideas on how to help your brand stand out. I also discuss the importance of owning your brand story, making a mark within your own industry and how taking some bold stances can help you attract the best audience for you and repel the rest. Most importantly when it comes to building a brand, there are always learning curves and roadblocks to overcome so don’t be afraid to be bold, get out there and try new things!Essential Learning Points From This Episode:Why you need to tell your story on a more regular basisReinventing a category within the niche you are inHow big brands use their founder stories as part of their heritageWhen it comes to branding, don’t be afraid to be bold and stand outMuch, much more!Important Links & Mentions From this EpisodeJeff BezosElon MuskRichard BransonGary VaynerchukPick up Chris’ first bestselling book, Virtual FreedomJoin the Youpreneur Incubator waitlist!Browse the Youpreneur FM Podcast ArchiveGet tickets to this year’s Youpreneur SummitPick up Chris’ second bestselling book, Rise of the YoupreneurDownload your FREE copy of the Personal Branding RoadmapCheck out our FREE video course on YouTube!Thank you for tuning in!There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.

Becoming a published author has been a goal I’ve noticed more and more Youpreneurs chasing lately, and for good reason. Getting a book out into the world is one of the most effective expert positioning strategies you can use. In this episode, I talk about the writing process itself, the importance of validating your idea and what publishing route you might want to take to get your book out there whether it’s through traditional or self-publishing.I also share my own personal experiences with writing routines and retreats, what worked best for me and why I decided to go down the self-publishing route myself for my second book, Rise of the Youpreneur. What’s your favorite tip when it comes to writing a book? I’d love to hear it - send me a message over on Instagram at @chrisducker and let me know!Essential Learning Points From This Episode:When is the best time to get a book out into the worldThe easiest way to serve up and write a book is to make sure you survey your audience firstYou don’t have to force yourself into a writing routine if it doesn’t work for youThe difference between using traditional versus self-publishing How to approach your book launch planMuch, much more!Important Links & Mentions From this EpisodeYoupreneur Book Launch VideoSurveyMonkeyYoupreneur HubYoupreneur AcademyPick up Chris’ first bestselling book, Virtual FreedomJoin the Youpreneur Incubator waitlist!Browse the Youpreneur FM Podcast ArchiveGet tickets to this year’s Youpreneur SummitPick up Chris’ second bestselling book, Rise of the YoupreneurDownload your FREE copy of the Personal Branding RoadmapCheck out our FREE video course on YouTube! Thank you for tuning in!There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.

Whether you are speaking to a classroom-sized workshop or taking on the big stage in front of hundreds of people, building your speaking career is a sure-fire way to position yourself as an expert in your field, develop a deeper connection with a brand audience and spread your message...all at the same time. If you’ve been thinking about whether you should start hitting stages this year, this episode is all about how you can build a speaking career into your Youpreneur ecosystem. I dive into the basics you’ll need to cover from crafting your talk to getting ready to hit the stage.I also talk about the different ways you can monetize your speaking career, important things you’ll need to invest in to take your speaking to the next level plus my number one tip when building a slide deck. Get that notepad and pen out, you’re going to need it!Essential Learning Points From This Episode:Do you even need to build a speaking career to develop your personal brandHow you can approach speakers to offer to speak Different ways you can monetize your speaking careerApproaching the free versus the paid speaking modelMuch, much more!Important Links & Mentions From this Episode:Youpreneur AcademyPick up Chris’ first bestselling book, Virtual FreedomJoin the Youpreneur Incubator waitlist!Browse the Youpreneur FM Podcast ArchiveGet tickets to this year’s Youpreneur SummitPick up Chris’ second bestselling book, Rise of the YoupreneurDownload your FREE copy of the Personal Branding RoadmapCheck out our FREE video course on YouTube! Thank you for tuning in!There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.

Podcast’s popularity shows no sign of slowing down with the number of daily podcasts tripling since 2017, but creating and producing a podcast takes a lot more than just showing up behind a mic. If you feel like you’ve built a good-sized audience and you’ve hit a healthy number of episode downloads then it might be high time to start making your show work for you. Tune into this episode as I share five different ways you can monetize your podcast, from sponsorships and affiliates to using loyalty programs.Whether you’re a podcasting newbie or a veteran with more than a 100 episodes under your belt, it’s important to know how you can monetize your podcast. Try out different approaches to see what works for your audience and fits with your brand. And don’t forget to let me know which method works for you over on Instagram at @chrisducker.Essential Learning Points From This Episode:The 3 different ways you can approach sponsorships when it comes to your podcastCoaching can be extremely beneficial and profitable but it’s one of the most unscalable monetization modelsYou need to be consistent with the offers that you are physically promoting. Using the power of 3 when it comes to promoting affiliatesMuch, much more!Important Links & Mentions From this Episode:Move IQ Podcast with Phil SpencerConvertKitPatreonAmy LandinoYoupreneur AcademyPick up Chris’ first bestselling book, Virtual FreedomJoin the Youpreneur Incubator waitlist!Browse the Youpreneur FM Podcast ArchiveGet tickets to this year’s Youpreneur SummitPick up Chris’ second bestselling book, Rise of the YoupreneurDownload your FREE copy of the Personal Branding RoadmapCheck out our FREE video course on YouTube! Thank you for tuning in!There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.

The start of a brand new year is always so exciting for me, it allows me to set the stage for how I want to run my business and hit my goals for the rest of the year. However, if you want to get started the right way, it means that you’ve got to sit down and plan what you want to focus on. What you want to focus on really all comes down to you, where you are in your business and what you want to achieve. In this episode I’ll be sharing the five aspects that I’m personally planning to focus on this year and why they are key to helping me achieve business success.When it comes to running a business, the days are long but the years are short which is why you need to get clear on what you want to get done so you can start planning and take action quickly before the year just slips on by. What do you plan on focusing on in 2020? I’d love to know.Essential Learning Points From This Episode:Why I’ll be breaking up our downtime into shorter stretches this yearLeaders need to continue to learn in order to lead Why you need to determine the right kinds of live events to attendThe importance of planning your launches around the public calendar properlyMuch, much more!Important Links & Mentions From this Episode:Pick up Chris’ first bestselling book, Virtual FreedomJoin the Youpreneur Incubator waitlist!Browse the Youpreneur FM Podcast ArchiveGet tickets to this year’s Youpreneur SummitPick up Chris’ second bestselling book, Rise of the YoupreneurDownload your FREE copy of the Personal Branding RoadmapCheck out our FREE video course on YouTube!Thank you for tuning in!There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.

In the final Youpreneur Summit 2019 keynote session, author and speaker Hal Elrod shares five simple strategies to go beyond the bestseller, create content that creates a movement, earns a fortune and changes the world.Hal Elrod is a firm believer in the power of what a book can do - not only to you and your business but also the impact it can create around you. He has two reasons on why you should consider getting started: making an impact that’s scalable and an income that’s scalable. This insightful and moving keynote was the perfect way to wrap up Youpreneur Summit 2019 so get your notepads and pens out, I guarantee you are going to need it!Essential Learning Points From This Episode:The secret to writing a book and create a word of mouth phenomenon is to embed behavior change in your contentWhy every single author should have affirmations that reinforce your contentThe single biggest factor in the success of the miracle morningWe are just as worthy and deserving of achieving success as any other personMuch, much more!Important Links & Mentions From this Episode:Hal ElrodHal Elrod on TwitterTaking Life Head OnThe Miracle EquationThe Miracle MorningPick up Chris’ first bestselling book, Virtual FreedomJoin the Youpreneur Incubator waitlist!Browse the Youpreneur FM Podcast ArchiveGet tickets to this year’s Youpreneur SummitPick up Chris’ second bestselling book, Rise of the YoupreneurDownload your FREE copy of the Personal Branding RoadmapCheck out our FREE video course on YouTube!Thank you for tuning in!There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.

If you were to stop working today, would your business stay the same? This is something that is key critical for entrepreneurs everywhere. We all need to take a break and hit pause once in a while but does that mean your business ends up pausing as well? In this episode, Celebrity fitness expert, coach and author JJ Virgin takes the Youpreneur Stage as she delivers her keynote presentation and dives into future-proofing your own personal brand business.JJ gets down to business in her keynote as she shares how you can create financial freedom by sharing her own inspiring entrepreneurial journey, monetization models and how you can 10X your own business. Essential Learning Points From This Episode:Successful personal brands have created multiple income streams JJ shares her own entrepreneurial journey and how she created impactThe rule JJ uses when setting her own price points and what she noticed when she raised her own pricesThe power of asking and mapping out your customer journey Much, much more!Important Links & Mentions From this Episode:JJ VirginJJ Virgin on FacebookVirgin DietBrendon BurchardPick up Chris’ first bestselling book, Virtual FreedomJoin the Youpreneur Incubator waitlist!Browse the Youpreneur FM Podcast ArchiveGet tickets to this year’s Youpreneur SummitPick up Chris’ second bestselling book, Rise of the YoupreneurDownload your FREE copy of the Personal Branding RoadmapCheck out our FREE video course on YouTube!

I’ve always been a strong believer in the saying “if you do not ask, you do not get”. It’s been a cornerstone of how I’ve built my businesses over the years and something I’ve always lived by. Speaker and author Phil Jones believes in the same thing. He believes that salespeople are born not made because everyone is born with the innate ability to ask. It’s just a matter of what and how you say it.In this episode, Phil goes into why the biggest reason that most entrepreneurs are failing to get the success they are capable of is because they aren’t asking for the things they need and how a few magic words can make a world of difference. He also shares his personal definition of what a sales person truly is and a five-step process to sales you can apply yourself. This episode is jam-packed with value bombs so get ready to take notes on exactly what you can say to get more of what you want.Essential Learning Points From This Episode:Change is hard, difficult but change is required if you want to change resultsWe think it’s knowledge that leads to power yet it’s the implementation that makes power really workWhat is the one word you need to remove from your web sales copyPhil shares the different forms of motivationMuch, much more!Important Links & Mentions From this Episode:Exactly What to SayPhil M JonesPhil Jones on TwitterPick up Chris’ first bestselling book, Virtual FreedomJoin the Youpreneur Incubator waitlist!Browse the Youpreneur FM Podcast ArchiveGet tickets to this year’s Youpreneur SummitPick up Chris’ second bestselling book, Rise of the YoupreneurDownload your FREE copy of the Personal Branding RoadmapCheck out our FREE video course on YouTube!

So many entrepreneurs know that they have what it takes to make a difference. The talent, drive and desire is there but something always seems to hold them back from becoming their best selves.Author and speaker Todd Herman takes the Youpreneur Summit stage to help unlock the hero inside as he dives into the Alter Ego effect and the science behind why this is such a powerful strategy.One of my favorite examples Todd shared during his talk was Winston Churchill who used to stand in front of a wall of hats and he would ask himself, “which self should I be today”. It was this kind of mindset of using an alter ego that helped him lead his country to victory and what so many other top-performers have used as well.Todd also shares how we develop our own identities, which creates our results and the process you can use so you can experience what you’re truly capable of. Essential Learning Points From This Episode:How we create our identities and the science behind why it’s so powerful.Why and how people get trapped when trying to excel.The process you can use so you can experience what you are capable of.How you can decide how to show up on the field.Much, much more!Important Links & Mentions from this Episode:Todd HermanTodd Herman on TwitterThe Alter Ego EffectPick up Chris’ first bestselling book, Virtual FreedomJoin the Youpreneur Incubator waitlist!Browse the Youpreneur FM Podcast ArchiveGet tickets to this year’s Youpreneur SummitPick up Chris’ second bestselling book, Rise of the YoupreneurDownload your FREE copy of the Personal Branding RoadmapCheck out our FREE video course on YouTube!Thank you for tuning in!There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.

Last year was a big year for personal brands. From the rise of micro-influencers across a myriad of platforms to big brands moving their ad campaign budgets from prime TV to collaborating with personal brands on platforms like Instagram, this golden era of influencer marketing doesn’t seem to be slowing down any time soon. As we enter into 2020, I share my own tips on how you can showcase your own personal brand in a fresh new way. Tune in as I share the importance of allowing yourself to be personal and vulnerable on social media, whether keeping a blog is still relevant and the questions you need to ask yourself to define what your personal brand stands for. I also talk about the importance of allowing your personal brand to evolve with your business and so much more. This episode is a short but sharp one so keep your pen and paper on you, you’ll need them!Essential Learning Points From This Episode:When you are setting up your website, make sure you get the look and feel right. It should not only reflect you but also the kind of industry you are in as well. Blogging is alive and well, it’s just grown with the times.The one thing to keep in mind no matter what platform you are planning on focusing on is giving your audience a reason to remember you. When it comes to social, don’t be afraid to get a little more personal.Much, much more!Important Links & Mentions from this Episode:YOU342 - How to Choose What Domain to Use for Your Personal Brand BusinessCasey NeistatPhil M JonesMichael PortPick up Chris’ first bestselling book, Virtual FreedomJoin the Youpreneur Incubator waitlist!Browse the Youpreneur FM Podcast ArchiveGet tickets to this year’s Youpreneur SummitPick up Chris’ second bestselling book, Rise of the YoupreneurDownload your FREE copy of the Personal Branding RoadmapCheck out our FREE video course on YouTube!Thank you for tuning in!There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.